TBG Digital
Sprinklr is an enterprise software company offering an AI-native unified customer experience management platform with four integrated suites (Service, Social, Insights, Marketing). It serves global enterprise brands across technology, manufacturing, retail, telecom, and other verticals through direct enterprise field sales and annual subscription pricing.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What TBG Digital does
Sprinklr Inc. is an enterprise software company that operates an AI-native unified customer experience management (CXM) platform, serving global enterprise brands that require omnichannel customer engagement at scale. The company is incorporated in Delaware, USA, and targets large organizations across multiple verticals including technology, manufacturing, chemicals, retail/e-commerce, telecommunications, logistics, CPG, financial services, government, and travel/hospitality. Named enterprise customers include Microsoft, Dow, 3M, Uber, Deutsche Telekom, Cdiscount, Acer, Umniah, and Aramex.
The product architecture is organized around four integrated AI-native suites: Sprinklr Service (omnichannel contact center, AI-powered chatbots, workforce management), Sprinklr Social (social media management across 30+ digital and social channels), Sprinklr Insights (consumer and market intelligence with social listening, competitive benchmarking, and LLM-based insights), and Sprinklr Marketing (campaign planning, social advertising, unified analytics). These are unified through the Unified-CXM Platform, with AI capabilities layered via Sprinklr Copilot (real-time AI assistant), Sprinklr AI Agents (autonomous industry-specific agents), and AI+ Studio (custom AI model creation). The platform processes text, image, video, audio, and multimodal inputs for NLP, speech analytics, computer vision, and predictive analytics.
Sprinklr monetizes through enterprise SaaS subscriptions with quote-based pricing and annual billing cycles, distributed via direct enterprise field sales targeting global brands. The company maintains a public Developer Portal and API ecosystem, a continuously updated release cadence (Fall '25, Winter '26, Spring '26), and localized web presence in five languages. The source data does not disclose specific revenue, headcount, funding history, ownership, or founding date, and the input notes the company appears privately held with an Investor Relations page suggesting public-market intent.
TBG Digital firmographics
Firmographics- Name
- TBG Digital
- Legal name
- Sprinklr Inc.
- Website
- https://tbgdigital.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sprinklr is an enterprise software company offering an AI-native unified customer experience management platform with four integrated suites (Service, Social, Insights, Marketing). It serves global enterprise brands across technology, manufacturing, retail, telecom, and other verticals through direct enterprise field sales and annual subscription pricing.
- Ownership category
- akta.pro rank
TBG Digital industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321), Computer Systems Design and Related Services (54151), Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
- akta.pro secondary industries
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where TBG Digital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
TBG Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscriptions: Enterprise subscription-based model with four AI-native product suites (Service, Social, Insights, Marketing) delivered as unified platform. Targets global enterprise brands requiring comprehensive customer experience management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with four product suites |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
TBG Digital product offering
Product offeringCore offering
Sprinklr sells an AI-native unified customer experience management (CXM) SaaS platform to global enterprise brands, organized as four product suites — Service, Social, Insights, and Marketing — that unifies customer-facing teams, data, and 30+ digital and social channels. The platform embeds proprietary AI capabilities (Sprinklr AI, Copilot, AI Agents, AI+ Studio) across workflows for omnichannel service, social media management, consumer intelligence, and campaign orchestration.
Product overview
Sprinklr is an AI-native customer experience management platform organized around four core product suites—Sprinklr Service (omnichannel customer service), Sprinklr Social (social media management), Sprinklr Insights (consumer/market intelligence), and Sprinklr Marketing (campaign orchestration)—all unified through the Unified-CXM Platform. The platform natively infuses AI capabilities across all workflows, with specialized modules including AI Agents for autonomous customer interactions, Sprinklr Copilot for real-time assistance, and AI+ Studio for custom model creation.
Differentiator
Problem solved
Functional benefit
Brands
- Sprinklr Service: AI-native customer service platform enabling omnichannel support, agent copilot, workforce management, and quality management.
- Sprinklr Social
- Sprinklr Insights
- Sprinklr Marketing
- Sprinklr AI
- Sprinklr Copilot
- Unified-CXM Platform
Products and services
- Unified-CXM Platform Central AI-native platform that unifies customer journeys across marketing, service, and CX teams by breaking down silos and connecting conversations across every touchpoint for global enterprise customers.
- Sprinklr Service Customer service suite providing inbound/outbound contact center capabilities, live chat, Sprinklr VoiceConnect, omnichannel routing, unified agent desktop, conversational IVR, workforce management, AI agent platform, agent copilot, quality management, and conversational analytics for enterprise customer service teams.
- Sprinklr Social Social media management suite enabling brands to reach, engage and listen to audiences across 30+ digital and social channels, including social publishing, engagement, and employee advocacy for marketing and brand teams.
- Sprinklr Insights Consumer and market intelligence platform providing real-time insights, social listening, competitive benchmarking, product insights, location insights, visual insights, surveys, and LLM insights for CX, consumer insights, and product teams.
- Sprinklr Marketing Marketing orchestration platform for on-brand global campaigns across social and digital channels, including content marketing, campaign planning, social advertising, unified analytics, and ad comment moderation for enterprise marketing teams.
- Sprinklr AI Agents Standalone AI agent platform that enables enterprises to deploy intelligent agents built for specific industries to deliver consistent, compliant, and high-quality automated experiences across customer touchpoints.
- Sprinklr Copilot Standalone AI companion product providing real-time conversational assistance, automating workflows, and surfacing insights across the Sprinklr platform for customer-facing teams.
- AI+ Studio Standalone studio for creating and configuring custom AI models, enabling enterprises to build specialized AI models tailored to their specific business needs.
Quantifiable outcome
- CSAT increased by 15% (Cdiscount case study)
- +4 more outcomes
Companies that use TBG Digital
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles1 record
TBG Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature6 records
TBG Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Developer Portal / API PartnerscoreExtensive API ecosystem and developer portal enabling integrations with existing enterprise tech stacks. Platform supports seamless integration capabilities for enterprise customers requiring interoperability.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
TBG Digital competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Salesforce Service Cloud and Marketing Cloud are the broadest direct competitor to Sprinklr's Unified-CXM, bundling customer service, marketing, and social engagement within the dominant enterprise CRM platform. While Salesforce offers overlapping capabilities, it is a much larger horizontal suite rather than a CX-specialist.
- Adobe (Experience Cloud): Adobe Experience Cloud competes with Sprinklr Marketing and Sprinklr Insights via Adobe Campaign, Marketo, and Real-Time CDP, while bundling capabilities into a larger creative-and-experience suite. Adobe is a broad incumbent rather than a CX-specialist.
Direct peers
- NICE (CXone): NICE CXone is a direct enterprise CCaaS competitor to Sprinklr Service, offering omnichannel routing, AI-driven quality management, and workforce optimization at global enterprise scale. NICE is consistently positioned as a Leader in CCaaS analyst evaluations.
- Medallia:
- Genesys: Genesys is a leading CCaaS platform competing head-on with Sprinklr Service for enterprise contact center deals, with deep voice routing, workforce management, and conversational AI capabilities. Genesys typically out-ranks Sprinklr in Forrester CCaaS evaluations.
- Qualtrics: Qualtrics is the most direct competitor to Sprinklr Insights, offering enterprise voice-of-customer, experience management, and survey analytics. Both are recognized Leaders in VoC analyst evaluations and target similar enterprise experience teams.
- Zendesk: Zendesk is a direct customer service and CX competitor with omnichannel support, AI agents, and workforce engagement features that overlap with Sprinklr Service. Both vendors target enterprise CX buyers with subscription SaaS models and emphasize AI-driven automation.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TBG Digital social profiles
Digital presenceTBG Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
TBG Digital leadership team
Management profileNumber of profiles
TBG Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TBG Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TBG Digital
What does TBG Digital do?
Sprinklr sells an AI-native unified customer experience management (CXM) SaaS platform to global enterprise brands, organized as four product suites — Service, Social, Insights, and Marketing — that unifies customer-facing teams, data, and 30+ digital and social channels. The platform embeds proprietary AI capabilities (Sprinklr AI, Copilot, AI Agents, AI+ Studio) across workflows for omnichannel service, social media management, consumer intelligence, and campaign orchestration.
Is TBG Digital a public or private company?
TBG Digital is a private company. It is classified as unknown and is currently operating.
When was TBG Digital founded?
TBG Digital was founded in 2001. It employs 501 to 1,000 people.
Where is TBG Digital based?
TBG Digital is headquartered in London, United Kingdom, in the Europe region.
How does TBG Digital make money?
One revenue line is on record: enterprise SaaS Subscriptions.
Who are TBG Digital's main competitors?
Broad incumbents on record are Salesforce and Adobe (Experience Cloud). Direct peers are NICE (CXone), Medallia, Genesys, Qualtrics and Zendesk.
Does TBG Digital have an API?
Yes. Sprinklr offers a public API accessible through its Developer Portal for building integrations and automations. The platform provides API access for developers to build custom integrations and automate workflows. The API is listed under the Unified-CXM Platform product section. Developer documentation is at developer.sprinklr.com.
What industry is TBG Digital in?
TBG Digital's product category is Customer Experience Management Software. Its primary akta.pro industry code is HDAEAFAC, Customer Service, Support & Contact Center CRM, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 5132 and its SIC code is 7372.