Paragon Financial Planning

What Paragon Financial Planning does

Paragon Financial Planning, Inc. is a privately-held, independent registered investment advisory firm founded in 2016 and headquartered in Alameda, California. The firm provides fee-based financial planning and wealth management services to individuals and households across three primary personas: Business Owners, Retirees, and Families. Securities and advisory services are delivered through LPL Financial, a registered investment advisor and broker-dealer, under the regulatory oversight of FINRA and SIPC. The practice is led by Samantha Dinh, who holds the CFP®, AAMS®, and CPFA® designations and Series 7 and 66 licenses through LPL Financial.

The firm's core offering is built around its signature WealthCare Process, a five-step methodology comprising Gather Information, Analyze (via a "Financial X-Ray"), Recommendations, Implement, and Monitor. The technology backbone is eMoney's planning software, which powers financial analysis, portfolio construction, and risk management. Service delivery is organized into three pillars — Plan (personalized financial planning), Invest (tax-efficient investment management), and Preserve (wealth preservation and estate strategies). Supporting the offering is a Resource Center with calculators, educational videos, and articles across retirement, estate, investment, insurance, tax, money, and lifestyle topics, plus a client portal for account self-service.

Paragon operates with 1–10 employees and is registered to serve clients in 15 U.S. jurisdictions (AZ, AR, CA, CT, DC, ID, MD, NV, NJ, NY, NC, OR, TX, WA, WI) from a single Alameda office. The go-to-market model is sales-led via direct outreach, the firm's website, and client referrals. Revenue is generated through advisory fees and commissions on securities transactions processed through LPL Financial; pricing is not publicly disclosed and is set during client consultations. The firm has no disclosed funding rounds, no parent company, no subsidiaries, and no M&A history, consistent with a founder-led independent advisory practice.

Name

Paragon Financial Planning

Legal name

Paragon Financial Planning, Inc.

Website

https://paragon-fp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Paragon Financial Planning is an independent, fee-based RIA in Alameda, CA serving Business Owners, Retirees, and Families with personalized financial planning, tax-efficient investment management, and wealth preservation through the WealthCare 5-Step Process on eMoney software via LPL Financial.

Ownership category

akta.pro rank

Product category

Personal Financial Planning

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Retirement Income Planning & Decumulation Advisory (FSAEABAD), Discretionary Portfolio Management (Retail) (FSAAAAAH)

Keywords

• Financial planning services
• Retirement planning advisory
• Investment management services
• Wealth preservation planning
• Estate planning advisory

Headquarters

HQ city

Alameda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Financial Advisory and Wealth Management Services: Fee-based financial advisory services provided through LPL Financial. Services include personalized financial planning, investment management, retirement planning, estate planning, and insurance guidance. Revenue is generated through advisory fees and potentially commissions on securities transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Paragon Financial Planning, Inc. is an independent, fee-based financial advisory firm that provides comprehensive financial planning and wealth management services to individuals, families, business owners, and retirees. Core services include retirement planning, investment management, insurance solutions, estate planning, and wealth preservation, delivered through a proprietary five-step "WealthCare Process." Securities are offered through a third-party broker-dealer relationship.

Product overview

Paragon Financial Planning offers a comprehensive financial advisory service built around their signature WealthCare Process, a 5-step methodology comprising Gather Information, Analyze, Recommendations, Implement, and Monitor stages. The core service offering is organized around three pillars: Plan (personalized financial planning), Invest (tax-efficient investment management), and Preserve (wealth preservation strategies). The firm serves Business Owners, Retirees, and Families. The firm provides clients with access to eMoney-powered financial analysis tools, a resource center with interactive calculators, educational videos, and articles. Securities and advisory services are provided through LPL Financial, with Samantha Dinh as the primary registered representative holding CFP®, AAMS®, and CPFA® designations.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Financial Planning Holistic financial planning service covering budgeting, cash flow, goal setting, and long-term financial roadmap design for individuals, families, business owners, and retirees.
• Retirement Planning Retirement income, distribution, and lifestyle planning service helping clients prepare for and transition into retirement.
• Investment Management Portfolio construction and ongoing investment management services offered in coordination with a third-party broker-dealer for securities execution.
• Insurance Solutions Insurance needs analysis and product recommendations to protect clients and their families against financial risk.
• Estate Planning Estate planning services including legacy, beneficiary, and wealth transfer strategy design.
• Wealth Preservation Ongoing wealth preservation strategies focused on protecting and sustaining client assets over the long term.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorParagon Financial Planning is a separate entity from LPL Financial. Securities and advisory services are offered through LPL Financial, a registered investment advisor and broker-dealer. Samantha Dinh is a registered representative with LPL Financial, Member FINRA & SIPC. Series 7 & 66 held through LPL Financial.
• eMoneycoreTechnology or IntegrationeMoney's planning software is used in the WealthCare Process for gathering financial information and conducting comprehensive financial analysis including the Financial X-Ray, uncovering hidden strengths, gaps, and tax-saving opportunities.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Focus Financial Partners: Partnership model acquiring stakes in independent RIAs offering comprehensive financial planning and wealth management to HNW clients. Comparable service architecture to Paragon, scaled and capitalized for M&A-driven growth.
• Cetera Financial Group: Wealth management platform providing broker-dealer and RIA infrastructure to independent advisors offering comprehensive planning. Direct adjacent peer for LPL-affiliated advisory firms like Paragon, with overlapping service mix and advisor-centric delivery.
• Carson Group: RIA platform supporting independent financial advisors with planning-centric practice management and technology. Comparable to Paragon's LPL-affiliated model in that both are advisor-led firms using a third-party IBD platform to deliver planning, investing, and retirement services.
• Edelman Financial Engines: Large national RIA focused on goals-based financial planning and investment management for households. Directly comparable service offering to Paragon — comprehensive planning, retirement, and wealth management — but operating at vastly larger scale via the Financial Engines engine.
• Hightower Advisors: National RIA providing comprehensive wealth planning, investment management, and retirement advisory to individuals and business owners. Overlaps heavily with Paragon's persona targeting (business owners, retirees, families) at much greater scale.
• Mariner Wealth Advisors: National wealth advisory firm offering comprehensive financial planning, investment management, and retirement/estate planning to individuals and business owners. Comparable service mix to Paragon, with similar persona targeting at much greater AUM scale.
• Commonwealth Financial Network: Independent broker-dealer and RIA platform supporting independent advisors offering holistic planning, retirement, and investment services. Closely analogous to Paragon's LPL-based operating model and small-RIA persona focus.

Direct peers

• Savant Wealth Management: Mid-sized independent RIA delivering financial planning, tax-aware investment management, and retirement/estate planning to individuals and business owners. Closely mirrors Paragon's service pillars (Plan, Invest, Preserve) and persona mix at a slightly larger scale.

Emerging players

• Zoe Financial: Online marketplace matching consumers with vetted, fee-only financial advisors for comprehensive planning and wealth management. Competes with Paragon for the same business owner, retiree, and family segments through a tech-enabled advisor-matching experience.
• Facet Wealth: Tech-enabled financial planning firm providing flat-fee, virtual financial planning to households and business owners. Comparable in offering and persona but competes via a digital-first, lower-cost model rather than in-person local advisory relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paragon-fp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paragon Financial Planning