Baiocchi Wines

What Baiocchi Wines does

Baiocchi Wines is a family-owned boutique winery operating on a 12-acre estate vineyard in the Fair Play AVA of the Sierra Nevada foothills, with a retail tasting room at 82 Main Street in historic Sutter Creek, California. Founded by winemaker Greg Baiocchi — trained through the UC Davis Extension Winemaking Program and mentored by Bradley Brown of Big Basin Vineyards — the operation is led alongside co-owner Sharon Baiocchi, with their son Nicholas preparing to enter the business after completing formal Wine Business Management education. The product portfolio is split across two sub-brands: the premium Baiocchi label (single-varietal wines from select vineyard blocks) and the gb label (estate-fruit blends designed for earlier drinking), all produced under a minimal-intervention protocol using indigenous yeast fermentation, 20ppm SO2 in barrel, and unfined/unfiltered bottling.

The business operates a direct-to-consumer go-to-market model with three revenue streams: tasting room sales at the Sutter Creek location (open Thursday–Monday, 12–5pm, seasonal), e-commerce direct shipping via FedEx Ground, and a three-tier wine club (Sharon/$95, Nick/$185, Greg/$350 per shipment, three shipments annually) offering tiered discounts, complimentary tastings, and exclusive event access. Customer acquisition relies on earned media from wine publications (Wine Enthusiast, Wine Spectator, Rhone Report), regional cooperative marketing through the Discover Wine on 49 trail, and experiential events including a bi-weekly Summer Music Series and Fall Release Party. The company is entirely bootstrapped, with no disclosed external funding, no wholesale or distribution partnerships beyond DTC channels, and operating geographies limited to domestic United States.

Name

Baiocchi Wines

Legal name

Baiocchi Wines

Website

https://baiocchiwines.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Baiocchi Wines is a family-owned boutique winery producing minimal-intervention estate wines from a 12-acre Fair Play AVA vineyard, selling direct-to-consumer through a Sutter Creek tasting room, e-commerce, and a three-tier wine club serving individual wine enthusiasts in the U.S.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (4453)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Estate wines
• Wine club
• Tasting room
• Sierra Foothills
• Rhone varietals

Headquarters

HQ city

Sutter Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Wine Sales: E-commerce sales through their website with Federal Express Ground shipping. Credit card transactions only. Orders shipped directly to customers. No minimum purchase required.
2. Wine Club Membership: Three-tier subscription model with shipments three times per year (Spring, Fall, Winter). Members receive discounts on wine purchases, complimentary tastings, and event invitations. Tiers range from 3 bottles ($95) to 12 bottles ($350) per shipment.
3. Tasting Room Sales: In-person wine sales at their Sutter Creek tasting room. Open Thursday through Monday, 12-5pm. Walk-ins welcome for parties under 6; larger groups require appointments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Baiocchi Wines is a family-run, estate-grown winery in the Fair Play AVA producing small lot wines under two sub-brands (Baiocchi Label and gb Delmagio). It sells directly to consumers via a tasting room in historic Sutter Creek, CA, an e-commerce website, and a three-tier wine club (Sharon/Nick/Greg) shipping three times per year, with all wines fermented using indigenous yeast, 20ppm SO2 in barrel, and bottled unfined and unfiltered.

Product overview

Baiocchi Wines is a family-run vineyard producing high quality, small lot wines from estate-grown grapes in the Fair Play AVA, Sierra Nevada foothills. The company operates two distinct wine sub-brands: Baiocchi Label (premium single varietal wines from select vineyard blocks) and gb Delmagiogb Wines (blended wines with less oak, accessible at earlier drinking windows). The portfolio is complemented by a three-tier Wine Club membership (Sharon/The Grape Counter, Nick/The Wine Seller, Greg/The Cork Dork) offering wine shipments, discounts, and exclusive experiences, plus an in-person Tasting Room experience in historic Sutter Creek, CA. All wines are fermented with indigenous yeast, unfined and unfiltered, using minimal SO2.

Differentiator

Problem solved

Functional benefit

Brands

• Baiocchi: Parent brand and surname label created from select vineyard blocks with more single varietal wines.
• gb (gb Delmagio Wines)

Products and services

• Baiocchi Label Wines Parent brand and surname label of Baiocchi Wines, created from select vineyard blocks with more single varietal wines. Produced for individual consumers seeking premium estate-grown wines from the Fair Play AVA, using minimal-intervention winemaking (indigenous yeast, 20ppm SO2 in barrel, unfined and unfiltered).
• gb Delmagio Wines Sibling brand of Baiocchi Wines using estate fruit with more blending throughout certain blocks, less new oak if any, and wines accessible at an earlier age for more immediate consumption. Targets individual wine drinkers seeking earlier-drinking Rhone-style blends from the same Fair Play AVA estate.
• Sharon Wine Club - 'The Grape Counter' Entry-level wine club membership tier offering 3 bottles per shipment (combination of Baiocchi Label and gb Label) shipped three times per year (Spring, Fall, Winter). Includes 10% off all wine purchases, 25% off shipping, complimentary tasting for two, first offering on special bottlings, and invitations to the annual family party and club events.
• Nick Wine Club - 'The Wine Seller' Mid-tier wine club membership offering 6 bottles per shipment (4 Baiocchi Label and 2 gb Label) shipped three times per year (Spring, Fall, Winter). Includes 15% off all wine purchases, 50% off shipping, complimentary tasting for four, first offering on special bottlings, and invitations to the annual family party and club events.
• Greg Wine Club - 'The Cork Dork' Premium wine club membership offering 12 bottles per shipment (8 Baiocchi Label and 4 gb Label) shipped three times per year (Spring, Fall, Winter). Includes 25% off all wine purchases, shipping included, complimentary tasting for six, complimentary vineyard tour by appointment, invitation to the annual family party, club events, and a private tasting and food pairing event with winemaker Greg Baiocchi.
• Tasting Room Experience In-person wine tasting experience at 82 Main St, Sutter Creek, CA, open Thursday through Monday, 12–5pm seasonally. Walk-ins welcome for parties under 6; parties of 6 or more require appointment. Includes complimentary tastings for wine club members and serves as the venue for the bi-weekly Summer Music Series (April–September) and Fall Release Party.

Quantifiable outcome

• 92 points from Wine Enthusiast for 2013 Viognier
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Miraflores WineryminorOthersGreg Baiocchi gained practical winemaking experience at Miraflores Winery in Northern California during his education through the UC Davis Extension Winemaking Program.
• Big Basin VineyardsminorOthersGreg Baiocchi worked at Big Basin Vineyards where he was mentored by Proprietor and Winemaker Bradley Brown. This was formative experience in his winemaking career.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baiocchiwines
• Facebookfacebook.com/baiocchiwines

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baiocchi Wines