SP Combustíveis

What SP Combustíveis does

SP Combustíveis (legal name: SP Industria e Distribuidora de Petróleo LTDA) is a privately held Brazilian fuel distributor founded in 1996 and headquartered in Fortaleza, Ceará. The company operates a wholesale and retail fuel distribution business spanning gasoline, diesel, ethanol, and lubricants, served by a logistics network anchored in a Fortaleza headquarters and 13 branch distribution bases across Ceará, Bahia, Maranhão, Minas Gerais, Pará, Paraíba, Pernambuco, Piauí, Rio de Janeiro, Rio Grande do Norte, and Tocantins. Its product portfolio extends beyond commodity fuel into the SP Super additized gasoline brand, the SPecial convenience store franchise, lubricants, and fleet tracking services (Rastreamento).

The business is delivered through a dealer (revendedor) channel of franchised and affiliated gas stations under Posto Standart and Posto Premium formats, with an estimated ~70 stations specifically selected in 2018 for brand-strengthening initiatives (likely now larger). Supporting the network is the SP Controle quality control program, which deploys mobile inspection units to verify fuel quality at dealer sites, and the SP T'LEVA mobile application (launched July 2023) for consumer engagement. Customer segments are two-tiered: end-consumer motorists who purchase fuel at SP-branded retail locations, and independent gas station operators who join the SP distribution network and benefit from supply reliability, branding, training, and the DOTZ loyalty partnership.

Revenue is generated via transactional margins on fuel sales, convenience store sales, and lubricants/additives sales; pricing on the fuel side is regulated by ANP (Brazilian National Petroleum Agency) and varies by region, with no public price disclosure. The company supplements its distribution model with regional brand-building through sponsorships of Fortaleza E.C. and Ceará Sporting Club and a content-marketing presence via the SP Cast podcast (now in its 5th season) and a dedicated client service operation (SAC SP). Revenue figures are not publicly disclosed.

Name

SP Combustíveis

Legal name

SP Industria e Distribuidora de Petróleo LTDA

Website

https://spdistribuidora.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

SP Combustíveis is a privately held Brazilian fuel distributor founded in 1996, headquartered in Fortaleza, Ceará, that wholesales and retails gasoline, diesel, ethanol, and lubricants through a dealer network of franchised gas stations across 13 Brazilian states.

Ownership category

akta.pro rank

Product category

Fuel Distribution

NAICS

Gasoline Stations and Fuel Dealers (457), Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Fuel distribution services
• Gasoline wholesale distribution
• Additized gasoline products
• Convenience store operations
• Gas station franchising

Headquarters

HQ city

Caucaia

HQ country

Brazil

HQ region

Latin America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fuel Distribution and Sales: Wholesale and retail distribution of fuels (gasoline, diesel, ethanol) through owned and franchised gas stations across multiple Brazilian states
2. Convenience Store Operations (SPecial): Revenue from SPecial convenience store chain operations, including franchise model for independent operators
3. Lubricants and Additives: Sale of lubricants and fuel additives including SP Super branded aditized gasoline

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SP Combustíveis is a Brazilian fuel distributor that supplies gasoline, diesel, ethanol, and lubricants to a network of franchised gas stations (Posto Standart and Posto Premium) across multiple states. The company also operates the SPecial convenience store franchise, sells its own SP Super premium additive gasoline, and provides fuel quality assurance through the SP Controle program supported by mobile inspection units.

Product overview

SP Combustíveis is a Brazilian fuel distributor operating a network of gas stations across multiple states. The company's product portfolio centers on fuel distribution (gasoline, diesel, lubricants) as its core offering, complemented by the SP Super premium additized gasoline, the SPecial convenience store sub-brand, the SP T'LEVA mobile application, and the DOTZ loyalty program. Additional services include quality control through the SP Controle program, fleet tracking, and the SP Cast podcast for brand communication. The company operates through franchise formats including Posto Standart and Posto Premium.

Differentiator

Problem solved

Functional benefit

Brands

• SP Super: Premium additive gasoline brand of SP Combustíveis, launched in 2019.
• SPecial
• SP T'LEVA
• SP Cast
• SP Controle

Products and services

• Combustíveis (Fuel Distribution) Wholesale and retail distribution of gasoline, diesel, ethanol, and other petroleum products to dealer network and end consumers across multiple Brazilian states.
• SP Super Gasolina Aditivada Premium additized gasoline product offering enhanced engine protection and performance, representing SP Combustíveis' quality-controlled differentiated fuel SKU for dealer network and consumers.
• Lubrificantes (Lubricants) Lubricant products and services for vehicle and industrial applications distributed alongside the core fuel portfolio.
• SPecial Convenience Stores Convenience store franchise concept operating within SP Combustíveis gas stations, offering food, beverages, and daily necessities with a franchise model available to independent operators.
• Posto Standart Franchise Standard gas station franchise format offering fuel distribution services under the SP Combustíveis brand for independent dealers.
• Posto Premium Franchise Premium gas station franchise format with enhanced facilities and services operating under the SP Combustíveis brand.
• SP T'LEVA Mobile Application Mobile application available for Android and iOS providing customer services, promotions, and benefits for SP Combustíveis gas stations and consumers.
• Rastreamento (Fleet Tracking) Fleet tracking and monitoring services using GPS for commercial fuel distribution customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fortaleza E.C.coreGTM or Marketing Partner · 1 January 2022Official sponsor of Fortaleza Esporte Clube, one of the major football clubs in Ceará. Strategic sports sponsorship as part of objective to be recognized as the gasoline of the Ceará fan base.
• Ceará Sporting ClubcoreGTM or Marketing Partner · 1 January 2022Official sponsor of Ceará Sporting Club, one of the major football clubs in Ceará. Strategic sports sponsorship to build brand affinity in the region.
• NACS (National Association of Convenience Stores)minorOthers · 1 January 2019Annual participation in NACS Show, one of the world's largest events for fuels and convenience store sector. SP Combustíveis has attended multiple years (2019 with 22-person delegation, 2023, 2024) for industry learning and partnership development.
• DOTZcoreGTM or Marketing Partner · 1 January 2016Loyalty program partnership with DOTZ established in 2016, intensified with DOTZ em dobro (double DOTZ) promotional campaign. Partnership renewed in 2018 due to excellent results. DOTZ is a loyalty/rewards program where customers earn points for fuel purchases.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• WEX Inc. Fleet fuel card / payment solutions provider; comparable as an ecosystem participant offering complementary fleet tracking and payment services similar to SP Combust\u00edveis' Rastreamento fleet tracking offering.

Direct peers

• Setta Distribuidora: Mid-tier Brazilian fuel distributor with branded stations and dealer network; comparable in scale, regional orientation, and downstream fuels marketing/franchising model where SP Combust\u00edveis also operates.
• ALE Combust\u00edveis: Brazilian regional fuel distributor operating branded service stations and reseller network; most directly comparable peer given similar scale, franchised/dealer model, and multi-state Brazilian presence competing for revendedor relationships.
• Rio Branco Combust\u00edveis: Brazilian regional fuel distributor with branded service stations and resellers, often cited among mid-tier distributors; comparable through shared business model of distributing fuels to affiliated revendedoras and operating forecourt retail.

Broad incumbents

• Ipiranga: One of Brazil's leading fuel distributors with extensive branded station network, convenience store integration (AmPm), and quality programs; competes with SP Combust\u00edveis for dealer affiliations and end-consumer volume, especially as SP expands beyond its Northeast base.
• Vibra Energia (formerly BR Distribuidora): Brazil's largest fuel distributor (former Petrobras Distribuidora), operating thousands of branded service stations nationwide; directly comparable as a downstream fuels marketing and franchising platform competing for the same revendedor and end-consumer relationships SP Combust\u00edveis targets.
• Ra\u00edzen: Shell/Cosan joint venture and major Brazilian fuel distributor with the Shell V-Power additive brand and convenience concepts (Shell Select); comparable through its franchised-station model and downstream fuels marketing approach.
• Cosan (Cosan Log\u00edstica / Radar): Parent of Ra\u00edzen and a major Brazilian downstream energy platform; relevant as a competitive context given its scale in branded fuels and logistics infrastructure that SP Combust\u00edveis competes against for distribution share.

Regional players

• Tropical Combust\u00edveis: Brazilian regional fuel distributor; comparable as another mid-tier downstream fuels marketing player with branded service stations and dealer programs, though focused on different geographies than SP Combust\u00edveis.

Emerging players

• Potencial Combust\u00edveis: Smaller or niche Brazilian fuel distributor; comparable at a smaller scale in the same downstream fuels marketing and branded reseller space where SP Combust\u00edveis operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/spcombustiveis
• YouTubeyoutube.com/@spcombustiveis
• Facebookfacebook.com/SPCombustiveis
• LinkedInlinkedin.com/company/spcombustiveis
• Instagraminstagram.com/spcombustiveis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SP Combustíveis