What Perfect Smile Dental Group does

Perfect Smile Dental Group is a privately held, multi-location dental practice group operating 14 offices across Central and Western Pennsylvania, founded in 2016 and owned by Dr. Peng Cheng. The group provides a comprehensive suite of dental services spanning preventative care, restorative dentistry, cosmetic dentistry, pediatric dentistry, oral surgery, prosthodontics, orthodontics, and dental implants, with select locations offering add-on aesthetic services such as BOTOX and dermal fillers. Patient acquisition is direct-to-consumer through physical office visits (by appointment or walk-in), supplemented by a website (perfectsmilepa.com), social media presence, and community job fairs that double as recruiting and brand events.

The business model combines fee-for-service dental revenue billed to insurance payors and patients with a subscription-style in-house membership plan for uninsured patients and transaction-fee financing relationships with CareCredit and Sunbit. The group accepts most major insurance plans, including Medicaid, Medicare, PPO, and supplemental plans — a meaningful differentiator in markets where many practices exclude government payors. Operationally the group uses standard dental practice technology (patient management systems, digital forms, conventional clinical equipment) and integrations with OrthoII for orthodontic patient forms; no proprietary technology platform or AI capabilities are evident.

Growth has come from a combination of greenfield openings (most recently Washington, PA and Monaca, PA) and the 2017 acquisition of the former All About Smiles practice, with incremental capacity additions through dentist hires from 2015–2024. The group is actively hiring across all 14 locations via a July 2026 job fair, suggesting continued workforce expansion to support existing and new offices. There is no evidence of institutional investment, PE/VC backing, or public listing.

Name

Perfect Smile Dental Group

Legal name

Perfect Smile Dental Group

Website

https://perfectsmilepa.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Perfect Smile Dental Group is a privately held dental practice group operating 14 offices across Central and Western Pennsylvania since 2016, offering comprehensive general, cosmetic, orthodontic, and surgical dental services to families and individuals under owner Dr. Peng Cheng.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• General dentistry services
• Cosmetic dental care
• Orthodontic treatment
• Pediatric dental care
• Dental implant services

Headquarters

HQ city

Greensburg

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue generated from providing comprehensive dental services including preventative care, restorative dentistry, cosmetic dentistry, pediatric dentistry, oral surgery, prosthodontics, orthodontics, and dental implants. Services are billed to insurance providers (Medicaid, Medicare, PPO plans) or directly to patients.
2. In-House Membership Plan: For non-insured patients, the practice offers an in-house membership plan that provides free services and discounts on dental care.
3. Financing Services: The practice offers financing options through CareCredit and Sunbit, allowing patients to pay over time for dental procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Perfect Smile Dental Group operates 14 dental offices across Central and Western Pennsylvania, delivering comprehensive dental services including preventative care, restorative dentistry, cosmetic dentistry, pediatric dentistry, oral surgery with sedation options, prosthodontics, orthodontics, and dental implants. Patients access care through scheduled appointments or walk-ins, paying via insurance (Medicaid, Medicare, PPO, supplemental), an in-house membership plan for uninsured patients, or third-party financing through CareCredit and Sunbit.

Product overview

Perfect Smile Dental Group is a multi-location dental practice network established in 2016 with 14 locations across Central and Western Pennsylvania. The company offers a comprehensive suite of dental services organized around core clinical offerings (preventative care, restorative dentistry, cosmetic dentistry, pediatric dentistry, oral surgery, prosthodontics, orthodontics, and dental implants) supported by financing options (CareCredit, Sunbit, and in-house membership plans). Additional aesthetic services include BOTOX and dermal fillers. The practice accepts most insurance plans including Medicaid, Medicare, PPO and supplemental plans, serving patients from 14 locations including Altoona, Butler (Downtown and Evans City), Cranberry, Erie, Forest Hills, Greensburg, Midland, Monaca, New Kensington, Shadyside, Swissvale, Uniontown, and Washington.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventative Care Regular checkups, gum disease diagnosis, tooth decay detection, and other health issue prevention services for patients across all locations.
• Restorative Dentistry Fillings for chipped or broken teeth, root canals, crowns, and bridges to restore healthy smiles for patients needing tooth repair.
• Cosmetic Dentistry Treatment for misshaped, crooked, stained, or chipped teeth using minimal methods at reasonable cost to improve smile aesthetics.
• Pediatric Dentistry Safe, comfortable dental environment for children of all ages, with explanations of tools and processes to alleviate fear.
• Oral Surgery Oral surgery services with conscious sedation options available on a case-by-case basis for patients needing surgical dental procedures.
• Prosthodontics Replacement of missing teeth with custom dentures, partials, and implants provided by experienced dentists to restore function and appearance.
• Orthodontics Teeth straightening services by an orthodontic specialist skilled in the latest techniques for perfect smile correction.
• Dental Implants Standard-of-care implant services to restore functionality, preserve bone, and prevent facial structure deterioration for patients missing teeth.
• Botox and Dermal Fillers Facial aesthetic services including BOTOX and dermal fillers for patients seeking smile and facial makeover treatments.
• CareCredit Financing Flexible, low-interest payment plan option offered through CareCredit that allows patients to finance dental procedures over time.
• Sunbit Payment Plan Pay-over-time financing option offered through Sunbit for in-person dental services with fair interest rates and no late or penalty fees.
• In-House Membership Plan In-house membership plan offering free services and discounts for non-insured patients seeking dental care across Perfect Smile Dental Group locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• CareCreditminorGTM or Marketing PartnerCareCredit provides flexible, low-interest payment plan options for patients to finance dental procedures at Perfect Smile Dental locations. Patients can learn more and apply through the practice's financing page.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Benevis: DSO supporting dental practices with strong Medicaid and pediatric focus; comparable in payer mix emphasis and multi-location operating model.
• Smile Brands: Multi-brand DSO operating affiliated dental offices across multiple U.S. states; directly comparable as a group practice platform with broad insurance and financing acceptance.
• Great Expressions Dental Centers: Multi-state DSO offering general, specialty, and orthodontic care; directly comparable in service breadth and group practice model.
• Western Dental: Multi-location dental group practice with strong Medi-Cal/Medicaid acceptance; comparable in payer mix focus and multi-specialty offering.
• Aspen Dental Management: One of the largest DSOs in the U.S. with hundreds of branded offices offering general, cosmetic, and restorative dentistry; directly comparable as a multi-location group practice serving insured and uninsured patients including Medicaid.
• Heartland Dental: Largest U.S. DSO supporting hundreds of dentist offices; directly comparable as a multi-state, multi-specialty group practice platform pursuing both de novo growth and practice affiliations.
• Dental Care Alliance: DSO supporting affiliated general and specialty dental practices; comparable as a multi-location operator partnering with dentists on non-clinical operations.
• Affordable Dentures & Implants: Multi-location practice group specializing in dentures, extractions, and implants; comparable as a focused dental group practice with affiliated clinics across multiple states.
• Pacific Dental Services: Large DSO supporting general and specialty dental practices; directly comparable as a group practice operator with comprehensive service offerings and PPO/insurance acceptance.
• Allied Dental: Multi-location group dental practice with general dentistry and specialty services; comparable as a regional group practice operator offering comprehensive care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/perfectsmiledental.pa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Smile Dental Group