Union Nationale des Fleuristes

What Union Nationale des Fleuristes does

Union Nationale des Fleuristes (UNF) is a French non-profit professional employers' organization (organisation patronale à missions) that represents and serves independent retail florists across France. Founded in 1898 as the Chambre Syndicale des Fleuristes en boutique de Paris et sa banlieue and reorganized under its current national scope in 2022, the organization is headquartered at 3 rue Hassard in Paris (75019) and operates with a small staff of 11-50 employees. Its constitutional mission covers three pillars: secure supply chains (Approvisionnement), professional attractiveness (Attractivité métier), and customer experience (Expérience client). UNF is governed by a board composed entirely of practicing florist shop owners, with Pascal Mutel (L'Atelier Floral Courcelles, Paris 17e) serving as President and Lili Tisseyre as Directrice générale overseeing both UNF and the affiliated École Nationale des Fleuristes (ENF).

UNF's core product surface is a bundled membership service accessed at €120 per year for a member's first boutique and €60 per year for each additional boutique (with €60 reduced rates for ENF graduates after 2014 and for subscribers to MAPA insurance). The technical backbone comprises a web-based member portal on union-fleuristes.fr, a Moodle learning management system at formations.lesfleuristes.com hosting more than 200 online training courses for florists and their employees, and the external Vegetalents employment platform providing job listings, CVthèque access, and business transfer (offres de cession) listings. Supplementary member-only assets include the Kit Traçabilité (traceability labels and posters for six flower-producing countries), Kit Média seasonal and general communication bundles (Instagram/Facebook templates, A3/A4/A5 posters, flyers), a personalized legal hotline, a comprehensive apprenticeship master and apprentice guide suite, workplace-safety training modules, and downloadable employer-event kits such as those produced for the October Rose campaign and the 2025 Printemps des Poètes partnership (more than 18,000 events across France). Member benefit infrastructure extends to negotiated multi-risk, auto pro, and mutual health insurance via MAPA and KLESIA, an external CSE offer for vacations and daily needs, and apprenticeship contract management with OPCO and the FAFCEA training fund.

The organization's go-to-market is direct-to-consumer / direct-to-member: UNF recruits through its website, by mail, and via inbound from ENF alumni and partner MAPA insurance contracts, while operating channels including Instagram, Facebook, LinkedIn, YouTube, and Pinterest, an email newsletter, and earned-media placements in TF1, Le Figaro, CNews, and BFM Business. Revenue mechanics are straightforward subscription/dues-based, with no disclosed transaction, advertising, or commission line beyond member dues and ancillary partner-driven benefits. The organization owns the École Nationale des Fleuristes (ENF) — described as the first florist school in Europe, training approximately 600 students per year — and lists a network of more than 150 florist training centers (CFA) across all French academic regions as partner establishments. It is privately held and self-governed by its membership statutes dated 30 March 2022, with no parent company, no external funding rounds, and no disclosed controlling ownership.

Name

Union Nationale des Fleuristes

Legal name

Union Nationale des Fleuristes

Website

https://union-fleuristes.fr

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

Union Nationale des Fleuristes (UNF) is the French national employers' organization for independent retail florists, founded 1898 and headquartered in Paris, providing subscription-based member services including training, recruitment, legal support, and insurance.

Ownership category

akta.pro rank

NAICS

Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industry

Community Foundations (BPAGAKAB)

Keywords

• Florist professional association
• Florist training programs
• Floral industry advocacy
• Membership services florists
• Florist employment services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

Revenue model

1. Annual Membership Dues: UNF's primary revenue stream consists of annual membership subscriptions. First boutique membership costs €120/year; secondary boutiques cost €60/year each. Reduced rates of €60/year apply to graduates of the Ecole Nationale des Fleuristes who earned their diploma after 2014, and to members subscribing through MAPA insurance partner. Dues are payable annually by direct debit.
2. Platform and Services Access: Members pay membership dues to access services including the job portal (Vegetalents), CV library, apprenticeship contract management with OPCO, legal hotline, advertising support materials, and exclusive partner discounts (insurance, CSE benefits).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Union Nationale des Fleuristes is a non-profit professional employers' organization (organisation patronale à missions) founded in 1898 that represents and supports independent florist businesses across France. It provides members with training, an employment and apprenticeship portal, marketing kits, a legal advisory hotline, group insurance, social benefits, and industry advocacy services through a member-funded ecosystem.

Product overview

Union Nationale des Fleuristes (UNF) operates as a patron professional organization (organisation patronale à missions) offering a suite of member services rather than a single software product. The core member value proposition includes: an online training platform (Plateforme de Formations, Moodle-based with 200+ courses), the Vegetalents employment exchange for job listings and CV database, downloadable marketing kits (Kit Traçabilité, Kit Média Saint-Valentin, Kit Média Général), legal hotline services, safety/apprenticeship training guides, and event organization. The École Nationale des Fleuristes (ENF) operates as a flagship educational sub-brand. Services are bundled with annual membership (€120/year) providing access to insurance benefits, advertising supports, and professional development resources.

Differentiator

Problem solved

Functional benefit

Brands

• École Nationale des Fleuristes: First florist school in Europe, part of the UNF group, offering vocational training and apprenticeship programs with 600 students annually across all training programs.
• Forum de l'Emploi de l'UNF
• Octobre Rose Campaign
• Printemps des Poètes Partnership

Quantifiable outcome

• 600 students trained annually through the affiliated Ecole Nationale des Fleuristes
• +2 more outcomes

Named customers8 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, minor and core.

• Printemps des PoètesflagshipStrategic or Co-development Partner · 1 January 2025UNF became the private partner of the 27th Printemps des Poètes (March 2025), an event with over 18,000 manifestations across France. Member florists participated by offering bouquets with QR codes linking to poetry videos. This flagships UNF's cultural positioning and rebrands florists as cultural actors.
• OASIS FloralminorGTM or Marketing PartnerOASIS Floral is listed as a supporter ('Ils nous soutiennent') on the UNF website. As a product supplier in the florist industry, the partnership likely involves promotional or co-marketing support.
• Château de ChambordminorGTM or Marketing PartnerListed as a supporter of UNF on the website. Chambord is a major French cultural landmark; the partnership may involve event or cultural collaboration.
• Redland RosesminorGTM or Marketing PartnerListed as a supporter. Redland Roses is a rose producer; the partnership supports UNF's traceability and local sourcing initiatives.
• KLESIAminorGTM or Marketing PartnerListed as a supporter. KLESIA is a social protection group providing health insurance and retirement solutions; they likely offer preferential rates to UNF members.
• JustChrysminorGTM or Marketing PartnerListed as a supporter. JustChrys is a chrysanthemum supplier; the partnership may relate to sourcing and traceability.
• FAFCEA (Fonds d'Assurance Formation des Chefs d'Entreprises Artisanales)coreGTM or Marketing PartnerFAFCEA is listed as a supporter and referenced extensively in training articles. It is the training fund for artisan business owners and finances professional development courses for florists. UNF actively promotes FAFCEA-funded training to its members.
• FGFP (Fédération Française des Fleuristes)coreStrategic or Co-development PartnerFGFP is listed as a supporter and a co-launcher of the traceability kit ('Kit Traçabilité') alongside UNF. The two organizations collaborate on sector transparency and responsible sourcing initiatives.
• InterfloracoreGTM or Marketing PartnerInterflora is a leading flower delivery network. UNF lists Interflora as a supporter, indicating a commercial or referral partnership supporting member florists' delivery reach.
• Rungis AcadémieminorGTM or Marketing PartnerListed as a supporter. Rungis Académie is a training institution at the Rungis international market; the partnership supports professional education for florists.
• Amaryllis InfominorGTM or Marketing PartnerListed as a supporter. Amaryllis Info appears to be a florist industry information resource; the partnership may involve content or referral support.
• MAPA AssurancescoreGTM or Marketing PartnerMAPA is a mutual insurance company offering preferential multi-risk, auto pro, and health insurance rates to UNF members. UNF members subscribing through MAPA receive a reduced annual membership fee of €60.
• RosedorcoreGTM or Marketing PartnerRosedor is listed as a supporter. A specific UNF–Rosedor Penja partnership was announced, supporting traceability and sourcing transparency for pink carnations (oeillet Penja) produced by a cooperative of growers.
• Ecole Nationale des Fleuristes (ENF)coreStrategic or Co-development PartnerENF is UNF's affiliated national florist school — described as the first florist school in Europe with 600 students per year. UNF co-manages ENF and uses it as the foundation for its training, apprenticeship, and talent pipeline strategies. Lili Tisseyre serves as Directrice Générale of both UNF and ENF.
• ANSES (Agence nationale de sécurité sanitaire de l'alimentation, de l'environnement et du travail)minorOthersUNF publicly saluted and supported the ANSES saisine regarding a sustainable and secure floral supply chain. This is a regulatory engagement rather than a commercial partnership.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• École Nationale des Fleuristes (ENF): ENF is UNF's affiliated vocational school and a quasi-subsidiary; both share a Directrice Générale. It is the operational training arm of UNF and a peer in florist education provision across France.
• Fédération Française des Fleuristes (FGFP): FGFP is a French national federation for florists, co-launching the Kit Traçabilité with UNF. It is the closest direct peer — both are membership bodies serving French florists with overlapping advocacy, training, and event missions.

Emerging players

• Society of American Florists (SAF): SAF is the leading US florist trade association offering education, advocacy, and networking. While regionally distinct, it is functionally a direct peer to UNF in florist trade-association services.
• British Florist Association (BFA): BFA is the UK florist trade association. Comparable to UNF in mission and member services, but operates in a different national market.

Others

• MAPA Assurances: MAPA is a mutual insurer offering preferential multi-risk and health insurance to UNF members. While not a direct competitor, MAPA is a partner whose insurance bundle is a core part of UNF's value proposition and represents an adjacent service peer.
• Vegetalents: Vegetalents is UNF's own job portal platform. It is a thematic peer to other vertical job boards in the florist/horticulture space and is sometimes used as an external recruitment marketplace.

Broad incumbents

• UMIH (Union des Métiers et des Industries de l'Hôtellerie): UMIH is France's leading employers' organization for hospitality. UNF mirrors UMIH's organizational model (organisation patronale à missions, member dues, training, legal support) within the florist vertical, making it a structurally analogous peer.
• Fédération Française de la Coiffure (FFC): FFC is a French trade association for hairdressers with a comparable employers' organization model (representation, training, apprenticeship management). It illustrates the same artisan-retail trade association model UNF operates.
• Interflora France: Interflora is the dominant flower delivery network in France and a UNF supporter. It is comparable as a broad incumbent serving florists through delivery infrastructure rather than membership/advocacy services.

Regional players

• Florint (International Florist Organisation): Florint is the international federation of national florist trade associations. UNF could in principle affiliate with Florint to access international programming — Florint serves as a peer/umbrella for florist trade bodies like UNF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@UnionNationaledesFleuristes
• Facebookfacebook.com/UnionNationaledesFleuristes
• LinkedInlinkedin.com/company/union-nationale-des-fleuristes
• Instagraminstagram.com/unionnationaledesfleuristes
• Pinterestfr.pinterest.com/unionnationaledesfleuristes
• Xx.com/UnionFleuristes

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Union Nationale des Fleuristes