What Coonector does

Coonector is a Mexico City-based B2B professional services firm that facilitates open innovation collaborations between large corporations and startups across Latin America. Founded in 2017 by co-founders Karola Martínez and Michelle Martínez, the company operates a two-sided consulting model serving both ends of the corporate-startup matching market: large enterprises seeking structured access to startup-driven innovation, and startups seeking paid pilot opportunities with corporate decision-makers in real commercial environments.

The firm's service offering comprises three integrated modules — Academy (workshops to build innovation culture within corporations), Scouting (identification and selection of startups aligned to corporate strategic objectives), and Project Management (end-to-end management of corporate-startup pilots using agile methodologies). The company does not disclose a proprietary technology platform; operations appear to rely on a methodology-driven, human-intensive consulting approach rather than a software product. Co-founder Karola Martínez is credited with facilitating more than 500 corporate-startup connections and serves as an evaluator at international forums such as South Summit and Innóvate Perú, which functions as a brand-building channel.

Coonector generates revenue through project-based professional services engagements. Pricing is not publicly disclosed and is tailored to each corporate or startup engagement rather than standardized. Distribution is consultative and direct via the company website, a content blog (innovacionabiertalatam.com), and referral-driven relationships. Named enterprise clients include Pfizer (pharmaceuticals), Essity (consumer goods/personal care), and CompuSoluciones (technology distribution). The company is privately held and bootstrapped, with no disclosed external funding, parent company, or acquisition activity in the available data.

Name

Coonector

Legal name

Coonector

Website

https://coonector.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Coonector is a Mexico City-based B2B professional services firm founded in 2017 that connects large Latin American corporations with startups to accelerate open innovation. It delivers Academy, Scouting, and Project Management services through a bootstrapped, methodology-driven consulting model.

Ownership category

akta.pro rank

Product category

Open Innovation Consulting

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

Keywords

• Corporate-startup matchmaking
• Open innovation consulting
• Startup scouting services
• Corporate venturing advisory
• Innovation project management

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Scouting, Academy, Project Management): Coonector generates revenue through professional services including startup scouting for corporate innovation needs, innovation methodology workshops (Academy), and end-to-end project management of corporate-startup collaborations. Revenue appears to be project-based and relationship-driven, focused on connecting corporations with startups through paid pilots and strategic engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Coonector is a professional services firm that connects large Latin American corporations with startups to accelerate open innovation through three integrated service modules: Academy (practical workshops to build innovation culture and apply open innovation methodology), Scouting (identification and selection of startups aligned to corporate strategic objectives), and Project Management (agile methodology-driven facilitation of corporate-startup collaborations, including paid pilots with measurable KPIs and strategic business cases). The company positions itself as an extended strategic team for corporations, providing direct access to relevant startups and to corporate decision-makers across LATAM.

Product overview

Coonector offers a three-module open innovation service portfolio designed to connect corporations with startups across Latin America. The core offering comprises three integrated service modules: Academy (innovation culture workshops), Scouting (startup identification and selection), and Project Management (collaboration facilitation with agile methodologies). These services work together to facilitate corporate-startup partnerships, providing corporations with direct access to relevant startups and startups with access to corporate decision-makers, all supported by measurable KPIs and strategic accompaniment throughout pilot programs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 500+ corporate-startup connections facilitated

Named customers3 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Globant: Large LATAM-headquartered digital and technology services firm that increasingly offers corporate innovation and venture services. Comparable because it competes for the same LATAM enterprise digital transformation and innovation budgets.
• Techstars: Global accelerator network with corporate-sponsored programs that explicitly connect startups to enterprise partners. Comparable as a competing channel for corporations seeking structured access to vetted early-stage companies.
• Plug and Play: Global corporate innovation platform with programs in multiple verticals and geographies, including LATAM. Larger and broader than Coonector but competes for the same corporate open innovation budget and offers startup matchmaking as a core service.
• EY (Innovation & Strategy practice): Global professional services firm with a dedicated innovation consulting and corporate-startup collaboration offering. Comparable as an alternative for large corporations running open innovation mandates, though much broader in scope and scale.

Regional players

• Endeavor: High-impact entrepreneurship support organization operating across Latin America and other emerging markets. Comparable because it works at the intersection of corporations, institutions, and high-growth startups in the same region Coonector serves.
• Magma Partners: LATAM-focused venture firm that connects portfolio startups with corporate customers and strategic partners. Adjacent because the corporate-startup commercial validation Coonector facilitates overlaps with Magma's go-to-market support for its portfolio companies.

Direct peers

• NXTP Labs: LATAM-focused early-stage venture platform that links regional startups to corporate partners and investors. Comparable as a regional intermediary that facilitates corporate-startup commercial pilots and strategic connections.
• Wayra: Telefónica's global corporate accelerator and open innovation arm, connecting LATAM startups with corporate buyers. Most direct comparable because it operates the same corporate-startup matchmaking model across the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coonector