An African Anthology

What An African Anthology does

An African Anthology is a South Africa-based hospitality management and sales/marketing representation company, headquartered in Johannesburg and operating across four Southern African countries (South Africa, Botswana, Zambia, and Mozambique). Founded in 2014, the company curates a tiered portfolio of 16+ properties—spanning Premium (e.g., Kapama Private Game Reserve with its four sub-lodges, Impodimo Game Lodge, African Rock Hotel & Spa), Deluxe (e.g., 26° South Bush Boho Hotel, Chobe Marina Lodge, The David Livingstone Safari Lodge and Spa, Villa Robal), and Adventure tiers (e.g., Bushveld Terrace, Kubu Safari Lodge, Elephant Valley Lodge, the seasonal Kruger Untamed camps)—ranging from ultra-luxury game lodges to bush boutique hotels. The company provides four integrated service lines: sales management and marketing representation, central reservations (29 years combined team experience), hospitality operations management (20 years sector experience), and property operations consultancy across South Africa, Botswana, and Zambia.

The underlying technology stack consists of standard reservation systems supporting tour operators, online booking platforms, and direct consumer bookings; no proprietary software platforms are disclosed. Revenue is generated through management fees on hospitality operations, commissions on representation arrangements with portfolio partners, and bundled reservations services. Go-to-market relies primarily on a B2B2C channel structure—travel agents, tour operators, destination management companies, and online travel agencies—with a secondary direct-to-consumer motion via the website and reservations team. The company is a bonded member of SATSA and participates in ATTA, APTA, and Africa's Eden.

The business is privately held under CEO Chris Anagnostellis with a lean management team (Sales & Marketing Director Ruth Bassett, GM Bev Bereschaut, OTA Management lead Gemma Schaap); no parent company, institutional investors, or external capital is disclosed. Ownership appears founder/management-controlled. Customer segmentation centers on luxury leisure travelers seeking high-end safari experiences, supplemented by corporate/MICE clients, families/groups, and adventure seekers. Pricing is not publicly disclosed; each property sets its own rates with rack rates and fact sheets gated behind direct contact.

Name

An African Anthology

Legal name

An African Anthology

Website

https://anthology.co.za

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

An African Anthology is a Johannesburg-based hospitality management and sales/marketing representation firm curating a tiered portfolio of 16+ safari lodges, game reserves, and boutique hotels across South Africa, Botswana, Zambia, and Mozambique, serving luxury leisure travelers, corporate clients, and the global travel trade.

Ownership category

akta.pro rank

Product category

Safari Hospitality Management & Representation

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Lodges (Big Five/Game Reserves) (THAGAIAA)

akta.pro secondary industries

Safari & Wilderness Luxury Resorts (THAGACAD), Safari Lodges & Tented Camps (THAAAHAC)

Keywords

• Hospitality management services
• Safari lodge representation
• Sales marketing representation
• Safari reservations services
• Game lodge operations

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Management Fees: An African Anthology earns revenue through management fees for overseeing hospitality operations of their portfolio properties. With 20 years of hospitality management experience, they ensure sound, effective management of establishment operations.
2. Sales and Marketing Representation: The company provides sales management, marketing, public relations, and existing account management services with the goal of creating enhanced existing and new incremental revenues for portfolio partners. Revenue is generated through representation and commission arrangements with property partners.
3. Reservations Services: Reservations team with 29 years combined experience handles booking procedures for tour operators, online booking platforms, and direct consumer requirements. Services are provided as part of the overall hospitality management offering.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

An African Anthology is a hospitality management and sales/marketing representation company that manages and represents a portfolio of safari lodges, game reserves, and bush hotels across South Africa, Botswana, Zambia, and Mozambique. The company delivers four integrated service lines — Sales & Marketing, Reservations, Management, and Operations — for portfolio property owners, leveraging its global travel trade network and 29-year combined reservations experience to drive bookings and operational performance.

Product overview

An African Anthology is a hospitality management and sales/marketing representation company managing a diverse portfolio of safari lodges, game reserves, and hotels across Southern Africa. The portfolio is organized into three tiers: Premium Portfolio (African Rock Hotel & Spa, Impodimo Game Lodge, and Kapama Private Game Reserve with sub-properties River Lodge, Buffalo Camp, Southern Camp, and Karula), Deluxe Portfolio (26° South Hotel, Khaya Ndlovu Safari Manor, Villa Robal, Chobe Marina Lodge, Kadizora Camp, and The David Livingstone Safari Lodge and Spa), and Adventure Portfolio (Bushveld Terrace, Mjejane River Lodge, Tangala Safari Camp, Kubu Bush Lodge, Kubu Safari Lodge, Elephant Valley Lodge, Saguni Safari Lodge, and the Kruger Untamed seasonal camps). Beyond property representation, the company provides integrated services including Sales & Marketing, Reservations (29 years combined experience), Management (20 years experience), and Operations. Properties span South Africa, Botswana, Mozambique, Zambia, and offer experiences from luxury big 5 safari lodges to adventure camping, with the company's mantra being 'guest first' and a focus on tailor-making experiences for each guest.

Differentiator

Problem solved

Functional benefit

Products and services

• African Rock Hotel & Spa Exclusive boutique hotel located 11 km from O.R. Tambo International Airport in Kempton Park, Johannesburg. Features 7 Luxury Suites, 1 Family Suite, 1 Executive Suite, and 2 Superior Suites with African, Western, and Oriental design fusion. Includes spa and wellness facilities and The Blue Hippo Restaurant serving fusion cuisine.
• Impodimo Game Lodge Luxury game lodge set along a rocky ridge commanding stunning vistas of the Madikwe Game Reserve, located at the source of a natural spring. Features 8 Luxury Suites and 1 Family Safari Suite/Deluxe Safari Suite. Offers Big 5 game drives, in-room massage treatments, and an underground elephant hide.
• Kapama Private Game Reserve 15,000-hectare private game reserve spanning four luxury lodges (River Lodge, Buffalo Camp, Southern Camp, and Karula). Home to over 40 species of mammals including Big 5 and 350 bird species. Features private Pilatus PC-12 aircraft and airstrip for guest transfers.
• 26° South Bush Boho Hotel Bush hotel within Cradle Moon Conservancy in Muldersdrift, Gauteng, 25 minutes from Lanseria International Airport. Offers 76 spacious rooms (72 Luxury Rooms, 4 Suites), Chow Baby Restaurant, 6 conference venues, and activities including game viewing, quad biking, fishing, mountain biking, hiking, and hot-air ballooning.
• Khaya Ndlovu Safari Manor Manor located in Rietspruit Big 5 Game Reserve near Hoedspruit overlooking Blyde River Canyon. Offers 1 Manor House with Honeymoon Suite, Family Suite, 2 Suites, 2 Family Garden Suites, 4 Standard Garden Suites, and 2 Luxury Tents. Features Big 5 game drives, off-site Kruger National Park tours, and helicopter rides over Blyde River Canyon.
• Villa Robal Three-bedroom villa at Machangulo Peninsula tip in Mozambique with panoramic views of Indian Ocean, Bay of Maputo, and Inhaca Island. Features 2 Luxury Suites and 1 Executive Suite. Offers beach activities, fat bikes, kite surfing, deep sea fishing, Inhaca Island sea safari, and Maputo Elephant Reserve game drives.
• Chobe Marina Lodge Lodge on banks of Chobe River in Kasane, Botswana, 5 minutes from Kasane International Airport. Offers 30 Nare Standard Suites, 30 Tlou Luxury Suites, and 6 Puku Honeymoon Suites. Features Commissioners restaurant, Riverside restaurant, boma venue, Kwa Maningi Spa, and activities including game drives, boat cruises, and balloon safaris.
• Kadizora Camp Camp between Vumbura River and Selinda Spillway in remote northern Okavango Delta. Offers 3 Standard Tents, 8 Luxury Tents, and 1 Deluxe Villa with en-suite bathrooms and outdoor decking. Features open vehicle safaris, boating, mokoro excursions, and village visits.
• The David Livingstone Safari Lodge and Spa Four-star lodge on Zambezi Riverbanks with views of Mosi-Oa-Tunya National Park in Livingstone, Zambia. Features 77 newly refurbished guest suites (72 Deluxe River View Rooms and 5 Signature Suites). Includes Kalai Restaurant, Gwembe Terrace, Ujiji Bar, The Lady Livingstone river cruise, conference facilities for up to 250 delegates, and spa treatments.
• Bushveld Terrace Safari Hotel, Lodge & Spa Property located 200 metres from Phalaborwa Gate of Kruger National Park. Offers 27 modern hotel rooms (bed and breakfast) and 8 luxury lodge rooms (full-board with game drives). Features 4-star à la carte restaurant, bar, swimming pool, fitness centre, kids' play area, and spa opening August 2025.
• Mjejane River Lodge Exclusive lodge within Mjejane Game Reserve—a private Big 5 Game Reserve incorporated into Kruger National Park—perched on Crocodile River banks. Features 10 Standard rooms, 6 Luxury rooms, and 1 Luxury Honeymoon suite. Community-owned with 49% land claim ownership.
• Tangala Safari Camp Eco-friendly camp in Thornybush Big 5 Game Reserve bordering Greater Kruger with views over active waterhole. Features 3 chalets and 6 luxury tents with en-suite bathrooms. Runs off-grid on solar power and natural gas. Offers early morning and evening safaris with experienced guides.
• Kubu Bush Lodge Lodge 10 minutes from Hoedspruit Airport with 7 suites (4 Bush Suites, 2 Luxury Bush Suites, 1 Family Bush Suite) overlooking waterhole. Offers dinner, bed, and breakfast packages, open-vehicle Big 5 Kruger National Park safaris, and visits to Moholoholo Wildlife Rehabilitation Centre.
• Kubu Safari Lodge Lodge near Hoedspruit Airport with 48 spacious rooms (10 Standard, 28 Luxury, 5 Deluxe, 5 Family) on 25 hectares with 1 km of Klaserie River frontage. Features boma dining, curio shop, swimming pool, and upcoming spa and gym facilities.
• Elephant Valley Lodge Lodge overlooking Lesoma Valley in Chobe District, Botswana—home to largest African elephant population. Features 12 forest tents and 8 valley tents. Offers daily 4x4 game viewing safaris and boat cruises along Chobe River, with day trips to Victoria Falls.
• Saguni Safari Lodge Safari lodge in Moremi East, Okavango Delta overlooking 'Mbudi Lagoon' in Khwai area. Features 13 Forest Tents and 8 Luxury River Tents. Offers day-time game drives, night drives, cultural visits, and mokoro excursions. Sits in area with lion, cheetah, leopard, wild dog, elephant, buffalo, hippo, and giraffe.
• Kruger Untamed Satara Plains Camp Seasonal luxury tented camp near Satara rest camp in central Kruger National Park. Operating May 1st to September 30th. Features design inspired by AmaShangaan people culture. Offers game drives and walking safaris in area known for exceptional lion population.
• Kruger Untamed Tshokwane River Camp First-ever seasonal luxury tented camp concession in Kruger National Park near Tshokwane picnic spot. Features 30 luxury tented suites (24m2 each) by Ripape River. Operating May 1st to September 30th. Uses generator and solar power with strict environmental management plan.
• Sales & Marketing Representation Provides sales management, marketing, public relations, and existing account management for portfolio partners. Leverages global trade network including travel agents, tour operators, destination management companies, and online booking platforms to drive enhanced existing and new incremental revenues.
• Reservations Services Reservations team with combined experience of 29 years provides seamless booking procedures through reservation systems for tour operators, online booking platforms, and direct consumers. Offers manual management of online booking platforms with tailored systems and regular reports.
• Management Services Hospitality management services with 20 years of experience. Provides sound, effective management of establishment operations, property development expertise, quality control, reporting procedures, and business plan collaboration.
• Operations Services Operations management for game lodges in South Africa, Botswana, and Zambia. Offers consultancy-based or full management and operations, including business plan development for tourism sector entities.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• African Travel and Tourism Association (ATTA)coreStrategic or Co-development PartnerAn African Anthology is a proud member of ATTA, supporting the association's mission to promote travel and tourism to Africa. This membership provides networking opportunities, industry representation, and marketing support for African tourism businesses.
• Association for the Promotion of Tourism to Africa (APTA)coreStrategic or Co-development PartnerMembership in APTA supports An African Anthology's marketing efforts to promote tourism to Africa through industry collaboration and collective promotion.
• Southern African Tourism Services Association (SATSA)coreStrategic or Co-development PartnerBonded member of SATSA, providing industry representation, standards certification, and trade networking for Southern African tourism operators.
• Africa's EdenminorStrategic or Co-development PartnerPartnership with Africa's Eden tourism initiative for regional marketing and destination promotion across Southern Africa.
• Fireblade AviationminorGTM or Marketing PartnerKapama (part of An African Anthology portfolio) partners with Fireblade Aviation for exclusive luxury terminal services at ORTIA for guests utilizing Kapama's private PC-12 aircraft fly-in packages.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• &Beyond: &Beyond is a leading luxury safari and travel operator managing and representing high-end lodges across Africa and beyond, with strong global distribution. Directly comparable in business model (multi-property representation, marketing, reservations) and target customer (luxury experiential travelers).
• Wilderness Safaris: Wilderness Safaris operates and manages a portfolio of luxury safari camps and lodges across Southern Africa, providing similar sales representation, marketing, and reservation services for owned and partner properties. Direct competitor in the multi-property luxury safari representation space.
• The Royal Portfolio: The Royal Portfolio is a South African-owned luxury hotel and lodge collection operating high-end properties across South Africa. Comparable in product category (luxury Southern African lodges), target market (high-end experiential travelers), and boutique management approach.
• Singita: Singita operates and markets ultra-luxury safari lodges and conservation reserves across South Africa, Tanzania, and Zimbabwe. Comparable in product category (luxury Big 5 safari), distribution model (global trade partners + direct), and premium positioning.
• Classic Safari Company: Classic Safari Company is a UK-based luxury safari tour operator specializing in Southern and East African safaris with strong relationships to multiple lodge properties. Comparable as a B2B trade intermediary channel partner and indirect competitor in safari distribution.
• Newmark Hotels & Reserves: Newmark operates and manages a portfolio of luxury hotels, safari lodges, and reserves across Southern Africa. Comparable as a multi-property luxury hospitality operator with similar representation and management services for partner properties.
• African Travel (TRAVEL CORPORATION): African Travel is a luxury safari tour operator offering curated Southern African experiences across multiple lodge partners. Comparable as a DMC competitor sourcing inventory from the same property set as An African Anthology represents.

Broad incumbents

• Belmond: Belmond operates a global portfolio of luxury hotels, lodges, and safari camps (including properties in Botswana and South Africa) with extensive sales/marketing infrastructure. Comparable as a luxury hospitality operator with safari exposure and global distribution, though broader in scope.
• Sun International: Sun International is a major South African hospitality and gaming group operating hotels, resorts, and safari-adjacent properties. Comparable as a large-scale Southern African hospitality operator with overlapping geographic footprint and target segments.

Emerging players

• Cherry Lifestyles / African Lodges: African Lodges and similar emerging representation companies market boutique safari properties in Southern Africa to international tour operators. Comparable in targeting niche safari properties for representation, though typically with smaller portfolios and narrower geographic focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/anafricananthology
• Facebookfacebook.com/AnAfricanAnthology
• Instagraminstagram.com/anafricananthology
• LinkedInlinkedin.com/company/an-african-anthology

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about An African Anthology