Protectora Nacional de Animales

What Protectora Nacional de Animales does

Protectora Nacional de Animales (PNA) is a Mexican non-profit civil association (Asociación Civil sin fines de lucro) founded in 1992 in Mexico City, specializing in the rescue, rehabilitation, and adoption of dogs and cats in vulnerable situations. The organization also operates awareness and responsible-pet-ownership campaigns, and participates in subsidized sterilization programs in collaboration with Fundación Antonio Haghenbeck de la Lama I.A.P. (FAH). PNA holds donataria autorizada (authorized-donor) status, allowing tax-deductible contributions in Mexico.

PNA operates an integrated suite of six services from its main shelter at Pirineos 120, Col. Portales, in the Benito Juárez borough of CDMX: (1) Hospital Veterinario, offering consultations, surgeries, vaccinations, sterilizations, dental prophylaxis, X-rays, and laboratory studies; (2) Estética Canina, a dog grooming service with medicated and preventive baths, haircuts, and de-shedding; (3) Cremaciones, a three-tier pet cremation service using an ecological furnace, with free pickup across the Mexico City metro area and B2B pricing for veterinary clinics; (4) Adopciones, a rigorous eight-step adoption process (including home visits and trial periods) supported by PETCO partner adoption locations in Coyoacán, Lomas de Chapultepec, and Oceanía; (5) Voluntariado, an individual/school/corporate volunteer program; and (6) Donaciones, accepting in-kind contributions and monetary donations via BANAMEX, PayPal, and the Benevity corporate-giving platform.

The revenue model is a hybrid non-profit structure: cause-based professional services (veterinary, grooming, cremation) generate operating income, while donations, corporate partnerships (TV Azteca, Grupo Modelo, SABRITAS, BANAMEX), and Benevity-enabled workplace giving provide fundraising inflows that subsidize the rescue and adoption mission. The go-to-market is community-led and grassroots, relying on social media, WhatsApp, in-shelter visits, and PETCO adoption events rather than paid advertising. PNA has no proprietary technology platform, no app, and no public APIs; it operates a standard WordPress-based website with social media presence on Facebook, Twitter, Instagram, and YouTube.

Name

Protectora Nacional de Animales

Legal name

Protectora Nacional de Animales A.C.

Website

https://pnamexico.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Protectora Nacional de Animales is a Mexico City-based non-profit civil association founded in 1992 that rescues, rehabilitates, and rehomes dogs and cats through veterinary, grooming, cremation, adoption, volunteer, and donation programs serving pet owners and corporate partners across CDMX.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Veterinary Services (541940), Pet Care (except Veterinary) Services (81291), Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Preventive Care & Vaccination Clinics (HLAMAAAB), Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Animal rescue services
• Veterinary hospital services
• Pet adoption programs
• Pet cremation services
• Animal welfare nonprofit

Headquarters

HQ city

Benito Juarez

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Veterinary Hospital Services: Full-service animal hospital offering consultations, surgeries, vaccinations, sterilizations, X-rays, laboratory studies, and dental prophylaxis. Services available to the general public at accessible prices, with sterilization campaigns conducted in collaboration with partner organizations. Revenue supports the organization's rescue and rehabilitation mission.
2. Canine Grooming (Estética Canina): Dog grooming services including baths (medicated, preventive flea treatment, relaxing), haircuts, brushing, and deshedding. Appointments required; all service proceeds fund the organization's animal rescue and adoption programs.
3. Pet Cremation Services: Three-tier cremation service: communal (no ashes recovered), communal with 70% ash recovery (includes certificate and urn), and individual 100% ash recovery. Free pickup within Mexico City metro area. Special pricing for veterinarians and clinics. Revenue supports the organization's charitable mission.
4. Donations and In-Kind Contributions: Individual donations in cash and in-kind (pet food, cleaning supplies, accessories) accepted directly at facilities or via bank transfer to BANAMEX account. Organization holds authorized-donor (donataria autorizada) status, making donations tax-deductible. Volunteer time contributions also accepted as a form of donation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Protectora Nacional de Animales is a non-profit civil association that rescues, rehabilitates, and places dogs and cats for adoption in Mexico City. It operates a self-sustaining model by combining its charitable mission with paid cause-based services: a veterinary hospital (consultations, surgeries, sterilization campaigns), professional canine grooming, and three-tier pet cremation services. Adoption candidates are fully vaccinated, dewormed, sterilized, and tested before placement through an 8-step process that includes home visits and trial periods.

Product overview

Protectora Nacional de Animales is a non-profit civil association (A.C.) founded in 1992, operating as an animal welfare organization with a self-sustaining model. The organization offers six interconnected services: Hospital Veterinario (veterinary hospital with consultations, surgeries, vaccinations, and sterilization campaigns), Estética Canina (professional dog grooming), Cremaciones (pet cremation with various urn options), Adopciones (dog and cat adoption with home visits), Voluntariado (individual, school, and corporate volunteer programs), and Donaciones (in-kind and monetary donation acceptance). Revenue from paid services (veterinary, grooming, cremations) supports the organization's charitable mission of rescuing, rehabilitating, and finding homes for abandoned animals.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Veterinario Full-service veterinary hospital offering consultations, surgeries, vaccinations, sterilizations, prophylaxis, X-rays, and laboratory studies for dogs and cats. Provides both low-cost individual surgeries and free monthly sterilization campaigns in collaboration with Fundación Antonio Haghenbeck de la Lama I.A.P. Targeted at pet owners in Mexico City seeking affordable veterinary care, with proceeds supporting the organization's animal rescue and adoption mission.
• Estética Canina Professional dog grooming service including medicated baths, preventive anti-flea baths, relaxing baths with massage, breed-standard haircuts, knot removal, brushing, and de-shedding treatments. Appointments required; all service proceeds fund the organization's animal rescue and adoption programs. Targeted at dog owners in Mexico City.
• Cremaciones (Pet Cremation) Pet cremation service with three package tiers: communal cremation without ash recovery; communal cremation with 70% ash recovery (includes certificate and ceramic or pewter urn); and individual cremation with 100% ash recovery (premium pewter or wood urns). Features an ecological furnace with zero contamination, free pickup and delivery within Mexico City metropolitan area, and special B2B pricing for veterinarians and clinics. Targeted at pet owners, veterinarians, and veterinary clinics in Mexico City.
• Adopciones (Pet Adoption) Dog and cat adoption service featuring animals with complete health protocols (vaccinated, dewormed, sterilized, and tested for FIV/Leukemia in cats). The adoption process includes facility visit, application submission, home inspection, and trial period. Available at the main shelter and partner PETCO locations across Mexico City. Targeted at prospective pet adopters in Mexico City.
• Voluntariado (Volunteer Program) Multi-modal volunteer program offering individual, school, and corporate participation. Activities include basic cleaning support, dog walking (minimum 20 minutes), cat socialization, donation drives, awareness talks, and adoption event participation. Targeted at individuals, schools, and corporate groups seeking animal welfare volunteer opportunities in Mexico City.
• Donaciones (Donation Program) Donation program accepting both in-kind donations (pet food, cleaning supplies, accessories) and monetary contributions via bank deposit at BANAMEX or through PayPal. The organization is an authorized tax-deductible donor (Donataria Autorizada), making contributions tax-deductible. Targeted at individual donors, corporate partners, and institutions supporting animal welfare causes.

Quantifiable outcome

• Adoption candidates undergo a rigorous 8-step process including home visits and trial periods to ensure successful placements.
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Fundación AMEX (FAH) — Fundación Antonio Haghenbeck de la Lama I.A.P.coreStrategic or Co-development PartnerFAH collaborates with PNA on bi-monthly free sterilization campaigns (limited to 20 places per campaign, with in-kind donations). This partnership enables subsidized access to spay/neuter services for pet owners and directly supports PNA's mission to reduce animal overpopulation in Mexico City.
• PETCO MéxicocoreChannel Partner/ Reseller/ DistributorPNA conducts regular adoption events at three PETCO locations across Mexico City (Coyoacán, Lomas de Chapultepec, and Oceanía). PETCO provides physical retail space for animal placement, making PNA's rescue animals accessible to a broad consumer audience.
• TV AztecaminorGTM or Marketing PartnerPNA has collaborated with TV Azteca on media campaigns to promote animal welfare awareness, adoption, and responsible pet ownership. The partnership provides earned media visibility for the organization's mission.
• Grupo ModelominorGTM or Marketing PartnerGrupo Modelo has partnered with PNA on campaigns to promote animal welfare and adoption. Nature of collaboration likely includes media exposure or event support.
• SABRITAS — Campaña CheetosminorGTM or Marketing PartnerSABRITAS ran a Cheetos-branded campaign in collaboration with PNA, likely involving product donations, event sponsorship, or co-marketing for animal welfare and adoption awareness.
• Grupo BANAMEXminorGTM or Marketing PartnerGrupo BANAMEX is listed as a partner of PNA. PNA holds its primary donation bank account at BANAMEX (account number 8462151 at Branch 563), indicating an ongoing banking relationship and possibly in-kind or campaign support.
• Brigada de Vigilancia Animal de CDMXminorStrategic or Co-development PartnerPNA has participated in joint campaigns with the Animal Vigilance Brigade of Mexico City, a government body involved in animal welfare enforcement and population control.
• Comité ProanimalminorStrategic or Co-development PartnerPNA participates in joint initiatives with Comité Proanimal, an animal welfare coalition that coordinates advocacy and awareness campaigns in Mexico.
• BenevityminorGTM or Marketing PartnerBenevity, a corporate philanthropy platform, is referenced on PNA's donations page, indicating that PNA accepts donations through the Benevity platform, enabling employees at partner companies to direct workplace giving to PNA.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• PetSmart Charities: Animal welfare nonprofit affiliated with a major pet retail chain that funds in-store adoption events similar to PNA's PETCO partnership. Directly comparable on the retail-mediated adoption channel and cause-marketing approach.
• Adopta Un Amigo (Fundación en Defensa de los Animales A.C.): Mexican animal welfare nonprofit focused on dog and cat adoption and sterilization campaigns. Comparable in offering shelter-based adoption, low-cost veterinary services, and public awareness programs.
• Milagros Caninos: Mexico-based nonprofit dedicated to rescuing, rehabilitating, and rehoming dogs, with a similar shelter-plus-adoption model operating in Mexico. Highly comparable in mission, geography, and operating structure.
• Sociedad Protectora de Animales de México: Historic Mexico City-based animal welfare association with a similar shelter, rescue, and adoption focus. Comparable on operating model and geography, representing the legacy nonprofit-shelter category PNA competes with for donations and adoptions.

Broad incumbents

• International Fund for Animal Welfare (IFAW): Global animal welfare and rescue organization. Comparable in mission focus on animal rescue and welfare advocacy, though at international rather than city-specific operational scale.
• ASPCA (American Society for the Prevention of Cruelty to Animals): Large, established U.S. animal welfare organization operating shelters, veterinary services, advocacy, and rescue. Comparable mission and integrated service model (vet + adoption + advocacy), but at much greater scale and broader geographic footprint.
• Best Friends Animal Society: Major U.S. animal welfare nonprofit running sanctuary operations, adoption programs, and veterinary services. Comparable in combining rescue, adoption, and on-site clinical services as part of a mission-driven model.
• World Animal Protection: International animal welfare NGO working on rescue, advocacy, and policy across multiple geographies. Comparable in advocacy and welfare mission, though it operates without PNA's on-site vet/grooming/cremation services.
• The Humane Society of the United States (HSUS): Large U.S. animal welfare organization supporting shelters, rescue, and advocacy nationwide. Comparable as a national-scale shelter/rescue umbrella, though PNA operates at a far smaller regional scale.

Emerging players

• Fundación Antonio Haghenbeck de la Lama I.A.P. (FAH): Mexican foundation that partners with PNA on bi-monthly free sterilization campaigns. Comparable in supporting subsidized spay/neuter access and animal welfare in Mexico, though primarily a grant-giving partner rather than a shelter operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pnamexico
• YouTubeyotube.com/pnamexico-adopta
• Facebookfacebook.com/pnamexico
• Instagraminstagramk.com/pnamexico
• LinkedInlinkedin.com/company/protectora-nacional-de-animales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protectora Nacional de Animales