ITN Source
ITN Source licenses over one million archival news video clips from British broadcaster ITN's 1955-present archive, distributed exclusively through Getty Images to media companies, advertising agencies, and educational institutions worldwide.
- Company typePrivate
- Founded1955
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What ITN Source does
ITN Source is the commercial archival licensing business of Independent Television News Limited (ITN), a UK-based news broadcaster whose broadcast operations began in 1955. The company was founded in 1999 to monetize ITN's cumulative broadcast output, which now comprises more than one million video clips covering UK and international news, sport, entertainment, war, disasters, politics, environment, and royal coverage. The archive is distributed to media companies, advertising agencies, content creators, and educational institutions through an exclusive arrangement with Getty Images.
The single product offering — branded the ITN Video Archive — is delivered through Getty Images' digital licensing platform rather than ITN Source's own technology stack, with rights-cleared footage available under royalty-free and rights-ready license types. The archive is updated daily with footage from ITN's continuing news production for ITV, Channel 4, and Channel 5. An API is exposed via Getty Images' developer documentation, and content is organized into navigation categories covering royalty, politics, entertainment, crime, war, and world news.
ITN Source generates revenue through licensing royalties on footage distributed via Getty Images. Its customer base spans horizontal segments — media and broadcast companies, creative agencies, and academic institutions — with pricing controlled by Getty's licensing framework rather than disclosed by ITN Source. The company employs 51-100 staff in London, operates as a privately held UK corporation, and has no disclosed funding rounds, M&A activity, or financial statements in the available data.
ITN Source firmographics
Firmographics- Name
- ITN Source
- Legal name
- Independent Television News Limited
- Website
- https://itnsource.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ITN Source licenses over one million archival news video clips from British broadcaster ITN's 1955-present archive, distributed exclusively through Getty Images to media companies, advertising agencies, and educational institutions worldwide.
- Ownership category
- akta.pro rank
ITN Source industry classification
Industry- Product category
- Stock Archival Video Footage Licensing
- NAICS
- Motion Picture and Video Distribution (51212), Libraries and Archives (519210), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)
- akta.pro secondary industries
- Archive & Library Footage Licensing (News, Sports, Entertainment) (MPABANAC), Clip/Short-Form & Archive Footage Syndication (Libraries/Stock) (MPABAMAL), Content Licensing (Film/TV, Clips, Stills) (MPADALAA)
Keywords
Where ITN Source is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ITN Source business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Video Licensing and Archival Footage Sales: ITN Source generates revenue through the licensing and sale of archival video footage to media companies, news organizations, content creators, and advertising agencies via the Getty Images platform. Customers pay for rights to use historical news footage in their productions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
ITN Source product offering
Product offeringCore offering
ITN Source licenses and distributes the ITN Video Archive, a digital catalogue of more than one million video clips captured from ITN's broadcasts since 1955, covering UK and international news, sport, entertainment, war, disasters, politics, environment, and royals. The archive is sold exclusively through Getty Images' global licensing platform under royalty-free and rights-ready licence types to media companies, production houses, advertising agencies, and research institutions, and is updated daily with new agenda-setting footage.
Product overview
ITN Source is a single product offering — the ITN Video Archive — a video archive exclusively distributed through Getty Images. The archive contains ITN's broadcast footage dating from 1955 to the present day, with more than one million video clips available. The collection covers genres including UK and international news, sport, entertainment, war, disasters, politics, the environment, and royals, and is updated daily with agenda-setting news footage. Content is available in various license types including royalty-free and rights-ready options.
Differentiator
Problem solved
Functional benefit
Products and services
- ITN Video Archive A video archive of ITN's broadcast footage from 1955 to the present, containing more than one million video clips covering UK and international news, sport, entertainment, war, disasters, politics, environment, and royals. Distributed exclusively through Getty Images under royalty-free and rights-ready licences to media companies, production houses, advertising agencies, and research institutions, with daily updates of new agenda-setting news footage.
Quantifiable outcome
- Over 1 million video clips available for licensing
Companies that use ITN Source
Customer profileSegments3 records
Ideal customer profiles3 records
ITN Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ITN Source partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Getty ImagescoreITN has an exclusive partnership with Getty Images to distribute its extensive video archive. The ITN Video Archive is exclusively available at Getty Images, making over a million video clips from ITN's broadcasts since 1955 available through Getty's global platform.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
ITN Source competitors and assessment
Company assessmentDirect peers
- AP Archive: AP Archive (Associated Press) is a direct competitor licensing news, sports, and entertainment footage to broadcasters, producers, and agencies. It also operates British Pathé, making it both a direct peer and a partial operator of comparable UK archival content.
- British Pathé: British Pathé is a direct peer operating a historical newsreel and archival footage library spanning 1896 to the 1970s. Like ITN Source, it licenses cultural and news archive footage to media, documentary, and advertising buyers, making it the closest comparable on UK-anchored archival content.
- Bridgeman Images: Bridgeman Images operates a rights-managed footage and stills licensing platform with deep cultural and historical content. It serves similar advertising, editorial, and documentary customers and overlaps with ITN Source in the cultural archive licensing category.
- Reuters Archive: Reuters operates a global news footage archive and licensing business with comparable monetization model (per-clip licensing to media and documentary producers). It competes directly with ITN Source for international news archive demand and offers comparable rights-cleared content for commercial use.
Broad incumbents
- Getty Images: Getty Images is both the exclusive distributor of ITN Source and the broader incumbent in stock footage licensing. It operates a vast editorial and creative footage marketplace and competes with the ITN archive via its own editorial library while distributing it.
- BBC Studios: BBC Studios is a broader incumbent in UK media with an extensive program library and archive. While not solely focused on archival footage licensing, it competes for documentary and archive usage in the same UK cultural content category as ITN Source.
- Shutterstock Editorial: Shutterstock (including Pond5) is a broad incumbent in stock footage licensing with editorial content reaching similar media and advertising customers. While its archive is more generalist, it competes for the same licensing budget at the same buyer set.
Emerging players
- Moviestore Collection: Moviestore Collection is a specialized clip and still licensing library focused on film, TV, and music archive content. It overlaps with ITN Source in the cultural/entertainment archival category and serves similar advertising and documentary buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ITN Source social profiles
Digital presenceITN Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITN Source leadership team
Management profileNumber of profiles
ITN Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITN Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITN Source
What does ITN Source do?
ITN Source licenses and distributes the ITN Video Archive, a digital catalogue of more than one million video clips captured from ITN's broadcasts since 1955, covering UK and international news, sport, entertainment, war, disasters, politics, environment, and royals. The archive is sold exclusively through Getty Images' global licensing platform under royalty-free and rights-ready licence types to media companies, production houses, advertising agencies, and research institutions, and is updated daily with new agenda-setting footage.
Is ITN Source a public or private company?
ITN Source is a private company. It is classified as unknown and is currently operating.
When was ITN Source founded?
ITN Source was founded in 1955. It employs 51 to 100 people.
Where is ITN Source based?
ITN Source is headquartered in London, United Kingdom, in the Europe region.
How does ITN Source make money?
One revenue line is on record: video Licensing and Archival Footage Sales.
Who are ITN Source's main competitors?
Direct peers on record are AP Archive, British Pathé, Bridgeman Images and Reuters Archive. Broad incumbents are Getty Images, BBC Studios and Shutterstock Editorial. Moviestore Collection is listed as an emerging player.
Does ITN Source have an API?
Yes. ITN Source exposes a public API. Developer documentation is at www.gettyimages.co.uk/api.
What industry is ITN Source in?
ITN Source's product category is Stock Archival Video Footage Licensing. Its primary akta.pro industry code is MPADALAD, Footage & Stock Media Licensing (Archival/Newsreel/Stock), with a secondary code of MPABANAC, Archive & Library Footage Licensing (News, Sports, Entertainment). Its NAICS code is 51212 and its SIC code is 7822.