Konsum

What Konsum does

KONSUM DRESDEN eG is a member-owned cooperative grocery retailer (eingetragene Genossenschaft) headquartered at Tharandter Straße 69, Dresden, Germany. Founded in 1888 by seven families to make fresh and regional food accessible, the company operates approximately 30-32 physical supermarket locations under the KONSUM and Frida sub-brands across Dresden and surrounding Saxony, employing roughly 700-800 people with an average tenure of 15 years. The cooperative has more than 20,500 members as of 2024/2025, each holding one or more €75 cooperative shares and receiving annual rebates (0.5%), monthly member-day discounts (10% on the last Tuesday), and dividends from five shares upward.

The core offering is a full-assortment grocery retail business built around fresh produce, regional Saxon products (sourced from 70+ local suppliers), specialty counters (butcher, cheese, bakery, wine), and a value-price layer via the February 2026 KONSUM PREISPARADE (20,000+ permanently reduced articles) plus 100+ weekly promotional offers. Since February 2026, EDEKA Nordbayern-Sachsen-Thüringen eG has become KONSUM's main supplier under a cooperative membership arrangement approved by the Bundeskartellamt, enabling access to EDEKA private label brands and the Berbersdorf distribution center while preserving KONSUM brand independence. Supporting digital channels include a mobile app, weekly digital flyer, email newsletter, and active social media presence; the company also runs experiential events such as the annual Vino wine evening. Technology infrastructure is conventional (Cloudflare CDN, CleverReach email, Plausible analytics, Mapbox mapping) with no proprietary AI/ML or developer-facing APIs.

Revenue is generated almost entirely through transactional retail grocery sales across the store network, with disclosed gross annual revenue of €115.7 million in 2022 and approximately €110 million in 2023. Cooperative membership fees are nominal (€75 per share) and do not materially contribute to top line. Pricing follows a pay-as-you-go model with permanent reductions (PREISPARADE), weekly promotional pricing, and member-only discounts layered on top. The primary customer segment is local Dresden and Saxony residents seeking regional, community-oriented grocery retail; the secondary segment is the cooperative member base, who represent both customers and owners.

Name

Konsum

Legal name

KONSUM DRESDEN eG

Website

https://konsum.de

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

501–1,000 employees

Short description

KONSUM DRESDEN eG is a member-owned cooperative grocery retailer operating approximately 30-32 stores in Dresden and surrounding Saxony, Germany. Founded in 1888, it serves over 20,500 cooperative members with regional food products, fresh specialty counters, and member benefits including annual rebates and dividends.

Ownership category

akta.pro rank

Product category

Regional Grocery Retail

NAICS

All Other Specialty Food Retailers (445298)

akta.pro primary industry

Food Co-ops with Online Ordering & Pickup/Delivery (CRAHALAH)

Keywords

• Regional grocery retail
• Cooperative supermarket
• Fresh food counters
• Consumer membership program
• Regional food suppliers

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail grocery sales: KONSUM DRESDEN generates revenue primarily through the sale of food and consumer goods across its 30+ retail locations in Dresden and surrounding areas. The company offers a broad assortment of groceries including fresh produce, dairy, meat, bakery, wine, and specialty items. Revenue grew to approximately 110–115.7 million euros in 2023.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

KONSUM DRESDEN eG operates a regional cooperative grocery retail business, running approximately 30–32 KONSUM and Frida-branded supermarkets in Dresden and the surrounding Saxony area. The stores sell fresh produce, meat, cheese, bakery goods, dairy, wine, regional Saxon products, and a broad assortment of everyday consumer goods, supported by cooperative membership benefits, a mobile app, digital weekly flyers, and, since February 2026, supply from EDEKA Nordbayern-Sachsen-Thüringen enabling over 20,000 permanently reduced-price articles under the KONSUM PREISPARADE program.

Product overview

KONSUM DRESDEN eG operates a regional grocery retail business with approximately 30–32 supermarket locations under the KONSUM and Frida sub-brands in Dresden and surroundings. The offering centers on physical retail stores featuring fresh produce, regional Saxon products, specialty counters (meat, cheese, deli), and private label goods. The KONSUM PREISPARADE provides over 20,000 permanently reduced-price articles supplemented by 100+ weekly promotional offers. Digitally, KONSUM offers a mobile app, digital weekly flyer via newsletter, and reloadable gift cards. A cooperative membership program provides annual rebates, monthly member discounts, and partner benefits. The annual Vino wine event is a signature experience. Since February 2026, the EDEKA partnership enables EDEKA private labels and optimized logistics while KONSUM maintains brand independence.

Differentiator

Problem solved

Functional benefit

Brands

• KONSUM-App: Mobile application for digital flyers and offers
• PREISPARADE
• Vino
• Genossenschaft

Products and services

• KONSUM and Frida Supermarkets Regional grocery retail chain operating approximately 30–32 KONSUM and Frida supermarket locations in Dresden and surrounding Saxony, offering fresh produce, regional Saxon products, specialty counters (meat, cheese, bakery, deli), and a broad assortment of consumer goods for local consumers and cooperative members.
• KONSUM PREISPARADE Permanent price-reduction program offering more than 20,000 articles at consistently lower prices, complemented by 100+ weekly promotional offers and access to EDEKA private-label brands such as Gut & Günstig and EDEKA Herzstücke, for shoppers across all KONSUM and Frida stores.
• Digital Handzettel (Digital Flyer) Weekly digital flyer available via the KONSUM website, email newsletter, and mobile app, featuring more than 100 weekly offers and PARADEPREIS highlight deals for customers browsing current promotions.
• KONSUM Gutscheinkarten (Gift Cards) Reloadable gift cards available in all KONSUM and Frida markets with individually selectable balance, sold for personal use or as gifts that can be redeemed for groceries across the store network.
• Geschenkkörbe (Gift Baskets) Pre-packaged and custom-configurable gift baskets available in stores for various occasions, providing ready-to-give consumable gift options for customers seeking a present.
• KONSUM Mitgliedschaft (Cooperative Membership) Cooperative membership requiring the purchase of one or more 75 EUR shares, providing members a 0.5% annual rebate on purchases, dividends on shares held from the fifth share upward, a 10% instant discount on the last Tuesday of each month (member day), exclusive coupons, and partner benefits such as teilAuto carsharing perks.
• KONSUM Mobile App Free mobile application for iOS and Android providing KONSUM and Frida customers with access to weekly offers, digital flyer browsing, store finder, and member-account management.
• Vino – Die lange Nacht der Weine Ticketed annual wine tasting evening held at Neustädter Markthalle featuring Saxon, German, and international wines presented directly by attending winemakers, with catering, cheese specialties, and live music, offered to consumers and cooperative members as a paid experiential product.

Quantifiable outcome

• 115.7 million EUR gross annual revenue (2022); approximately 110 million EUR revenue (2023)
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• EDEKA Nordbayern-Sachsen-Thüringen eGcoreStrategic or Co-development Partner · 1 October 2024KONSUM DRESDEN joined EDEKA Nordbayern-Sachsen-Thüringen as a cooperative member. From February 2026, EDEKA became KONSUM's main supplier, enabling permanently lower prices on over 20,000 articles, expanded product assortment including EDEKA private labels (Gut & Günstig, EDEKA Herzstücke), and improved logistics through the EDEKA distribution center in Berbersdorf. Both companies share cooperative values and operate on equal footing.
• teilAutominorGTM or Marketing PartnerCarsharing partnership offering KONSUM members exclusive benefits: reduced monthly subscription fee (3€ instead of 9€), halved deposit (50€ instead of 100€), and convenient car access for grocery transport. This partnership enhances member value proposition and supports sustainable mobility in Dresden.
• Dresdner KaffeeröstereiminorGTM or Marketing PartnerLocal Dresden coffee roaster featured at store events such as Frida-Markt reopenings, providing coffee tastings and sales at special occasions.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Bio Company: Organic and natural foods supermarket chain operating in eastern Germany including Berlin and surrounding regions. Comparable as a regional specialty grocer emphasizing premium/regional products, though it does not directly compete in Dresden.

Direct peers

• Aldi Süd: Major German discount grocer with hundreds of stores in Saxony. Direct competitor on price-sensitive grocery customers in the Dresden market, driving the competitive pressure that prompted KONSUM's PREISPARADE initiative.
• Kaufland: Major German hypermarket and supermarket chain operating hundreds of stores nationwide, including Saxony. Direct competitor offering groceries and general merchandise with overlapping target customers in the Dresden region.
• Netto Marken-Discount: German discount grocery chain with dense store presence across Saxony. Direct competitor on everyday grocery value, particularly relevant for KONSUM's member-discount and pricing strategy.
• tegut... gute Lebensmittel: Mid-sized German grocery chain focused on regional, organic, and specialty products with strong ethical positioning. Highly comparable to KONSUM as a regional/specialty grocer emphasizing quality and regional sourcing.
• EDEKA Nordbayern-Sachsen-Thüringen eG: Regional EDEKA cooperative that is now both KONSUM's main supplier and a fellow cooperative member. Directly comparable as a German grocery cooperative operating in overlapping Saxony/Thuringia geography with shared genossenschaftliche identity and member-owned structure.
• Lidl: Major German discount grocer with extensive store network across Saxony. Direct competitor on value-conscious grocery shoppers and a key reason KONSUM needed EDEKA's supply chain scale to compete on price.
• REWE Group: One of Germany's largest grocery retail groups operating thousands of supermarkets across the country, with strong presence in Saxony. Direct competitor to KONSUM DRESDEN across the same customer base and product categories.

Emerging players

• Globus Handelshof: German hypermarket and grocery chain with strong presence in eastern Germany and Saxony. Comparable as a mid-sized regional grocery operator with fresh produce focus and store format overlapping with KONSUM's offerings.
• Handelshof Würzburg / Konsum Leipzig: Cooperative-style regional grocery operators in eastern Germany with similar historical roots and genossenschaftliche heritage. Conceptually comparable as historic cooperative grocers operating in the same regional retail landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/konsumdresden
• Facebookfacebook.com/konsumdresden
• Instagraminstagram.com/konsumdresden
• TikToktiktok.com/@konsumdresden
• LinkedInlinkedin.com/company/konsum-dresden-eg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konsum