B&W office world

What B&W office world does

ruum Design GmbH & Co. KG, formerly B&W office world, is a privately held German office and object furniture integrator founded in January 2001 in Lippstadt, North Rhine-Westphalia. Operating under the ruum Design brand since May 2024, the company provides end-to-end workplace solutions spanning workplace consulting, interior architecture, 3D planning, furniture supply, assembly, relocation, and logistics for enterprise and mid-market customers across NRW. It maintains dedicated sales offices in Bielefeld and Paderborn alongside a flagship showroom and headquarters at Rigaer Straße 15 in Lippstadt, supported by an in-house planning team, Montageteam, and logistics fleet. Its brand portfolio includes over 35 premium manufacturers such as Vitra, Sedus, König + Neurath, Assmann, Fritz Hansen, Haworth, and Artemide, and it owns the ARCHE Planungsgruppe interior-architecture subsidiary. The company is led by three managing directors (Uwe Behnke, Anna Bentfeld, Michael Kolesnyk) and employs approximately 25 people across management, sales, service, accounting, planning, and logistics functions.

Name

B&W office world

Legal name

ruum Design GmbH & Co. KG

Website

https://bw-officeworld.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

ruum Design is a German office and workplace furniture integrator serving enterprise and mid-market customers in North Rhine-Westphalia with consulting, interior architecture, premium-brand furniture supply, assembly, and logistics services.

Ownership category

akta.pro rank

Product category

Office Furniture & Workplace Design Services

NAICS

Interior Design Services (54141)

SIC

Office Furniture (2520)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Office furniture solutions
• Workplace consulting services
• Interior architecture planning
• Corporate space design
• Office furnishing projects

Headquarters

HQ city

Lippstadt

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Office Furniture Sales: Sale of office furniture, workstations, seating, conference furniture, lounge areas, and related office equipment. Includes branded furniture from manufacturer partners like Vitra, Sedus, König + Neurath, Fritz Hansen, and others.
2. Consulting and Advisory Services: Workplace consulting, interior architecture, workshops, and planning services. Provided on hourly fee basis (Honorarbasis) including interviews, analysis, and concept development.
3. Rental and Leasing: Furniture rental and leasing options allowing customers to spread larger investments into smaller installments, with potential tax advantages.
4. Assembly and Installation Services: Professional furniture assembly and installation services performed by company's own Montageteam.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

B&W office world, operating as ruum Design since May 2024, is a B2B office and object furnishing company that supplies office furniture and provides full-service workplace solutions for corporate, education, healthcare, and hospitality clients. Offerings include furniture sales from premium partner brands (Vitra, Sedus, König + Neurath, Fritz Hansen, etc.) combined with workplace consulting, interior architecture and 3D planning, assembly, logistics, and rental/leasing services, delivered through dedicated area sales managers and an in-house planning and assembly team.

Product overview

B&W office world (now ruum Design) offers comprehensive office and object furniture solutions as a single integrated offering. The core product portfolio includes workspace concepts (Arbeitswelten/Büro) for corporate environments, education (Bildung), healthcare (Gesundheitswesen), residential (Wohnen), and hospitality (Gastronomie). These are complemented by consulting services (Workshop, Beratung & Consulting, Innenarchitektur) and design services (Beleuchtung, Akustik, Deco, Textilien, Bodenbeläge). The company also provides operational services including Miete & Leasing, Montage, Umzug, and Logistik. The furniture portfolio is supported through partnerships with premium brands including Vitra, Sedus, König + Neurath, Assmann, Fritz Hansen, and Artemide.

Differentiator

Problem solved

Functional benefit

Brands

• ARCHE Planungsgruppe: Interior architecture subsidiary of ruum Design, mentioned in team profile (Katja Flechtner, Dipl. Ing. Innenarchitektur der Tochterfirma ARCHE Planungsgruppe).

Products and services

• Office Workspace Solutions (Arbeitswelten / Büro) Core office and object furnishing product covering workstations, desk sharing concepts, conference rooms, lounge areas, reception areas, cantines, and management offices, supplied with premium furniture from brands such as Vitra, Sedus, König + Neurath, Fritz Hansen, and Assmann for enterprise and mid-market corporate clients.
• Education Furniture Solutions (Bildung) Furniture and spatial concepts for schools and educational institutions, including modern flexible classroom furniture, differentiation rooms, and color concept development, as delivered for the Hellingskampschule new building project in 2024.
• Healthcare Furniture Solutions (Gesundheitswesen) Furniture solutions for medical practices, healthcare facilities, and administrative areas, balancing professional environments with patient comfort. Delivered, for example, for ASZ GmbH's two-floor practice and administrative area in 2023 with architect collaboration.
• Hospitality Furniture Solutions (Gastronomie) Furniture solutions for hospitality, restaurant, canteen, and employee event spaces, such as the ORANGE Lounge for avitea GmbH built in 2023 and canteen/bistro areas delivered for Hörmann and Stadtwerke Bielefeld.
• Residential Furniture Solutions (Wohnen) Residential furniture and interior design solutions for living spaces, drawing on the same premium brand portfolio used in commercial projects.
• Workplace Consulting & Workshops (Beratung & Consulting) Fee-based (Honorarbasis) consulting services covering Desk-Sharing, New Work implementations, building projects, relocations, process optimization, employee interviews, and IST-state analysis, including strategic workshops that analyze companies and facilitate planning for new buildings, workplace models, and work culture development.
• Interior Architecture & 3D Planning (Innenarchitektur) 3D planning services including visualizations, collages, and construction drawings, performed by in-house interior architects (Dipl. Ing. Innenarchitektur) and the ARCHE Planungsgruppe subsidiary, helping clients visualize and decide on space designs before implementation.
• Design Services (Lighting, Acoustics, Decor, Textiles, Floor Coverings) Integrated design services covering lighting design (including partner Artemide), acoustic solutions, decorative elements, textile furnishings, and flooring recommendations, delivered as part of comprehensive workspace projects.
• Rental & Leasing (Miete & Leasing) Flexible financing options allowing clients to spread larger furniture investments into smaller installments with potential tax advantages, addressing customers who prefer not to make large one-time capital expenditures on furniture.
• Furniture Assembly & Installation (Montage) Professional furniture assembly and installation performed by the company's own Montageteam, ensuring proper installation, adjustment, and instruction on functional features, delivered as part of the full-service project package.
• Relocation Services (Umzug) Relocation support services for building moves, including planning, preparation, and execution assistance, designed to ensure continuity during office transitions.
• Logistics Services Delivery and logistics services using the company's own fleet, with delivery dates planned weeks in advance and coordinated to customer-specified appointments to ensure quality-controlled project execution.

Quantifiable outcome

• Long-term customer relationships averaging over 10 years with major clients like Hörmann (since 2001), Hella/Forvia (since 2005), Phoenix Contact (since 2009), CLAAS (since 2013)

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• HörmanncoreStrategic or Co-development Partner · 1 January 2001Long-term partnership since 2001. Hörmann is a premium door and gate manufacturer. ruum Design provides complete office furnishing services including workplace planning, conference rooms, reception areas, bistro and canteen, and supply to branches throughout Germany.
• VitracoreChannel Partner/ Reseller/ DistributorSwiss family company manufacturing contemporary furniture by world-renowned designers. Vitra Campus features unique ensemble of contemporary architecture. ruum Design offers and installs Vitra products as part of comprehensive office solutions.
• SeduscoreChannel Partner/ Reseller/ DistributorOffice furnishing manufacturer that has set standards since 1871 in ergonomics, manufacturing processes, and sustainability. Long-standing partnership for office furniture solutions.
• König + NeurathcoreChannel Partner/ Reseller/ DistributorProvides answers for changing work cultures - spatially, technically, and organizationally. Partnership for comprehensive workspace solutions.
• AssmanncoreChannel Partner/ Reseller/ DistributorCreates inspiring places where people enjoy working through furnishing solutions and services for modern workspaces.
• Fritz HansencoreChannel Partner/ Reseller/ DistributorCreates legendary furniture that enchanted spaces through its mere presence. Highest quality design that endures through the ages.
• ArtemideminorChannel Partner/ Reseller/ DistributorItalian lighting manufacturer known worldwide for bold design and visionary lighting technology. Provides intelligent and interactive lighting solutions for workspace illumination.
• ARCHE PlanungsgruppeminorStrategic or Co-development PartnerSubsidiary interior architecture firm with team member Katja Flechtner (Dipl. Ing. Innenarchitektur) working with ruum Design team for comprehensive project planning.
• RSA Lippstadt (Architekturbüro)minorStrategic or Co-development PartnerArchitecture firm collaboration for ASZ GmbH project in Beckum. Joint work on product catalog and color concept for administrative and practice areas.
• HaworthcoreChannel Partner/ Reseller/ DistributorInternational office furniture manufacturer providing comprehensive workspace solutions included in ruum Design's portfolio.
• InterstuhlcoreChannel Partner/ Reseller/ DistributorGerman manufacturer of office seating solutions, part of the comprehensive furniture portfolio offered by ruum Design.
• Designbüro EschrichminorOthersDesign agency responsible for website layout and visual design.
• bussmann. internet-gestaltungminorOthersWebsite implementation and internet design agency based in Soest.

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Interstuhl Büromöbel GmbH & Co. KG: German premium office seating manufacturer and partner brand of ruum Design. Comparable as a German industry incumbent whose direct sales and dealer network compete for the same enterprise seating and workspace budgets.
• König + Neurath AG: German premium office furniture manufacturer and partner brand of ruum Design. Comparable as a German industry incumbent with direct sales and dealer channels serving similar enterprise customers for workspace solutions.
• Sedus Stoll AG: German premium office furniture manufacturer (established 1871) and long-standing partner brand of ruum Design. Comparable as a major German incumbent whose direct sales efforts and dealer relationships compete for enterprise contract furniture projects in NRW.
• Steelcase Inc. Global office furniture leader and incumbent in the same market category. Operates a dealer network across Germany and competes for the same enterprise contract furniture budgets that ruum Design targets, though at much larger scale and with broader geographic reach.
• Haworth Inc. Global office furniture manufacturer with a strong European presence and dealer network. Comparable as a major incumbent whose products ruum Design also resells, and whose direct sales and dealer channels compete for the same enterprise customers in Germany.
• Vitra GmbH: Swiss premium office furniture manufacturer that is both a key partner brand of ruum Design and a broader industry incumbent. Comparable as a premium brand competing for similar enterprise customers and influencing dealer economics in the German contract furniture market.
• ASSMANN Büromöbel GmbH & Co. KG: German premium office furniture manufacturer and partner brand of ruum Design. Comparable as a German incumbent combining furniture manufacturing with workspace services for enterprise customers in similar verticals.

Direct peers

• Bene GmbH: Austrian office furniture company with a comparable full-service offering combining furniture, space planning, and consulting for enterprise offices across Europe, including Germany. Directly comparable as a contract furniture dealer/integrator serving similar mid-market and enterprise customers.
• Nowy Styl Group: Polish-origin office furniture company operating across Europe with a comparable full-service model for workspace solutions. Comparable as a regional-to-European office furniture dealer/integrator with consultancy, design, and installation capabilities.
• Kinnarps Group: Swedish office furniture group with a similar full-service dealer model and significant DACH market presence. Comparable as a European office furniture dealer/integrator offering workspace consulting, design, and installation services to enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ruumdesign
• Facebookfacebook.com/BWOFFICE

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&W office world