Plainfield Rescue Squad

What Plainfield Rescue Squad does

River Road Rescue Squad is a volunteer-run Basic Life Support (BLS) Emergency Medical Services (EMS) provider headquartered at 101 Shirley Pkwy in Piscataway, New Jersey. Founded in 1961 by township residents, the organization delivers 24/7/365 ambulance and rescue response to Piscataway Township residents and visitors, dispatched through MEDLINK, a shared dispatch service covering the NYC metro area. Service is delivered by volunteer personnel using a mix of in-station staffing and scramble (recall) coverage, with care provided regardless of race, creed, or ability to pay. Beyond core 9-1-1 BLS ambulance service, the squad offers community outreach programs, education services, and a rentable community hall as adjacent service lines.

The organization is licensed by the New Jersey Department of Health – Office of Emergency Medical Services and is registered as a 501(c)(3) non-profit (Tax ID 22-6064458, NJ Charity Reg# CH0744300, NPI# 1235418203). Its technology stack consists of standard BLS equipment and protocols with no disclosed proprietary systems, software platforms, APIs, or AI/ML capabilities. Industry affiliations include MTAO NJ and NJAEMSE memberships, plus formal participation in the Piscataway EMS Advisory Council. Marketing and community engagement rely on the riverroadrescue.org website, Facebook, and Instagram channels.

Revenue is generated exclusively through donations and charitable contributions, with no fees collected from patients and no pricing model disclosed. There are no funding rounds, M&A activity, subsidiaries, or expansion beyond the single Piscataway headquarters. Headcount is volunteer-based and not quantified, and the operating footprint is concentrated within Piscataway Township with broader dispatch reach via MEDLINK across the NYC metro area.

Name

Plainfield Rescue Squad

Legal name

River Road Rescue Squad

Website

https://plainfieldrescuesquad.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

River Road Rescue Squad is a volunteer-run Basic Life Support EMS provider in Piscataway, NJ, offering 24/7/365 ambulance, rescue, community outreach, and education services to township residents and visitors regardless of ability to pay.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Ambulance Services (621910)

SIC

Services-Health Services (8000)

akta.pro primary industry

Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)

akta.pro secondary industry

Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)

Keywords

• Emergency Medical Services
• Basic Life Support
• Volunteer Ambulance
• Community EMS
• 911 Emergency Response

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Non-profit organization funded primarily through donations. Registered as 501(c)(3) non-profit with Tax ID: 22-6064458 and NJ Charity Reg# CH0744300. Services provided regardless of ability to pay.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

River Road Rescue Squad provides 24/7/365 Basic Life Support (BLS) emergency medical, ambulance, and rescue services to residents and visitors of Piscataway Township, dispatched through the MEDLINK shared 911 service. All services are delivered by trained volunteers regardless of race, creed, or ability to pay, and are complemented by community outreach programs and education services for local residents.

Product overview

River Road Rescue Squad is a volunteer-based Basic Life Support (BLS) Emergency Medical Services (EMS) provider. The organization offers a unified suite of emergency services centered on 24/7/365 BLS ambulance response, complemented by community outreach, education, and emergency response services. Founded in 1961 and licensed by the NJ Department of Health - Office of Emergency Medical Services, the squad operates exclusively with volunteers who provide care regardless of race, creed, or ability to pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Medical Services / Basic Life Support Ambulance Service
• Community Outreach Services
• Education Services
• Emergency Response Services

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• MTAO NJ (Membership Training and Ambulance Association)minorOthersMembership organization for EMS providers in New Jersey. River Road Rescue Squad is a proud member of this association.
• NJAEMSE (New Jersey Association of Emergency Medical Services Educators)minorOthersAssociation for EMS educators in New Jersey. River Road Rescue Squad maintains membership for professional development and education standards.
• Piscataway EMS Advisory CouncilminorOthersMunicipal advisory council coordinating EMS services in Piscataway. River Road Rescue Squad participates in meeting schedules and municipal coordination.
• MEDLINKcoreChannel Partner/ Reseller/ DistributorShared dispatch service serving the NYC metro area. MEDLINK provides the dispatch infrastructure and call routing for River Road Rescue Squad's 24/7/365 emergency response operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Medical Response (AMR): National private ambulance and EMS provider with New Jersey operations. Overlaps with River Road Rescue Squad on 911 BLS ambulance delivery, but competes from a for-profit, paid-staffing, multi-state scale.

Direct peers

• Edison Township Division of Fire - EMS: Municipal EMS provider serving Edison Township, NJ — a directly adjacent community to Piscataway. Comparable volunteer/municipal EMS model delivering BLS-level 911 response within the same NJ regulatory framework.
• South Plainfield EMS: Borough EMS provider serving South Plainfield, NJ, an immediately adjacent municipality. Operates a comparable BLS ambulance and emergency response model with strong community overlap with River Road Rescue Squad's service area.
• New Brunswick EMS: Municipal EMS provider serving New Brunswick, NJ, dispatched through the same regional 911/MEDLINK ecosystem. Closest urban-area peer operating under identical NJ Department of Health licensure.
• Plainfield Rescue Squad: Volunteer BLS rescue squad based in Plainfield, NJ, providing similar 24/7 EMS services to its municipality. The most structurally comparable organization to River Road Rescue Squad, including the same donation-funded, volunteer-only operating model.
• Woodbridge Township EMS: Township-run EMS service in Woodbridge, NJ, also a neighbor to Piscataway. Provides comparable 911 BLS ambulance response to a similar suburban New Jersey community.
• Carteret EMS: Borough of Carteret EMS provider in northern Middlesex County, NJ. Operates BLS-level 911 ambulance services under the same state license and serves a comparable suburban community profile.

Regional players

• Atlantic Mobile Health (Atlantic Health System): Hospital-affiliated EMS and mobile health service operating across northern New Jersey under Atlantic Health System. Provides comparable BLS/ALS ambulance response but at a health-system scale with paid staff.
• MONOC (Monmouth-Ocean Hospital Service Corporation): Hospital-based mobile health services organization covering much of central and northern New Jersey. Provides comparable BLS and ALS ambulance response but operates at a much larger, hospital-system scale rather than a single-township volunteer model.
• Empress EMS: Private ambulance and EMS provider operating across New Jersey and the New York metro area. Comparable BLS/ALS ambulance service, but operates as a paid, commercial provider rather than a volunteer non-profit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PlainfieldRescueSquad
• Instagraminstagram.com/riverroadrescue

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plainfield Rescue Squad