DieTronic

What DieTronic does

DieTronic Srl is an Italian private limited company founded in 2003 and headquartered in Sant'Angelo Lodigiano (Lombardy) that designs and manufactures controlled spray and contact lubrication systems for sheet metal and tube/pipe forming applications. Its core product families — Antirust (integrated tube treatment with rust prevention, MQL saw blade lubrication, and oil recycling), Sagoma (sectorial spray with patented modular manifolds enabling up to eight distinct lubricant volumes per 50x50 mm square), Promax (closed-box flexible spray for progressive stamping), Rolls (felt roller contact lubrication), and Combi (linear brush cleaning plus sectorial spray) — are built around proprietary DT SENSOR, DT AIR, and DT TEMP control modules and serve automotive body panels, household appliances (deep drawing), welded tube and pipe mills, furniture, electric motor laminations, and metal packaging customers. Documented outcomes include 70-80%+ reductions in lubricant consumption, 90% reduction in rusting claims for Antirust users, and sub-one-year payback periods on Antirust installations, with reference customers including Ameristar, United Tube, and AGA Rangemaster.

DieTronic operates a primarily direct enterprise field-sales motion augmented by a channel partner network: TAKECO Engineering (Thailand, announced February 2023), SUNGET Company (Poland/Czech/Slovakia, announced March 2022), and HFD Electronic Spare Parts LLC (Middle East/Africa, announced March 2022), all anchored in the tube and pipe vertical. The company also markets through industry trade shows (MADE-IN-STEEL at Fiera Milano, Lamiera), trade press, webinars with Precision Tooling, a YouTube product channel, and a localized multi-language website (EN/ES/PT/FR/DE/IT). Revenue is generated principally from customized hardware sales of the five product families plus annual planned maintenance and technical assistance services.

The firm is small (11-50 employees, founder-led by Giovanni Amato as Founder, Owner and Sales Manager), unlisted, with no institutional funding rounds in the record. It holds ISO 9001:2015 quality certification, an EcoVadis Bronze sustainability medal (2020/2021), and a portfolio of registered trademarks and patents covering modular manifolds and an antistatic cleaning liquid. The company sells globally with 1,000+ cumulative lubrication system installations cited.

Name

DieTronic

Legal name

DIETRONIC Srl

Website

https://dietronic.eu

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

DieTronic is a privately held Italian industrial equipment maker, founded in 2003, that designs and manufactures controlled spray and contact lubrication systems for sheet metal and tube/pipe manufacturers serving automotive, household appliance, and metal stamping customers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Lubrication Systems

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

Keywords

• Sheet metal lubrication systems
• Industrial spray lubrication equipment
• Tube rust prevention machinery
• Metal forming lubrication
• Automated lubrication systems

Headquarters

HQ city

Sant'angelo Lodigiano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lubrication Systems Hardware Sales: Sale of industrial lubrication equipment including Antirust, Rolls, Promax, Sagoma, and Combi systems. Systems are customized for specific manufacturing applications and production line configurations.
2. Professional Services and Maintenance: Annual planned maintenance programs offered to customers to ensure continuous efficiency of installed systems. Technical assistance and support services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

DieTronic designs, manufactures and sells industrial lubrication and metal surface treatment systems for sheet metal forming and welded tube/pipe production. Its portfolio spans five named product families — Antirust, Rolls, Promax, Sagoma and Combi — that deliver controlled spray, felt roller and Minimum Quantity Lubrication (MQL) for automotive body panels, household appliance deep-drawing, and welded tube mills. The company also provides annual planned maintenance and technical support services to installed systems globally.

Product overview

DieTronic offers a portfolio of industrial lubrication and metal surface treatment systems for tube and sheet metal production. The core product line includes Antirust (tube rust prevention with automated spraying and recycling), Rolls (felt roller contact lubrication), Promax (flexible spray lubrication with PLC control), Sagoma (sectorial spray allowing precise 50x50mm area control with 8 different quantities), and Combi (integrated brush cleaning and lubrication). Key technology components include DT SENSOR CONTROL (nozzle performance testing), DT AIR CONTROL (air spray temperature regulation), and DT TEMP CONTROL (lubricant temperature management). Accessories include Lubo-die for in-die lubrication. These systems target automotive, appliances, furniture, and metal packaging industries, offering over 80% lubricant consumption reduction through automated, controlled application.

Differentiator

Problem solved

Functional benefit

Brands

• Antirust: Complete tube treatment solution for rust prevention including cleaning, washing, drying, and anticorrosive spraying systems with MQL saw blade lubrication.
• Rolls
• Promax
• Sagoma
• Combi

Products and services

• Antirust Complete tube protection system providing automated rust prevention through coil cleaning, washing, drying, anticorrosive spraying, and Minimum Quantity Lubrication (MQL) saw blade lubrication for welded tube production lines. Covers tube diameters from 2mm to 406mm, features recycling technology for residual oil, and delivers 70% oil consumption reduction, 90% reduction in rusting claims, and under-1-year payback.
• Rolls Felt roller lubrication system providing contact lubrication for metal sheet surfaces. Available in widths from 50mm to 1000mm and roller diameters of 32, 60 or 110mm, adapting to material thicknesses from 0.5mm to 10mm. Used in stamping, presswork and coil feed applications; delivers 50%+ reduction in lube consumption and extended die tool lifetime.
• Promax Flexible spray lubrication system with closed spray box design covering coil widths from 200mm to 800mm, featuring programmable PLC control, 24-liter pressurized tank and integrated oil mist suction for progressive stamping and small part production. Achieves 80%+ reduction in lubricant consumption.
• Sagoma Sectorial spray lubrication system capable of applying lubricant in controlled 50mm x 50mm squares with up to 8 different quantities per area. Features extractable closed sprayheads, HMI touch-screen control with recipe storage, and patented modular manifolds. Used in deep-drawing for household appliances (sinks, cookware) and automotive parts; 150+ units installed worldwide.
• Combi Integrated system combining linear brush cleaning technology with sectorial spray lubrication. Features motorized brushes with transverse movement, air cushion system, adjustable oil spray quantity from 0.3 to 5 G/M2, and patented modular manifolds. Removes 99% of particles; designed for vehicle body panels and household appliance production lines.

Quantifiable outcome

• 80%+ lubricant consumption reduction across product lines
• +7 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TAKECO ENGINEERING (THAILAND) CO., LTD.coreChannel Partner/ Reseller/ Distributor · 27 February 2023Strategic partnership for Thailand and Southeast Asia market distribution. TAKECO ENGINEERING, based in Bangkok, extends DieTronic's network specifically in the tube and pipe market sector. Collaboration announced February 2023.
• Wandres-Micro-cleaningminorStrategic or Co-development Partner · 7 February 2023Collaboration with German company Wandres-Micro-cleaning on innovative cleaning systems integration. Mentioned in Lamiera magazine publication discussing combined technologies for metal cleaning applications.
• SUNGET CompanycoreChannel Partner/ Reseller/ Distributor · 9 March 2022Distribution partnership for Poland, Czech Republic, and Slovakia markets in Tube & Pipe sector. SUNGET Company serves as the regional channel partner for DieTronic's antirust and tube treatment technologies.
• HFD Electronic Spare Parts LLCcoreChannel Partner/ Reseller/ Distributor · 3 March 2022Distribution partnership for Middle East and Africa region for Tube & Pipe market. HFD Electronic Spare Parts LLC, based in Dubai, serves as DieTronic's regional partner for extending market presence.
• Precision ToolingminorGTM or Marketing Partner · 14 July 2020Partnership for organizing educational webinars on metal forming topics including programmable advanced lubrication. DieTronic conducts webinars with support from Precision Tooling for industry education and lead generation.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Quaker Houghton: Global leader in industrial process fluids including metalforming lubricants. Competes on the chemistry side of DieTronic's value proposition and serves overlapping automotive/appliance/tube-mill customers worldwide.
• Chem-Trend (Freudenberg): Chem-Trend supplies release agents and process fluids for metal stamping, die casting, and tube forming — competing with DieTronic on lubricant chemistry and application know-how, though primarily as a chemistry vendor rather than equipment manufacturer.
• SKF Lincoln Industrial: Lincoln Industrial (SKF) is a broad industrial lubrication incumbent offering automated lubrication, MQL, and spray systems across many sectors. Competes in metal forming but as part of a much larger product portfolio rather than a focused metal-forming niche.
• Bielomatik (SMS group): SMS group supplies complete tube and pipe processing lines including cleaning, lubrication, and rust-prevention modules — directly comparable technology stack for tube mill customers and a potential integrator-partner or competitor.
• Klüber Lubrication: Specialty lubricant manufacturer (part of Freudenberg Group) supplying oils, greases, and MQL fluids for metal forming and tube processing. Competes with DieTronic's chemistry/application-engineering positioning rather than its hardware.

Direct peers

• Dropsa: Italian-headquartered manufacturer of industrial lubrication and greasing systems. Directly comparable as a specialty lubrication-equipment vendor serving metalworking, tube processing, and heavy industrial applications with custom-engineered systems.
• Bijur Delimon International: Global supplier of automated lubrication systems for industrial machinery, including spray and progressive lubrication solutions for metal forming and stamping — overlapping DieTronic's core product categories and target customers.
• Unist: Unist is a North American specialist in Minimum Quantity Lubrication (MQL) and spray lubrication systems for metal stamping, tube bending, and machining — the closest direct competitor to DieTronic's Promax/Sagoma/MQL product family serving overlapping automotive and industrial customers.

Emerging players

• Wandres Micro-cleaning: German specialist in industrial micro-cleaning systems for sheet metal and precision parts — already a documented DieTronic co-development partner, and directly comparable as a niche cleaning/integrated-surface-treatment vendor.
• Tower Oil & Technology: US-based specialty formulator of metal stamping and tube-mill lubricants with custom application engineering. Comparable as a focused, smaller supplier addressing DieTronic's core customer pain points, especially in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/dietronic
• LinkedInlinkedin.com/company/dietronic-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DieTronic