AMA Waste Management
AMA Waste Management is a UK skip hire and waste management broker coordinating nationwide service through 1,000+ depots, serving residential, construction, and commercial customers with online booking and ISO-accredited operations.
- Company typePrivate
- Founded2007
- HeadquartersKing's Lynn, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What AMA Waste Management does
AMA Waste Management is a UK-based waste management and skip hire broker, trading under Reconomy (UK) Limited and headquartered in King's Lynn, Norfolk. Founded in 2007, the company coordinates skip hire, waste transfer, recycling, readymix concrete, aggregates, storage containers, and Man in a Van clearance services through a network of more than 1,000 UK depots, with a 25-person call centre handling inbound sales and a self-serve online booking system for postcode-based quotes. The asset-light broker model earns a transaction spread on each hire rather than owning the underlying fleet, allowing nationwide coverage and next-day delivery across 300+ targeted town and city markets.
The business serves three primary customer segments: residential homeowners undertaking renovations, garden clearances and DIY projects; the construction industry requiring skips, readymix and aggregates for building sites; and commercial/industrial accounts needing ongoing waste management. Pricing is unit-based by skip size (4-yard to 12-yard, from approximately £65 to £650+), with regional variation and permit handling support. The company emphasizes a 98% recycling rate and holds ISO 9001, 14001 and 45001 certifications alongside CHAS, RISQS, Alcumus SafeContractor, Achilles and CPA accreditations, positioning it for both consumer and regulated procurement channels including the GB rail industry.
Technology is limited to a 5-step online booking workflow, postcode availability checking, and SEO-driven location pages; no AI/ML, proprietary models, or API platform are disclosed. Marketing relies on the website, Trustpilot reviews, blog content targeting waste-management queries, and organic social channels (Facebook, LinkedIn, X). Ownership sits within the Reconomy group, with no external funding rounds, M&A activity, or leadership changes disclosed in the available data.
AMA Waste Management firmographics
Firmographics- Name
- AMA Waste Management
- Legal name
- Reconomy (UK) Limited
- Website
- https://amaskiphire.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- AMA Waste Management is a UK skip hire and waste management broker coordinating nationwide service through 1,000+ depots, serving residential, construction, and commercial customers with online booking and ISO-accredited operations.
- Ownership category
- akta.pro rank
AMA Waste Management industry classification
Industry- Product category
- Waste Management Services
- NAICS
- Solid Waste Collection (562111), Waste Collection (56211)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- C&D Waste Collection & Hauling (BPALAJAA)
- akta.pro secondary industries
- C&D Transfer Stations & Consolidation (BPALAJAB), Special Waste Transfer (Tires, Mattresses, Appliances) (BPALABAG), Junk Removal & Disposal Coordination (HSAFAFAH)
Keywords
Where AMA Waste Management is headquartered
LocationHeadquarters
- HQ city
- King's Lynn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AMA Waste Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Skip Hire Services: Brokerage model supplying skip hire services to construction industry and residential customers. Skips range from 4-yard to 12-yard capacity.
- Waste Management Services: Comprehensive waste management including waste transfer and recycling services through waste transfer stations
- Related Construction Services: Additional services including readymix concrete, aggregates, and storage containers supplied to construction industry
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4-Yard Midi Skip - Small clearances, garden waste, light domestic projects |
| Unit Pricing | Pay-as-you-go | 6-Yard Small Builders Skip - Kitchen/bathroom refits, soil and rubble |
| Unit Pricing | Pay-as-you-go | 8-Yard Large Builders Skip - Larger renovations, mixed building waste |
| Unit Pricing | Pay-as-you-go | 12-Yard Maxi Skip - Commercial projects, bulky light waste |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AMA Waste Management product offering
Product offeringCore offering
AMA Waste Management operates as a broker coordinating skip hire (4-yard, 6-yard, 8-yard, and 12-yard sizes), waste transfer, and recycling services through a UK-wide depot network. It also supplies related construction services including readymix concrete, aggregates, storage containers, and a man-in-a-van waste clearance option to construction, commercial, and residential customers.
Product overview
AMA Waste Management operates as a broker providing skip hire services and construction-related services to the construction industry, businesses, and residential customers. The core offering is skip hire available in four sizes (4-yard midi, 6-yard, 8-yard builders, and 12-yard maxi skips) with online booking capability. Additional services include a Man in a Van waste clearance option, storage containers, wait-and-load permit-free service, waste transfer, and construction supplies including readymix concrete and aggregates. The company emphasizes environmental sustainability with a stated 98% recycling rate.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 98% of waste materials recycled
- +1 more outcomes
Companies that use AMA Waste Management
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AMA Waste Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AMA Waste Management partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
AMA Waste Management competitors and assessment
Company assessmentDirect peers
- Mick George Group: East Midlands-based skip hire, aggregates, and waste management group offering skips, concrete, and aggregates — directly overlapping AMA's core skip hire plus concrete/aggregates cross-sell.
- R Collard: UK skip hire and waste management operator covering London and the South East with a range of skip sizes, grab lorries, and waste collection services — competes head-to-head with AMA in core skip hire.
- Reliable Skip Hire: UK skip hire operator offering a similar size range (mini to maxi) with online booking and nationwide delivery — comparable service catalogue and customer mix to AMA.
- Hirebase: UK skip hire and waste services broker operating a depot network with online booking — directly comparable broker model to AMA, serving construction and residential customers nationwide.
- Smiths (formerly Smiths of Nottingham): Midlands-based skip hire and waste services operator with multi-size skips and recycling — direct competitor for construction and residential skip hire in overlapping UK regions.
- Countrywide Skip Hire: UK-wide skip hire broker with online booking, multi-size skips, and next-day delivery — directly comparable broker model, service catalogue, and target customer to AMA.
Broad incumbents
- Biffa: Largest UK waste management company offering skips, commercial collections, recycling, and hazardous waste services across a far broader portfolio than AMA — overlapping customers but at much greater scale.
- Veolia UK: Global environmental services group with UK operations spanning commercial waste, recycling, and hazardous waste — competes with AMA on commercial waste accounts and recycling positioning.
- FCC Environment: UK waste management, recycling, and skip hire provider serving local authorities and commercial customers — broad-incumbent overlap with AMA on commercial and C&D waste streams.
Emerging players
- Grabco: Grab hire and muck-away specialist serving UK construction — overlapping the construction waste and aggregates portion of AMA's offering, particularly relevant to site-clearing customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AMA Waste Management social profiles
Digital presenceAMA Waste Management compliance and trust
Trust signalCompliance8 records
AMA Waste Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA Waste Management leadership team
Management profileNumber of profiles
AMA Waste Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMA Waste Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMA Waste Management
What does AMA Waste Management do?
AMA Waste Management operates as a broker coordinating skip hire (4-yard, 6-yard, 8-yard, and 12-yard sizes), waste transfer, and recycling services through a UK-wide depot network. It also supplies related construction services including readymix concrete, aggregates, storage containers, and a man-in-a-van waste clearance option to construction, commercial, and residential customers.
Is AMA Waste Management a public or private company?
AMA Waste Management is a private company. It is classified as corporate owned and is currently operating.
When was AMA Waste Management founded?
AMA Waste Management was founded in 2007. It employs 501 to 1,000 people.
Where is AMA Waste Management based?
AMA Waste Management is headquartered in King's Lynn, United Kingdom, in the Europe region.
How does AMA Waste Management make money?
Three revenue lines are on record. Skip Hire Services are the primary driver. The others are waste Management Services and related Construction Services.
Who are AMA Waste Management's main competitors?
Direct peers on record are Mick George Group, R Collard, Reliable Skip Hire, Hirebase, Smiths (formerly Smiths of Nottingham) and Countrywide Skip Hire. Broad incumbents are Biffa, Veolia UK and FCC Environment. Grabco is listed as an emerging player.
Does AMA Waste Management have an API?
No public API is recorded for AMA Waste Management.
What industry is AMA Waste Management in?
AMA Waste Management's product category is Waste Management Services. Its primary akta.pro industry code is BPALAJAA, C&D Waste Collection & Hauling, with a secondary code of BPALAJAB, C&D Transfer Stations & Consolidation. Its NAICS code is 562111 and its SIC code is 4953.