iLoan, a Springleaf brand
iLoan, a Springleaf brand, is the digital consumer lending sub-brand of OneMain Holdings (NYSE: OMF), offering $1,500–$30,000 personal loans (secured and unsecured) to non-prime U.S. consumers through online prequalification, an extensive branch network, and direct-mail campaigns, alongside BrightWay credit card and MyMoney budgeting tools.
- Company typePublic
- Founded2012
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What iLoan, a Springleaf brand does
iLoan operates as a consumer lending brand within OneMain Holdings, Inc. (NYSE: OMF), a publicly traded non-prime personal finance company headquartered in Evansville, Indiana. The brand traces its roots to Springleaf Holdings, which acquired OneMain Financial in 2015 and rebranded the combined entity; iLoan became a digital lending channel within the OneMain portfolio. The company provides personal loans ranging from $1,500 to $30,000, both unsecured and secured by motor vehicles (first-lien on vehicles up to 10 years old), with fixed rates, fixed terms, and rates that vary by creditworthiness, collateral, and state of residence. Representative APRs sit around 24.99% for a $6,000 60-month loan to an average applicant. Beyond loans, the OneMain portfolio includes the BrightWay credit card issued by WebBank, the OneMain MyMoney budgeting tool (via OneMain Trim, LLC), insurance products through OneMain Solutions, and mortgage payment solutions through OneMain Mortgage Services, Inc.
The company operates a hybrid distribution model combining an extensive physical branch network across multiple U.S. states with online prequalification (no credit-score impact), phone-based application support, direct-mail response campaigns, and mobile-app-based account management. Its SpeedFunds feature enables disbursement to a bank-issued debit card within an hour of loan closing. Underwriting, application processing, and customer servicing are supported across digital, phone, and in-branch channels. Revenue is generated primarily through interest and fees on personal loans, plus credit-card interchange and fees from BrightWay, recurring insurance premiums, and fees from mortgage payment assistance services. State-by-state lending and mortgage-servicing licenses (NMLS# 1339418 and NMLS# 931153) authorize operations across CA, PA, VA, NY, NC, ME, MS, WV, AL, ND, OH, GA, and WA. The customer base is described as tens of thousands of individuals, with products marketed to consumers who may have been declined by traditional banks and who need funds for emergencies, bill consolidation, major purchases, or credit building.
iLoan, a Springleaf brand firmographics
Firmographics- Name
- iLoan, a Springleaf brand
- Legal name
- OneMain Holdings, Inc.
- Website
- https://iloan.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iLoan, a Springleaf brand, is the digital consumer lending sub-brand of OneMain Holdings (NYSE: OMF), offering $1,500–$30,000 personal loans (secured and unsecured) to non-prime U.S. consumers through online prequalification, an extensive branch network, and direct-mail campaigns, alongside BrightWay credit card and MyMoney budgeting tools.
- Ownership category
- akta.pro rank
Where iLoan, a Springleaf brand is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iLoan, a Springleaf brand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Personal Loan Interest: Interest income from secured and unsecured personal loans ranging from $1,500 to $30,000 with fixed rates and terms. Loans are either unsecured or secured by motor vehicles (first lien on vehicles no more than 10 years old). APRs vary based on creditworthiness and collateral.
- Credit Card Revenue: Revenue from BrightWay credit card, a rewards-based card that grows with customer payment behavior
- Insurance Products: Insurance products offered through OneMain Solutions subsidiary
- Mortgage Payment Solutions: Mortgage payment assistance services for existing borrowers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Personal loans from $1,500 to $30,000 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
iLoan, a Springleaf brand product offering
Product offeringCore offering
iLoan, operating as OneMain Financial, provides unsecured and vehicle-secured personal loans ranging from $1,500 to $30,000 with fixed rates, clear terms, and fast decisions. The company also offers the BrightWay rewards credit card (issued by WebBank), insurance products through OneMain Solutions, mortgage payment solutions, and the OneMain MyMoney budgeting tool, delivered through a hybrid of physical branches, online prequalification, phone service, and direct-mail response.
Product overview
OneMain Financial offers a suite of lending and financial products centered around personal loans (unsecured and vehicle-secured, $1,500-$30,000) as the core offering. The product portfolio includes the BrightWay credit card (issued by WebBank) that rewards on-time payments, the OneMain MyMoney budgeting tool for personalized financial insights, and supplementary insurance and mortgage solutions. SpeedFunds enables rapid fund disbursement. The company operates through physical branches and digital channels with a focus on serving customers who may not qualify for prime lending.
Differentiator
Problem solved
Functional benefit
Brands
- BrightWay: Credit card product that rewards customers for paying on time, issued by WebBank
- OneMain MyMoney
- SpeedFunds
Products and services
- Personal Loans Unsecured and vehicle-secured personal loans from $1,500 to $30,000 with fixed rates, clear terms, and fast decisions for U.S. consumers seeking funds for emergencies, bill consolidation, major purchases, or other personal needs; secured loans require a first lien on a motor vehicle no more than 10 years old titled in the borrower's name with valid insurance.
- BrightWay Credit Card A credit card that rewards customers for paying on time and grows with the cardholder over time, designed to help consumers build or rebuild credit; issued by WebBank and offered to OneMain customers.
- Insurance Solutions
Quantifiable outcome
- Funds as fast as 1 hour after loan closing
- +3 more outcomes
Companies that use iLoan, a Springleaf brand
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
iLoan, a Springleaf brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
iLoan, a Springleaf brand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WebBankcoreWebBank issues the BrightWay credit card offered to OneMain customers. This is a banking partnership where WebBank serves as the issuing bank for the co-branded credit card product.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
iLoan, a Springleaf brand competitors and assessment
Company assessmentBroad incumbents
- Discover Financial Services: Large diversified consumer finance company offering personal loans, credit cards, and banking products. Overlaps with OneMain on personal loans and credit cards but serves broader prime and super-prime segments.
- Synchrony Financial: Large consumer-finance company offering private-label credit cards and installment lending, with significant exposure to non-prime borrowers. Comparable to OneMain's credit-card and installment-loan product mix at much larger scale.
Direct peers
- Prosper Marketplace: Online personal-loan marketplace focused on fixed-rate unsecured consumer loans. Closely comparable to OneMain in loan size range and target borrower profile.
- World Acceptance Corporation: Branch-based consumer finance company providing personal installment loans and tax-preparation services to underbanked consumers. Closely mirrors OneMain's branch model and target borrower segment.
- SoFi Technologies: Digital personal financial platform offering personal loans, credit cards, and banking products. Direct competitor across personal loans and credit card (vs BrightWay), with growing overlap in insurance and wealth tools.
- LendingClub: Online personal-loan marketplace offering fixed-rate personal loans to consumers, including near-prime borrowers. Direct competitor to OneMain in the unsecured personal-loan category, with a digital-first distribution model.
- Upstart: AI-powered consumer lending platform originating personal loans primarily through bank partners. Competes directly for near-prime and prime-adjacent borrowers that overlap with OneMain's customer base.
- Enova International: Online consumer and small-business lender specializing in non-prime and subprime borrowers via digital channels. Comparable to OneMain on credit profile and product, though distribution is digital rather than branch-based.
- Regional Management Corp. Specialty consumer finance company offering small-dollar installment loans through a branch-based model in underserved U.S. markets. Highly comparable to OneMain's branch-driven, non-prime borrower strategy.
Emerging players
- Affirm: Buy-now-pay-later and consumer-credit fintech expanding into longer-duration personal loans. Emerging competitor for borrowers seeking installment credit, particularly online-first consumers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iLoan, a Springleaf brand social profiles
Digital presenceiLoan, a Springleaf brand compliance and trust
Trust signalCompliance2 records
iLoan, a Springleaf brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
iLoan, a Springleaf brand leadership team
Management profileNumber of profiles
iLoan, a Springleaf brand subsidiaries and ownership
Company hierarchySubsidiaries4 records
iLoan, a Springleaf brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iLoan, a Springleaf brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iLoan, a Springleaf brand
What does iLoan, a Springleaf brand do?
iLoan, operating as OneMain Financial, provides unsecured and vehicle-secured personal loans ranging from $1,500 to $30,000 with fixed rates, clear terms, and fast decisions. The company also offers the BrightWay rewards credit card (issued by WebBank), insurance products through OneMain Solutions, mortgage payment solutions, and the OneMain MyMoney budgeting tool, delivered through a hybrid of physical branches, online prequalification, phone service, and direct-mail response.
Is iLoan, a Springleaf brand a public or private company?
iLoan, a Springleaf brand is a public company. It is classified as public and is currently operating.
When was iLoan, a Springleaf brand founded?
iLoan, a Springleaf brand was founded in 2012. It employs 11 to 50 people.
Where is iLoan, a Springleaf brand based?
iLoan, a Springleaf brand is headquartered in Chicago, United States, in the North America region.
How does iLoan, a Springleaf brand make money?
Four revenue lines are on record. Personal Loan Interest is the primary driver. The others are credit Card Revenue, insurance Products and mortgage Payment Solutions.
Who are iLoan, a Springleaf brand's main competitors?
Broad incumbents on record are Discover Financial Services and Synchrony Financial. Direct peers are Prosper Marketplace, World Acceptance Corporation, SoFi Technologies, LendingClub, Upstart, Enova International and Regional Management Corp.. Affirm is listed as an emerging player.
Does iLoan, a Springleaf brand have an API?
No public API is recorded for iLoan, a Springleaf brand.