What Rema Holland does

Rema Holland (doing business as REMA Hoisting & Lifting) is a Netherlands-based industrial lifting and hoisting equipment brand founded in 1951 and headquartered in Maastricht. The company operates as a subsidiary of Axel Johnson International, a diversified Swedish industrial group, and is described as a distinguished European brand with a presence across global industrial markets. REMA offers an extensive catalog of over 3,500 products organized across hoisting devices (hand chain hoists, lever hoists, electric chain hoists, pneumatic hoists, wire rope hoists, power pullers, and wireless remote controls), lifting devices (lifting clamps for vertical/horizontal/concrete/beam/bulb/pipe/rail applications, lifting magnets, vacuum lifting systems in mechanical/electric/pneumatic variants), slings and lifting points (wire rope slings, chain slings G10/G8/G6 stainless, webbing slings, round slings, lifting points), crane equipment (gantry cranes, portable swivel davits), winches and snatch blocks, workshop equipment (tool balancers, workshop cranes, drum handling, jacks), pallet handling (pallet trucks, stackers, weighing pallet trucks), personal safety equipment (fall arrest sets, harnesses, lanyards, fall arrester blocks), measure and control (dynamometers, crane scales), and load securing and lashing. Notable product innovations include the Re-Line sustainable line of slings and personal safety products manufactured from 100% recycled polyester (r-PET), and the X-BL battery-powered electric chain hoist for cordless operation.

The underlying technology is primarily mechanical and electromechanical, with proprietary features centered on sustainability (r-PET materials), portability (battery-powered hoists and magnets), and ease-of-use (vacuum lifting, permanent lifting magnets). REMA sells exclusively through a network of certified lifting experts and trusted retailers, supplemented by a retailer webshop for distribution partners and a request-for-quotation workflow. Pricing is not publicly disclosed; transactions operate on a one-time sales basis via channel partners. The go-to-market motion is channel-partner-led, targeting industrial manufacturing, construction, warehouse and logistics, and workplace safety end markets.

The company operates as a private brand entity within the Axel Johnson International conglomerate, with no public listing, no disclosed funding rounds, and no disclosed revenue or ownership percentages. Operating geographies are described as European with global brand reach through partner channels.

Name

Rema Holland

Legal name

Rema

Website

https://rema.eu

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Rema Holland (REMA Hoisting & Lifting) is a Netherlands-based industrial lifting and hoisting equipment brand founded in 1951, supplying over 3,500 products through certified distributors to manufacturing, construction, warehouse, and workplace safety customers across European and global markets.

Ownership category

akta.pro rank

Product category

Industrial Lifting Equipment

NAICS

Material Handling Equipment Manufacturing (33392), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Industrial Machinery & Equipment (5084), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industry

Conveying, Hoisting & Materials Handling Systems (Conveyors, Stackers/Reclaimers, Winches) (IMAKANAE)

Keywords

• Industrial lifting equipment
• Hoisting devices
• Lifting clamps
• Material handling
• Load securing slings

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial lifting equipment sales: REMA generates revenue through the sale of industrial lifting and hoisting equipment including hoists, lifting clamps, chain assemblies, slings, and workshop equipment through their network of certified distributors and retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

REMA Holland manufactures and supplies more than 3,500 industrial lifting and hoisting products, including hand, electric, pneumatic, and wire rope hoists, lifting clamps, lifting magnets, vacuum lifting devices, slings, chain assemblies, winches, gantry and davit cranes, pallet trucks, drum handling equipment, and personal fall protection gear. The portfolio is distributed exclusively through a European network of certified lifting specialists and trusted retailers, complemented by a partner webshop and a request-quotation channel.

Product overview

REMA Hoisting & Lifting is a distinguished European brand and part of Axel Johnson International, offering an extensive portfolio of over 3500 industrial lifting and hoisting products. The product range is organized across multiple categories: Hoisting devices (hand chain hoists, lever hoists, electric chain hoists, pneumatic hoists, wire rope hoists, power pullers, and wireless remote controls); Re-Line sustainable lifting solutions (r-PET webbing slings, round slings, fall arrest harnesses, lanyards, and harnesses made from recycled materials); Lifting devices (lifting clamps, concrete lifting equipment, lifting magnets, vacuum lifting systems); Slings & Lifting points (wire rope slings, chain slings, webbing slings, round slings, lifting points, shackles); Crane equipment (gantry cranes, portable davits, aluminium tripods); Winches & snatch blocks; Workshop equipment (tool balancers, workshop cranes, drum handling, jacks, lifting tables); Pallet handling (pallet trucks, stackers); Personal safety equipment (fall arrest sets, harnesses, lanyards, fall arrester blocks); Measure & Control (dynamometers, crane scales); Load securing and lashing; and spare parts. Products are exclusively available through a network of certified lifting experts and trusted retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Re-line: Premium lifting slings made from 100% recycled polyester (r-PET). Includes webbing slings and round slings.

Products and services

• Hand Chain Hoists Manual chain hoists for lifting operations, available in multiple capacity ranges, used by industrial operators for manual load lifting without power supply.
• Lever Hoists Lever-operated hoists for pulling, lifting, and tensioning applications in industrial and construction environments.
• Electric Chain Hoists (including Alpha 230V) Electric-powered chain hoists for various lifting requirements, including the compact Alpha 230V model for industrial production and workshop use.
• Pneumatic Hoists Air-powered hoists for lifting operations in hazardous or explosive environments where electric operation is not suitable.
• Wire Rope Hoists Wire rope hoists designed for heavy-duty industrial lifting applications.
• Power Pullers Power-operated pulling devices for tensioning, pulling, and positioning operations.
• Wireless Remote Control Systems Wireless remote control systems for operating hoisting equipment from a distance, improving operator safety and ergonomics.
• X-BL Battery-powered Electric Chain Hoist Battery-powered electric chain hoist providing cordless, portable lifting for industrial applications where fixed power is unavailable.
• Lifting Clamps Specialized clamps for lifting various loads, including vertical, horizontal, non-marking, stainless steel, screw, beam, bulb, fluted sheet, pipe, block, and rail lifting clamps for industrial material handling.
• Lifting Magnets (Permanent and Battery-powered) Permanent and battery-powered magnetic lifting devices for handling ferromagnetic materials without mechanical attachment, simplifying material handling.
• Vacuum Lifting Devices Mechanical, electric, and pneumatic vacuum lifting devices for handling flat and non-magnetic materials in industrial settings.
• Wire Rope Slings (System T and System S) Wire rope slings available in System T and System S configurations for heavy-duty industrial lifting applications.
• Chain Slings Assembly G10

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Terex: US-listed diversified industrial equipment manufacturer including the Material Handling & Port Solutions (formerly Demag) segment covering industrial cranes and hoists. Competes with REMA in overhead material handling but as part of a much broader portfolio including aerial work platforms and construction.
• Ingersoll Rand: US-listed diversified industrial company with material handling and lifting-adjacent product lines including hoists and chain products (formerly Columbus McKinnon-adjacent categories). Competes with REMA in industrial material handling but as part of a much broader compressed air and flow control portfolio.
• Konecranes: Finland-headquartered global leader in lifting equipment and services including industrial cranes, port solutions, and hoists. Overlaps with REMA's crane and hoist categories but operates at significantly larger scale and with direct service/maintenance revenue models.

Direct peers

• Tractel Group: France-headquartered specialist in lifting, load-securing, and height-safety equipment including manual and electric hoists, winches, fall-protection, and cranes. Comparable in European brand positioning, product breadth, and customer overlap with REMA's industrial and construction segments.
• Crosby Group: Global manufacturer of rigging, lifting, and load-securing products including slings, shackles, hooks, and clamps. Directly comparable to REMA's slings, lifting points, and load-securing product categories serving similar industrial end-markets.
• Carl Stahl: German-based lifting and rigging equipment manufacturer and distributor offering hoists, chain slings, and load-securing products. Comparable European mid-market positioning to REMA with similar product categories and industrial customer base.
• Kito Group: Japanese manufacturer of electric chain hoists, wire rope hoists, cranes, and slings with global distribution. Directly competes with REMA in the electric hoist and chain sling categories, particularly in industrial and European OEM channels.
• Harrington Hoists: US-based hoist specialist offering hand chain hoists, lever hoists, electric hoists, and air hoists. Closely comparable to REMA's hoisting device portfolio and serves overlapping industrial manufacturing and construction end-customers via distributor networks.
• Columbus McKinnon: US-listed global manufacturer of hoists, cranes, rigging, and material handling products under brands including Yale, Coffing, and CM. Highly comparable to REMA in product mix (chain hoists, lever hoists, slings, cranes) and channel-based distribution, but at significantly larger scale.
• SpanSet Group: German-headquartered specialist in lifting slings, load-securing, and height-safety equipment. Directly comparable to REMA in slings, cargo lashings, fall protection, and certified-distributor channel strategy, with similar focus on European industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rema Holland