Skischule SMT Mayrhofen

Name

Skischule SMT Mayrhofen

Legal name

Skischule SMT Mayrhofen Rahm KG

Website

https://smt-mayrhofen.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Skischule SMT Mayrhofen operates the largest ski and snowboard school in Mayrhofen, Austria, offering group courses, private lessons, and children's programs to domestic and international winter sports tourists in the Zillertal Valley.

Ownership category

akta.pro rank

Product category

Ski and Snowboard School Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ski instruction services
• Snowboard lessons
• Children's ski school
• Private ski lessons
• Ski equipment rental

Headquarters

HQ city

Mayrhofen

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ski and Snowboard Lessons: Primary revenue stream from group ski courses for adults and children, private lessons, and snowboard instruction. Prices are charged per day or multi-day packages. Cancellation policy applies with fees ranging from free (48+ hours) to 50% (24-48 hours) to 100% (less than 24 hours).
2. Ski Rental Referral Partnerships: Commissions from referring customers to partner ski rental shops including Rent for Fun, Sport Wegscheider, Skicenter Hubert Kröll, and Sport Bründl. Not liable for service quality of mediated services.
3. Children's Services: Additional revenue from lunchtime supervision services (€17 per day including lunch and entertainment), with limited indoor childcare for children under 4.
4. Instructor Recruitment Services: Facilitates recognition of foreign ski instructor certificates through Bezirkshauptmannschaft Innsbruck for prospective employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Skischule SMT Mayrhofen is a ski and snowboard school offering group ski courses for adults, dedicated children's ski courses from age 4, private lessons for individuals and small groups, and an independent snowboard department. The school also facilitates ski equipment rental referrals and accommodation referrals for visiting guests. Operations are centered in Mayrhofen within the Ski Zillertal 3000 region and integrated with Hintertux Glacier for year-round winter sports.

Product overview

Skischule SMT Mayrhofen operates as a traditional ski and snowboard school offering a portfolio of complementary services. The core offerings include group ski courses for adults, children's ski courses, private lessons, and an independent snowboard school. These are supported by an online booking platform (SMT Online Shop) and partnerships with local ski rental shops and accommodation providers. The school also offers children's-specific amenities including ski races, a dedicated children's restaurant, and lunch supervision services.

Differentiator

Problem solved

Functional benefit

Brands

• Snowboard School SMT Mayrhofen: Independent snowboard department offering snowboard lessons for all levels including basic methods, technique and freestyle courses. Operates at snowboard-mayrhofen.at.

Products and services

• Group Ski Courses for Adults Group ski lessons for adults from beginners through advanced levels, providing 4 hours of tuition per day in the Ski Zillertal 3000 region with multi-day course options and extension days for course holders.
• Children's Ski Courses Ski courses for children aged 4 and above with 4 hours of daily instruction, safety vests, ability-based group allocation, weekly ski races with certificates and medals, and optional €17/day supervised lunch at the children's restaurant.
• Private Lessons Personalized one-on-one ski instruction available in 2, 4, or 5-hour daily sessions for individuals, families, or small groups, targeting apprehensive learners, re-starters, perfectionists, children, and adults with per-instructor pricing and per-additional-person add-ons.
• Snowboard School Independent snowboard department offering basic, technique, and freestyle courses taught by qualified instructors using the latest teaching methods, operated under the Snowboard School SMT Mayrhofen sub-brand at snowboard-mayrhofen.at.
• SMT Online Shop Online booking platform for reserving ski courses, private lessons, and snowboard courses with credit card payment and special packages, powered by Waldhard Software (Skischoolshop).
• Ski Rental Referrals Customer referrals to carefully selected rental partners including Rent for Fun, Sport Wegscheider, Skicenter Hubert Kröll, and Sport Bründl, covering equipment from beginner to professional levels, with the ski school earning commissions on mediated bookings.
• Accommodation Referrals Customer referrals to hotels, pensions, and holiday apartments in Mayrhofen for ski school guests seeking lodging during their ski course booking.

Quantifiable outcome

• 4 hours of ski instruction per day
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Vail ResortscoreGTM or Marketing Partner · 22 May 2025Mayrhofen and Hintertux ski resorts added to Vail Resorts' Epic Pass for the 2025/26 winter season. Provides international pass holders access to over 120 miles of slopes in the Zillertal Valley.
• Kaplenig Rent for FunminorChannel Partner/ Reseller/ DistributorSki rental partner located in center of Mayrhofen. Offers equipment from beginner sets to professional gear.
• Sport WegscheiderminorChannel Partner/ Reseller/ DistributorCentral ski rental and sports shop in Mayrhofen offering carving skis, boots, poles, snowboards and equipment.
• Skicenter Hubert KröllminorChannel Partner/ Reseller/ DistributorSki rental directly on the slopes of Mount Penken. Includes heated and disinfected ski and boot storage. Professional advice and service from beginners to pros.
• Sport BründlminorChannel Partner/ Reseller/ DistributorSki rental partner with partner ID: skischule-smt-mayrhofen. Located in Mayrhofen.
• Waldhard Software (Skischoolshop)coreTechnology or IntegrationProvides the online booking system for ski course reservations. Customer data handling details provided during booking process.
• Mayrhofner BergbahnencoreStrategic or Co-development PartnerCable car company operating Penkenbahn and other lifts in Mayrhofen ski area. Ski school meetings and courses coordinated with mountain facilities.
• Holiday Region Mayrhofen HippachminorGTM or Marketing PartnerOfficial tourism region website providing visitor information about Mayrhofen area.
• Snowsports Tirol (Tiroler Skilehrerverband)minorStrategic or Co-development PartnerTyrolean ski instructor association providing training information and course dates. Ski school recruits certified instructors through this network.
• Hintertux GlaciercoreStrategic or Co-development PartnerYear-round skiing available via Hintertux Glacier. Now part of Vail Resorts Epic Pass network.
• Zillertal.atminorGTM or Marketing PartnerRegional portal for Zillertal valley tourism information.
• Mountain Sports ZillertalminorGTM or Marketing PartnerOutdoor sports company in Zillertal providing equipment and services.
• Restaurant PilzbarminorGTM or Marketing PartnerMountain restaurant at Penken top station serving as ski school meeting point.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schweizer Skischule (Swiss Ski School): Long-established Swiss ski school brand with a broad Alpine footprint and similar group, private, and children's lesson products. Comparable as a multi-region European ski school incumbent.
• École du Ski Français (ESF): France's largest network of ski schools with hundreds of branches across the Alps. Comparable as the industry-leading ski school operator at scale, sharing SMT's group/private/children lesson model.
• Snowsports Tirol (Tiroler Skilehrerverband): Tyrolean ski instructor association that certifies and trains instructors used by SMT and other Tyrolean ski schools. Comparable as a governing body and labor-market pipeline rather than a direct operator.
• Ski&Snowboard Schools Austria (Skischulverband): Industry association representing the broader Austrian ski school ecosystem. Comparable as the umbrella body setting training standards and certifications that govern how SMT and other member schools operate.

Others

• Waldhart Software (Skischoolshop): Austrian software vendor whose Skischoolshop platform powers SMT's online booking. Comparable as the underlying technology vendor shared by many European ski schools, including SMT's competitors.
• Mayrhofner Bergbahnen: Cable car and lift operator in Mayrhofen, a key strategic partner and infrastructure provider for SMT's lessons. Comparable as the indispensable ecosystem enabler for SMT's on-mountain operations.
• Vail Resorts Ski Schools: Vail Resorts operates ski schools across North America and now partners with SMT via the Epic Pass. Comparable as the global benchmark for integrated ski school + lift + lesson bundling at scale.

Direct peers

• Skischule Ahorn Mayrhofen: Another established ski school in Mayrhofen operating on the Ahorn mountain. Competes for the same instructor pool, tourists, and family customers within the village — making it one of SMT's closest local rivals.
• Skischule Habeler Mayrhofen: Direct competitor ski school based in Mayrhofen offering group and private lessons in the same Ski Zillertal 3000 area. Most directly comparable competitor given shared geography, customer base, and product mix.
• Skischule Scheiber Mayrhofen: Local ski school competitor in Mayrhofen with similar offerings in group and private lessons. Comparable in scale, product, and target market within the same Zillertal Valley catchment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Skischule.SMT.Mayrhofen
• LinkedInlinkedin.com/company/skischule-smt-mayrhofen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skischule SMT Mayrhofen