Firefree Coatings
Firefree Coatings manufactures water-based latex intumescent fire-resistant coatings (Ff88, FfA, and a wildfire exterior system) for code-driven fire protection, selling to enterprise, institutional, and government customers globally.
- Company typePrivate
- Founded-
- HeadquartersNovato, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Firefree Coatings firmographics
Firmographics- Name
- Firefree Coatings
- Legal name
- Firefree Coatings, Inc.
- Website
- https://firefree.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Firefree Coatings manufactures water-based latex intumescent fire-resistant coatings (Ff88, FfA, and a wildfire exterior system) for code-driven fire protection, selling to enterprise, institutional, and government customers globally.
- Ownership category
- akta.pro rank
Firefree Coatings industry classification
Industry- Product category
- Fire Protection Coatings
- NAICS
- Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Fire-Resistant & Intumescent Coatings (IMADAKAL)
- akta.pro secondary industries
- Fireproofing & Intumescent Coatings (IMAIAKAH), Exterior Coatings & Surface Protection (Anti-corrosion, Fireproofing, Protective/Reflective Coatings) (IMAFAMAJ), Flame-Retardant & Smoke-Suppressant Compounds (IMANABAG)
Keywords
Where Firefree Coatings is headquartered
LocationHeadquarters
- HQ city
- Novato
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Firefree Coatings business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fire-Resistant Coating Products: One-time product sales of intumescent fire-resistant coatings (Firefree 88, Firefree Class A, Firefree Exterior System). Products sold through direct sales and contractor network. Pricing based on coverage area and required dry film thickness for specific fire ratings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing through direct inquiry |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Firefree Coatings product offering
Product offeringCore offering
Firefree Coatings manufactures and sells intumescent fire-resistant and flame-retardant coatings under its Firefree brand. Its three flagship product lines — Firefree 88 (interior), Firefree Class A, and the Firefree Exterior System — are applied to building substrates to provide fire ratings and code compliance for commercial, residential, and government construction projects.
Product overview
Firefree Coatings offers a portfolio of intumescent fire-resistant and flame-retardant coatings. Their main products include Firefree 88® (premium intumescent fire-resistant coating tested to IBC standards with FM 4470 approval), Firefree Class A (Class A fire retardant coating per ASTM E84), and the Firefree Exterior System (2-step wildfire protection system combining Class A with an exterior topcoat for weather resistance). These are standalone chemical coating products designed for application to various substrates in construction, transportation, and industrial applications to provide passive fire protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Firefree 88 Interior intumescent fire-resistant and flame-retardant coating applied to building substrates (e.g., wood, drywall, and other interior assemblies) to provide fire ratings and help meet building fire-code requirements. Used by contractors, architects, building owners, and government projects.
- Firefree Class A Interior intumescent flame-retardant coating designed to achieve Class A fire-performance ratings on interior building assemblies. Specified by architects and contractors to meet fire-code and insurance-related requirements on commercial and residential projects.
- Firefree Exterior System Exterior-grade intumescent fire-resistant coating system engineered for outdoor and exposed building components, facades, and exterior cladding where weather durability is required alongside fire protection. Used by contractors and building owners on commercial, residential, and government exterior projects.
Quantifiable outcome
- 60% cost savings on data center fireproofing projects compared to traditional gypsum board installation
- +7 more outcomes
Companies that use Firefree Coatings
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles1 record
Firefree Coatings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Firefree Coatings partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- International Accreditation Service (IAS)coreThird-party accreditation body for fire testing laboratories. Firefree products tested at IAS-accredited laboratories which are subject to yearly calibration and certification and comply with Industry and International Standards.
- International Code Council Evaluation Service (ICC-ES)coreIndependent third-party validation for code compliance. Firefree 88 and Firefree Class A products listed and inspected by ICC-ES for construction applications.
- FM Approvals (FM Global)coreFM Approvals is a division of FM Global, a world leader in commercial property insurance and risk management. Firefree 88 manufactured under FM Approvals QC and surveillance inspections. FM Approval Diamond recognized internationally.
- Underwriters Laboratories (UL)coreFirefree products classified by Underwriters Laboratories for surface burning characteristics testing per UL 723 standard.
- IntertekminorThird-party inspection agency recommended by Firefree for dry film thickness inspection services. Referenced as resource for finding qualified inspectors.
- TerraconminorThird-party inspection agency recommended by Firefree for dry film thickness inspection services. Referenced as resource for finding qualified inspectors.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Firefree Coatings competitors and assessment
Company assessmentBroad incumbents
- Hempel: Global protective coatings supplier (Hempafire intumescent range) serving hydrocarbon, civil, and commercial construction. Comparable technology and use cases to Firefree, particularly for energy and infrastructure customers.
- PPG Industries: Global coatings major with an intumescent and fire protection portfolio (e.g., PPG PITT-CHAR, FIRETEX) serving commercial, industrial, and offshore markets. Overlaps with Firefree in intumescent technology and end users but operates as a broad, multi-segment incumbent.
- Jotun: Norway-headquartered global coatings company with intumescent fire protection (Jotachar) for onshore and offshore structures. Overlaps with Firefree in intumescent chemistry and in serving data center, oil & gas, and infrastructure projects.
- 3M: Diversified industrial conglomerate with a fire protection / firestopping product line (3M Fire Protection) used in construction assemblies. Comparable in fire-rated construction applications and enterprise specifier relationships, though 3M's range is firestopping and sealants rather than intumescent coatings.
- AkzoNobel (International / Dulux): Global coatings major with intumescent and protective coatings (International Paint brand) for construction, marine, and industrial markets. Comparable in fire-protective product range and global distribution; competes on enterprise specifications where Firefree also bids.
- RPM International: Specialty coatings holding company whose subsidiaries (e.g., Carboline, Stonhard, Tremco) compete directly in fireproofing and intumescent products. Overlaps with Firefree in fire-protective chemistry and construction end markets through its Tremco/Nullifire and Carboline businesses.
- Sherwin-Williams: Largest North American paint and coatings company, with fire-resistive product lines (e.g., Firetex) sold through the same architectural specifier channel Firefree targets. Overlapping end markets and customer base but a vastly broader portfolio.
Direct peers
- Nullifire: Specialist intumescent and fire-resistant coatings brand under Tremco CPG. Closely comparable to Firefree in product category (thin-film intumescent coatings for construction substrates) and target customers (architects, contractors, building owners), though backed by a much larger parent.
- Isolatek International: Specialist fireproofing manufacturer with spray-applied and intumescent systems used on structural steel and assemblies. Comparable to Firefree in the passive fire protection category and in serving code-driven construction specifications.
- Carboline: Major specialty manufacturer of fireproofing and intumescent coatings for commercial, industrial, and offshore applications. Directly comparable product range (Pyrocrete, Thermo-Sorb, A/D Firefilm) and shared end markets including data centers, oil & gas, and infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Firefree Coatings social profiles
Digital presenceFirefree Coatings compliance and trust
Trust signalCompliance7 records
Firefree Coatings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firefree Coatings leadership team
Management profileNumber of profiles
Firefree Coatings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firefree Coatings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firefree Coatings
What does Firefree Coatings do?
Firefree Coatings manufactures and sells intumescent fire-resistant and flame-retardant coatings under its Firefree brand. Its three flagship product lines — Firefree 88 (interior), Firefree Class A, and the Firefree Exterior System — are applied to building substrates to provide fire ratings and code compliance for commercial, residential, and government construction projects.
Is Firefree Coatings a public or private company?
Firefree Coatings is a private company. It is classified as unknown and is currently operating.
When was Firefree Coatings founded?
Firefree Coatings was founded in -1. It employs 1 to 10 people.
Where is Firefree Coatings based?
Firefree Coatings is headquartered in Novato, United States, in the North America region.
How does Firefree Coatings make money?
One revenue line is on record: fire-Resistant Coating Products.
Who are Firefree Coatings's main competitors?
Broad incumbents on record are Hempel, PPG Industries, Jotun, 3M, AkzoNobel (International / Dulux), RPM International and Sherwin-Williams. Direct peers are Nullifire, Isolatek International and Carboline.
Does Firefree Coatings have an API?
No public API is recorded for Firefree Coatings.
What industry is Firefree Coatings in?
Firefree Coatings's product category is Fire Protection Coatings. Its primary akta.pro industry code is IMADAKAL, Fire-Resistant & Intumescent Coatings, with a secondary code of IMAIAKAH, Fireproofing & Intumescent Coatings. Its NAICS code is 32551 and its SIC code is 2851.