Lounais-Suomen Liikunta ja Urheilu

Name

Lounais-Suomen Liikunta ja Urheilu

Legal name

Lounais-Suomen Liikunta ja Urheilu ry

Website

https://liiku.fi

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Sports & Physical Activity Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Regional sports organization
• Sports club development
• Workplace wellness programs
• Youth physical activity
• Community sports campaigns

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Grants and Subsidies: LiikU is a nonprofit regional sports organization (aluejärjestö) funded primarily by government grants from Opetus- ja kulttuuriministeriö (Ministry of Education and Culture), including project funding for the Suomi liikkeelle program, Lisää liikettä -hanke, and Seuratoiminnan kehittämistuki (club development support). Revenue is not from commercial product sales but from state funding channeled through national programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Lounais-Suomen Liikunta ja Urheilu (LiikU) is a non-profit regional sports organization (liikunnan aluejärjestö) that promotes physical activity across Southwest Finland (Satakunta and Varsinais-Suomi). It serves nearly 1,000 member sports clubs, 40+ municipalities, schools, and workplaces through training, club development audits, seasonal campaigns, workplace wellness consulting, school-based physical activity programs, and the Liikkuen läpi vuoden activity-tracking mobile/web application.

Product overview

Lounais-Suomen Liikunta ja Urheilu (LiikU) is a regional sports organization serving Southwest Finland (Satakunta and Varsinais-Suomi) with a portfolio of programs centered on promoting physical activity as a lifestyle. The organization operates primarily through event programs (Varsinais-Suomen and Satakunnan Urheilugaala award galas, Pitkis-Sport children's camps), workplace wellbeing services (Buusti360 including Firstbeat measurements, InBody analysis, Break Pro, HeiaHeia app), digital platforms (Liikkuen läpi vuoden mobile app for year-round tracking, Move! video tip bank, Liikuntavinkit.fi), and seasonal campaigns (LiikU talvella winter, Haastepyöräily cycling, LiikU syksyllä autumn). The ecosystem also includes specialized programs like Voimaa vanhuuteen for seniors, the Lisää liikettä project for children and youth, and club support services including Seuratuki funding. The digital products (mobile app, video libraries) complement the physical activity programs to create a comprehensive approach to regional sports and exercise promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Pitkis-Sport: Children's sports camp held annually at Pitkäjärvi in Kokemäki, offering various sports activities for children.
• Buusti360
• Varsinais-Suomen Urheilugaala
• Satakunnan Urheilugaala
• Liikkuen läpi vuoden
• Rajattomasti liikuntaa

Products and services

• Buusti360 Workplace Wellbeing Comprehensive workplace wellbeing service for employers, including workplace activity assessments, the Suomen Aktiivisin Työpaikka competition, Break Pro movement break program, HeiaHeia wellness app, fitness testing (Firstbeat Life, InBody, Kehon kuntoindeksi), Kunnon Eväät sports event, and lectures/workshops.
• Liikkuen läpi vuoden Mobile/Web Application Free mobile and web application for individuals and municipalities to log outdoor sports activities across 18 disciplines, track personal exercise history, and aggregate kilometers for municipal competition rankings in real time.
• Pitkis-Sport Children's Sports Camp Annual multi-sport children's camp (29.6–3.7.2026 at Kokemäki's Pitkäjärvi) offering various sports activities for children, with sport-specific sub-camps, responsible and safety guidelines, and volunteer opportunities.
• Mini-Pitkis Smaller-scale version of the Pitkis-Sport children's sports camp tailored for younger participants.
• Varsinais-Suomen Urheilugaala Annual regional sports awards gala recognizing achievements in sports and exercise in the Varsinais-Suomi region, including Hall of Fame inductions and partner-supported categories.
• Satakunnan Urheilugaala Annual regional sports awards gala recognizing achievements in sports and exercise in the Satakunta region, with award categories and historical recipients dating back to 2010.
• Seuratuki (Club Support) Government funding channeled through Opetus- ja kulttuuriministeriö and Olympiakomitea for sports clubs to hire young employees (156 young people employed in 2025/2026), with training and coaching support.
• Liikuntavinkit.fi Website launched September 2025 providing exercise tips and short videos with printable guides for parents, early childhood educators, and activity instructors to support physical activity with young children, searchable by age, goals, and spaces.
• Voimaa vanhuuteen (Strength for Old Age) Multi-year program (expanding into Satakunta from June) aimed at improving functional capacity and daily coping for elderly people through guided exercise and community partnerships.
• Jekku-jänön seikkailuviikko (Adventure Week) Annual themed adventure week held 3–7 November 2025 promoting physical activity with an emotional skills theme; in 2025, approximately 70,700 early childhood children, 16,600 educators, and over 1,240 daycares participated.

Quantifiable outcome

• 416,823 km cycled/walked/hiked in LiikU talvella 2026 campaign (42 municipalities, 10 Jan – 31 Mar 2026)
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Turun Osuuskauppa (TOK)minorGTM or Marketing Partner · 1 January 2025Turun Osuuskauppa (TOK) partners with LiikU on the Reilu Kaveri (Fair Friend) stipend program for schools. TOK provides funding for the stipend, which is awarded to primary schools in TOK's operating area to recognize positive peer interaction and school community spirit among students.
• Suomen Paralympiakomitea (Finnish Paralympic Committee)coreStrategic or Co-development PartnerLiikU participates in Suomen Paralympiakomitea's Liikkeellä kuntoon (Liikkeellä kuntoon) project to promote para-sports and adapted physical activity in Southwest Finland. The project aims to increase regional supply, improve accessibility of existing services, and raise awareness of opportunities for people with disabilities. Project partners include Pohjois-Karjalan Liikunta, Pohjois-Savon Liikunta, and Päijät-Hämeen Liikunta ja Urheilu.
• Suomen Liikunnan Alueet ry (Finnish Sports Regions)coreStrategic or Co-development PartnerNational umbrella organization for Finland's 15 regional sports organizations. Coordinates joint initiatives including the nationwide Lisää liikettä -hanke (funded by OKM), Liikuntavinkit.fi platform, Jekku-jänö adventure week, and Seurabarometri surveys. LiikU is one of the member organizations.
• Viking LineminorGTM or Marketing PartnerViking Line partners with LiikU for network events such as TJ-klubi meetings held aboard Viking Grace cruises. Provides venue and catering for professional development and networking events for sports club executives.
• Satakunnan ja Varsinais-Suomen kunnat (Municipal Sports Departments)coreChannel Partner/ Reseller/ DistributorOver 40 municipalities in Satakunta and Varsinais-Suomi partner with LiikU through the Rajattomasti liikuntaa -kumppanuusverkosto. Joint campaigns include LiikU talvella, LiikU Haastepyöräily, and LiikU syksyllä. Municipalities co-fund and co-promote campaigns, use the Liikkuen läpi vuoden app for tracking, and compete in municipal rankings. In Satakunta, 15 municipalities participate; in Varsinais-Suomi, 25 municipalities participate.
• Hämeen Liikunta ja Urheilu ryminorStrategic or Co-development PartnerCo-organizer of the Liikkumista lisäävän toimintakulttuurin kehittäminen 2. asteella (Developing activity-increasing culture in secondary education) virtual coffee session held 15.4.2026. Joint event bringing together professionals from both regions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• UK Active: UK-wide not-for-profit membership body for the physical activity sector, comparable to a national-level version of LiikU's mandate—promoting activity, supporting operators, and influencing policy.
• Suomen Liikunnan Alueet ry: National umbrella body coordinating all 15 Finnish regional sports organizations including LiikU. Operates joint initiatives like Lisää liikettä and Liikuntavinkit.fi platform that LiikU helps deliver locally.
• Deutscher Olympischer Sportbund (DOSB): German national umbrella for amateur sports with regional member structures; comparable to the network LiikU sits within, though broader in scope.
• Suomen Paralympiakomitea (Finnish Paralympic Committee): National para-sports body partnering with LiikU on the Liikkeellä kuntoon project. Operates at the national level on adapted physical activity and inclusion, while LiikU executes regionally.
• Sport England: Arm's-length body of the UK government funding grassroots sport with a model highly analogous to LiikU's OKM-funded club and community sport mandate, though at a national scale.
• Suomen Olympiakomitea (Finnish Olympic Committee): National sports body co-administering Seuratoiminnan kehittä mistuki funding channeled through LiikU. Operates at national scale across all sports, while LiikU executes regionally.

Direct peers

• Päijät-Hämeen Liikunta ja Urheilu ry: Finnish aluejärjestö for Päijät-Häme and partner in the Liikkeellä kuntoon adapted physical activity project. Structurally identical to LiikU in mandate, governance, and revenue model.
• Pohjois-Savon Liikunta ry: Regional sports organization for North Savo, also a Liikkeellä kuntoon partner with LiikU. Same aluejärjestö model, club development focus, and OKM funding base.
• Pohjois-Karjalan Liikunta ry: One of the 15 Finnish aluejärjestö serving North Karelia, operating the same regional sports federation model under Suomen Liikunnan Alueet and partnering on the Liikkeellä kuntoon para-sports project alongside LiikU.
• Hämeen Liikunta ja Urheilu ry: Finnish regional sports organization (aluejärjestö) serving Häme region with the same mandate as LiikU—coordinating clubs, schools, workplaces, and municipalities around physical activity. Directly comparable in structure, funding model, and program portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/liikury

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lounais-Suomen Liikunta ja Urheilu