Targets USA

What Targets USA does

Targets USA, Inc. is a privately held e-commerce manufacturer founded in January 2014 and based in Anchorage, Alaska, specializing in AR500 abrasion-resistant steel shooting targets and target system accessories for the competitive and recreational shooting sports market. The company's core products include static gongs, knock-down plates, torso targets, poppers, swingers, KYL precision targets, and full target system kits, manufactured using CNC-cut steel fabrication. A secondary product line uses in-house 3D printing to produce accessories such as crank-style paster dispensers, magazine loaders and fillers, miniature scale props, business card holders, and cable hardware.

The business operates a direct-to-consumer e-commerce model through its own website, with products engineered to ship in USPS flat rate boxes at a flat $30 domestic shipping charge — a packaging-first design philosophy the company states covers over 95% of its catalog. Revenue streams consist of one-time hardware sales across multiple price tiers (from $4 consumables to $3,695 popper bundles), bundled target system kits, replacement parts, and 3D-printed accessories. A modest B2B channel supports bulk pricing for clubs and discount programs for certified firearms instructors, and international shipping is available to Canada, Australia, and the UAE.

Customer segments are diversified across individual shooting enthusiasts, commercial and private shooting ranges and clubs, certified firearms instructors, competitive shooters in USPSA/IDPA/IPSC/PCSL/3-Gun/2-Gun formats, and military/law enforcement training facilities. The company is founder/owner-operated with no disclosed institutional investors, funding rounds, or acquisitions, relying on organic social media (Facebook, Instagram), email outreach, match-prop video content, and word-of-mouth as primary marketing channels.

Name

Targets USA

Legal name

Targets USA, Inc.

Website

https://targetsusa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Targets USA is a privately held Anchorage, Alaska-based e-commerce manufacturer founded in 2014 that designs and sells AR500 steel shooting targets, target systems, and 3D-printed shooting accessories direct-to-consumer and to clubs, instructors, and competitive shooters nationwide with flat-rate USPS shipping.

Ownership category

akta.pro rank

Product category

Shooting Sports Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• AR500 steel targets
• Shooting target systems
• Competition target equipment
• Shooting sports accessories
• 3D printed shooting products

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Steel Target Sales: One-time hardware sales of AR500 steel targets including gongs, knock-downs, torsos, and accessory plates sold directly through e-commerce website.
2. Target System Kits: Complete target system packages including stands, plates, and mounting hardware sold as bundled products.
3. Accessories and Parts: Replacement parts, 3D printed accessories, activators, cables, and mounting hardware for target systems.
4. 3D Printed Products: 3D printed products including paster dispensers, mag extensions, scale props, business card holders, and other shooting accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Targets USA designs, manufactures, and sells AR500 steel shooting targets and shooting sports accessories through its own e-commerce storefront. Its product portfolio spans static gongs, knock-down plates, torsos, swingers, poppers, KYL precision targets, activators, target stands, and 3D-printed accessories such as paster dispensers, mag loaders, and business card holders. The company emphasizes portable, tool-free assembly, products that fit in USPS flat rate boxes, and compliance with major shooting sports organizations (USPSA, IDPA, IPSC, PCSL).

Product overview

Targets USA is a manufacturer of AR500 steel shooting targets and shooting sports accessories. The product portfolio includes multiple product lines: (1) Steel Targets - static gongs, knock down plates, torsos, swingers, poppers, and moving targets made from AR500 abrasion-resistant steel; (2) Target Systems - activators, bases, hangers, stands, cable kits and accessories; (3) 3D Printed Products - miniature props, business card holders, mag loaders/fillers, pasters and dispensers, rain covers; (4) Accessories - coro signs/banners, tablet shades, paint can holders. Products are designed to be portable, tool-free assembly, and ship in USPS Flat Rate boxes. Key product families include the Ultimate Swinger Kit, Holy Monkey Swinger Kit, Steel Plate Swinger, Ripper and Bigfoot activators, Rhino knock down systems, KYL precision targets, PCSL competition plates, and 1/24th scale props.

Differentiator

Problem solved

Functional benefit

Products and services

• Paster Dispensers - Crank Version 3D printed crank paster dispenser that rolls up waste paper while dispensing, keeping pasters dry and organized for more efficient cardboard target patching without paster guns. Targeted at competitive shooters and match directors.
• Popper Bundles (2, 4, 8, 12 Packs) Popper base and mini popper plate bundles available in 2, 4, 8, and 12 pack sizes including Classic IPSC and PCSL mini plate options with activator key pieces. Designed for ranges and competition shooters needing multi-target setups.
• Ultimate Swinger Kit Versatile swinger target system with adjustable height clamp-on trigger finger, 16-inch swinger arm, counterweight plate, and AR plate steel stand that bolts together for flexible yet strong construction. Targeted at competition shooters and range operators.
• Holy Monkey Swinger Kit Swinger kit requiring only sticks, target sticks, stakes, and a popper or activator prop to complete setup. Targeted at competition shooters and clubs.
• Steel Plate Swinger Steel plate swinger kit with complete stand, 16-inch swinger arm, counter weight plate, and choice of 8-inch LT or 6-inch Square Rhino plate. Designed for shooters needing a modular swinging steel target.
• Gear Swinger European-style gear swinger made entirely of AR plate steel that bolts together for flexible yet strong stand construction with multiple adjustment options. Targeted at competition shooters and clubs.
• Sidewinder Swinger Swinger that presents targets mostly vertical with wobble motion for use behind low vision barriers, with add-on kit available for existing swingers. Targeted at competition stage designers.
• Sidekick Swinger Swinger allowing vertical target presentation on the side for placement behind low vision barriers, now including 13-pound weight. Targeted at competition stage designers.
• Bigfoot Stomp Pedal Activator Compact stomp pedal activator for ground use or wall mount that activates targets when stepped on, with lag screws for mounting. Targeted at competition shooters and training facilities.
• Release Activator Pedal Compact release pedal activator for ground use or wall mount that automatically releases when shooter removes foot or hand from pedal. Targeted at competition shooters and range operators.
• DP Activator - Door/Port Compact door or port window activator with swivel pulley for directing cable from base of doors or port windows. Targeted at stage designers and competitive shooters.
• Ripper Kit with Hanger, 8-inch Round Plate, Base, and Pulley Complete kit for setting up swinger targets with hanger, 8-inch round plate, base, and hinged pulley, made from 3/16-inch AR plate for practice and small matches. Targeted at individual shooters and small clubs.
• HD Rhino Knock Down Paddle - 3/8-inch AR500 Heavy duty knock down plates in sizes from 4.33 to 8 inches made from 3/8-inch AR500 steel for post top knock downs, sold separately from holders. Targeted at competition shooters and clubs.
• Paper Target Stands - Mild Steel Portable target stands for clubs, ranges, and individuals that break down small and easily, made with 3/16-inch MS plate with three angle options (90, 60, 30 degrees). Targeted at clubs, ranges, and individual shooters.
• HD Square and Rectangle Slotted Gongs - 3/8-inch AR500 Heavy duty slotted gongs in square and rectangle shapes from 6x11 to 12 inches for static steel plate use in steel challenge, 3-gun, and training applications. Targeted at competition shooters and training facilities.
• HD Gongs with Square Hole - 3/8-inch AR500 Heavy duty gongs with square holes in sizes from 3 to 12 inches for use with carriage bolts and rifle gong/swinger counter weight applications. Targeted at competition shooters and training facilities.
• HD Round Slotted Gongs - 3/8-inch AR500 Heavy duty round slotted gongs in 6 to 12 inch sizes for static steel plate presentations at 15-degree negative angles. Targeted at competition shooters and training facilities.
• Torsos - Slotted Static Plates AR500 steel torso targets in various scales (50%, 65%, C Zone) designed for IDPA/IPSC style cardboard target presentations. Targeted at competition shooters and training facilities.
• Large KYL 2-inch - 8-inch Round Gong Sets Know Your Limits (KYL) round gong sets from 2 to 8 inches in 1-inch increments for .22LR competition at 25/100 yards and 3-Gun/PRS training. Targeted at precision competition shooters and clubs.
• Small KYL 1/4-inch - 2-inch Kit Small KYL target kit designed for .22LR only with velocities under 1300 FPS, featuring targets from 2 inches down to 1/4 inch in 1/4-inch increments. Targeted at precision rimfire shooters.
• Large KYL 2-inch - 8-inch Kits Complete KYL kits with round gongs, sawhorse brackets, rubber straps, and hardware in RF (3/16 AR500), LT (1/4 AR500), or HD (3/8 AR500) versions. Targeted at precision competition shooters and clubs.
• Basic 15 Degree Static Plate Kits Complete kits including SP Y-base, slotted plate hanger, and 3/8-inch AR500 slotted gong plate for 15-degree angle presentations. Targeted at competition shooters and ranges.
• Basic Gongs Kits Basic gong kits with sawhorse stand brackets, rubber straps, bolts, and AR500 gongs for quick setup with 3/4-inch conduit legs. Targeted at clubs and individual shooters setting up a range.
• Flash Target Kit Flash target kit for swinging target presentations using 3/4-inch conduit or 1-inch square tube with slotted gong plates sold separately. Targeted at competition shooters and stage designers.
• PCSL Rhino Plates Custom PCSL knock down plates in HD (3/8 AR500) and LT (1/4 AR500) versions for PCSL competitions. Targeted at PCSL competition shooters and clubs.
• PCSL Static Plates 3/8-inch AR500 static plates for PCSL competitions in A-Zone, 1/2 Scale, and C-Zone configurations. Targeted at PCSL competition shooters and clubs.
• PCSL HD Popper Plates Custom PCSL 3/8-inch popper plates in mini (50% D-Zone scale) and full scale C-Zone versions with built-in hinge design. Targeted at PCSL competition shooters and clubs.
• A/C Zone Double Plate Targets and Kits Double plate systems with different sounds for audible scoring, featuring Metric (robot shape) and Classic (diamond shape) configurations with A-zone (3/8 AR500) and C-zone (1/4 AR500) plates. Targeted at competition shooters and clubs.
• Wheel of Misfortune Part of the Revolver Series, this paper-only kit uses up to 6 cardboard targets and includes round plate for activator weight with new swinger stand. Targeted at revolver competition shooters and clubs.
• Rail Mover Main Box Gravity rail mover designed for 8-inch inside width rails (typically 2x lumber) that ships in flat rate boxes with optional swinger kit and steel plate. Targeted at competition stage designers and clubs.
• 1/24th Scale Props 3D printed miniature shooting props including PCSL targets (pistol, rifle, no shoot) in various heights, rail movers, swingers with 8-inch steel, and dump boxes. Targeted at match prop designers and hobbyists.
• 10th Scale Swingers - Business Card Holders Miniature swinger business card holders in various competition formats (Metric Open, Classic IPSC, PCSL K-Zone Pistol/Rifle) with 10th scale target designs. Targeted at competition shooters and club merchandise buyers.
• Hundo Riser and Flip Tray (9mm Shock Bottle) 3D printed riser and flip tray for case gauges that holds gauges off table to allow bullets to drop completely, with tray/lid for emptying rounds into 100-round boxes. Targeted at handloaders and 9mm Hundo participants.
• Pasters Target pasters in single roll, 5-roll, 10-roll, and 60-roll packs for patching holes in cardboard targets in various colors. Targeted at competitive shooters and clubs.
• EXO Mag Fillers 3D printed magazine fillers for MEAN Arms EXO mags in various pack sizes (individual, 5-pack, 10-pack) with numbered or logo options. Targeted at EXO mag users.
• EXO Mag Loader 3D printed magazine loader for MEAN Arms EXO mags that holds 10 rounds in a track for slow, accurate loading. Targeted at EXO mag users.
• Base Pad and Mag Extensions Magazine base pads and extensions including Sig 141mm base pads (4-pack) and Glock Plus 2-3 mag extensions for easier cleaning. Targeted at competitive shooters.
• Coro Signs and Banners Corrugated plastic signs and banners including wall edge coro (8x48 inches), V-barrier coro (19x48 inches), and coro targets in basic and PCSL shapes. Targeted at clubs and match organizers.
• Tablet Shades Shades for 8-inch and 10-inch tablets with adaptable design for easy shipping and storage, customizable for club or sponsor branding. Targeted at clubs and match organizers using scoring tablets.
• Paint Can Holders Wall-mounted paint can holders in 1-inch (for steel walls) and 1.5-inch (for wood frames) widths to elevate cans for easier steel repainting. Targeted at ranges and clubs.

Quantifiable outcome

• Products designed to be assembled in minutes
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Shooters Connection: Retailer and brand of competition-oriented shooting accessories, including target systems and match gear. Comparable customer segment (USPSA/IDPA-style competition shooters) to Targets USA.
• MO Valley Sports / MG Industries: Manufacturer of AR500 steel targets, stands, and shooting range equipment sold to ranges, clubs, and individual shooters. Comparable materials, product breadth, and customer segments to Targets USA.
• Champion Targets: Direct-to-consumer maker of AR500 steel targets, knock-downs, and reactive systems for pistol, rifle, and competition use. Highly comparable business model and product mix to Targets USA.
• Shoot Steel: Manufacturer of AR500 steel shooting targets, gongs, and reactive target systems sold direct-to-consumer. Closest direct competitor to Targets USA, serving the same range, club, and competition shooter segments with a similar AR500-based product line.
• GT Targets (Gong Targets): Manufacturer and retailer of AR500 steel gongs, plates, and target systems for competition and tactical use. Comparable in materials, product family, and go-to-market via direct e-commerce.

Broad incumbents

• Birchwood Casey: Long-established shooting sports accessory brand offering targets, cleaning, reloading, and shooting accessories. A broader incumbent that overlaps with Targets USA in shooting targets and range accessories but sells through sporting-goods retail rather than exclusively direct.
• Caldwell Shooting Supplies: Broader shooting accessories brand covering rests, shooting bags, and range gear. Adjacent to Targets USA in serving range shooters, though its core products are accessories rather than steel targets.
• Action Target: Established, larger manufacturer of shooting range equipment, steel targets, and bullet traps used by law enforcement, military, and commercial ranges. A broader incumbent that overlaps with Targets USA on steel targets but serves a wider institutional portfolio.
• White Flyer: Largest US manufacturer of clay targets and broader shooting-sports consumables. Different core product (clay vs. steel) but a comparable shooter-segment incumbent serving ranges and clubs.

Emerging players

• Lead & Steel Targets: Smaller direct-to-consumer maker of steel shooting targets and range systems. Comparable in materials (AR500) and DTC model, but a smaller-scale emerging player relative to Targets USA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/targetsusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Targets USA