What Hoofjack does

Hoofjack designs, manufactures, and sells modular hoof support stands used by equine professionals during farriery, barefoot trimming, veterinary dental work, and routine horse care. The system centers on a molded linear-polyethylene base (Mini, Medium, and Standard sizes) that pairs with interchangeable posts, cradles, and 90-lb-pull magnetic tool holders, allowing a single hoof to be supported hands-free during trimming, shoeing, and bandaging. Specialty accessories extend the platform into dental procedures (including an articulating cradle adjustable from 0 to 33 degrees) and pastern support, and replacement parts (straps, caps, magnets, tension knobs, steel inserts) generate ongoing consumable revenue from the installed base.

Hoofjack was invented in 1997 by Kevin Keeler, a practicing farrier who redesigned the cradle after a career-threatening knee injury to support both front and hind hooves; in 2020 the brand was acquired by Royal Kerckhaert Horseshoe Factory, the Netherlands-based, Royal-Warrant-holding parent that is the world's largest independent manufacturer of horseshoes. Since the acquisition, the trademarked HOOFJACK® brand has been operated as a Kerckhaert sub-brand, with US/Canada fulfillment handled by distribution partner FPD, Inc. and international sales routed through a dealer network of more than 40 countries.

The business model is straightforward hardware commerce: one-time purchases of complete sets ($192–$347), individual bases ($143–$167), and a long tail of parts and accessories ($5–$68), sold direct-to-consumer in US/Canada via hoofjack.com and through international dealers elsewhere. The target customer base is highly fragmented — individual farriers, barefoot trimmers, equine veterinarians, and horse owners — with marketing relying on product demonstration videos, customer reviews, and remarketing rather than a field sales team.

Name

Hoofjack

Legal name

The Royal Kerckhaert Horseshoe Factory, Inc.

Website

https://hoofjack.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoofjack designs and sells modular hoof support stands (bases, posts, cradles, dental attachments) for farriers, barefoot trimmers, veterinarians, and horse owners, operating as a US-facing e-commerce brand with global dealer distribution under parent Royal Kerckhaert.

Ownership category

akta.pro rank

Product category

Equestrian Equipment

akta.pro primary industry

Shearing, Hoof Trimming & Grooming Services (Production Animals) (AFAEALAL)

akta.pro secondary industry

Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE)

Keywords

• Hoof support stands
• Equine hoof care
• Farrier equipment
• Veterinary dental tools
• Horse trimming tools

Headquarters

HQ city

New Plymouth

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - Complete Sets: Sale of complete Hoofjack hoof stand kits including base, post with cap, post with cradle, magnets and tension knob. Available in Mini, Medium, and Standard sizes.
2. Hardware Sales - Individual Components: Individual sale of bases, posts, cradles, and parts for replacement, upgrade, or customization of Hoofjack systems.
3. Hardware Sales - Accessories and Replacement Parts: Sale of replacement straps, rubber caps, magnet sets, tension knobs, bar sets, steel inserts, tables, and specialty items like hot fit plates and dental attachments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hoofjack designs, manufactures, and sells a modular hoof support stand system for equine professionals. The product line includes molded bases (Mini, Medium, Standard) made of linear polyethylene, paired with posts, cradles, magnetic tool holders, and dental attachments. Complete sets bundle base, post with cap, post with cradle, magnets, and tension knob for farriers, barefoot trimmers, veterinarians, and horse owners who need stable, hands-free hoof support during care procedures.

Product overview

Hoofjack is a modular hoof support system designed for equestrian professionals including farriers, veterinarians, barefoot trimmers, and horse owners. The product architecture consists of interchangeable bases (Standard, Medium, and Mini sizes) paired with various posts and cradles that support horse hooves during care procedures. The system includes complete sets that bundle all components, separate base and accessory options for customization, and a specialized Dental Attachments product line for veterinary procedures. Key components include posts with rubber caps for applying polish or clipping, cradles with straps for stable hoof support, and specialty items like the Pastern Cradle for enhanced stability. Replacement parts and accessories are available for ongoing maintenance. The products are designed to allow horses to stand comfortably while reducing strain on the handler's back and knees during hoof care work.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoofjack Complete Sets Complete Hoofjack hoof stand kits that bundle base, post with cap, post with cradle, two magnets, screws, and a tension knob. Available in Mini, Medium, and Standard sizes for farriers, barefoot trimmers, veterinarians, and horse owners who need hands-free hoof support during trimming, shoeing, and care procedures.
• Hoofjack Bases (Standard, Medium, Mini) Molded bases made of linear polyethylene in Standard, Medium, and Mini sizes. Standard accommodates ponies up to small draft or draft cross (hooves up to size 7) and is available in Green, Pink, Purple, and Red. Medium is sized for users under 5'10" with the same draft range. Mini is designed for miniature horses.
• Hoofjack Posts with Cap Vertical posts with rubber caps that fit Hoofjack bases. Used to apply hoof polish, clipping, or general hoof support. Available in Standard, Medium, Mini, and Draft heights to match the corresponding base.
• Hoofjack Cradles with Strap Hoof cradles with securing straps designed to fit Hoofjack bases. Provides stable support for horse hooves during farrier work on both front and hind feet. Available in Standard, Medium, Mini, and Draft sizes.
• Pastern Cradle Double cradle design that supports both the hoof and pastern for enhanced stability during hoof care. Fits all Hoofjack bases (Standard, Medium, and Mini).
• Hoofjack Dental Attachment Portable, lightweight headstand used by veterinarians to support a horse's head during dental and facial procedures. Includes Draft cradle, 2' post, and 2' coupler; adjusts from 3'2" to 5'6" on a standard base. Helps avoid stains on clothing from medications and lets the horse stand in an anatomically correct position.
• Hoofjack Dental Attachment - Articulating Articulated dental attachment with cradle that moves from 0 to 11 degrees and 22 to 33 degrees for precise head positioning during equine dental and facial procedures. Includes articulated cradle, 2' post, and 2' coupler.
• Hoofjack Parts and Accessories Replacement and accessory parts for Hoofjack systems including cradle straps, rubber caps, magnet sets, tension knobs, bar sets, steel inserts, tables, hot fit plates, and pastern cradle straps. Used to maintain, repair, or customize existing Hoofjack stands.
• 120th Anniversary Standard Blue Hoofjack Limited edition Standard Hoofjack in Royal Blue released in 2020 to celebrate Kerckhaert's 120th anniversary. Includes standard accessories plus a free Pastern Cradle.

Quantifiable outcome

• Added 10+ years to inventor Kevin Keeler's farrier career that would otherwise have ended due to physical strain
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Royal Kerckhaert Horseshoe FactoryflagshipStrategic or Co-development Partner · 1 January 2020In 2020, The Royal Kerckhaert Horseshoe Company purchased Hoofjack and committed to continuing the tradition of high-quality hoof care tools. Royal Kerckhaert is the world's largest independent manufacturer of horseshoes, founded in the Netherlands in 1906, with Royal Warrant status.
• FPD, Inc.coreChannel Partner/ Reseller/ DistributorFPD, Inc. serves as the US and Canada distributor for Hoofjack products. They handle all online sales and distribution for the continental United States. Contact: (800) 468-2879, [email protected].

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EasyCare Inc. Manufacturer of equine hoof boots, glue-on shoes, and hoof-care products aimed at horse owners, trimmers, and veterinarians. Overlaps with Hoofjack in product (hoof support/protection), customer (equine vets, barefoot trimmers, owners), and category (premium branded hoof care).
• Mustad Hoofcare: One of the world's largest farrier products companies, manufacturing horseshoes, nails, rasps, and hoof-care tools for the same farrier and trimmer customer base that Hoofjack serves. Both brands compete for the same professional's tool budget and are stocked in identical farrier supply distributors such as FPD.
• Royal Kerckhaert Horseshoe Factory: Parent company and direct peer serving the same farrier/customer base with 1,500+ horseshoe and hoof-care SKUs globally. Overlap with Hoofjack is product-adjacent rather than competitive, but Kerckhaert's catalog of rasps, nails, and farrier tools targets the identical practitioner buyer as Hoofjack stands.
• Diamond Horseshoe / Diamond Tool & Horseshoe Co. Established manufacturer of horseshoes and related farrier products serving the same professional farrier customer. Both brands share distribution through independent farrier supply dealers and compete for placement in the same catalogs.
• Heller (Heller Tools / Heller Original): Premium hand-tool and rasp manufacturer whose farrier rasps and hoof knives are used by the same working farriers who buy Hoofjack stands. Comparable position in the professional farrier-tool belt and co-distributed through farrier supply channels in North America and Europe.
• Bloom Forge: U.S. manufacturer of farrier anvils, forges, and hoof-care tools sold through farrier supply distributors. Comparable specialty-equipment manufacturer serving professional farriers with durable, branded metal equipment.

Emerging players

• G.E. Forge & Tool: Smaller U.S. maker of handmade farrier anvils, hammers, and specialty hoof tools sold into the same professional farrier channel. Comparable as a niche branded toolmaker for working farriers, with overlap on practitioner-grade equipment marketed through farrier supply dealers.

Regional players

• Shoof International: Australia/NZ-based manufacturer and distributor of animal-handling and hoof-care equipment serving dairy, equine, and livestock markets. Comparable in offering hoof-care hardware to professional end users, though geographically focused on Australasia and not directly competing in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Hoofjack
• Facebookfacebook.com/Hoofjack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoofjack