Hisense India

What Hisense India does

Hisense India Private Limited is the Indian operating arm of China's Hisense Group (Hisense International Co., Ltd.), marketing a multi-category consumer electronics and home appliances portfolio to Indian consumers under the Hisense brand. The company's product surface spans televisions (RGB MiniLED UX, Laser TV L9HE and C2 Ultra Trichroma Mini Projector, MiniLED U7SE/U7N, QLED, UHD, and Smart TV tiers, all running the proprietary VIDAA smart TV platform) and seven air-conditioner sub-series (Intellicool Pro, Intellicool, Eco Cool, Comfort Cool, Icy Cool, Easy Cool, Turbo Cool) with shared features including AI Smart Mode, 5-in-1 Convertible modes, Frost Self-Clean, PM 2.5 filters, 100% copper condensers, stabilizer-free operation, and 52°C high-ambient cooling. Proprietary technology ownership includes the VIDAA smart TV operating system, Hi-View Engine X image processing, and MiniLED/RGB MiniLED/Laser TV display technologies sourced from the parent group's global R&D pipeline.

The business model is a direct-to-consumer hardware sales operation (toll-free support, Noida corporate office, Pune registered office, direct website) complemented by installation services (INR 1,499 standard AC installation) and accessory revenue (INR 399-499 wall brackets for Laser TVs), with revenue projected at approximately $90M for CY2025 and $150M for CY2026. Distribution is shifting toward offline retail (~70% of India business targeted in 2026) with marketing spend planned at 10-12% of sales, regional retail partnerships such as Nandilath Group (60+ Kerala stores), and an Authorized Sellers network, alongside sports-led brand building via FIFA, UEFA EURO, PSG, Australian Open, Red Bull Racing, Leeds United, NASCAR, NRL, and Fnatic sponsorships.

Operationally, Hisense India transitioned from an import-led model to local manufacturing via a joint venture with Epack Manufacturing Technologies (a subsidiary of EPACK Durable Limited) at a USD 30M+, 10-acre Sri City plant in Andhra Pradesh inaugurated in February 2026, with initial capacity of 0.75 million room ACs annually and planned expansion to washing machines and LED TVs by Q3 FY27. The company employs approximately 500 workers at the Sri City plant (scaling to ~1,500 over 12-24 months) and is preparing to launch a washing machine range of 40-50 SKUs and an expanded home appliances portfolio under newly appointed Home Appliances Head Rahul Khanna (formerly of Samsung, LG Electronics, Panasonic). The domestic subsidiary serves urban Indian consumers and premium home appliance buyers through B2C channels with no disclosed enterprise or B2B customer concentration.

Name

Hisense India

Legal name

Hisense India Private Limited

Website

https://hisense-india.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hisense India Private Limited is the Indian subsidiary of China's Hisense Group, selling televisions (MiniLED, Laser TV, QLED, UHD, Smart TV) and air conditioners to Indian urban consumers. The business is transitioning from an import-led model to local manufacturing via a new Sri City plant and is expanding into washing machines and home appliances under the Hisense brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Consumer Electronics & Appliance Sales: Hardware sales of televisions (MiniLED, Laser TV, QLED, UHD, Smart TV), air conditioners (Turbo Cool, Easy Cool, Icy Cool, Comfort Cool, Eco Cool, Intellicool, Intellicool Pro), and planned expansion into washing machines and refrigerators with 40-50 washing machine SKUs. India revenue projected at $150M for CY2026 vs ~$90M in CY2025.
2. Installation & Accessory Services: Revenue from AC installation services (Standard Installation at INR 1,499) and accessories such as wall brackets (INR 399 / INR 499) for Laser TVs and other products.
3. Brand & Marketing Investment: Planned 10-12% of sales dedicated to marketing and offline visibility initiatives to drive consumer demand.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Hisense India manufactures and sells consumer electronics and home appliances in India, primarily televisions (RGB MiniLED UX, Laser TV L9HE, MiniLED U7SE/U7N, QLED, UHD, and Smart TVs running the proprietary VIDAA OS) and split air conditioners (Intellicool Pro, Intellicool, Eco Cool, Comfort Cool, Icy Cool, Easy Cool, Turbo Cool series). The company is expanding into washing machines (40-50 SKUs planned) and refrigerators, with manufacturing conducted at the Sri City, Andhra Pradesh JV plant with EPACK Durable.

Product overview

Hisense India operates a multi-category consumer electronics and appliances portfolio built around two main pillars — televisions and air conditioners — supported by a growing home-appliance expansion (washing machines, refrigerators) planned for CY2026 and accessory/support services. The television pillar is a unified TV series that fans out into sub-series: RGB MiniLED (UX), Laser TV (L9HE, C2 Ultra Trichroma Smart Mini Projector), Mini LED (U7SE, U7N), QLED TV, UHD TV, and Smart TV, all running the proprietary VIDAA smart TV platform with Hands-Free Voice Control and Hi-View Engine X picture processing on premium models. The air conditioner pillar spans seven sub-series — Intellicool Pro, Intellicool, Eco Cool, Comfort Cool, Icy Cool, Easy Cool, and Turbo Cool — covering fixed-speed and inverter split ACs in 1 Ton to 2 Ton capacities with AI Smart Mode, PM 2.5 filtration, 5-in-1 Convertible modes, and Frost Self-Clean across the lineup. Together, the TV series and AC series share the same Hisense India brand, distribution (offline plus Reliance Digital / Amazon India / Flipkart), installation/service infrastructure (toll-free 1800 266 1969, Noida corporate office), and a soon-to-launch home-appliance module (washing machines with 40-50 SKUs) manufactured at the new Sri City plant in partnership with Epack Durable, transitioning Hisense India from an import-led to an integrated local-manufacturing model.

Differentiator

Problem solved

Functional benefit

Brands

• Hisense: Consumer electronics and home appliances brand marketed by Hisense India, spanning televisions (Laser TV, RGB MiniLED, Mini LED, QLED TV, UHD TV, Smart TV) and air conditioners (Intellicool Pro, Intellicool, Eco Cool, Comfort Cool, Icy Cool, Turbo Cool, Easy Cool).

Products and services

• UX RGB MiniLED TV Hisense India's flagship RGB MiniLED television series with advanced backlight control and large-screen premium picture quality.
• U7SE MiniLED TV Hisense MiniLED 4K television in 55/65/75/85-inch sizes featuring Hi-QLED MiniLED panel, Hi-View Engine X, Native 144Hz Game Mode, Built-in Sub Woofer, Total HDR Solution, VIDAA smart TV platform, and Hands-Free Voice Control.
• U7N MiniLED TV MiniLED TV series with Hi-QLED MiniLED backlight, smart TV functionality, and HDR capabilities.
• L9HE 4K Laser TV Hisense 4K Laser TV leveraging ultra-short-throw projection technology with large-screen focus and energy-efficient display innovation.
• C2 Ultra Trichroma Smart Mini Projector Trichroma (triple-laser) smart mini projector positioned as a portable Laser TV offering.
• QLED TV Hisense India's QLED TV line offering quantum-dot-enhanced colour reproduction.
• UHD TV Ultra-HD television line targeting mainstream 4K resolution buyers.
• Smart TV Entry-tier Smart TV range on the VIDAA platform.
• Turbo Cool Air Conditioner Series Split AC series in 1 Ton / 1.5 Ton / 2 Ton capacities with 5-in-1 Convertible modes, Turbo Mode, 4-Way Swing, 100% Copper, Health Filter, AI Smart Mode, Quick Chill, and Frost Self-Clean.
• Icy Cool Air Conditioner Series Split AC line including AS-12TR4R3AM (1 Ton), AS-18TR4R3AK1 (1.5 Ton), and AS-22TR4R3AJ (2 Ton) with 4-in-1 Filter, AI Smart Mode, Frost Self-Clean, Quick Chill, 5-in-1 Convertible, 100% Copper, Health Filter, Sleep Mode, and Self-Clean.
• Easy Cool Air Conditioner Series Fixed-speed split AC line featuring AS-12TF4R3AJ (1 Ton), AS-18TF4R3AJ1 (1.5 Ton), AS-22TF4R3AI401 (2 Ton) with 4-in-1 Filter, AI Smart Mode, Frost Self-Clean, Quick Chill, 4-Way Swing, 100% Copper, Turbo Cool, and Health Filters.
• Comfort Cool Air Conditioner Series Mid-tier inverter split AC lineup with AI Smart, PM 2.5 Filter, Quick Chill, 5-in-1 Convertible, Frost Self-Clean, Stabilizer Free, 100% Copper, Hairpin Coating, 52°C high-temperature cooling.
• Eco Cool Air Conditioner Series Premium 5-star inverter split AC series with ISEER 5.70 (1T/1.5T) and 4.40 (2T), R32 refrigerant, PM 2.5 Filter, 5-in-1 Convertible, Frost Self-Clean, AI Smart Mode, Quick Chill, 100% Copper, Stabilizer Free, and 52°C high-temperature operation.
• Intellicool Pro Air Conditioner Flagship Hisense India AC line led by the AS-18TW4RXSKG02 model with Intellicool Pro AI-driven optimisation features.
• Intellicool Air Conditioner Standard Intellicool split AC offering within the Hisense India AC lineup, positioned below the Intellicool Pro tier.
• Air Conditioner Standard Installation Service Standard installation service for Hisense India air conditioners at INR 1,499 with additional spare-part costs.
• Laser TV Wall Mount Accessories Wall-mount bracket accessory for Laser TV models (43A4G, 32A4G, 43E6N, 55E6N, 65E6N) priced at INR 399-499 plus taxes in India.

Quantifiable outcome

• India revenue projected to grow from ~$90M (CY2025) to $150M (CY2026)
• +6 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature16 records

Partnerships

Twelve partnerships are on record, tiered flagship / core, core, flagship and major.

• EPACK Durable Limited (via Epack Manufacturing Technologies Private Limited)flagship / coreStrategic or Co-development Partner · 1 February 2026Joint venture with Epack Manufacturing Technologies Private Limited, a subsidiary of EPACK Durable Limited, to establish Hisense's first India manufacturing facility at Sri City, Andhra Pradesh. 10-acre facility developed with an investment exceeding USD 30 million. Initial annual capacity of 0.75 million room ACs dedicated exclusively to Hisense India's domestic output, with plans to expand into washing machines and LED televisions by Q3 FY27. Will employ around 1,500 workers.
• Nandilath GroupcoreChannel Partner/ Reseller/ Distributor · 1 November 2025Partnership to expand Hisense India's retail presence in Kerala, with products now available across more than 60 stores. Initiative aimed at strengthening offline footprint in South India, focusing on premium consumer electronics, brand visibility and service levels in regional markets.
• UEFAflagshipGTM or Marketing Partner · 1 September 2023Global sponsor of UEFA EURO 2024, marking third consecutive EURO sponsorship after EURO 2016 and EURO 2020. Also gained rights for UEFA European qualifiers 2023-24 & 2025-26, UEFA Nations League finals 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026.
• Paris Saint-Germain (PSG)flagshipGTM or Marketing Partner · 1 September 2023Multi-year global sponsorship extended in September 2023 through end of 2024/25 season (initial partnership began August 2020). Hisense provides products to club facilities including new training centre. Includes Hisense TVs with in-built Sports Mode and three adverts starring PSG players; one in March 2023 earned over 106m impressions and 48.3m views.
• FIFAflagshipGTM or Marketing Partner · 1 April 2021Official Sponsor of the FIFA World Cup Qatar 2022, with collaboration extending back to 2017 (FIFA World Cup Russia 2018). Includes on-site engagement, logo visibility, global advertising, joint R&D on display technology, and special video-on-demand programming delivered via Hisense's VIDAA smart TV platform.
• Fnatic (Esports)majorGTM or Marketing Partner · 1 October 2020Multi-year global partnership with esports organization Fnatic producing content including product reviews, video collaborations and social engagement. Fnatic facilities upgraded with Hisense products; access to Hisense's global customer network and VIDAA OS integration.
• Leeds United Football ClubmajorGTM or Marketing Partner · 1 January 2020Initial partnership supporting newly promoted Premier League club including LED perimeter advertising, media interview backdrop branding, and East Stand branding visible to over 30 million vehicles annually on M621 motorway. Hisense TVs installed at Elland Road and Thorp Arch training ground; Leeds United LUTV content delivered on Hisense VIDAA Smart TV platform.
• National Rugby League (NRL Australia)majorGTM or Marketing Partner · 1 January 2020Three-year sponsorship of NRL Telstra Premiership (2020-2022) including naming rights for Thursday Night Football broadcast. Also State of Origin Major Partner for 2020 and 2021, and inaugural Official Presenting Partner of NRL TV.
• Infiniti Red Bull Racing Formula One TeamflagshipGTM or Marketing Partner · 1 January 2015Multi-year partnership supplying consumer electronics products to the F1 team. Hisense logo featured on the nose of the RB11, on the team's pit wall, driver monitors, and all Team Partner listing areas.
• NASCAR (Joe Gibbs Racing, Charlotte Motor Speedway)majorGTM or Marketing Partner · 1 January 2015Entitlement sponsor of the Hisense 250 NASCAR XFINITY Series race at Atlanta Motor Speedway; primary sponsor for JGR driver Denny Hamlin at Richmond and Bristol events; title sponsor of Hisense 300 race at Charlotte Motor Speedway. Hisense is the first major Chinese company to sponsor in NASCAR.
• Dwyane Wade (NBA Star)majorGTM or Marketing Partner · 1 January 2015Multi-year brand ambassadorship making Wade Hisense's first US ambassador to increase brand recognition and build connections with sports fans.
• Australian Open / Tennis AustraliaflagshipGTM or Marketing Partner · 1 November 2013Official sponsorship of the Australian Open and Australian Open Series tournaments (Brisbane International and Apia International Sydney) since November 2013. Hisense is the television of choice for broadcasters and tennis fans. Hisense Arena naming rights agreement signed July 22, 2008 - first Chinese company to name a high-tech multi-functional stadium in the world.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lloyd (Havells India): Lloyd, a brand of Havells India, is a direct peer in Indian air conditioners and consumer durables with a strong dealer-distributor network and aggressive marketing, competing for the same value-to-premium AC consumer as Hisense India.
• Haier India: Haier India is a direct peer as a Chinese-origin consumer electronics and home appliance brand operating in TVs, air conditioners, washing machines, and refrigerators with established Indian manufacturing, comparable to Hisense India's product breadth.
• Voltas: Voltas is a direct peer in Indian room air conditioners and home appliances (Adjusted Volume Cooling), with multi-million-unit AC capacity and dominant share, competing head-to-head with Hisense India's inverter and split AC lineup.
• Sony India: Sony India is a direct peer in premium televisions (Bravia OLED, MiniLED) targeting the same premium urban consumer segment as Hisense India's UX RGB MiniLED and U7SE MiniLED series.
• Daikin Air-conditioning India: Daikin India is a direct peer in inverter split ACs with large Neemrana manufacturing footprint and leading energy-efficient AC market share, directly contesting Hisense India's premium Eco Cool and Comfort Cool inverter series.
• Samsung India: Samsung India is a direct peer across televisions (QLED, Neo QLED, Crystal UHD) and wind-free/inverter air conditioners, with deep Indian retail penetration, large local manufacturing base, and category leadership that Hisense India is targeting.
• LG Electronics India: LG Electronics India is a direct peer competing with Hisense India across the same core categories of premium televisions (OLED, QNED, MiniLED) and inverter air conditioners in the Indian consumer durables market, with established manufacturing, service network, and brand equity.
• Whirlpool India: Whirlpool India is a direct peer in home appliances (washing machines, refrigerators, air conditioners) with established Indian manufacturing and brand presence that Hisense India is targeting with its planned 40-50 washing machine SKU launch.
• TCL India: TCL India is a direct peer in televisions (MiniLED, QLED, Google TV), leveraging similar Chinese-origin scale, aggressive pricing, and online-retail-driven distribution that closely mirrors Hisense India's TV strategy.

Emerging players

• Xiaomi India: Xiaomi India is an emerging peer in televisions (Mi TV, Redmi TV) competing in online and value-oriented segments, with overlapping product positioning but a more online-centric GTM than Hisense India's offline-first strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Hisense_IND
• YouTubeyoutube.com/channel/UCuq2S-nKt0dL84SjoT-35YA
• Facebookfacebook.com/HisenseIndiaOfficial
• LinkedInlinkedin.com/company/hisenseindia
• Instagraminstagram.com/hisenseindiaofficial/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hisense India