NUPGE

What NUPGE does

NUPGE (National Union of Public and General Employees) is a Canadian federated labour union representing approximately 450,000 workers through 13 autonomous Component unions operating in every Canadian province. The National Union itself runs a small head-office operation of roughly 11-50 employees based in Nepean, Ontario (Ottawa area), governed by a Triennial Constitutional Convention and a National Executive Board. The represented membership is concentrated in public-sector service delivery—more than 200,000 are health care workers—and includes a stated and growing cohort of private-sector workers.

The organization's deliverables are representation, advocacy, research, and member benefits rather than technology products. Its technology footprint is conventional: a WordPress-based website, email and social channels (Facebook, X, YouTube), an online scholarship application system, and video conferencing for committee meetings. There are no proprietary software platforms, AI/ML systems, APIs, or mobile applications. Member-facing offerings include an annual scholarship program (9 scholarships of $2,500 each, with 2 additional Young Worker scholarships), access to the Union Savings not-for-profit discount platform serving 190+ unions and roughly 3 million individual members, and an affinity insurance partnership with belairdirect. NUPGE also produces research and policy publications on healthcare, housing, climate, workers' rights, Indigenous issues, and equity.

NUPGE's revenue model is straightforward and entirely not-for-profit: each Component union remits 2% of its revenues to the National Union as per-capita dues, yielding a recurring subscription-style cash flow that funds federal advocacy, research, Triennial Convention operations, committee infrastructure, and member benefit administration. The National Union does not sell products or services to external customers; growth in revenues is mechanically tied to aggregate Component membership and dues levels. Leadership rests with President Bert Blundon and Secretary-Treasurer Jason MacLean, both re-elected at the 2025 Triennial Convention.

Name

NUPGE

Legal name

National Union of Public and General Employees

Website

https://nupge.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NUPGE is a Canadian federated labour union representing approximately 450,000 workers through 13 autonomous Component unions across all provinces, funded by a 2% per-capita levy on Component revenues and focused on public-sector advocacy, research, and member benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Union Dues: NUPGE's primary revenue comes from dues paid by its Component unions. The dues rate is 2% of component revenues. For each dollar of dues collected by components, they pay 2 cents to the National Union.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

NUPGE is a federated national labour union representing approximately 450,000 members across Canada through 13 autonomous Component unions. The organization delivers collective bargaining support, legislative and policy advocacy, research and policy analysis, and member benefit programs (scholarships, Union Savings discount program, belairdirect insurance partnerships) to workers delivering public services across Canadian provinces. It provides international representation through affiliations with the Canadian Labour Congress and Public Services International.

Product overview

NUPGE (National Union of Public and General Employees) is a federated labour union representing approximately 450,000 members across Canada through 13 autonomous component unions. The organization operates as a union of unions rather than a traditional product company. Its primary offerings consist of: union representation and advocacy services for workers; a scholarship program providing 9 annual scholarships of $2,500 each to member families; member benefit programs including Union Savings (not-for-profit discount program) and belairdirect insurance partnerships; and research/policy publications covering labour rights, health care, climate change, and public policy issues. The organization does not offer technology products or software services.

Differentiator

Problem solved

Functional benefit

Products and services

• NUPGE Scholarship Program

Quantifiable outcome

• 450,000 members represented across Canada
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Canadian Health CoalitioncoreStrategic or Co-development Partner · 1 June 2024Jason MacLean, NUPGE Secretary-Treasurer, serves as Chair of the Canadian Health Coalition, advocating for public healthcare and opposing privatization measures like Alberta's Bill 11.
• belairdirectminorGTM or Marketing Partnerbelairdirect is an official insurance partner providing exclusive offers for NUPGE members on car, home, and travel insurance. Members access tailored coverage through belairdirect's digital tools with affinity group rates.
• Union SavingsminorGTM or Marketing PartnerUnion Savings is Canada's only not-for-profit, union-run members' benefit program available to all NUPGE Component members. It provides discount codes for online shopping and coupons for in-store shopping, with over 190 participating unions and almost three million individual members leveraging collective purchasing power.
• Union Savings (unionsavings.ca)minorGTM or Marketing PartnerNot-for-profit, union-run member benefit program providing exclusive discounts to Canadian union members and their families. Members access deals on travel, electronics, wellness, and more, including a special section featuring Canadian-owned businesses.
• Canadian Labour CongresscoreStrategic or Co-development PartnerNUPGE participates in the Canadian Labour Congress, providing national labour movement representation and coordination on issues affecting Canadian workers.
• Public Services InternationalcoreStrategic or Co-development PartnerNUPGE maintains international representation through Public Services International, connecting Canadian public sector workers with global labour solidarity networks.
• Black Class Action SecretariatminorStrategic or Co-development PartnerJason MacLean serves on the Board of the Black Class Action Secretariat.
• Canadian Centre for Policy AlternativesminorStrategic or Co-development PartnerJason MacLean serves on the Board of the Canadian Centre for Policy Alternatives, a progressive policy research organization.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fédération des travailleurs et travailleuses du Québec (FTQ): Quebec's largest labour central with ~600,000 members. Comparable as a federated provincial labour central providing national coordination, advocacy, and representation for member unions — structurally similar to NUPGE's role within its own Component federations.
• Public Services International (PSI): Global federation of public sector unions with 700+ affiliates worldwide. NUPGE is a direct affiliate; PSI provides the same international coordination and advocacy role for NUPGE that national federations provide for their member unions.
• Canadian Labour Congress (CLC): National labour central that NUPGE is affiliated with. Functions as a higher-order federation coordinating 13 national unions including NUPGE — operates a similar federated model with national advocacy, research, and international representation.
• Public Service Alliance of Canada (PSAC): National union representing ~230,000 federal public service workers. Direct peer in representing Canadian public sector employees, with comparable collective bargaining scope, federal advocacy, and overlapping member demographics with NUPGE's components.
• Canadian Union of Public Employees (CUPE): Canada's largest union with ~700,000 members across public and private sectors. Directly comparable as a national union representing public sector workers with federated/provincial structures and overlapping employer/industry footprints with NUPGE's components.
• Confédération des syndicats nationaux (CSN): Quebec-based labour central with ~330,000 members across public and private sectors. Comparable federated structure providing research, advocacy, and collective bargaining support, with overlapping public sector representation particularly in healthcare and social services.
• Unifor Canada: Canada's largest private-sector union with ~315,000 members. Comparable as a major national Canadian union with similar research, advocacy, and member benefit infrastructure, though with a stronger private sector focus than NUPGE.
• BC General Employees' Union (BCGEU): One of NUPGE's own 13 Component unions, representing ~85,000 members in BC. Direct peer in representing public sector workers, with comparable collective bargaining, member benefits, and advocacy functions — but at the provincial rather than national level.
• Ontario Public Service Employees Union (OPSEU/SEFPO): One of NUPGE's largest Components with ~180,000 members in Ontario. Directly comparable in representing public sector workers (healthcare, social services, government) with similar collective bargaining, advocacy, and research functions at the provincial level.
• Canadian Federation of Nurses Unions (CFNU): National federation of provincial nurses' unions representing ~200,000 frontline nurses. Directly comparable federated national union model focused on public healthcare workers — a key NUPGE demographic — with similar advocacy, research, and federal policy engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NUPGE
• YouTubeyoutube.com/channel/UCzXFXSDpqeQc2DQJdtFmsFg
• Facebookfacebook.com/NationalUnionofPublicandGeneralEmployees

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUPGE