Rank + Rally
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Rank + Rally firmographics
Firmographics- Name
- Rank + Rally
- Legal name
- Rank + Rally
- Website
- https://rankandrally.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rank + Rally industry classification
Industry- Product category
- Sports & Entertainment Retail Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports, Concert & Venue Gift Shops (CRALAJAH)
Keywords
Where Rank + Rally is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rank + Rally business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Retail Management Services: B2B services model where Rank + Rally manages retail operations for sports and entertainment organizations. Revenue is generated through service fees and contractual arrangements for managing brick-and-mortar, e-commerce, and off-site retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing via RFP |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Rank + Rally product offering
Product offeringCore offering
Rank + Rally provides full-service retail management for sports and entertainment organizations, operating brick-and-mortar stores, e-commerce platforms, off-site activations, and concession-integrated retail on their behalf. The company's core work centers on brand amplification through curated merchandise, local collaborations, and multi-channel fan experiences, uniquely integrated with Levy's food & beverage and hospitality operations.
Product overview
Rank + Rally is a retail brand amplification company founded in 2017 by Levy (a Compass Group company), offering a comprehensive suite of services for sports and entertainment organizations. The company's core offerings center around three interconnected service areas: Brand Amplification (curated merchandise and exclusive product lines), Multi-Channel Experiences (in-venue, e-commerce, and community retail), and The Power of Levy Integration (combined retail, food and beverage, and hospitality). These are supported by operational services including Retail Analytics, E-Commerce, Strategic Vendor Partnerships, Product & Brand Development, Brand Activations, Channel Expansion, Pricing & Promotions, and Design & Construction. The company partners with over 30 North American sports and entertainment brands across NBA, MLB, MLS, WNBA, NWSL, and NHL organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Amplification
- Multi-Channel Experiences
- Levy Integration Services Integrated retail, food and beverage, and hospitality services powered by Levy and Compass Group resources, enabling cross-functional strategy, shared business functions, and unique activations combining retail with concessions and hospitality.
- Retail Analytics Data-driven insights and analytics capabilities to inform retail strategy, assortment planning, and performance optimization, drawing on Levy's DBK Studio and Compass Group's E15 analytics resources.
- E-Commerce Management Online retail operations and digital commerce management for sports and entertainment brands, supporting merchandise sales beyond physical venues.
- Design & Construction Retail space design, build-out, and construction services for physical store environments at sports and entertainment venues.
- Product & Brand Development Creation of exclusive product lines and brand-aligned merchandise collections, including local artist collaborations and exclusive product drops for premium ticketholders.
- Brand Activations In-venue and experiential retail activations that bring brands to life for fans, including pop-ups, event-driven merchandise, and concession-integrated retail experiences.
- Strategic Vendor Partnerships Managed vendor relationships to source products and expand assortment offerings on behalf of sports and entertainment clients.
- Frictionless Retail Implementation Deployment of Amazon Go-style frictionless market technology combining retail product and food & beverage for seamless fan transactional experiences at venues.
Quantifiable outcome
- Manages retail for 30+ North American sports and entertainment brands
- +2 more outcomes
Companies that use Rank + Rally
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Rank + Rally technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rank + Rally partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LevycoreLevy, a North American hospitality leader, founded Rank + Rally in 2017. Levy provides the operational infrastructure, overhead resources (finance, IT, legal, HR, analytics, design and construction, technology), and integration with food & beverage and hospitality services. Rank + Rally acts as a single source provider covering retail, food and beverage, and hospitality through this partnership.
Scale indicators1 record
Rank + Rally competitors and assessment
Company assessmentDirect peers
- Delaware North: Operates sports venue hospitality, concessions, and retail/merchandise at major stadiums and arenas. Comparable to Rank + Rally's full-service venue retail and F&B integration for sports and entertainment clients.
- Fanatics: The dominant sports licensed-merchandise and retail platform, operating league-wide e-commerce, in-venue stores, and licensed apparel/headwear partnerships. Directly comparable to Rank + Rally as a vertically integrated sports retail and licensing provider serving the same team and league customers.
- '47 Brand: Licensed sports headwear and apparel manufacturer/retailer with team and league partnerships. Comparable as a sports-merchandise specialist serving the same team/league customers with branded retail product.
- Centerplate: Hospitality and retail/concessions provider for sports venues, convention centers, and entertainment facilities. Comparable venue-based retail and concessions model serving the same enterprise customer base.
- New Era Cap: Licensed headwear and apparel partner for major sports leagues (MLB, NBA, NFL, MLS). Comparable sports-licensed merchandise supplier and retail partner for the same professional sports customers.
- Mitchell & Ness: Licensed sports heritage apparel and headwear brand sold through team stores, retailers, and direct-to-consumer channels. Comparable in delivering exclusive, brand-amplified merchandise for sports franchise clients.
- Legends Hospitality: Provides hospitality, retail, merchandise, and sponsorship services to professional sports venues and entertainment destinations. Closely comparable to Rank + Rally's venue-based retail management and integrated concessions/hospitality model.
Others
- Levy Restaurants: Rank + Rally's sister company under the same parent (Compass Group), providing F&B and hospitality at sports and entertainment venues. Directly tied via shared ownership and the integrated retail + F+B + hospitality offering that defines R+R's value proposition.
Emerging players
- Wincraft: Manufacturer and supplier of licensed sports memorabilia, signage, and retail merchandise for teams, leagues, and retail partners. Comparable as a sports-licensed merchandise supplier serving the same team/league customer base, though at smaller scale.
Broad incumbents
- Aramark Sports & Entertainment: A large incumbent providing F&B, concessions, and merchandise/retail services to stadiums and arenas as part of a broader food services portfolio. Overlaps with R+R's integrated retail + F+B venue offering but at much greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rank + Rally social profiles
Digital presenceRank + Rally financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rank + Rally leadership team
Management profileNumber of profiles
Rank + Rally funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rank + Rally M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rank + Rally
What does Rank + Rally do?
Rank + Rally provides full-service retail management for sports and entertainment organizations, operating brick-and-mortar stores, e-commerce platforms, off-site activations, and concession-integrated retail on their behalf. The company's core work centers on brand amplification through curated merchandise, local collaborations, and multi-channel fan experiences, uniquely integrated with Levy's food & beverage and hospitality operations.
Is Rank + Rally a public or private company?
Rank + Rally is a private company. It is classified as corporate owned and is currently operating.
When was Rank + Rally founded?
Rank + Rally was founded in 2017. It employs 101 to 250 people.
Where is Rank + Rally based?
Rank + Rally is headquartered in Chicago, United States, in the North America region.
How does Rank + Rally make money?
One revenue line is on record: retail Management Services.
Who are Rank + Rally's main competitors?
Direct peers on record are Delaware North, Fanatics, '47 Brand, Centerplate, New Era Cap, Mitchell & Ness and Legends Hospitality. Levy Restaurants is listed as an others. Wincraft is listed as an emerging player. Aramark Sports & Entertainment is listed as a broad incumbent.
Does Rank + Rally have an API?
No public API is recorded for Rank + Rally.
What industry is Rank + Rally in?
Rank + Rally's product category is Sports & Entertainment Retail Services. Its primary akta.pro industry code is CRALAJAH, Sports, Concert & Venue Gift Shops. Its NAICS code is 7113 and its SIC code is 7900.