DieTronic
DieTronic is a privately held Italian industrial equipment maker, founded in 2003, that designs and manufactures controlled spray and contact lubrication systems for sheet metal and tube/pipe manufacturers serving automotive, household appliance, and metal stamping customers worldwide.
- Company typePrivate
- Founded2003
- HeadquartersSant'angelo Lodigiano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DieTronic does
DieTronic Srl is an Italian private limited company founded in 2003 and headquartered in Sant'Angelo Lodigiano (Lombardy) that designs and manufactures controlled spray and contact lubrication systems for sheet metal and tube/pipe forming applications. Its core product families — Antirust (integrated tube treatment with rust prevention, MQL saw blade lubrication, and oil recycling), Sagoma (sectorial spray with patented modular manifolds enabling up to eight distinct lubricant volumes per 50x50 mm square), Promax (closed-box flexible spray for progressive stamping), Rolls (felt roller contact lubrication), and Combi (linear brush cleaning plus sectorial spray) — are built around proprietary DT SENSOR, DT AIR, and DT TEMP control modules and serve automotive body panels, household appliances (deep drawing), welded tube and pipe mills, furniture, electric motor laminations, and metal packaging customers. Documented outcomes include 70-80%+ reductions in lubricant consumption, 90% reduction in rusting claims for Antirust users, and sub-one-year payback periods on Antirust installations, with reference customers including Ameristar, United Tube, and AGA Rangemaster.
DieTronic operates a primarily direct enterprise field-sales motion augmented by a channel partner network: TAKECO Engineering (Thailand, announced February 2023), SUNGET Company (Poland/Czech/Slovakia, announced March 2022), and HFD Electronic Spare Parts LLC (Middle East/Africa, announced March 2022), all anchored in the tube and pipe vertical. The company also markets through industry trade shows (MADE-IN-STEEL at Fiera Milano, Lamiera), trade press, webinars with Precision Tooling, a YouTube product channel, and a localized multi-language website (EN/ES/PT/FR/DE/IT). Revenue is generated principally from customized hardware sales of the five product families plus annual planned maintenance and technical assistance services.
The firm is small (11-50 employees, founder-led by Giovanni Amato as Founder, Owner and Sales Manager), unlisted, with no institutional funding rounds in the record. It holds ISO 9001:2015 quality certification, an EcoVadis Bronze sustainability medal (2020/2021), and a portfolio of registered trademarks and patents covering modular manifolds and an antistatic cleaning liquid. The company sells globally with 1,000+ cumulative lubrication system installations cited.
DieTronic firmographics
Firmographics- Name
- DieTronic
- Legal name
- DIETRONIC Srl
- Website
- https://dietronic.eu
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DieTronic is a privately held Italian industrial equipment maker, founded in 2003, that designs and manufactures controlled spray and contact lubrication systems for sheet metal and tube/pipe manufacturers serving automotive, household appliance, and metal stamping customers worldwide.
- Ownership category
- akta.pro rank
DieTronic industry classification
Industry- Product category
- Industrial Lubrication Systems
- NAICS
- Rolling Mill and Other Metalworking Machinery Manufacturing (333519)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)
- akta.pro secondary industry
- Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)
Keywords
Where DieTronic is headquartered
LocationHeadquarters
- HQ city
- Sant'angelo Lodigiano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
DieTronic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Lubrication Systems Hardware Sales: Sale of industrial lubrication equipment including Antirust, Rolls, Promax, Sagoma, and Combi systems. Systems are customized for specific manufacturing applications and production line configurations.
- Professional Services and Maintenance: Annual planned maintenance programs offered to customers to ensure continuous efficiency of installed systems. Technical assistance and support services.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
DieTronic product offering
Product offeringCore offering
DieTronic designs, manufactures and sells industrial lubrication and metal surface treatment systems for sheet metal forming and welded tube/pipe production. Its portfolio spans five named product families — Antirust, Rolls, Promax, Sagoma and Combi — that deliver controlled spray, felt roller and Minimum Quantity Lubrication (MQL) for automotive body panels, household appliance deep-drawing, and welded tube mills. The company also provides annual planned maintenance and technical support services to installed systems globally.
Product overview
DieTronic offers a portfolio of industrial lubrication and metal surface treatment systems for tube and sheet metal production. The core product line includes Antirust (tube rust prevention with automated spraying and recycling), Rolls (felt roller contact lubrication), Promax (flexible spray lubrication with PLC control), Sagoma (sectorial spray allowing precise 50x50mm area control with 8 different quantities), and Combi (integrated brush cleaning and lubrication). Key technology components include DT SENSOR CONTROL (nozzle performance testing), DT AIR CONTROL (air spray temperature regulation), and DT TEMP CONTROL (lubricant temperature management). Accessories include Lubo-die for in-die lubrication. These systems target automotive, appliances, furniture, and metal packaging industries, offering over 80% lubricant consumption reduction through automated, controlled application.
Differentiator
Problem solved
Functional benefit
Brands
- Antirust: Complete tube treatment solution for rust prevention including cleaning, washing, drying, and anticorrosive spraying systems with MQL saw blade lubrication.
- Rolls
- Promax
- Sagoma
- Combi
Products and services
- Antirust Complete tube protection system providing automated rust prevention through coil cleaning, washing, drying, anticorrosive spraying, and Minimum Quantity Lubrication (MQL) saw blade lubrication for welded tube production lines. Covers tube diameters from 2mm to 406mm, features recycling technology for residual oil, and delivers 70% oil consumption reduction, 90% reduction in rusting claims, and under-1-year payback.
- Rolls Felt roller lubrication system providing contact lubrication for metal sheet surfaces. Available in widths from 50mm to 1000mm and roller diameters of 32, 60 or 110mm, adapting to material thicknesses from 0.5mm to 10mm. Used in stamping, presswork and coil feed applications; delivers 50%+ reduction in lube consumption and extended die tool lifetime.
- Promax Flexible spray lubrication system with closed spray box design covering coil widths from 200mm to 800mm, featuring programmable PLC control, 24-liter pressurized tank and integrated oil mist suction for progressive stamping and small part production. Achieves 80%+ reduction in lubricant consumption.
- Sagoma Sectorial spray lubrication system capable of applying lubricant in controlled 50mm x 50mm squares with up to 8 different quantities per area. Features extractable closed sprayheads, HMI touch-screen control with recipe storage, and patented modular manifolds. Used in deep-drawing for household appliances (sinks, cookware) and automotive parts; 150+ units installed worldwide.
- Combi Integrated system combining linear brush cleaning technology with sectorial spray lubrication. Features motorized brushes with transverse movement, air cushion system, adjustable oil spray quantity from 0.3 to 5 G/M2, and patented modular manifolds. Removes 99% of particles; designed for vehicle body panels and household appliance production lines.
Quantifiable outcome
- 80%+ lubricant consumption reduction across product lines
- +7 more outcomes
Companies that use DieTronic
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles2 records
DieTronic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
DieTronic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TAKECO ENGINEERING (THAILAND) CO., LTD.coreStrategic partnership for Thailand and Southeast Asia market distribution. TAKECO ENGINEERING, based in Bangkok, extends DieTronic's network specifically in the tube and pipe market sector. Collaboration announced February 2023.
- Wandres-Micro-cleaningminorCollaboration with German company Wandres-Micro-cleaning on innovative cleaning systems integration. Mentioned in Lamiera magazine publication discussing combined technologies for metal cleaning applications.
- SUNGET CompanycoreDistribution partnership for Poland, Czech Republic, and Slovakia markets in Tube & Pipe sector. SUNGET Company serves as the regional channel partner for DieTronic's antirust and tube treatment technologies.
- HFD Electronic Spare Parts LLCcoreDistribution partnership for Middle East and Africa region for Tube & Pipe market. HFD Electronic Spare Parts LLC, based in Dubai, serves as DieTronic's regional partner for extending market presence.
- Precision ToolingminorPartnership for organizing educational webinars on metal forming topics including programmable advanced lubrication. DieTronic conducts webinars with support from Precision Tooling for industry education and lead generation.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
DieTronic competitors and assessment
Company assessmentBroad incumbents
- Quaker Houghton: Global leader in industrial process fluids including metalforming lubricants. Competes on the chemistry side of DieTronic's value proposition and serves overlapping automotive/appliance/tube-mill customers worldwide.
- Chem-Trend (Freudenberg): Chem-Trend supplies release agents and process fluids for metal stamping, die casting, and tube forming — competing with DieTronic on lubricant chemistry and application know-how, though primarily as a chemistry vendor rather than equipment manufacturer.
- SKF Lincoln Industrial: Lincoln Industrial (SKF) is a broad industrial lubrication incumbent offering automated lubrication, MQL, and spray systems across many sectors. Competes in metal forming but as part of a much larger product portfolio rather than a focused metal-forming niche.
- Bielomatik (SMS group): SMS group supplies complete tube and pipe processing lines including cleaning, lubrication, and rust-prevention modules — directly comparable technology stack for tube mill customers and a potential integrator-partner or competitor.
- Klüber Lubrication: Specialty lubricant manufacturer (part of Freudenberg Group) supplying oils, greases, and MQL fluids for metal forming and tube processing. Competes with DieTronic's chemistry/application-engineering positioning rather than its hardware.
Direct peers
- Dropsa: Italian-headquartered manufacturer of industrial lubrication and greasing systems. Directly comparable as a specialty lubrication-equipment vendor serving metalworking, tube processing, and heavy industrial applications with custom-engineered systems.
- Bijur Delimon International: Global supplier of automated lubrication systems for industrial machinery, including spray and progressive lubrication solutions for metal forming and stamping — overlapping DieTronic's core product categories and target customers.
- Unist: Unist is a North American specialist in Minimum Quantity Lubrication (MQL) and spray lubrication systems for metal stamping, tube bending, and machining — the closest direct competitor to DieTronic's Promax/Sagoma/MQL product family serving overlapping automotive and industrial customers.
Emerging players
- Wandres Micro-cleaning: German specialist in industrial micro-cleaning systems for sheet metal and precision parts — already a documented DieTronic co-development partner, and directly comparable as a niche cleaning/integrated-surface-treatment vendor.
- Tower Oil & Technology: US-based specialty formulator of metal stamping and tube-mill lubricants with custom application engineering. Comparable as a focused, smaller supplier addressing DieTronic's core customer pain points, especially in North America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DieTronic social profiles
Digital presenceDieTronic compliance and trust
Trust signalCompliance1 record
DieTronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
DieTronic leadership team
Management profileNumber of profiles
Profiles1 record
DieTronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DieTronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DieTronic
What does DieTronic do?
DieTronic designs, manufactures and sells industrial lubrication and metal surface treatment systems for sheet metal forming and welded tube/pipe production. Its portfolio spans five named product families — Antirust, Rolls, Promax, Sagoma and Combi — that deliver controlled spray, felt roller and Minimum Quantity Lubrication (MQL) for automotive body panels, household appliance deep-drawing, and welded tube mills. The company also provides annual planned maintenance and technical support services to installed systems globally.
Is DieTronic a public or private company?
DieTronic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DieTronic founded?
DieTronic was founded in 2003. It employs 11 to 50 people.
Where is DieTronic based?
DieTronic is headquartered in Sant'angelo Lodigiano, Italy, in the Europe region.
How does DieTronic make money?
Two revenue lines are on record. Lubrication Systems Hardware Sales are the primary driver. The others are professional Services and Maintenance.
Who are DieTronic's main competitors?
Broad incumbents on record are Quaker Houghton, Chem-Trend (Freudenberg), SKF Lincoln Industrial, Bielomatik (SMS group) and Klüber Lubrication. Direct peers are Dropsa, Bijur Delimon International and Unist. Emerging players are Wandres Micro-cleaning and Tower Oil & Technology.
Does DieTronic have an API?
No public API is recorded for DieTronic.
What industry is DieTronic in?
DieTronic's product category is Industrial Lubrication Systems. Its primary akta.pro industry code is IMAHADAC, Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping), with a secondary code of IMAHAOAF, Filling & Dosing Machines (Liquid/Powder/Solid). Its NAICS code is 333519 and its SIC code is 3550.