Made In Mouse

Name

Made In Mouse

Legal name

SAS made in mouse®

Website

https://madeinmouse.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Made In Mouse is a French communication agency founded in 1989, serving agricultural producers, wine cooperatives, and specialty food brands with brand strategy, visual identity, packaging, and film production services from Maussane-les-Alpilles in Provence.

Ownership category

akta.pro rank

Headquarters

HQ city

Maussane

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Marketing Services: Professional services revenue from providing communication strategy, brand development, visual identity creation, packaging, digital marketing, video production, and 360-degree communication tools to agricultural organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Made In Mouse is a B2B communication agency that delivers 360° marketing-communication services to French agricultural, wine, and specialty food organizations. Its core deliverables include communication and brand strategy, visual and nominal identity, packaging design, editorial and advertising content, digital/web strategy, and corporate, advertising, educational and ambiance films. The agency operates as a "shared marketing-communication service" for its clients, functioning like an outsourced marketing department.

Product overview

Made In Mouse is a traditional communication agency serving the agricultural sector, operating as a 'shared marketing-communication service.' The company offers a comprehensive suite of 360-degree communication services built around its core strategy consulting practice. Its primary offerings include brand identity development, visual identity and packaging design for agricultural products (fruits, vegetables, wines, cheeses, olive oils), video and film production, digital strategy, and content creation. The agency operates several subsidiary ventures including Les Apprentis (educational content with Jamy Gourmaud) and the Vinapogee wine event. There is no software product, platform, or API — the company provides human-driven creative and strategic services rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Strategy & Brand Consulting Strategic advisory services helping agricultural and wine organizations build brand value, innovation positioning, and territorial differentiation. Functions as the strategic anchor of the agency's 360° offering.
• 360° Communication Services Full-spectrum communication services covering brand strategy, visual identity, packaging, content creation, brochures, posters, press kits, publishing, advertising, web, digital strategy, and film production for agricultural and wine clients.
• Visual Identity & Nominal Identity Creation and development of visual branding elements including logo design, graphic charters, and naming identity for agricultural brands and wine producers, including the symbolic wine label and identity changes the agency is known for.
• Packaging Design Design and development of packaging solutions for agricultural products, fruits and vegetables, wines, cheeses, olive oils, and other specialty food and rural products.
• Video & Film Production Production of corporate films, advertising films, educational films, and ambiance films for agricultural and wine industry clients, using video as a story-telling and brand communication medium.
• Digital & Web Strategy Digital communication strategy, website development, and online presence management for agricultural and wine organizations, delivered as part of the agency's integrated 360° service.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Les Apprentis (with Jamy Gourmaud)coreStrategic or Co-development Partner · 3 October 2007Joint venture with Jamy Gourmaud (TV presenter of 'C'est pas sorcier') to create pedagogical content connecting innovation, entrepreneurship, and the general public. SARL Les Apprentis develops educational films and content.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Herezie: Independent Paris-based creative agency of comparable boutique scale, working with premium French and international brands on integrated creative campaigns — analogous independent agency model to MIM.
• Dragon Rouge: Paris-based branding and design agency with a long track record in wine, spirits, and luxury food packaging — the closest French boutique branding peer with comparable wine/food sector specialism.
• Hopscotch: Large independent French PR and communications group with dedicated food, wine, and lifestyle practices. Comparable to MIM in serving premium French food/wine clients with integrated communications.

Broad incumbents

• FutureBrand: Interpublic Group's brand consultancy with significant wine, spirits, and luxury food portfolio globally. Comparable in branding/design services, though much larger and more diversified.
• Superunion: WPP's global brand and design consultancy with wine, food, and consumer goods clients. Comparable in identity and packaging services, but at network scale and broader geographic reach.
• Landor & Fitch: Global brand consultancy with strong wine, spirits, and food sector credentials (e.g., Maison Mumm, Treasury Wine Estates). Comparable offering in brand strategy and visual identity, but at network scale.
• Carré Noir: WPP-owned French brand identity and packaging agency. Comparable in serving FMCG and wine/spirits brands, but operating at significantly larger scale with broader portfolio.
• BETC: Leading French creative agency (Havas network) with French wine and food sector clients. Comparable creative and brand storytelling capabilities, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/made-in-mouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made In Mouse