Association for Improvements in the Maternity Services
AIMS is a UK nonprofit founded in 1960 that supports women and families through maternity services via information, advocacy, and member resources, operating from Camberley with 11-50 staff.
- Company typePrivate
- Founded1960
- HeadquartersCamberley, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Association for Improvements in the Maternity Services does
The Association for Improvements in the Maternity Services (AIMS) is a UK-registered nonprofit organization founded in 1960 and headquartered in Camberley. Its stated purpose is to support women and families through pregnancy, birth, and the postnatal period, positioning it as a maternity-care advocacy and information provider rather than a clinical service operator.
The organization operates with a small team of 11-50 employees, consistent with a UK charity of its scale. Its product and service surface — including publications, member resources, and information guides for expectant parents — is characteristic of a long-established membership and advocacy body in the maternity sector. The underlying business model appears to be that of a nonprofit, with revenue likely drawn from individual memberships, donations, educational publication sales, and possibly grant funding, though no pricing or revenue data is disclosed in available sources.
The source content captured for AIMS is materially incomplete: its website and affiliated data sources returned primarily loader and verification screens without substantive text, meaning that current product offerings, programmatic activity, partnership roster, and operational footprint could not be verified from the input. The description above is therefore grounded only in confirmed firmographic facts and the organization's self-described mission.
Association for Improvements in the Maternity Services firmographics
Firmographics- Name
- Association for Improvements in the Maternity Services
- Legal name
- Association for Improvements in the Maternity Services
- Website
- https://aims.org.uk
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AIMS is a UK nonprofit founded in 1960 that supports women and families through maternity services via information, advocacy, and member resources, operating from Camberley with 11-50 staff.
- Ownership category
- akta.pro rank
Association for Improvements in the Maternity Services industry classification
Industry- Product category
- Maternity Support Services
- NAICS
- Social Assistance (624), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Membership Organizations (8600), Services-Social Services (8300)
- akta.pro primary industry
- Maternal, Child & Family Health Organizations (BPAGACAF)
- akta.pro secondary industries
- Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Maternal, Child & Adolescent Health Program Evaluation (HLAJANAE)
Keywords
Where Association for Improvements in the Maternity Services is headquartered
LocationHeadquarters
- HQ city
- Camberley
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Association for Improvements in the Maternity Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Association for Improvements in the Maternity Services product offering
Product offeringCore offering
Association for Improvements in the Maternity Services (AIMS) is a UK-based nonprofit organisation that supports women and families through the maternity care journey, providing information, advocacy, and resources to help them achieve informed birth experiences. Founded in 1960, the organisation is based in Camberley, United Kingdom and operates with a small team of 11-50 staff focused on improving maternity services for individual users of the healthcare system.
Product overview
No product or service information available from the source data. The source page displayed a loading/verification screen without substantive content about the organization's offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Maternity Support and Information Services
Companies that use Association for Improvements in the Maternity Services
Customer profileIdeal customer profiles1 record
Association for Improvements in the Maternity Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Association for Improvements in the Maternity Services partnerships and signals
Strategic signalRecent moves1 record
Association for Improvements in the Maternity Services competitors and assessment
Company assessmentDirect peers
- Sands (Stillbirth and Neonatal Death Society): UK charity supporting families affected by pregnancy and baby loss and advocating for safer maternity care. Comparable in operating model (membership, advocacy, support) and target beneficiaries (maternity families).
- La Leche League International: Global nonprofit providing breastfeeding and birth support through trained volunteers and membership networks. Comparable in mission (maternal/infant support), member-based model, and advocacy focus.
- NCT (National Childbirth Trust): The UK's largest parenting and maternity charity, providing antenatal education, breastfeeding support, and advocacy. Directly comparable to AIMS as a UK-focused maternity services membership charity with similar mission and beneficiary base.
- The Lullaby Trust: UK charity focused on infant and maternal wellbeing, including safe pregnancy and infant sleep advice. Comparable as a long-established UK charity supporting families through maternity and early parenthood.
- Maternity Action: UK charity working to reduce inequality in maternity care and support migrant and asylum-seeking women. Comparable to AIMS as a UK maternity-focused advocacy and support organization operating at national level.
- Birthrights: UK charity dedicated to improving women's experience of pregnancy and childbirth through rights-based advocacy. Closely comparable to AIMS in mission, UK scope, and policy-advocacy orientation.
Broad incumbents
- March of Dimes: Large US nonprofit focused on maternal and infant health, including advocacy, research funding, and public education. Comparable in maternal health mission and advocacy orientation, though operating at a much larger scale and US-focused.
- Every Mother Counts: US-based nonprofit dedicated to making pregnancy and childbirth safe globally through advocacy and grants. Comparable in maternal advocacy focus, though geographically distinct and considerably larger.
- White Ribbon Alliance: Global advocacy alliance campaigning for the right to safe and respectful maternity care. Comparable in advocacy-for-maternal-health mission, with broader international footprint.
Emerging players
- BabyCentre: Commercial pregnancy and parenting platform providing information and community to expectant parents in the UK. Comparable in target audience (expectant mothers and families) and information-dissemination role, though operating as a for-profit media entity.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Association for Improvements in the Maternity Services social profiles
Digital presenceAssociation for Improvements in the Maternity Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Association for Improvements in the Maternity Services leadership team
Management profileNumber of profiles
Association for Improvements in the Maternity Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Association for Improvements in the Maternity Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Association for Improvements in the Maternity Services
What does Association for Improvements in the Maternity Services do?
Association for Improvements in the Maternity Services (AIMS) is a UK-based nonprofit organisation that supports women and families through the maternity care journey, providing information, advocacy, and resources to help them achieve informed birth experiences. Founded in 1960, the organisation is based in Camberley, United Kingdom and operates with a small team of 11-50 staff focused on improving maternity services for individual users of the healthcare system.
Is Association for Improvements in the Maternity Services a public or private company?
Association for Improvements in the Maternity Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Association for Improvements in the Maternity Services founded?
Association for Improvements in the Maternity Services was founded in 1960. It employs 11 to 50 people.
Where is Association for Improvements in the Maternity Services based?
Association for Improvements in the Maternity Services is headquartered in Camberley, United Kingdom, in the Europe region.
Who are Association for Improvements in the Maternity Services's main competitors?
Direct peers on record are Sands (Stillbirth and Neonatal Death Society), La Leche League International, NCT (National Childbirth Trust), The Lullaby Trust, Maternity Action and Birthrights. Broad incumbents are March of Dimes, Every Mother Counts and White Ribbon Alliance. BabyCentre is listed as an emerging player.
Does Association for Improvements in the Maternity Services have an API?
No public API is recorded for Association for Improvements in the Maternity Services.
What industry is Association for Improvements in the Maternity Services in?
Association for Improvements in the Maternity Services's product category is Maternity Support Services. Its primary akta.pro industry code is BPAGACAF, Maternal, Child & Family Health Organizations, with a secondary code of HLAJAKAG, Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs. Its NAICS code is 624 and its SIC code is 8600.