Freestyle Academy Stuttgart

What Freestyle Academy Stuttgart does

Freestyle Academy Laax is a privately operated indoor freestyle sports training facility owned by Mountain Adventures AG, a wholly-owned subsidiary of the Swiss mountain resort conglomerate Weisse Arena Gruppe. It is co-located within the rocksresort complex at Via Murschetg 17 in Laax, with a secondary Kids facility in Flims. The venue operates as a "Hall of Freestyle" combining a 805 m³ skate bowl, a 4.05m/15m birch-plywood vert ramp, a miniramp, a street section, a parkour zone, four Grand Master trampolines (one with wall), a bag jump, an Airtrack Pro (12×4m), and an 8-place CrossFit-style functional gym, with an on-site Vans retail shop and café.

The business sells access to this physical asset through multiple revenue mechanics: day entries and seasonal/year passes (CHF 224–1,200), structured training subscriptions across skateboard, trampoline, freeski, snowboard, and the polysportive Woolly Bugger program (CHF 314–638 for multi-month contracts), private coaching at CHF 245–335 per 2–3 hour session, group bookings for birthdays and school classes (CHF 270–285), a pay-as-you-go gym session at CHF 20, and customized Skateboard Pro Packages for international teams. Distribution is concentrated through the parent group's LAAX App and LAAX Ticketshop, with on-site counter sales and direct email handling for group and team enquiries.

The customer base spans recreational enthusiasts aged 6+, youth and family segments via birthday and school programs, competitive freeski/snowboard/skateboard athletes in a dedicated Contest Group, inclusive-sports participants through Swiss Inclusive Sport, professional skate teams on bespoke training blocks, and adult functional-fitness users. The facility is recognized as an elite-skateboarder training center and is sustained by a multi-brand sponsorship portfolio (Vans, Red Bull, Oakley, Swatch, TSG, Yeti, Sunrise), with no disclosed revenue, headcount, or venture funding in the source material.

Name

Freestyle Academy Stuttgart

Legal name

Mountain Adventures AG

Website

https://freestyleacademy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Freestyle Academy Laax is an indoor freestyle sports training facility in Laax, Switzerland (part of Weisse Arena Gruppe) offering skateboarding, trampolining, freeski/snowboard, parkour and functional fitness to recreational enthusiasts, youth, schools, competitive athletes, and international teams.

Ownership category

akta.pro rank

Product category

Sports Training Facilities

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

akta.pro secondary industries

Extreme Sports Training, Certification & Coaching (Skydiving/Bungee Safety Courses) (THAAAMAJ), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Freestyle sports training
• Skatepark facilities
• Trampoline coaching
• Youth sports programs
• Functional fitness gym

Headquarters

HQ city

Flims Waldhaus

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Entry Fees & Day Passes: Daily entry fees for hall access, with attractive summer pricing for members. Entry available for ages 6 and above.
2. Season Passes: Year passes and seasonal passes (summer/winter) for entire hall or skate-only area. Discounts of 20-40% for members. Passes range from CHF 224-1,200 depending on age and type.
3. Training Programs: Weekly training courses in skateboard, trampoline, freeski, and snowboard. Including Woolly Bugger polysportive training. Prices range from CHF 314-1,029 depending on sport and duration.
4. Private Coaching: One-on-one coaching sessions lasting 2-3 hours for individual skill development in trampoline or skateboard.
5. Group Events: Birthday parties, school class specials, and group bookings for 1-8 persons with coach-led sessions.
6. Gym Membership: 2-hour gym sessions at CHF 20 (summer price) with CrossFit-style functional training. Members get preferential pricing.
7. Gift Vouchers: Gift cards available for all offerings, sold as present/corporate gifts.
8. Pro Packages for Teams: Customized skate packages for international teams including professional facilities, gym access, trampolines and training blocks designed for elite athletes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Freestyle Academy operates an indoor freestyle sports training facility in Laax, Switzerland, offering access to a world-class vert ramp (4.05m height, 15m length), 805 m³ bowl, street and miniramp skatepark, multiple trampolines with bag jump and Airtrack Pro, parkour zone, and a CrossFit-style functional gym. Its commercial offerings comprise daily entries, summer and winter season passes, weekly/weekend/vacation training courses in trampolining, skateboarding, freeski and snowboard, private coaching, birthday and school class specials, polysportive Woolly Bugger programs, Contest Group training for competitive athletes, and Skateboard Pro Packages for international teams. All bookings are integrated with the LAAX App and LAAX Ticketshop within the Weisse Arena Gruppe resort ecosystem.

Product overview

Freestyle Academy is a freestyle sports training facility offering a comprehensive portfolio of programs and infrastructure. The core offerings include Entries & Passes for hall access, the GYM Freestyle Academy LAAX (CrossFit-style functional training), and Private Coaching. The training programs span multiple disciplines: Trampoline (beginner to advanced), Skateboard, Freeski & Snowboard, and the polysportive Woolly Bugger program. Programs are structured across various formats—Weekly Courses, Weekend Courses, Vacation Specials, Birthday and School Class Specials, plus regular training programs for skateboard (Wednesday/Friday), trampoline (Thursday), and freeski/snowboard (Saturday). The facility infrastructure includes a skate Bowl, Vert Ramp, Miniramp, Street section, multiple trampolines with bag jump, an Airtrack, Parkour zone, Caffè, and a Vans Shop. The center also serves elite athletes through Skateboard Pro Packages and Contest Group programs, while Swiss Inclusive Sport provides accessibility-focused programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Entries & Passes Daily entry tickets and season passes (summer/winter) for access to the entire Freestyle Academy hall or skateboard-only areas, with automatic membership activation and 20–40% discounts for bookings via LAAX App or Ticketshop.
• GYM Freestyle Academy LAAX A CrossFit-style functional gym with free weights, functional training equipment, A-Line Dual Pulley, assault bikes, sled, and TRX; limited to 8 participants per session for individual adults and fitness enthusiasts.
• Private Coaching One-on-one coaching sessions lasting 2-3 hours focused on trampoline or skateboard training, with personalized attention to individual goals and skill development for individuals or small groups.
• Weekly Courses Regular weekly training sessions in Trampoline (Beginner/Advanced) and Skateboard (Beginner/Advanced), available in 3-day or 5-day formats for ages 6–17 and 18+.
• Vacation Special Multi-day polysportive vacation programs for kids and teens (6–17 years), featuring indoor and outdoor freestyle activities with optional lunch and Ami Sabi workshop add-ons.
• Weekend Courses Two-session weekend training programs in Trampoline (Beginner/Advanced) or Skateboard (Beginner/Advanced), divided by age groups (6–17 yrs and 18+ yrs).
• Friday Night Skate Weekly Friday evening skate sessions (8–10 p.m.) for all skill levels, emphasizing teamwork and mutual support among skateboarders in the hall.
• Birthday Special Birthday party packages including exclusive coaching for one hour plus one hour of independent hall access, with trampoline socks and syrup included; cake on request; max 8 persons per coach.
• School Class Special Group training sessions for school classes, offering one hour of trampoline or skatebowl coaching followed by one hour of independent access, with safety-focused protocols.
• Contest Group / Competitors Training Exclusive training program for competitive athletes in freeskiing, snowboarding, or skateboarding who demonstrate clear performance and competitive goals; recognized training center for elite skateboarders.
• Woolly Bugger Training 2026/2027 Polysportive annual training program combining trampolining, athletics, and skateboarding for children, with age-divided sessions (2018-2020 and 2014-2017 birth years); Aug 2026 to Apr 2027 season.
• Skateboard Training 2026/2027 Weekly skateboard training sessions held on Wednesday and Friday, with summer and winter blocks, divided by age groups and skill levels (beginner to advanced); May–Nov 2026.
• Trampolin Thursday Training 2026/2027 Weekly trampoline training sessions focused on technique, jumping power, and body tension for birth years 2008–2013; 29 sessions, 58 hours total; Aug 2026 to Apr 2027 season.
• Freeski & Snowboard Training 2026/2027 Weekly snow training sessions on Saturdays (half-day or full-day) for freestyle skiing and snowboarding; Dec 2026 through Apr 2027 season.
• Swiss Inclusive Sport Inclusive sports program supporting people with and without disabilities participating in freestyle sports together, operated in partnership with Swiss Inclusive Sport.
• Skateboard Pro Packages Specialized skateboarding packages for international teams, combining professional skate facilities, performance gym, trampolines, and customized training blocks designed for elite athletes.
• Gift Voucher / Gift Cards Gift vouchers and cards available for purchase, redeemable for any Freestyle Academy service or program; sold as personal or corporate gifts.
• Events (Team Trouble Laax & form competitions) Special events hosted at Freestyle Academy, including competitions and community gatherings such as Team Trouble LAAX 2026 (2–4 April) and form competitions.

Quantifiable outcome

• 29 training sessions per season (Trampolin Thursday)
• +3 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• OakleyminorGTM or Marketing PartnerEyewear and sports equipment sponsor visible in facility branding and marketing materials.
• Red BullminorGTM or Marketing PartnerEnergy drink sponsor supporting freestyle sports events and competitions at the facility.
• SunriseminorGTM or Marketing PartnerSwiss telecommunications sponsor visible in facility sponsorship branding.
• SwatchminorGTM or Marketing PartnerWatch brand sponsor contributing to facility sponsorship program.
• TSGminorGTM or Marketing PartnerProtective gear sponsor providing helmets and safety equipment for freestyle sports.
• VanscoreGTM or Marketing PartnerOn-site Vans Shop selling shoes, clothing and accessories. Strong brand alignment with skateboarding culture. Dedicated retail space within facility.
• YetiminorGTM or Marketing PartnerOutdoor equipment brand sponsor visible in facility marketing and branding.
• Swiss Inclusive SportcoreStrategic or Co-development PartnerPartnership supporting inclusion of people with and without disabilities participating in sports together. Dedicated program within training offerings.
• Weisse Arena GruppecoreStrategic or Co-development PartnerParent company - Mountain Adventures AG operates Freestyle Academy as part of the Weisse Arena Gruppe. Provides resort infrastructure, distribution (LAAX App, Ticketshop), and brand ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• O-Dey Action Sports Camp: German multi-sport action camp offering skate, BMX, trampoline and parkour instruction for children and teens. Comparable to Freestyle Academy's polysportive youth programs (Woolly Bugger, Vacation Specials), though regional to Germany rather than Switzerland.
• Skatehalle Berlin: Large indoor skatepark and community hub in Berlin offering courses, camps, events, and membership access. Comparable recreational/instructional indoor skatepark business, but in a German-speaking urban market and at a more recreational (less elite) positioning.

Emerging players

• La Rosière / Avoriaz Action Sports Camps (e.g., ESF freestyle sessions): French alpine ski schools (ESF and independents) offering freestyle ski/snowboard lessons and clinics in major resorts. Comparable for the freeski/snowboard coaching side of the academy, especially the Contest Group-style elite training.
• House of Vans: Vans-operated indoor skate and music venues (London, Brooklyn, etc.) combining skatepark infrastructure with events and community programming. Highly comparable on the integrated skatepark + event + community GTM, although sponsored rather than commercially independent.

Direct peers

• The Berrics: Private indoor skateboarding training facility in Los Angeles built by professional skateboarders; considered a benchmark world-class indoor skate training venue. Direct functional peer to Freestyle Academy's skateboarding/vert ramp offering for elite athletes and pros.
• LAAX Snowboard School / Skischule LAAX: Sister operation within the Weisse Arena Gruppe providing on-snow freeski and snowboard coaching at the LAAX resort. Direct peer on the freeski/snowboard coaching side, sharing customers, geography, and brand infrastructure.
• Woodward (Camp Woodward): Multi-site action sports training camps in the US (and copper/branded locations) offering trampoline, skate, BMX and snow coaching with progressive programs. Closest comparable in the action-sports training-camp category, especially for the polysportive and progression-based offerings.

Broad incumbents

• Sky Zone Trampoline Parks: US-headquartered indoor trampoline park franchise with broad consumer focus on family recreation, parties, and fitness classes. Compares on the indoor trampoline + coaching + birthday event model though at much wider scale and recreational rather than elite positioning.
• Flip Out Trampoline Parks: International trampoline park chain (UK/Australia origin) offering recreational jump sessions, lessons, parties, and fitness programs. Comparable on indoor trampoline instruction and parties; differs by being a scaled franchise rather than an elite training academy.

Others

• Vans (brand): Core brand sponsor running an on-site shop at Freestyle Academy. Included as an ecosystem/strategic partner rather than a true competitor, since Vans powers equipment retail and brand credibility that the academy leverages but does not directly operate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCTE2kR3_GEmc9sE4M9tfNg
• Facebookfacebook.com/FreestyleAcademy
• Instagraminstagram.com/freestyleacademy_laax
• LinkedInlinkedin.com/company/freestyle-academy-stuttgart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freestyle Academy Stuttgart