Maison Joanne
Maison Joanne is a fifth-generation, family-owned Bordeaux négociant founded in 1862 that distributes classified growth and international fine wines through ~1,000 distributor clients across 63 countries, supplemented by US and China subsidiaries and Joanne Rare Wines for international labels.
- Company typePrivate
- Founded1862
- HeadquartersBordeaux, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maison Joanne does
Maison Joanne is a Bordeaux-based négociant house founded in 1862, currently in its fifth generation of Castéja family ownership. The company specializes in the global distribution of classified growth fine wines (Grands Crus Classés), which constitute approximately 95% of its turnover, serving roughly 1,000 distributor clients across 63 countries that collectively reach an estimated 10,000 professional end-clients. Operating from 18,000 square meters of facilities in Carignan-de-Bordeaux with storage capacity for 5-6 million bottles, Maison Joanne sells approximately 4 million bottles annually and participates in the biannual Bordeaux en primeur campaign as a major allocation holder.
The business operates through three core channels: classic Bordeaux fine wine trading via La Place de Bordeaux; dedicated wholly-owned subsidiaries for the US (Joanne US, serving 600+ restaurants and wine shops) and China (Joanne China, 300+ distributor clients); and Joanne Rare Wines, a subsidiary created in January 2021 to distribute 100+ international fine wines from regions including Italy, the USA, Chile, Argentina, Australia, and Spain. Revenue derives primarily from transaction-based margins on wine trading (typically 15-18% on en primeur), supplemented by storage and provenance services.
In April 2022, Maison Joanne opened its capital to a consortium of high-profile French private investors, including Claude Bébéar (founder of AXA), Norbert Dentressangle (creator of XPO Logistics), Philippe Donnet family (leadership of Generali), and Hugues Lechanoine (former CEO of Baron Philippe de Rothschild), while the Castéja family retained control and Pierre-Antoine Castéja remained chairman. The firm employs 11-50 people and operates without disclosed digital, AI, or software platform capabilities, reflecting its position as a heritage commodities trading business rather than a technology-enabled enterprise.
Maison Joanne firmographics
Firmographics- Name
- Maison Joanne
- Legal name
- Maison Joanne
- Website
- https://joanne.fr
- Company type
- Private
- Founded year
- 1862
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maison Joanne is a fifth-generation, family-owned Bordeaux négociant founded in 1862 that distributes classified growth and international fine wines through ~1,000 distributor clients across 63 countries, supplemented by US and China subsidiaries and Joanne Rare Wines for international labels.
- Ownership category
- akta.pro rank
Maison Joanne industry classification
Industry- Product category
- Fine Wine Distribution and Wholesale
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Maison Joanne is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Maison Joanne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fine Wine Trading: Maison Joanne specializes in trading classified growths (Grands Crus Classés) from Bordeaux and international fine wines. The company buys wine futures from châteaux, stores them, and distributes globally through its network. Profit margins on en primeur transactions typically range 15-18%. The company sold approximately 4 million bottles annually.
- Joanne Rare Wines: International wine distribution subsidiary created in January 2021, handling non-Bordeaux wines from prestigious estates globally. The subsidiary sells over 100 international wines including icons from Italy, USA, Chile, Argentina, Australia, and Spain.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Fine wines and classified growths |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Maison Joanne product offering
Product offeringCore offering
Maison Joanne is a Bordeaux négociant that buys classified growth wines (grands crus classés) from châteaux, primarily through en primeur (futures) campaigns, stores them in its 18,000-square-meter facilities, and distributes them globally through its Bordeaux Place network and regional subsidiaries to wine merchants, importers, restaurants, and wine shops. Through its Joanne Rare Wines subsidiary (created January 2021), it also markets more than 100 international fine wines from Italy, USA, Chile, Argentina, Australia, and Spain.
Product overview
Maison Joanne is a prestigious Bordeaux wine merchant (négociant) founded in 1862, operating as one of the largest distributors of fine wines in Bordeaux. The company offers a unified portfolio combining its core fine wine distribution business (handling classified growths and grands crus) with dedicated services including en primeur trading, professional storage facilities, and international subsidiaries (Joanne US and Joanne China). Its subsidiary Joanne Rare Wines, created in early 2021, extends the portfolio to include great foreign wines from international regions distributed through La Place de Bordeaux. The company exports to 63 countries, serving approximately 1000 customers with stock of approximately 5 million bottles.
Differentiator
Problem solved
Functional benefit
Products and services
- Fine Wine Distribution (Grands Crus Classés) Core négociant activity: buying classified growth and grand cru wines from Bordeaux châteaux and reselling them globally to approximately 1,000 wine merchants, importers, restaurants and wine shops across 63 countries; 95% of company turnover derives from classified growth wines.
- En Primeur (Futures) Trading Annual futures-trading service where clients purchase classified growth wines while still in barrel, participating in the traditional Bordeaux en primeur campaign with substantial allocations and tranched payment (typically one-third upfront, one-third after six months, one-third on delivery); profit margins typically range 15-18% per transaction.
- Wine Storage Services with Provenance in Bond Certification Professional bonded storage across approximately 18,000 square meters of facilities holding 5-6 million bottles at 16°C, including a Provenance in Bond certification system ensuring wine authenticity, traceability and quality for clients between purchase and delivery.
- Joanne Rare Wines (International Fine Wine Distribution) Distribution subsidiary selling more than 100 prestigious international fine wines from Italy, the USA, Chile, Argentina, Australia and Spain (icons such as Masseto, Opus One, Ornellaia, Penfolds) through the La Place de Bordeaux marketplace, typically via a pool of 5-6 négociants per producer brand.
Quantifiable outcome
- 5 million bottles storage capacity
- +3 more outcomes
Companies that use Maison Joanne
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Maison Joanne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maison Joanne partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jean-Quentin PratscoreCEO of Joanne Rare Wines, son of Jean-Guillaume Prats (president of Domaines Barons de Rothschild). Leads the international wine distribution subsidiary handling 100+ non-Bordeaux wines.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Maison Joanne competitors and assessment
Company assessmentDirect peers
- CVBG (Compagnie des Vins de Bordeaux et de la Gironde): One of the largest Bordeaux négociants, distributing classified growths and Grands Crus through the Place de Bordeaux to a global trade network. Direct competitor for chateau allocations and international distributor relationships.
- Maison Sichel: Family-owned Bordeaux négociant distributing classified growths alongside an owned-property portfolio. Competes with Joanne for allocations and international fine wine distribution.
- Justerini & Brooks: Fine wine merchant within the Louis Roederer group distributing Bordeaux and Burgundy en primeur globally. Direct competitor for collector allocation relationships.
- Berry Bros. & Rudd: Historic UK fine wine merchant combining en primeur allocations, cellared stock, and global distribution to collectors and trade. Closest international analogue to Joanne's négociant-plus-custodian model.
- Borie-Manoux (Château & Compagnie): Bordeaux négociant with deep classified growth allocations and a global trade network, including significant US presence. Comparable scale and Place de Bordeaux business model.
- Maison Dourthe: Established Bordeaux négociant with strong classified growth allocations and an international distribution footprint. Directly comparable in product mix, négociant model and target customer base.
- Corney & Barrow: UK fine wine merchant distributing Bordeaux and international icons to private clients and trade, with bonded storage. Comparable en primeur and cellared-stock proposition.
Broad incumbents
- Sotheby's Wine: Global auction house with a dedicated wine division handling fine and rare bottles at scale. Competes with Joanne for collector demand and provides an alternative trading channel for classified growths.
- Grands Chais de France: Largest French wine group, operating across multiple regions and price points including fine wines via subsidiaries. Overlaps with Joanne in wholesale distribution but at vastly broader scale.
Emerging players
- Bordeaux Index: Digital fine wine trading platform providing live market pricing and direct buyer-to-seller execution. Emerging competitive threat to traditional négociant intermediation, particularly with younger collectors.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Maison Joanne social profiles
Digital presenceMaison Joanne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Joanne leadership team
Management profileNumber of profiles
Profiles5 records
Maison Joanne subsidiaries and ownership
Company hierarchySubsidiaries3 records
Maison Joanne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Joanne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Joanne
What does Maison Joanne do?
Maison Joanne is a Bordeaux négociant that buys classified growth wines (grands crus classés) from châteaux, primarily through en primeur (futures) campaigns, stores them in its 18,000-square-meter facilities, and distributes them globally through its Bordeaux Place network and regional subsidiaries to wine merchants, importers, restaurants, and wine shops. Through its Joanne Rare Wines subsidiary (created January 2021), it also markets more than 100 international fine wines from Italy, USA, Chile, Argentina, Australia, and Spain.
Is Maison Joanne a public or private company?
Maison Joanne is a private company. It is classified as family owned and is currently operating.
When was Maison Joanne founded?
Maison Joanne was founded in 1862. It employs 11 to 50 people.
Where is Maison Joanne based?
Maison Joanne is headquartered in Bordeaux, France, in the Europe region.
How does Maison Joanne make money?
Two revenue lines are on record. Fine Wine Trading is the primary driver. The others are joanne Rare Wines.
Who are Maison Joanne's main competitors?
Direct peers on record are CVBG (Compagnie des Vins de Bordeaux et de la Gironde), Maison Sichel, Justerini & Brooks, Berry Bros. & Rudd, Borie-Manoux (Château & Compagnie), Maison Dourthe and Corney & Barrow. Broad incumbents are Sotheby's Wine and Grands Chais de France. Bordeaux Index is listed as an emerging player.
Does Maison Joanne have an API?
No public API is recorded for Maison Joanne.
What industry is Maison Joanne in?
Maison Joanne's product category is Fine Wine Distribution and Wholesale. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 42482 and its SIC code is 5180.