Mid States Insurance
- Company typePrivate
- Founded1985
- HeadquartersZionsville, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Mid States Insurance firmographics
Firmographics- Name
- Mid States Insurance
- Legal name
- Mid States Insurance
- Website
- https://midstatesinsurance.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Ownership category
- akta.pro rank
Mid States Insurance industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)
- akta.pro primary industry
- Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where Mid States Insurance is headquartered
LocationHeadquarters
- HQ city
- Zionsville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mid States Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: Mid States Insurance generates revenue through insurance premiums collected from clients for auto, commercial, homeowners, life, and Medicare insurance policies. Premiums are collected on a recurring basis aligned with policy terms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mid States Insurance product offering
Product offeringCore offering
Mid States Insurance is a local insurance agency that has been selling and servicing personal and commercial insurance policies since 1985. The agency offers auto, homeowners, life, and commercial insurance products to individuals, families, and businesses in Boone County and surrounding counties in Indiana. In 2023, the agency merged with Shepherd Insurance, which expanded its service capabilities and resources.
Product overview
Mid States Insurance, partnered with Shepherd Insurance, offers a suite of insurance products including Auto, Commercial, Homeowners, and Life insurance. The company has been serving Boone County and surrounding counties since 1985, recently merging with Shepherd Insurance to enhance their comprehensive insurance programs tailored to individual client needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Auto insurance coverage providing protection for vehicles and drivers, offered to individual clients and families.
- Commercial Insurance Commercial insurance coverage for businesses and commercial operations, addressing business risk protection and continuity needs.
- Homeowners Insurance Homeowners insurance coverage providing protection for residential properties, offered to individual homeowners.
- Life Insurance Life insurance coverage providing financial protection for individuals and families.
Companies that use Mid States Insurance
Customer profileSegments3 records
Ideal customer profiles3 records
Mid States Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mid States Insurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shepherd InsurancecoreMid States Insurance has partnered with Shepherd Insurance through a merger that enhances the services provided by Mid States Insurance and its staff. This partnership combines Mid States Insurance's established presence in Boone County since 1985 with Shepherd Insurance's broader network and resources. The merger offers additional benefits to Mid States clients while maintaining continuity of service from existing staff.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
Mid States Insurance competitors and assessment
Company assessmentBroad incumbents
- Erie Insurance: Regional P&C carrier that distributes almost exclusively through independent agents across the Midwest and Mid-Atlantic, closely matching the captive-independent agency distribution model Mid States and its parent Shepherd operate.
- Auto-Owners Insurance: Midwest-headquartered mutual P&C carrier distributed exclusively through independent agents, providing the same multi-line Auto, Home, Commercial, and Life products that Mid States places with carriers — comparable go-to-market motion.
- State Farm: Largest US personal lines insurer, distributing Auto, Home, and Life products through a massive captive agent force that directly competes with Mid States for individual and family households across central Indiana.
- Allstate: National P&C carrier with a strong captive agent footprint in Indiana, offering overlapping Auto, Home, and Life products that compete head-to-head with Mid States' personal lines book.
Direct peers
- Shepherd Insurance: Carmel, IN-based independent insurance agency and Mid States' parent following the 2023 merger. Operates the same multi-line personal/commercial P&C, life, and Medicare advisory model across Indiana with multiple physical offices — the most direct structural and operational peer.
- Grange Insurance: Midwest/Upper-South P&C carrier operating through independent agents, offering comparable Auto, Home, Commercial, and Life products with a regional super-local service emphasis similar to Mid States' positioning.
- Frankenmuth Insurance: Michigan-based regional P&C carrier distributed exclusively through independent agents across the Midwest, matching Mid States' independent-agency distribution model and product portfolio.
- COUNTRY Financial: Midwest-focused insurance and financial services company distributing Auto, Home, Life, and Commercial coverage through a captive agent network across Illinois, Indiana, and surrounding states — overlapping product set and Midwestern territory.
Regional players
- Westfield Insurance: Ohio-based super-regional P&C carrier distributed through independent agents across the Midwest, including Indiana — directly comparable distribution model and product mix to Mid States.
- Indiana Farm Bureau Insurance: Indiana-focused mutual insurer and agency network offering Auto, Home, Life, and Commercial lines across the same Indiana counties Mid States serves — directly overlapping geographic and product footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mid States Insurance social profiles
Digital presenceMid States Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mid States Insurance leadership team
Management profileNumber of profiles
Mid States Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mid States Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mid States Insurance
What does Mid States Insurance do?
Mid States Insurance is a local insurance agency that has been selling and servicing personal and commercial insurance policies since 1985. The agency offers auto, homeowners, life, and commercial insurance products to individuals, families, and businesses in Boone County and surrounding counties in Indiana. In 2023, the agency merged with Shepherd Insurance, which expanded its service capabilities and resources.
Is Mid States Insurance a public or private company?
Mid States Insurance is a private company. It is classified as corporate owned and is currently operating.
When was Mid States Insurance founded?
Mid States Insurance was founded in 1985.
Where is Mid States Insurance based?
Mid States Insurance is headquartered in Zionsville, United States, in the North America region.
How does Mid States Insurance make money?
One revenue line is on record: insurance Premiums.
Who are Mid States Insurance's main competitors?
Broad incumbents on record are Erie Insurance, Auto-Owners Insurance, State Farm and Allstate. Direct peers are Shepherd Insurance, Grange Insurance, Frankenmuth Insurance and COUNTRY Financial. Regional players are Westfield Insurance and Indiana Farm Bureau Insurance.
Does Mid States Insurance have an API?
No public API is recorded for Mid States Insurance.
What industry is Mid States Insurance in?
Mid States Insurance's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAJAFAB, Mid-Market Commercial Package (Package Policies). Its NAICS code is 52421 and its SIC code is 6411.