Tatami

What Tatami does

Tatami is a privately held, founder-led B2B creative and communication agency organized as a SARL under French law, headquartered in Estillac/Agen in the Nouvelle-Aquitaine region. Founded in 2009 by Françoise Tardivel, a former marketing director in Grande Distribution, the firm operates with a small team of approximately five people (Françoise, Émilie, Sonia, Guillaume, Jessica) and delivers brand strategy, visual identity, packaging, activation, and digital services to consumer-goods brands in France. Its service model is structured around a branded four-discipline framework — WASABI (Strategy), KIMONO (Identity), ORIGAMI (Activation), and YIN-YANG (Digital) — and it showcases its work through an online case-study archive called the Tatabook.

The agency's clientele is concentrated in food, beverage, and consumer-packaged-goods brands sold through French mass retail, including Dulux Valentine, Le Petit Basque, Uniball, Ker Cadélac, Grillon d'Or, Mastery, Sublim'Bio, Mon Joli Potager, La Délicerie, and the regional collective brand Produit en Nouvelle-Aquitaine. Engagement terms are project-based or retainer-based, with pricing handled via direct inquiry and custom quotes rather than published rate cards. The firm markets itself primarily through its website, an active LinkedIn page, an Instagram presence, and the TataNewsletter email list.

The business model is straightforward professional services: Tatami sells human creative labor and strategic counsel on a per-engagement basis, with no proprietary software product, platform, or SaaS offering. There is no external investment, no parent company, and no subsidiaries; the firm is entirely founder-owned and independently operated with a registered capital of €25,000. As a regional French creative agency of fewer than ten staff, Tatami competes in a crowded local market against larger national and international holding-company networks, with its differentiation resting on founder-driven retail expertise, a long client relationship history, and a focused CPG-and-food vertical orientation.

Name

Tatami

Legal name

SARL Tatami

Website

https://tatami.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Tatami is a small, founder-led French B2B creative agency in Nouvelle-Aquitaine offering brand strategy, identity, packaging, activation, and digital services primarily to food, beverage, and consumer-goods brands sold through French mass retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Estillac

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services — Brand Strategy and Communication: Tatami generates revenue through client engagements for brand strategy, identity design, packaging, digital development, and activation campaigns. Services are project-based or retainer-based, typical of B2B creative agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tatami is a French B2B creative and communication agency that helps brands define and execute their communication strategy, visual identity, packaging, promotional activation, and digital presence. Its four service pillars — Stratégie (strategy), Identité (identity), Activation (promotional campaigns), and Digital (web, e-commerce, social media) — are delivered through custom project-based or retainer engagements, typically for food, beverage, and consumer-goods brands sold in French mass retail.

Product overview

Tatami is a French communication and marketing agency offering four interconnected core services: Stratégie (brand strategy and market analysis), Identité (brand identity and packaging design), Activation (promotional campaigns), and Digital (web development and social media management). The agency also maintains a portfolio showcase called the Tatabook. All services are centered around brand communication, with no proprietary software product, platform, or SaaS offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Stratégie (Brand Strategy) Strategic marketing service for brands, including market analysis, brand diagnostics, positioning development, strategic recommendations, brand strategy, promotional strategy, and communication planning. Sold to enterprise and mid-market brand owners in France.
• Identité (Brand Identity & Packaging Design) Brand identity design service including brand naming, campaign conceptualisation, logo creation, packaging identity, and photography for brand materials. Targeted at consumer brands seeking to launch or relaunch their visual identity.
• Activation (Promotional & In-Store Campaigns) Promotional activation service including activation plan design, promotional identity creation, in-store and out-of-store activation, and communication campaigns. Used by brands to drive shelf impact, retailer buy-in, and consumer engagement.
• Digital (Web, E-commerce & Social Media) Digital service including web design and website development, e-commerce solutions, digital activation campaigns, and community management with social network management. Used by brands to build digital presence, drive qualified traffic, and manage their online community.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Pearlfisher: Brand and packaging design agency with a category-leading food and beverage practice. Overlaps with Tatami on identity, packaging, and CPG strategy, with comparable emphasis on shelf impact and brand storytelling.
• Superunion: Brand and design consultancy operating across strategy, identity, and packaging. Shares Tatami's integrated service model and CPG client exposure, though operating at a larger global scale.
• Design Bridge and Partners: Global brand design and packaging agency with strong food and beverage credentials. Comparable to Tatami on the brand identity + packaging + activation stack and on serving CPG clients in retail.
• Dragon Rouge: French-founded brand and packaging design agency with deep CPG and food expertise. Highly comparable to Tatami in service mix (brand identity, packaging, activation) and food/CPG client base, though larger and globally distributed.
• CBX (formerly CBA): Brand strategy and design consultancy with strong CPG and retail practice. Comparable to Tatami on combining brand strategy, identity design, and packaging execution for consumer goods clients.
• Bulletproof: Specialist food and drink branding and packaging agency. Closely aligned with Tatami's vertical focus on food, beverage, and CPG brands sold through mass retail, with similar end-to-end brand-to-shelf offering.
• Maison Blanche: French brand and design agency with similar end-to-end service model (strategy, identity, activation, digital). Comparable size and mid-market French CPG focus make it a structural analogue to Tatami.

Broad incumbents

• Interbrand: Global brand consultancy offering branding strategy, identity, and packaging as part of a much broader portfolio. A scaled incumbent competing for the same enterprise brand identity work that Tatami targets.
• Publicis Groupe: Global communications and brand services group with significant French heritage. Competes for the same CPG branding and packaging mandates as Tatami through its creative networks (Leo Burnett, Saatchi & Saatchi, Publicis Luxe), but at vastly larger scale.
• Landor & Fitch: Large global brand consulting and design firm with packaging and CPG expertise. Operates in the same identity and packaging category as Tatami but as a much broader, network-affiliated incumbent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agence-tatami
• Instagraminstagram.com/agence_tatami

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatami