Asset Management Associates

What Asset Management Associates does

Asset Management Associates is a sole-proprietor Registered Investment Advisor founded in January 1990 by John R. Ruocco and registered with the State of Connecticut Department of Banking. The firm provides personalized investment and portfolio management, financial planning, and retirement plan services to individuals, small businesses, and nonprofit organizations in the United States, operating on a fee-only model that is paid exclusively by clients with no commissions from investment products or custodians. It is headquartered in South Windsor, CT, with a headcount of 1–10 employees.

The core technology stack centers on a proprietary web portal that lets clients view all of their investment, banking, and credit accounts (including those not managed by the firm) in one place, with nightly data updates, a document vault for insurance policies, deeds, trusts, and wills, and real-time financial planning capabilities. Client accounts are custodied at Charles Schwab, which provides trading authorization, consolidated reporting, a 10-year PDF history, and tax documents. The firm also links to investment company resources such as Vanguard, Fidelity, SPDR, BlackRock iShares, Invesco PowerShares, and Morningstar via its client resources page.

The business model is AUM-based subscription advisory fees, tiered at 1.00% on the first $100,000, 0.75% on the next $150,000, 0.65% on the next tranche, and "very favorable" rates for accounts above $1M. Go-to-market is sales-led and referral-driven, sourced from attorneys, tax professionals, and other financial advisors, supplemented by free initial consultations, a website with educational content, a YouTube channel, and a Facebook presence. Distribution is direct-to-client, domestic only, with an explicit Connecticut geographic orientation.

Name

Asset Management Associates

Legal name

Asset Management Associates

Website

https://assetmanagementassoc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Asset Management Associates is a fee-only Registered Investment Advisor in South Windsor, CT, providing personalized portfolio management, financial planning, and retirement plan services to individuals, small businesses, and nonprofits since 1990.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Registered investment advisory
• Portfolio management services
• Financial planning services
• Retirement plan administration
• Fee-only advisory

Headquarters

HQ city

South Windsor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advisory Fees (AUM-based): Fee-only advisory structure where the firm is paid exclusively by clients through advisory fees deducted from managed accounts. No commissions, transaction fees, or compensation from investment companies. Fee schedule is tiered based on assets under management, starting at 1% for the first $100,000 and decreasing incrementally for larger portfolios.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fee-only Registered Investment Advisor providing personalized investment portfolio management and financial planning services. Manages client assets using a tiered AUM-based fee schedule with custody held at Charles Schwab, while clients retain full account control. Serves individuals, small businesses, and nonprofit organizations.

Product overview

Asset Management Associates operates as a unified financial advisory platform offering investment and portfolio management as its core service, complemented by a proprietary Financial Planning Module for real-time financial tracking and planning. The platform serves three primary client segments: individual investors (offering account types including IRAs, Roth IRAs, and 529 plans), small businesses (providing retirement plan options such as SEP IRA, SIMPLE IRA, and 401k), and nonprofit organizations (delivering endowment and foundation management with policy guidance). All investment accounts are custodied at Charles Schwab while the financial planning module provides a consolidated view of investments, banking accounts, and debts with automatic nightly updates.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment and Portfolio Management
• Financial Planning
• Individual Account Services
• Small Business Retirement Plans
• Nonprofit Investment Management

Quantifiable outcome

• Fee structure starting at maximum 1% for first $100,000 and decreasing incrementally
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Charles SchwabprimaryTechnology or IntegrationCharles Schwab serves as the primary custodian for client accounts. The firm uses only discount services to get the lowest transaction costs along with excellent services. Clients authorize Schwab to allow the independent advisor to place trades on their behalf. Schwab provides monthly/quarterly reports, online account access, automatic transaction confirmations, 10-year history storage, and tax documents.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Personal Capital / Empower Personal Dashboard: Hybrid digital wealth management platform combining free financial tools, consolidated account aggregation, and advisory services. Directly comparable to AMA's consolidated-portal value proposition but with stronger technology and broader brand.
• Betterment: Leading robo-advisor offering automated portfolio management with optional access to CFP professionals. Competes for the same retail client segment AMA serves, but at a fraction of the cost (0.25% all-in) and with full digital onboarding.
• Facet Wealth: Digital-first flat-fee financial planning and investment advisory firm serving individuals nationally. Comparable in providing objective, conflict-free advice but differentiates through technology-enabled delivery and a fixed-fee rather than AUM-based pricing model.

Direct peers

• Carson Group: Fee-based wealth advisory firm offering investment management, financial planning, and small-business retirement plan services. Comparable in serving individuals and small businesses with holistic advisory services, though structured as a larger enterprise with partner advisors.
• Creative Planning: Large fee-only RIA serving individuals, small businesses, and nonprofits with personalized portfolio management and financial planning. Comparable in service mix and fee-only model, but operates at vastly greater scale across multiple U.S. geographies.
• Mariner Wealth Advisors: Fee-only RIA providing investment advisory, financial planning, and retirement plan services to individuals and institutions. Closely mirrors AMA's fee-only, conflict-free positioning while operating at significantly larger national scale.

Broad incumbents

• Charles Schwab Wealth Advisory: Schwab's own advisory service leveraging the same custody platform AMA uses. A natural competitor and substitute for AMA's clients, with brand recognition and pricing leverage from the custodian relationship.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., serving individuals with portfolio management, financial planning, and 401(k) advisory. Comparable in core service offering but operates at mass-market scale with corporate 401(k) administration capabilities.
• Fisher Investments: Large private asset manager primarily serving high-net-worth individuals with portfolio management. Comparable in private, fee-based advisory model and personalized portfolio construction, though focused on HNW clients and operating globally.
• Vanguard Personal Advisor Services: Vanguard's hybrid robo-plus-human advisory service combining automated portfolio management with dedicated CFP advisors. Direct competitor in the fee-only advisory space at a dramatically lower price point (0.30% all-in), pressuring traditional RIAs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUssw_Kt_Y9DVKpP5bi16Xw
• Facebookfacebook.com/AssetManagementAssociates
• LinkedInlinkedin.com/company/asset-management-associates-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Management Associates