D H Davies Racing

What D H Davies Racing does

D H Davies Racing is a privately held NHRA drag-racing team competing in the Flexjet Factory Stock Showdown series with a 2021 Dodge Challenger Mopar Drag Pak. Founded in 2021 by David H. Davies — a U.S. Air Force veteran and former CEO of Constant Aviation — the team is based in Mentor, Ohio (originally Kirtland, Ohio) and operates with 1–10 employees, with Davies serving as owner and primary driver. The team joined the Don Schumacher Racing (DSR) Factory Stock program in August 2021 to access technical infrastructure, and in 2023 launched a developmental driver program with Madi Turley to broaden its operational footprint beyond a single-driver model.

The business operates a two-revenue model: (i) direct-to-consumer merchandise sold through a Shopify storefront with a low-ticket price ladder (e.g., $3 decals, apparel up to ~$69 quarter zips), and (ii) sponsorship income anchored by BILSTEIN as primary sponsor and supplemented by Flexjet, MOPAR, E3 Spark Plugs, Fig Leaf Coffee, and Air Culinaire. Cause-marketing partnerships with Save Our Allies (April 2022) and Mission 22 (2024) align the team's public profile with veteran-support causes. In January 2023 the team extended into event ownership by backing the D H Davies Factory Stock Classic at WSOPM with a $15,000 purse, and it competes across the NHRA national-event schedule (including the Gatornationals and additional national stops on its 2025 calendar).

Financially, the team is opaque: no revenue, funding, or unit-economics data is disclosed. With 1–10 employees, a small sponsor roster centered on one primary partner, and low-ticket merchandise pricing, operating scale is modest. The team's strategic risk is sponsor concentration — particularly the BILSTEIN primary relationship and the DSR/MOPAR technical backbone — while its growth lever is the incremental addition of sponsorships, developmental-driver revenue, and branded-event exposure.

Name

D H Davies Racing

Legal name

D H Davies Racing, LLC.

Website

https://dhdavies.racing

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

D H Davies Racing is a privately held NHRA Flexjet Factory Stock Showdown team founded in 2021 by veteran and former Constant Aviation CEO David H. Davies, based in Mentor, Ohio, that monetizes through BILSTEIN-anchored sponsorships, low-ticket Shopify merchandise, and a developmental driver program.

Ownership category

akta.pro rank

Product category

Drag Racing Team

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Services-Racing, Including Track Operation (7948), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Drag racing team
• NHRA competition
• Racing merchandise
• Branded apparel
• Motor sports racing

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Merchandise Sales: Direct-to-consumer sales of branded racing merchandise including apparel (hats, hoodies, shirts), decals, and gift cards through their Shopify e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

D H Davies Racing is a privately owned NHRA drag racing team that competes in the Flexjet Factory Stock Showdown Series with a 2021 Dodge Challenger Mopar Drag Pak. The team also operates a direct-to-consumer Shopify e-commerce store selling branded apparel (hats, hoodies, shirts), decals, gift cards, and occasionally racing parts and vehicles, targeting racing fans and veteran-cause supporters.

Product overview

D H Davies Racing (DHDR) is a NHRA Flexjet Factory Stock Showdown racing team that operates an e-commerce merchandise store selling branded apparel and racing memorabilia. The product portfolio includes hats (dad hats, flexfit caps, snapback hats, trucker caps), hoodies, shirts (t-shirts, sweatshirts, long sleeve shirts, polo shirts, quarter zip pullovers), decals/stickers, and gift cards. The company also sells racing parts, equipment, vehicles, and trailers through its for-sale sections. The store is built on Shopify's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• D H Davies Racing® Hats Branded racing hats (dad hats, distressed dad hats, snapback hats, flexfit caps, trucker caps) sold in multiple colorways to racing fans and DHDR supporters.
• D H Davies Racing® Hoodies Branded hoodies featuring the DHDR logo in cotton face and polyester blend, available in sizes S-2XL with a starting price of $29.
• D H Davies Racing® Shirts Branded shirts in multiple styles — t-shirts, sweatshirts, long-sleeve shirts, quarter zip pullovers, and men's polos — for fans and supporters.
• D H Davies Racing® Decals Kiss-cut sticker decals featuring DHDR branding, available in 3x3, 4x4, and 5.5x5.5 inch sizes for indoor use.
• D H Davies Racing® Gift Cards DHDR store gift cards redeemable at the Shopify merchandise storefront, sold in denominations of $25, $50, $100, $150, and $200.
• Parts for Sale Occasional sales of racing-related automotive parts, including engines and shop equipment, listed on the For Sale page.
• Vehicles For Sale Racing vehicles and trailers no longer needed by the team, sold as inventory changes through the For Sale page.

Quantifiable outcome

• Achieved Factory Stock Showdown MPH record at 2022 Gatornationals (7.78 at 182.50 mph)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Mission 22coreGTM or Marketing Partner · 1 January 2024Veteran suicide prevention non-profit organization partnered with DHDR for 2024 racing season. DHDR provides visibility platform on racing vehicle. Founder Carley Hill's team uses the platform to raise awareness for veteran mental health support.
• Save Our AlliescoreGTM or Marketing Partner · 13 April 2022Non-profit organization that rescues Americans and Allies from conflict zones worldwide. Logo featured on DHDR racing vehicle throughout 2022 Factory Stock Showdown season. Founded during Kabul evacuation efforts.
• FlexjetcoreGTM or Marketing PartnerPrivate aviation company and title sponsor of NHRA Flexjet Factory Stock Showdown series. Primary class sponsorship enabling DHDR competition in the series.
• BILSTEINcoreGTM or Marketing PartnerSuspension manufacturer and primary sponsor on DHDR 2021 Dodge Challenger Mopar Drag Pak. Featured on vehicle front quarter-panel, fire suit, and crew apparel at all national events.
• E3 Spark PlugsminorGTM or Marketing PartnerSpark plug manufacturer sponsoring DHDR racing efforts and supporting developmental driver program.
• Wesley MotorsportscoreTechnology or IntegrationSuspension support provider for DHDR team and developmental driver program. Associate sponsor supporting Factory Stock Classic event.
• MOPARcoreGTM or Marketing PartnerDodge's parts and service brand, provider of Mopar Drag Pak vehicles and support for DHDR racing operations.
• Fig Leaf CoffeeminorGTM or Marketing PartnerCoffee company sponsoring DHDR team and featured on vehicle/sponsor listings.
• Air CulinaireminorGTM or Marketing PartnerAviation catering service partnered with DHDR for 2024 season.
• Don Schumacher RacingcoreStrategic or Co-development PartnerDSR factory stock program that DHDR joined in August 2021. Provides technical support and team infrastructure for NHRA competition.
• Constant AviationcoreGTM or Marketing PartnerFormer title sponsor of NHRA Factory Stock Showdown series (2020-2022) before acquisition by Flexjet.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cruz Pedregon Racing: Independent NHRA Funny Car team with branded merchandise and sponsor-driven revenue. Comparable as an independently operated NHRA team with similar scale and monetization dynamics.
• Tony Stewart Racing: NHRA team fielded by Tony Stewart / Tony Stewart Racing, competing in factory stock and other NHRA categories. Directly comparable as a recent NHRA team entrant with merchandise and sponsor-driven economics.
• Joe Gibbs Racing: Major motorsports team with extensive licensing and merchandise operations. A scaled-up comparable for the sponsorship-plus-apparel business model.
• Don Schumacher Racing: NHRA factory team that DHDR joined in 2021 as part of its factory stock program. Operates a multi-car NHRA operation with similar sponsorship-and-merchandise revenue model, making it the most direct comparable.
• Stewart-Haas Racing: Multi-series motorsports team with branded merchandise, sponsor-driven revenue, and driver development. Comparable along motorsports-team-with-DTC-merchandise business model.
• Bob Tasca Racing: Family-run NHRA Funny Car team with sponsor partnerships and a direct-to-consumer merchandise operation. Closely comparable to DHDR's team-of-one/family-run NHRA footprint.
• Matt Hagan Racing: NHRA Funny Car team with branded merchandise and sponsor-driven revenue. Comparable as an NHRA-licensed team operating in a similar sponsorship + apparel model.
• John Force Racing: Legendary multi-car NHRA team with branded merchandise, sponsor-driven revenue, and active driver development. Comparable along NHRA competition, sponsorship model, and apparel/merchandise streaming.

Broad incumbents

• NHRA (National Hot Rod Association): Sanctioning body for the NHRA series in which DHDR competes. Connected as the broader industry incumbent that defines the competitive calendar and category economics.

Others

• HemiTunerPerformance.com: Mopar/Hemi engine tuning provider that supports DHDR's developmental driver program. Connected as an adjacent technology/service partner in the same NHRA Mopar ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dhdaviesracing
• YouTubeyoutube.com/dhdaviesracing
• Facebookfacebook.com/dhdavies.racing
• Instagraminstagram.com/dhdavies.racing
• LinkedInlinkedin.com/company/dhdaviesracing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D H Davies Racing