Switchpoint

What Switchpoint does

Switchpoint (legal entity: Zeler Switchpoint AB) is a Stockholm-based Swedish private limited company founded in 2018 that operates a payment integration layer connecting physical retail cash registers to the Swish mobile payment system. Its core product, also called Zeler Switchpoint, enables amount-linked Swish payments without requiring a card terminal or customer-facing hardware, and is integrated into merchant POS systems via a lightweight API that the company states can be completed within hours. The product is differentiated by three functional areas: terminal-free, amount-coupled acceptance of Swish in physical retail; a tailored payout and return workflow designed for circular economy merchants who need to pay customers for items they receive; and the bundling of competitive Swish transaction pricing plus automatic transaction reconciliation to remove administrative burden from SMB retailers.

The business model is a transaction-fee revenue stream on Swish payments processed through the platform, with negotiable pricing tied to transaction volume rather than publicly disclosed tiers. Go-to-market is API-first and direct, targeting small and medium brick-and-mortar retailers in Sweden seeking an alternative to card terminals that is faster, cheaper, and avoids hardware such as customer-facing screens. Distribution is single-country/domestic, relying on direct integration rather than partner channels, with marketing restricted to a minimal content presence on switchpoint.shop and a blog. The company is privately held with 1-10 employees, no disclosed funding rounds, no disclosed parent company, and no institutional investor information in the source material. While the operating geographies field references the Nordic region broadly, the website and product descriptions are explicitly Sweden-centric and Swish-dependent, which is a single-rail concentration given that Swish is owned and operated by a consortium of Swedish banks.

Name

Switchpoint

Legal name

Zeler Switchpoint AB

Website

https://switchpoint.shop

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Switchpoint (Zeler Switchpoint AB) is a Stockholm-based fintech that provides a simple API enabling Swedish physical retail merchants to accept Swish mobile payments at the cash register without card terminals, including payouts and returns for circular economy use cases.

Ownership category

akta.pro rank

Product category

Mobile Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC)

akta.pro secondary industries

In-App / Online Checkout Wallets (FSAMAEAH), Processor Back-End & Switch Providers (Issuer/Acquirer Processing Infrastructure) (FSAMABAJ)

Keywords

• Mobile payment processing
• POS integration
• Swish payments
• Retail payment API
• Contactless payments

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Swish transaction fees: Revenue generated from transaction fees on Swish payments processed through the platform. The company helps merchants secure competitive transaction pricing, suggesting a take-rate or per-transaction revenue model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Switchpoint offers a cash register / POS payment solution that lets Swedish physical retail merchants accept Swish mobile payments on an amount-linked basis without a card terminal or customer-facing screen hardware. The solution is delivered through a simple API that cash register vendors can integrate in a few hours, with Switchpoint managing competitive transaction pricing, reconciliation, and a tailored workflow for merchant payouts and customer returns in circular-economy contexts.

Product overview

Switchpoint (operated by Zeler Switchpoint AB) offers a single unified product—a cash register payment solution enabling Swish mobile payments in physical retail. The product provides amount-linked payments without requiring card terminals, supports customer payouts/refunds via Swish, and integrates with cash registers through a simple API. The solution targets retailers in Sweden seeking an alternative to card payments that is fast, convenient, secure, and cost-effective.

Differentiator

Problem solved

Functional benefit

Products and services

• Zeler Switchpoint A cash-register / POS payment solution that enables Swedish physical retail merchants to accept Swish mobile payments on an amount-linked basis without a card terminal or customer-facing screen. It integrates with merchant cash registers via a simple API (typically completed in a few hours), handles competitive Swish transaction pricing and reconciliation, and supports tailored merchant-to-customer payouts and returns for circular-economy use cases. The product is aimed at brick-and-mortar retailers in Sweden looking for a fast, hardware-free alternative to card payments.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Worldline: Major European payment processor with Nordic operations providing acquiring and merchant services. Comparable as a large-scale incumbent offering overlapping in-store payment acceptance in the same geography.
• Nets (Nexi Group): Large Nordic and European payment processor offering acquiring, POS, and acceptance services. Comparable as the broad incumbent infrastructure layer in the Nordics against which Switchpoint competes for merchant acceptance volume.
• Verifone: Global POS hardware and software provider whose terminals are widely deployed in Nordic retail. Comparable as the established POS ecosystem Switchpoint positions against by being hardware-free.
• Adyen: Global unified payments platform offering POS and online payment processing for enterprise merchants. Comparable as a scalable PSP whose in-store and omnichannel offering competes for the same larger Swedish merchants.
• Klarna: Swedish-founded global payments and BNPL provider offering in-store payment solutions. Comparable as a large Swedish-rooted fintech with overlapping merchant acceptance products and ecosystem reach.

Direct peers

• Zettle by PayPal: Mobile payment acceptance and POS solution active across the Nordics, including Sweden, offering card and mobile payment acceptance to small merchants. Comparable in targeting Swedish SMB retail with mobile-first POS payment acceptance.
• SumUp: Global mobile POS and payment acceptance provider with strong Nordic presence, serving SMBs with low-cost card and mobile payment acceptance. Comparable as a hardware-light payment acceptance layer for Swedish small retailers.
• Trustly: Swedish-founded account-to-account / pay-by-bank payment network across Europe. Comparable as a Nordic-rooted A2A payment rail with merchant integration that overlaps with Switchpoint's pay-by-bank positioning.
• Walley: Swedish payment solutions provider offering e-commerce and in-store payment methods, including Swish-related products, to Nordic merchants. Directly comparable as a domestic Swish-integrated payment service targeting Swedish retailers.
• Svea Payments (Payson): Nordic payment service provider offering checkout, Swish, and POS integrations for merchants in Sweden. Comparable on merchant-facing payment processing, particularly for SMBs integrating Swish at the till.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/switchpointab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switchpoint