Bertolucci

What Bertolucci does

Bertolucci SA is a privately held Swiss luxury watchmaker headquartered in Geneva, Switzerland, designing and distributing diamond and precious stone watches and jewelry. The company combines Mediterranean-inspired design aesthetics with traditional Swiss watchmaking craftsmanship, producing timepieces across multiple collections organized into Casual Chic (Bella Costa, Giro, Serena, Serena Garbo, Volta, Volta II, Voglia, Forza, Forza II, Stria, Stria II, Stria III) and Haute Couture (Ouni, Gioco) categories. Its products feature Swiss quartz and automatic movements — including ETA Calibre 8¼ 256.041 with approximately 52-month battery life — curved sapphire crystals with anti-reflective treatment, diamond-set dials and straps (FGH color, VVS clarity), stainless steel cases, 18kt rose gold bezels, and an interchangeable strap system secured by a 4-screw ring. Water resistance ranges from 3 to 5 ATM depending on model. The brand's go-to-market operates through direct customer inquiries via the Geneva headquarters contact form, serving both B2C luxury watch consumers and B2B wholesale/distribution partners across North America, the Middle East, and Asia markets. Pricing is not publicly disclosed. Marketing channels are limited to a Facebook brand page, a digital press clippings archive, downloadable PDF catalogues (2010 and 2011-12 editions), and the brand website. The company has no disclosed funding, no parent organization, no leadership team details, no acquisitions, and no partnerships in the input data.

Name

Bertolucci

Legal name

Bertolucci SA

Website

https://bertolucci-watches.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bertolucci SA is a Geneva-based Swiss luxury watchmaker designing and distributing diamond-set Swiss quartz and automatic timepieces across multiple collections, serving global luxury watch consumers and wholesale distribution partners through direct inquiry-based sales.

Ownership category

akta.pro rank

Product category

Luxury Swiss Watches

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Dress/Formal Watches (CRAKADAF)

akta.pro secondary industries

Luxury Quartz Watches (CRAKADAB), Luxury Mechanical Watches (CRAKADAA)

Keywords

• Luxury Swiss watches
• Diamond timepieces
• Men's automatic watches
• Women's quartz watches
• Haute couture watches

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

Bertolucci designs, manufactures, and distributes Swiss-made luxury wristwatches under the Bertolucci brand. The portfolio spans women's collections (Serena, Serena Garbo) and men's collections (Forza, Forza II), plus Casual Chic (Bella Costa, Giro, Volta, Volta II, Voglia, Stria, Stria II, Stria III) and Haute Couture (Ouni, Gioco) lines, featuring Swiss quartz and automatic movements, sapphire crystals, diamond-set dials and straps, and stainless steel or rose gold cases. Sales are conducted through direct customer and distribution inquiries handled at the Geneva headquarters.

Product overview

Bertolucci is a Swiss luxury watchmaker offering timepieces with Mediterranean inspiration and Swiss craftsmanship. The product portfolio spans multiple collections organized across three style categories: Casual Chic (Bella Costa, Giro, Serena, Serena Garbo, Volta, Volta II, Voglia, Forza, Forza II, Stria, Stria II, Stria III), and Haute Couture (Ouni, Gioco). Collections feature both Swiss automatic and quartz movements, with variations in case size, materials (including stainless steel, black PVD, and 18kt rose gold), water resistance ratings, and diamond embellishments. Forza and Forza II represent the brand's entry into men's timepieces, while Serena serves as a flagship women's collection.

Differentiator

Problem solved

Functional benefit

Brands

• Serena: Women's watch collection featuring medium and large quartz watches with diamond embellishments
• Bella Costa
• Giro
• Volta
• Volta II
• Voglia
• Forza
• Forza II
• Stria
• Stria II
• Stria III
• Serena Garbo
• Ouni
• Gioco

Products and services

• Serena Collection Women's watch collection featuring medium and large quartz watches with diamond accents and interchangeable straps, under the Casual Chic category.
• Serena Garbo Collection Sub-collection within the Serena line featuring refined women's timepieces under the Casual Chic category.
• Forza Collection Men's watch collection featuring Swiss automatic movements, Bertolucci's first men's timepiece line launched in 2010 as a homage to the masculine spirit coexisting with feminine aesthetics.
• Forza II Collection Men's chronograph watch featuring Swiss quartz movement in an oval 45mm stainless steel case with black PVD or 18kt rose gold bezel options, curved sapphire crystal, three-dimensional colour dial, and water resistance to 5 ATM.
• Volta Collection Watch collection in the Casual Chic category under the Distinction line.
• Volta II Collection Second iteration of the Volta collection, in the Casual Chic category under the Distinction line.
• Voglia Collection Watch collection in the Casual Chic category under the Distinction line.
• Stria Collection Watch collection in the Casual Chic category under the Distinction line, with subsequent iterations Stria II and Stria III.
• Stria II Collection Second iteration of the Stria collection in the Casual Chic category under the Distinction line.
• Stria III Collection Third iteration of the Stria collection in the Casual Chic category under the Distinction line.
• Bella Costa Collection Watch collection in the Casual Chic category.
• Giro Collection Watch collection in the Casual Chic category.
• Ouni Collection Luxury watch collection in the Haute Couture category.
• Gioco Collection Watch collection in the Haute Couture category.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Corum: Swiss luxury watchmaker of similar vintage and scale producing design-distinctive quartz and mechanical timepieces, including diamond-set women's models, with comparable independent-brand positioning.
• Maurice Lacroix: Swiss luxury watchmaker with similar design-led positioning, comparable collection breadth across men's and women's segments, and overlapping distribution through independent retailers globally.
• Baume & Mercier: Swiss luxury watchmaker with a comparable mix of dress and casual-chic collections, Mediterranean-influenced aesthetics, and similar diamond-set women's timepiece offerings. Now part of Richemont but historically independent and similarly sized in scope.
• Ebel: Swiss watchmaker historically focused on design-forward luxury timepieces with strong women's and men's lines, comparable in materials and price tier to Bertolucci's Casual Chic and Haute Couture collections.
• Frederique Constant: Geneva-based independent Swiss watchmaker offering a comparable portfolio of quartz and automatic dress watches with classical and contemporary designs, selling at accessible luxury price points through multi-region distribution.
• Raymond Weil: Independent Geneva-based Swiss watchmaker with a comparable mid-to-upper luxury positioning, similar reliance on design-led differentiation and a globally distributed but family-controlled operating model.

Broad incumbents

• Movado Group brands: Holding company for multiple Swiss-made accessible-luxury watch brands (Movado, Concord, ESQ) operating at a similar price tier with comparable distribution through independent retailers and department stores.
• Dior Watches: Comparable fashion-house watch line producing Swiss-made luxury timepieces with diamond-set women's models and haute couture positioning similar to Bertolucci's Haute Couture Ouni and Gioco collections.
• Gucci Watches: Fashion-house watch line competing in the accessible luxury Swiss-made segment with comparable product breadth across men's and women's lines, though operating at much greater scale under the Kering Group.
• Chopard: Larger Swiss luxury maison producing high-end mechanical and quartz watches alongside jewellery, with comparable diamond-set women's watch lines and a similar Geneva-based positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BertolucciWatches
• LinkedInlinkedin.com/company/bertolucci-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertolucci