La Novena Nube

What La Novena Nube does

La Novena Nube is a Spanish direct-to-consumer e-commerce retailer specializing in home textiles, headquartered in Ayelo de Malferit (Valencia region). The company sells bedding (sheets, duvet covers, bedspreads, comforters, mattress protectors, quilt fillings), living room textiles (sofa covers, armchair covers, table skirts, decorative cushions), bath textiles (towels, bathrobes, bath mats), pillows, children's and baby bedding, curtains, rugs, kitchen textiles, yoga/moving blankets, and pet textiles. The catalog spans entry-level to mid-premium price points (€6 to €517), with curated partner brands (Belnou, Pierre Cardin, Reig Marti, Disney, Lois, etc.) alongside part of the collection manufactured in Spain. The company carries OEKO-TEX certification on selected Belnou products and holds a textile_safety compliance mark.

The business operates exclusively through its own online storefront at lanovenanube.com, shipping within Spain (Peninsula) with free delivery on orders above €39 and free first exchange/return. Go-to-market is content-led, supported by an expert blog, an 8+ channel social presence (Facebook, Instagram, Pinterest, YouTube, Twitter/X, LinkedIn, TikTok, WhatsApp), and an email newsletter, supplemented by a loyalty points program. Pricing is unit-based with no subscription component; revenue is generated entirely through one-time product purchases. The company is privately held, has 1-10 employees, and has been operating online for approximately 18 years, supported by over 30 years of textile sector experience. La Novena Nube has received European Union co-financing through the Plan de Recuperación, Transformación y Resiliencia — Programa INTECA TechFabLab for technological modernization.

Name

La Novena Nube

Legal name

La Novena Nube

Website

https://lanovenanube.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

La Novena Nube is a Spanish direct-to-consumer e-commerce retailer specializing in home textiles — bedding, sofa covers, bath linens, pillows, mattresses, and baby textiles — serving individual consumers across Spain Peninsula through its own online storefront.

Ownership category

akta.pro rank

Product category

Home Textiles Retail

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIALAA

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers)

Consumer Products & Retail/Home & Furniture Retail/Home Textiles Retail (Bedding, Bath Linens, Rugs)

Keywords

• Home textiles
• Bedding products
• Bed linens
• Sofa covers
• Bath linens

Headquarters

HQ city

Ayelo De Malferit

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of home textiles including bedding (sheets, duvet covers, quilts, comforters), blankets, mattress protectors, sofa covers, chair covers, baby textiles, bathroom textiles, and decorative items. Revenue generated through one-time product purchases with no recurring subscription component mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

La Novena Nube is a Spanish direct-to-consumer e-commerce retailer selling home textiles including bedding (sheets, duvet covers, comforters, blankets, mattress protectors, quilt fillings), living room textiles (sofa covers, armchair covers, cushions, table skirts), children's bedding, bath textiles (towels, bathrobes, bath mats), pillows, mattresses and mattress toppers, baby textiles, and pet textiles. The company manufactures part of its collection in Spain and curates products from partner brands, operating exclusively online with shipping within Spain.

Product overview

La Novena Nube is a Spanish e-commerce retailer specializing in home textiles and bedding, operating since 2008 with over 30 years of textile industry experience. The company manufactures part of its own collection in Spain and curates products from partner brands. The product portfolio centers on core textile categories including: Ropa de Cama (bed linens) featuring sheets, duvet covers, bedspreads, comforters, blankets, mattress protectors, and quilt fillings in various materials; Textil Salón (living room textiles) including sofa covers, armchair covers, table skirts, and decorative cushions; Ropa de Cama Infantil (children's bedding) with themed collections; Textil Baño (bath textiles) encompassing towels, bathrobes, and bath mats; Almohadas (pillows) in cervical, down, and technical varieties; Colchones and Topper Colchón (mattresses and toppers) for sleep comfort; Textil Bébé (baby textiles) with coordinated collections; Mantas de Yoga y Mudanzas (yoga and moving blankets); and Mascotas (pet textiles). The company also operates an outlet section and runs seasonal promotional events including Black Friday and anniversary sales.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• H&M Home: Global apparel-and-home retailer selling bedding, cushions, curtains and home textiles through its own e-commerce site. Comparable product mix, DTC channel, and broad-market household customer; competes head-on with La Novena Nube in Spanish home-textile search.
• Wayfair: Global home furnishings e-commerce retailer offering bedding, mattresses, toppers, curtains and home textiles online. Comparable DTC model, broad catalogue, and household customer base, though operating at a much larger scale across multiple geographies.
• Westwing Group: European home-and-living e-commerce retailer operating localised storefronts (including Spain). Overlapping assortment in bedding, cushions, blankets and home textiles, sold via a similar direct-to-consumer online model targeting style-conscious households.
• Zara Home: Inditex-owned home textile and bedding DTC retailer operating globally with a strong Spanish footprint. Directly comparable on category (bed linens, duvets, blankets, cushions, curtains), direct-to-consumer model, and target customer (Spanish households furnishing bedrooms and living rooms).
• Maisons du Monde: French home furnishings DTC and omnichannel retailer with Spanish operations. Directly comparable assortment in bedding, duvets, cushions, curtains and decorative textiles, and similar mid-market household customer profile.

Broad incumbents

• IKEA: Global home furnishings incumbent with a substantial bedding, mattress and textile assortment sold via its own e-commerce site in Spain. Overlaps with La Novena Nube on bed linens, duvets, pillows and curtains, but operates a vastly broader portfolio including furniture, kitchens and whole-home solutions.
• El Corte Inglés Hogar: Spanish department-store home section operated by El Corte Inglés, selling bedding, curtains, cushions, mattresses and home textiles both online and in physical stores. Targets the same Spanish household customer with a much broader retail assortment.
• Conforama: European big-box home furnishings retailer with strong Spanish presence selling furniture, bedding and home textiles both online and in-store. Comparable on Spanish home-textile assortment but part of a much wider furniture-focused portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/La9Nube
• YouTubeyoutube.com/channel/UCjC5vSavlrTt_Q8PVfUkO5g
• Facebookfacebook.com/LaNovenaNube
• LinkedInlinkedin.com/company/lanovenanube
• Instagraminstagram.com/lanovenanube
• Pinterestpinterest.es/la9nube
• TikToktiktok.com/@lanovenanube

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Novena Nube