Welda
Welda NV is a Belgian B2B distributor and service provider of welding equipment, metalworking machines, and tools, serving industrial metalworking firms, professional welders, HVAC fabricators, and construction/steel-structure clients in Belgium through sales, rental, training, and inspection services.
- Company typePrivate
- Founded1968
- HeadquartersGent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Welda does
Welda NV is a Belgian B2B distributor and service provider of welding equipment, metalworking machines, and tools, headquartered in Ghent, Belgium, and operating since 1968 under private ownership. The company sells its own Leon-branded welding machines, torches, and accessories developed in consultation with external sector partners, alongside distributed premium brands including Hypertherm (Premier Partner status), Kemppi, Binzel, LoyalMak, Soitaab, Baykal, Bymat, Hilco, Jutec, Weco, and Makita. The core technology portfolio spans MIG/MAG, MMA, TIG, and multiprocess welding machines, plasma cutters, CNC plasma cutting tables, magnetic drills, weld magnets, and bandsaws, with a full consumables range covering torches, nozzles, and plasma consumables.
Beyond equipment sales, Welda monetizes through equipment rental (Welda Rental), training (Welda Academy), annual inspection and calibration per NEN-EN-IEC 60974-14 standards, maintenance services, compressor servicing, torch repairs, and a 24/7 self-service pickup container branded Welda24. The company serves industrial metalworking companies, professional welders, HVAC fabricators, and construction/steel-structure firms executing under EN 1090, primarily in Belgium and Western Europe, via a hybrid B2B model combining field sales with technical advisors, a VAT-gated webshop, a 6,000m² showroom, and digital channels. Pricing is transaction-based with publicly listed prices for some products and personalized terms for registered business accounts, and recurring consumables revenue provides a stable repeat layer.
Welda firmographics
Firmographics- Name
- Welda
- Legal name
- Welda NV
- Website
- https://welda.be
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Welda NV is a Belgian B2B distributor and service provider of welding equipment, metalworking machines, and tools, serving industrial metalworking firms, professional welders, HVAC fabricators, and construction/steel-structure clients in Belgium through sales, rental, training, and inspection services.
- Ownership category
- akta.pro rank
Welda industry classification
Industry- Product category
- Industrial Welding Equipment
- NAICS
- Welding and Soldering Equipment Manufacturing (333992)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Welding & Plasma Power Supplies (Industrial welders, cutting power sources) (IMAGADAI)
- akta.pro secondary industry
- Welding Inspection & QA/QC (NDT, PWHT, Weld Procedure/Qualification) (EUAEAHAD)
Keywords
Where Welda is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
Welda business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Welding Equipment Sales: Sale of welding machines, torches, and accessories across multiple welding processes (MIG/MAG, MMA, TIG, multiprocess). Includes own-brand Leon products and branded equipment from partners like Hypertherm, Kemppi, and Binzel.
- Metalworking Machines Sales: Sale of metalworking equipment including CNC plasma cutting tables, laser cutting machines, bandsaws, magnetic drilling machines, and metalworking tools.
- Rental Services: Welda Rental offers rental of welding equipment and supplies for temporary or project-based needs.
- Maintenance Services: Preventive maintenance services for screw compressors, periodic maintenance and repairs for machines.
- Inspection and Calibration Services: Welding equipment inspection and calibration according to NEN-EN-IEC 60974-14 standard, supporting EN 1090 and NEN 3140 compliance.
- Remote Support Services: Remote technical support using AnyDesk application, allowing technicians to access customer computers for troubleshooting and assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing for welding equipment and accessories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Welda product offering
Product offeringCore offering
Welda is a Belgian industrial welding equipment distributor and service provider founded in 1968 and headquartered in Ghent. The company sells welding machines, cutting equipment, and consumables under its own brand Leon by Welda and distributes third-party brands including Hypertherm (plasma cutting), LoyalMak, and Soitaab, primarily to industrial B2B customers via a dedicated B2B webshop. It supplements equipment supply with rental, training (Welda Academy), inspection, calibration, maintenance, and repair services.
Product overview
Welda is a Belgian professional distributor and service provider of welding equipment, metalworking machines, and tools. The core offering spans three main categories: welding techniques (MIG/MAG, MMA electrode, multiprocess, TIG, and plasma cutting equipment), metalworking machines (plasma cutting tables, magnetic drills), and hand tools. Own-brand products include the Leon by Welda line of welding machines, torches, helmets, and accessories. Distributed brands include Hypertherm plasma cutters, LoyalMak CNC plasma/fiber laser cutting tables, and Soitaab CNC plasma cutting tables. Welda complements its sales with services including equipment rental, Welda Academy training, welding equipment inspection and calibration (NEN-EN-IEC 60974-14), screw compressor maintenance, torch repairs, and the Welda24 24/7 order pickup container.
Differentiator
Problem solved
Functional benefit
Brands
- Leon: Leon by Welda - Essential Welding Equipment. Offers welding machines, torches, angle magnets, induction heaters and accessories, designed and developed by Welda in consultation with external sector partners.
Products and services
- Leon by Welda welding equipment
- Hypertherm plasma cutting equipment distribution
- LoyalMak welding equipment distribution
- Soitaab cutting equipment distribution
- Welding and cutting equipment rental
- Welda Academy training programs
Companies that use Welda
Customer profileSegments4 records
Ideal customer profiles1 record
Welda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Welda partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- HyperthermcoreWelda is a Hypertherm Premier Partner in Belgium, providing professional plasma cutting solutions and optimal customer support. They offer the full range of Hypertherm plasma cutters including Powermax series, and provide professional maintenance and fast repairs for Hypertherm equipment. As Premier Partner, they guarantee professional plasma cutting solutions.
- LoyalmakcoreWelda distributes Loyalmak (Loyal Makina) plasma and laser cutting machines. Loyalmak has over 15 years of production experience maintaining European safety standards and quality control systems. Welda offers cost-effective machines with associated service, maintenance, and a wide range of spare parts.
- SoitaabcoreWelda distributes Soitaab CNC plasma cutting tables. Soitaab machines offer complete automatic CNC-controlled cutting with plasma technology capable of reaching very high temperatures to cut conductive materials including stainless steel, aluminum, and iron.
- Leon (Developed with External Partners)coreLeon is Welda's own brand developed in consultation with external partners experienced within the sector. Products are designed to be user-friendly and efficient, offering welding machines, torches, welding angle magnets, induction heaters and accessories.
- KemppimajorWelda distributes Kemppi welding equipment including Master, Kempact, Minarc, and FastMig series products. Kemppi is a Finnish manufacturer known for professional welding solutions.
- Binzel / Abicor BinzelmajorWelda distributes Abicor Binzel welding torches including MB EVO PRO series. Binzel is a leading manufacturer of professional welding torches for MIG/MAG processes.
- SiegmundminorWelda distributes Siegmund welding tables and accessories, known for high-quality welding workholding solutions.
- NedermanminorWelda distributes Nederman extraction and filtration equipment for welding smoke and fume extraction in industrial applications.
- KemppimajorWelda distributes various welding brands including Kemppi equipment, offering a range of welding solutions for industrial applications.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Welda competitors and assessment
Company assessmentEmerging players
- Nederman: Nederman is a Swedish manufacturer of industrial air filtration and fume extraction, including welding fume extraction. Comparable to Welda as an adjacent equipment supplier already present in Welda's catalog, targeting the same welding and metalworking customers with workplace safety solutions.
Direct peers
- Miller Electric: Miller Electric (an ITW company) manufactures and distributes professional welding equipment globally. Comparable to Welda because both focus on MIG/MAG, TIG, and multiprocess welding systems sold to fabrication and industrial customers, with comparable premium positioning.
- Fronius International: Fronius operates a global welding technology division offering MIG/MAG, TIG, and plasma systems. Comparable to Welda because Fronius sells premium welding equipment to the same European industrial fabrication and metalworking customer base that Welda serves.
- Hypertherm: Hypertherm is a US manufacturer of industrial plasma cutting systems, including the Powermax line that Welda distributes. Comparable to Welda because plasma cutting is a core category for both, and Hypertherm's partner-tier distribution model mirrors Welda's go-to-market.
- Lincoln Electric: Lincoln Electric is one of the world's largest welding equipment and consumables manufacturers. Comparable to Welda because both sell MIG/MAG, TIG, and plasma equipment plus consumables into industrial metalworking customers, with adjacent service and training offerings.
- Kemppi: Kemppi is a Finnish manufacturer of professional welding solutions sold across Europe. Comparable to Welda because Kemppi is both a peer (welding equipment brand competing in the same Belgian accounts) and an existing Welda distribution partner (Master, Kempact, Minarc, FastMig lines).
- ESAB: ESAB is a global welding and cutting equipment manufacturer with its own distribution network across Europe. Comparable to Welda because both sell welding machines, plasma systems, and consumables to industrial and fabrication customers, with overlapping brand portfolios.
Broad incumbents
- Air Liquide Welding: Air Liquide's welding division supplies welding gases, equipment, and consumables across Europe. Comparable to Welda as a broad incumbent offering welding solutions to industrial fabricators, though with a stronger focus on shielding gases than on equipment distribution.
- voestalpine Böhler Welding: Böhler Welding is the welding consumables and equipment division of voestalpine, one of Europe's largest steel and welding groups. Comparable to Welda as a broad incumbent offering welding electrodes, wires, and equipment across the same European industrial customer base.
- ITW Welding: Illinois Tool Works owns Miller Electric and other welding brands, operating as a diversified industrial conglomerate. Comparable to Welda because ITW's welding segment sells comparable MIG/MAG and TIG systems to the same industrial fabrication customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Welda social profiles
Digital presenceWelda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Welda leadership team
Management profileNumber of profiles
Welda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Welda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Welda
What does Welda do?
Welda is a Belgian industrial welding equipment distributor and service provider founded in 1968 and headquartered in Ghent. The company sells welding machines, cutting equipment, and consumables under its own brand Leon by Welda and distributes third-party brands including Hypertherm (plasma cutting), LoyalMak, and Soitaab, primarily to industrial B2B customers via a dedicated B2B webshop. It supplements equipment supply with rental, training (Welda Academy), inspection, calibration, maintenance, and repair services.
Is Welda a public or private company?
Welda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Welda founded?
Welda was founded in 1968. It employs 11 to 50 people.
Where is Welda based?
Welda is headquartered in Gent, Belgium, in the Europe region.
How does Welda make money?
Six revenue lines are on record. Welding Equipment Sales are the primary driver. The others are metalworking Machines Sales, rental Services, maintenance Services, inspection and Calibration Services and remote Support Services.
Who are Welda's main competitors?
Nederman is listed as an emerging player. Direct peers are Miller Electric, Fronius International, Hypertherm, Lincoln Electric, Kemppi and ESAB. Broad incumbents are Air Liquide Welding, voestalpine Böhler Welding and ITW Welding.
Does Welda have an API?
No public API is recorded for Welda.
What industry is Welda in?
Welda's product category is Industrial Welding Equipment. Its primary akta.pro industry code is IMAGADAI, Welding & Plasma Power Supplies (Industrial welders, cutting power sources), with a secondary code of EUAEAHAD, Welding Inspection & QA/QC (NDT, PWHT, Weld Procedure/Qualification). Its NAICS code is 333992 and its SIC code is 5084.