What Biotek does

Biotek Srl is an Italian manufacturer and educator serving the permanent makeup (PMU) and dermopigmentation industry, founded in 1987 and headquartered in Milan. The company designs and sells professional equipment and consumables across four core product lines — Trucco Permanente (permanent makeup for eyebrows and lips), Microblading, Paramedicale (including the Biotek Medical sub-brand for reconstructive and corrective procedures such as areola, scar, and vitiligo work), and Pigmentazione cuoio capelluto (scalp micropigmentation) — plus a BioNeedling device system with the Reliftalia add-on line. Each line comprises specialized devices (manipoli/handles), pigments, needles/blades, and bundled kits, all manufactured in Italy under ISO 9001 quality certification. The headcount is 101–250 and the company is privately held with no disclosed external investors.

Biotek monetizes through a combined product-and-education model. Revenue streams include one-time equipment sales (PMU machines and microblading kits), recurring consumables sales (needles, blades, pigments), and professional services revenue from Accademia Biotek, the training division operating permanent academies in Milan and Rome and running events in Italy and abroad. A national staff of 20 plus an international staff of 30 qualified instructors delivers more than 40 training courses, creating a certification pipeline that feeds demand for Biotek-branded equipment and consumables. The company distributes via its own e-commerce storefront (shop.biotekmilano.com), direct sales at the academies, and a downstream network of certified operators discoverable through a public operator locator tool, forming a B2B2C funnel that converts trained professionals into recurring consumables buyers and consumer-facing service providers.

Name

Biotek

Legal name

Biotek Srl

Website

https://www.biotek.it/

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Biotek is an Italian manufacturer and trainer serving the permanent makeup, microblading, paramedical, and scalp pigmentation industry, selling certified equipment, consumables, and 40+ training courses through academies in Milan and Rome to professional operators worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Microblading Kits and Products: Sale of microblading kits, manipoli (handles), blades, and colors specifically for microblading technique.
2. PMU Equipment Sales: Sale of dermopigmentation equipment, machines, manipoli (handles) for permanent makeup applications. One-time hardware purchases for professional operators.
3. Consumables Sales: Sale of needles, pigments/colors, blades for microblading, and other consumable supplies. Recurring revenue from consumables as procedures require ongoing supplies.
4. Training and Education Services: Academy-based training courses including informational days, permanent makeup courses, microblading, advanced courses, masters, medical courses, and individual/collective practice sessions. Over 40 training courses available.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Biotek manufactures and sells professional permanent makeup (PMU) and dermopigmentation equipment, including devices, manipoli (handpieces), needles, blades, pigments, and microblading kits, under product lines covering permanent makeup, microblading, paramedical dermopigmentation (Biotek Medical), scalp pigmentation, and BioNeedling. The company also operates Accademia Biotek, a training division delivering over 40 courses with 20 national and 30 international instructors across academies in Milan and Rome, serving professional operators and medical practitioners.

Product overview

Biotek is an Italian company offering a comprehensive portfolio of permanent makeup and dermopigmentation products and services. The core offering spans four main product lines: Trucco Permanente (permanent makeup), Microblading, Paramedicale (medical dermopigmentation including Biotek Medical sub-brand), and Pigmentazione cuoio capelluto (scalp pigmentation), supported by the BioNeedling system with Reliftalia products. Each product line includes specialized equipment, colors, and needles as sub-components, with complete Microblading kits also available. The company also operates Accademia Biotek, a training academy offering over 40 courses across multiple Italian locations. Products are manufactured in Italy with ISO 9001 quality certification, and the company maintains a national staff of 20 professionals plus an international staff of 30.

Differentiator

Problem solved

Functional benefit

Brands

• Biotek Medical: Paramedical pigmentation product line for medical applications
• BioNeedling
• Accademia Biotek
• Biotek World

Products and services

• Trucco Permanente (Permanent Makeup) System Biotek's primary permanent makeup product line including specialized equipment (attrezzature), pigments (colori), needles (aghi), and additional PMU products for semi-permanent cosmetic procedures on eyebrows, lips, and other facial features. Targeted at professional dermopigmentation operators.
• Microblading System Complete microblading product line for the manual hair-stroke technique, including manipoli (handpieces), colori (pigments), lame (blades), Kit Microblading bundles, and additional microblading supplies. Targeted at microblading technicians and PMU specialists.
• Paramedicale (Paramedical Dermopigmentation) System Medical-grade dermopigmentation product line including the Biotek Medical sub-brand, equipment, colors, and needles for reconstructive and corrective procedures such as areola reconstruction, scar camouflage, and vitiligo treatment. Targeted at medical and paramedical practitioners.
• Pigmentazione cuoio capelluto (Scalp Micropigmentation) System Specialized equipment, colors, needles, and additional scalp products for scalp micropigmentation procedures used as a non-surgical hair loss solution. Targeted at scalp pigmentation specialists and trichology clinics.
• BioNeedling System Skin needling device system including equipment, needles, Reliftalia complementary products, and additional BioNeedling consumables for aesthetic treatments. Targeted at professional operators offering advanced skin needling services.
• Accademia Biotek Training Academy Comprehensive training division offering over 40 courses across permanent makeup, microblading, advanced techniques, medical/paramedical dermopigmentation, and individual or collective practice sessions. Delivered by a national staff of 20 qualified professionals and an international staff of 30 renowned professionals at academies in Milan and Rome, plus international events. Targeted at professional operators seeking certification and skill development.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Xx.com/biotekofficial
• LinkedInlinkedin.com/company/biotek

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biotek