Alianza Fútbol Club

What Alianza Fútbol Club does

Alianza Fútbol Club is a private Salvadoran professional football club headquartered in San Salvador, El Salvador, founded in 1958. The organization operates a first-team professional football squad and has expanded into a multi-vertical commercial operation covering youth development, ticketing, merchandise, media content, and sponsorship programs. These verticals collectively represent the club's core go-to-market: delivering live football entertainment and associated fan-facing products/services to a Salvadoran supporter base, while monetizing that audience through matchday revenue, consumer merchandise, digital content, and corporate sponsorship deals.

The club is structured as a for-profit private entity with a lean workforce of 11–50 employees, consistent with the operational scale of a mid-tier Central American football franchise rather than a top-tier global club. Its "platform" is effectively the football team itself — the player roster, the match calendar, and the brand — which feeds demand across each revenue vertical. Youth development functions as a long-term talent pipeline, potentially enabling player trading revenue in addition to academy operations. Media content extends the club's reach beyond matchday into digital engagement and broadcast distribution.

The business model combines B2C revenue (matchday ticketing, merchandise, content subscriptions or ad-supported media) with B2B revenue (sponsorship agreements, media rights, and partnership deals). Pricing details, sponsorship contract values, ticketing structure, and content monetization mechanics are not disclosed in the available data; the only available web source for the club was a verification/loading page rather than substantive commercial content. Consequently, while the revenue architecture is identifiable, specific economics, contract structures, and growth metrics cannot be substantiated from the input.

Name

Alianza Fútbol Club

Website

https://alianzafc.com.sv

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Alianza Fútbol Club is a private Salvadoran professional football club founded in 1958, operating a first-team squad alongside youth development, ticketing, merchandise, media content, and sponsorship programs for El Salvador's football fan base.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Professional football club
• Youth football development
• Matchday ticketing services
• Team merchandise sales
• Sports sponsorship programs

Headquarters

HQ city

San Salvador

HQ country

El Salvador

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Alianza Fútbol Club runs a professional football team that competes in domestic competition, supported by youth development programs. It sells matchday tickets, branded club merchandise, produces and distributes media content about the club, and secures corporate sponsorship deals that fund operations. Customers include fans, supporters, corporate sponsors, and families of youth academy participants.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Football Team (First Team) Competitive professional football team representing Alianza Fútbol Club in domestic Salvadoran football competition, delivering matchday entertainment to local fans.
• Youth Development Program
• Matchday Ticketing Sale of tickets to home matches for individual fans and supporters attending games.
• Branded Club Merchandise Retail sale of club-branded apparel and merchandise to supporters and fans.
• Club Media Content Production and distribution of club-related media content to engage fans and supporters.
• Corporate Sponsorship Programs Sponsorship packages sold to corporate partners offering brand visibility, hospitality, and association with the club.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• CD FAS: CD FAS is Alianza's principal rival in the Salvadoran Primera División — both are historic, for-profit-oriented professional football clubs competing for the same domestic fan base, sponsors, and league titles. Directly comparable on geography, product (matchday + merchandise), and revenue model.
• CD Luis Ángel Firpo: CD Luis Ángel Firpo (Usulután) is a fellow Salvadoran Primera División club with a parallel revenue mix of matchday, sponsorship, and academy-driven operations. Direct peer in the same regulatory and broadcast environment.
• CD Águila: CD Águila, based in San Miguel, is another heritage Primera División club with comparable ticketing, merchandise, and sponsorship operations. Shares the same league and broadcast ecosystem as Alianza.
• Once Deportivo: Once Deportivo is a more recent but still material competitor in El Salvador's top flight, competing directly for players, sponsorships, and limited domestic broadcast rights. Closely comparable business model.
• AD Isidro Metapán: AD Isidro Metapán is one of the most decorated clubs in the Salvadoran Primera División and operates with a similar professional structure, ticketing, sponsorship, and youth development model. Direct domestic competitor for trophies, players, and sponsor dollars.

Regional players

• Real C.D. España: Real España is a heritage Honduran Primera División club with comparable revenue mix (matchday, sponsorships, academy, merchandise). Different geography but materially comparable Central American football-club business model.
• C.D. Olimpia: Olimpia is the dominant Honduran club and a leading CONCACAF participant, providing a relevant regional comparison for commercial scale, sponsorship depth, and academy output. Different geography but same Central American competitive ecosystem.
• CSD Comunicaciones: Comunicaciones is one of Guatemala's flagship clubs with a similar professional structure (ticketing, sponsorship, academy, merchandise). Comparable in size and market profile, though operating in a different national league.
• Deportivo Saprissa: Deportivo Saprissa is Costa Rica's most successful club and the regional benchmark for Central American football operations. Comparable in product (professional football, ticketing, merchandise, academy) but operates in a larger market and does not directly contest the Salvadoran league.

Broad incumbents

• Liga MX (e.g., Club América): Liga MX powerhouses such as Club América represent a broader-incumbent reference point for what scaled Latin American football monetization looks like (broadcast, sponsorship, global merchandising). They do not compete in the Salvadoran league but anchor the regional talent market that Alianza sells into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AlianzaFC_sv
• Facebookfacebook.com/alianzafutbolclubsv
• LinkedInlinkedin.com/company/alianzafc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alianza Fútbol Club