WTKR-TV
WTKR-TV (News 3) is a CBS-affiliated broadcast television station in Norfolk, Virginia, serving the Hampton Roads DMA under The E.W. Scripps Company. It delivers local news, weather, sports, and investigative journalism across broadcast, digital, mobile, and social platforms to viewers and local advertisers.
- Company typePublic
- Founded2007
- HeadquartersNorfolk, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What WTKR-TV does
WTKR-TV (dba "News 3") is a CBS-affiliated broadcast television station licensed to Norfolk, Virginia, owned and operated by The E.W. Scripps Company (NASDAQ: SSP). The station serves the Hampton Roads DMA in southeastern Virginia and northeastern North Carolina, covering approximately 15 communities including Norfolk, Virginia Beach, Chesapeake, Suffolk, Portsmouth, Hampton, Newport News, the Outer Banks, and the Eastern Shore. Its core product is local news programming supported by a proprietary weather system called "First Warning Forecast" that integrates National Weather Service data for severe weather alerting in the coastal region.
WTKR-TV distributes content across over-the-air broadcast, cable and satellite providers (DirecTV, Dish Network), its wtkr.com website, a NewsChannel 3 mobile application for iOS and Android, and social media channels (Facebook, Instagram, YouTube, TikTok @coastalcurr3nts). The content portfolio includes standard local news, sports coverage, and weather, supplemented by sub-brands: Coast Live (lifestyle programming), True Crime 757 (investigative podcast), Coast Comedy Live, Positively Hampton Roads (community features), and News 3 Investigates (investigative journalism unit). The station also shares a station employment unit with sister CW affiliate WGNT-TV, enabling cross-network sales and operational synergies.
Revenue is generated through traditional broadcast advertising (local and national spot sales), retransmission consent fees, digital advertising, and sponsored content. Pricing is not publicly disclosed; advertising rates are quoted based on time slot, program, and placement. Scripps News provides national content syndication that extends WTKR's content reach beyond the local market. No station-level revenue figures are publicly available, as financial data is consolidated within Scripps' SEC filings.
WTKR-TV firmographics
Firmographics- Name
- WTKR-TV
- Legal name
- The E.W. Scripps Company
- Website
- https://wtkr.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- WTKR-TV (News 3) is a CBS-affiliated broadcast television station in Norfolk, Virginia, serving the Hampton Roads DMA under The E.W. Scripps Company. It delivers local news, weather, sports, and investigative journalism across broadcast, digital, mobile, and social platforms to viewers and local advertisers.
- Ownership category
- akta.pro rank
WTKR-TV industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
- akta.pro secondary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where WTKR-TV is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WTKR-TV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels8 records
WTKR-TV product offering
Product offeringCore offering
WTKR-TV (News 3) is a CBS-affiliated local television station producing and broadcasting local news, weather, sports, and entertainment content for the Hampton Roads, Virginia and northeastern North Carolina markets. The station distributes content across over-the-air broadcast, cable/satellite, a digital streaming website, a mobile application, and social media channels, with weather reporting powered by the proprietary First Warning Forecast system.
Product overview
WTKR-TV (News 3) is a local television station serving Hampton Roads, Virginia and northeastern North Carolina. The station operates as a multi-platform news organization offering broadcast television, mobile applications, podcasts, and web content. Core offerings include local and national news coverage, weather forecasting with First Warning Forecast, sports reporting, investigative journalism (News 3 Investigates), lifestyle programming (Coast Live), and community-focused segments (Positively Hampton Roads). The station also produces the True Crime 757 podcast and operates sister station WGNT-TV. Weather services integrate automated National Weather Service data alongside meteorologist forecasts.
Differentiator
Problem solved
Functional benefit
Brands
- Coast Live: Local entertainment and lifestyle program featuring community events, interviews, and features
- True Crime 757
- Coast Comedy Live
- News 3 Investigates
Products and services
- WTKR-TV / News 3 Broadcast Service Local television news station broadcasting local, national, weather, sports, and entertainment news to the Hampton Roads, Virginia and northeastern North Carolina areas. Free over-the-air broadcast supported by advertising revenue.
- Coast Live Local lifestyle and entertainment program featuring community stories, interviews, contests, and local business features for Hampton Roads viewers.
- True Crime 757 Podcast True crime investigative podcast series covering criminal cases in the Hampton Roads area, produced by News 3 Investigates.
- Positively Hampton Roads Segment and program highlighting positive community stories and everyday heroes in the Hampton Roads region.
- NewsChannel 3 Mobile App Mobile application for iOS and Android devices providing news alerts, weather updates, live streaming, and local news coverage for Hampton Roads.
- WGNT-TV (Sister CW Station) CW-affiliated television station in Norfolk, VA operated alongside WTKR-TV under the same station employment unit, providing additional entertainment and syndicated programming.
- Storm Shield Weather Alerts Weather data and alert service powered by National Weather Service providing automated forecasts and severe weather notifications to Hampton Roads residents.
Companies that use WTKR-TV
Customer profileSegments2 records
Ideal customer profiles2 records
WTKR-TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WTKR-TV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Weather ServicecoreNational Weather Service provides weather data and alerts for the Storm Shield app and weather forecasting operations. The NWS receives data from automated stations and COOP stations for meteorological information across the coverage area.
Recent moves5 records
Expansion highlights5 records
WTKR-TV competitors and assessment
Company assessmentDirect peers
- WGNT-TV: CW-affiliated sister station co-located with WTKR under the same Scripps station employment unit. Operates with overlapping staff and shared newsgathering resources — the closest operational peer by structure.
- WAVY-TV: NBC-affiliated local TV station serving the same Hampton Roads DMA from Portsmouth, VA. WAVY is WTKR's most direct head-to-head competitor for local news viewers and local advertising dollars.
- WRAL-TV: NBC-affiliated local TV station in Raleigh-Durham, NC. Comparable mid-sized market operation with strong digital presence; serves a neighboring North Carolina market with overlapping Outer Banks coverage.
- WHRO Public Media: PBS/NPR affiliate serving Hampton Roads. While public-media funded, WHRO directly competes for local journalism audiences, especially on news, weather, and community programming.
- WTVR-TV: CBS-affiliated local TV station in Richmond, VA (the next-closest CBS affiliate in Virginia). Highly comparable as a same-network affiliate in a similarly-sized mid-Atlantic market.
- WVBT-TV (FOX 43): FOX-affiliated local TV station in Hampton Roads. Directly comparable in market, format (local news plus network programming), and audience targeting to WTKR.
- WVEC-TV: ABC-affiliated local TV station also serving Hampton Roads. Competes directly with WTKR for news audiences, local political coverage, and advertiser share in the same DMA.
Broad incumbents
- Sinclair Broadcast Group: Largest US TV broadcast group; operates hundreds of local stations including affiliates that compete in overlapping DMAs. Comparable at the corporate/operational model level for broadcast group strategy.
- E.W. Scripps Company: WTKR's parent company (NASDAQ: SSP); operates ~40 local TV stations nationally. Scripps itself is a portfolio-level peer for broadcast-group analysis rather than a direct station competitor.
- TEGNA: Major US broadcast group operating dozens of local TV stations including top-market CBS/ABC/NBC affiliates. Comparable in scale, network-affiliation mix, and local news focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WTKR-TV social profiles
Digital presenceWTKR-TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
WTKR-TV leadership team
Management profileNumber of profiles
Profiles3 records
WTKR-TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WTKR-TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WTKR-TV
What does WTKR-TV do?
WTKR-TV (News 3) is a CBS-affiliated local television station producing and broadcasting local news, weather, sports, and entertainment content for the Hampton Roads, Virginia and northeastern North Carolina markets. The station distributes content across over-the-air broadcast, cable/satellite, a digital streaming website, a mobile application, and social media channels, with weather reporting powered by the proprietary First Warning Forecast system.
Is WTKR-TV a public or private company?
WTKR-TV is a public company. It is classified as public and is currently operating.
When was WTKR-TV founded?
WTKR-TV was founded in 2007. It employs 5,001 to 10,000 people.
Where is WTKR-TV based?
WTKR-TV is headquartered in Norfolk, United States, in the North America region.
Who are WTKR-TV's main competitors?
Direct peers on record are WGNT-TV, WAVY-TV, WRAL-TV, WHRO Public Media, WTVR-TV, WVBT-TV (FOX 43) and WVEC-TV. Broad incumbents are Sinclair Broadcast Group, E.W. Scripps Company and TEGNA.
Does WTKR-TV have an API?
No public API is recorded for WTKR-TV.
What industry is WTKR-TV in?
WTKR-TV's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516120 and its SIC code is 4833.