RinderAllianz

Name

RinderAllianz

Legal name

RinderAllianz GmbH

Website

https://rinderallianz.de

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cattle Breeding and Genetics Services

NAICS

Cattle Ranching and Farming (1121), Dairy Cattle and Milk Production (112120), Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Services (700)

akta.pro primary industry

Genomic Testing & Genetic Evaluation Services (AFAEAJAC)

akta.pro secondary industries

Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD), Genetic Testing & Genomic Profiling Services (Parentage, Trait Testing) (AFACAEAE), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD)

Keywords

• Cattle breeding services
• Bovine genetics
• Artificial insemination
• Dairy herd management
• Livestock marketing

Headquarters

HQ city

Woldegk

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Semen/Marketing (Spermaverkauf): Sale of bovine semen for artificial insemination, including conventional, sexed, fresh, and mixed semen products. Approximately 927,362 portions sold in 2021/22.
2. Cattle Marketing (Rindervermarktung): Marketing and sale of cattle including dairy cows, beef cattle, breeding stock, and slaughter cattle. Approximately 122,246 animals marketed in 2021/22.
3. Artificial Insemination Services (Besamungsdienstleistungen): On-farm artificial insemination services performed by RinderAllianz technicians. Approximately 359,598 inseminations performed annually.
4. Laboratory Analytics (Laboranalytik): Mastitis testing, milk control (MLP), milk quality testing, pregnancy examinations, drinking water analysis, and special samples.
5. Agricultural Trade (Agrarhandel): Sale of agricultural supplies including disinfectants, ear tags, and farm equipment through MQD-Agrarhandel.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RinderAllianz is an integrated cattle breeding and genetics organization that provides dairy and beef cattle farmers with a bull breeding program (Holstein, beef, other dairy breeds), artificial insemination services (including fresh and mixed semen products), laboratory analytics for milk quality and health, herd health and fertility monitoring, breeding and fertility consultation, and cattle marketing through auctions and direct sales. The offering combines proprietary genomic breeding values, on-farm insemination, laboratory testing, and cooperative member services under one platform.

Product overview

RinderAllianz operates as an integrated cattle breeding organization offering genetics, consulting, marketing, and future solutions for modern dairy and beef cattle breeding. The core product portfolio centers on the Bullenprogramm (bull breeding program) featuring Holstein, beef cattle, and other dairy breed bulls with comprehensive genomic breeding values (RZG, RZ€, RZM, RZE, RZR, RZS, RZN, RZGesund). Key services include artificial insemination (Besamung) with fresh semen (FreshPlus) and mixed semen products (Mischsperma), laboratory analytics (Laboranalytik) for milk quality and health testing, herd monitoring via AfiCollar/AfiFarm integration, breeding consultation (Anpaarungsberatung/BAP), fertility services, herd genotyping, and cattle marketing. The company runs flagship events including Sunrise Sale auctions and HolsteinVision/FleischrindVision shows. Additional offerings include the Onlineportal for customer self-service, the Erfolgslotse educational program, and the Jungzüchter youth development program. The company publishes the RIND UND WIR journal as its primary communication vehicle. RinderAllianz is part of the Phönix Group, Europe's largest cattle breeding program.

Differentiator

Problem solved

Functional benefit

Brands

• RinderAllianz Erfolgslotse: Health and management advisory service for cattle farmers
• Jungzüchter
• Cowpare
• FRESHPLUS
• YoungVision
• VisionAward
• Sunrise Sale
• HolsteinVision
• FleischrindVision

Products and services

• Bullenprogramm (Bull Breeding Program) Comprehensive bull breeding program featuring Holstein, beef cattle, and other dairy breed bulls with genomic breeding values (RZG, RZ€, RZPersistenz) and mating recommendations for artificial insemination. Designed for dairy and beef cattle farms seeking improved genetics.
• Rindervermarktung (Cattle Marketing) Marketing and sales of cattle including breeding stock, dairy cows, beef cattle, fattening calves and slaughter cattle via Sunrise Sale auctions, regional events, and direct sales. Reaches buyers across Germany and internationally.
• Laboranalytik (Laboratory Analytics) Laboratory analytics services including mastitis testing, milk control (MLP), milk quality testing, special samples, pregnancy examinations and drinking water analysis for dairy farms and veterinary use.
• Besamung (Artificial Insemination Service) On-farm artificial insemination services performed by RinderAllianz technicians, including semen ordering, insemination logistics and fertility management. Approximately 359,598 inseminations performed annually across the service area.
• FreshPlus Frischsperma (Fresh Semen) Premium fresh semen product offering with extended sperm vitality and higher conception rates, providing access to young, limited-availability bulls for problem cows and optimal breeding timing flexibility.
• Mischsperma (Mixed Semen) Mixed semen product combining sperm from multiple tested Beef-on-Dairy bulls in equal proportions, leveraging sperm competition to increase sperm mobility and vitality. Available as Angus Mix and Weißblauer Belgier Mix. Delivers 2-3% higher conception rates versus individual bull semen.
• Anpaarungsberatung (BAP Mating Consultation) Breeding consultation service (BAP) providing optimal bull-cow matching recommendations based on genomic data, health traits, and production goals for dairy farms.
• AfiCollar / AfiFarm Herd Health Monitoring Sensor-based health and fertility monitoring system providing heat detection, rumination monitoring, feeding behavior analysis, health surveillance and group evaluation, integrated with AfiFarm herd management software.
• Fruchtbarkeitsberatung (Fertility Consulting) Fertility consulting services for dairy farms including pregnancy testing, estrus detection support and reproductive health management.
• Herdentypisierung (Herd Genotyping) Herd genotyping service using SNP typing for genomic breeding value estimation and detection of genetic conditions such as BLIRD.
• Agrarhandel (Agricultural Trade) Sale of agricultural supplies through MQD-Agrarhandel including disinfectants (Wofasteril classic®), animal identification ear tags, and farm equipment to member farms.
• Zuchtprogramm Milchrind/Fleischrind (Dairy and Beef Breeding Program) Integrated dairy and beef cattle breeding program including herd book management, performance testing, genomic evaluation and genetic improvement services for member farms.
• Onlineportal (Customer Portal) Online customer portal enabling farmers to access breeding values, order semen, manage farm records and use herd management tools.
• Sunrise Sale (Elite Cattle Auction) Annual elite cattle auction event featuring high-genetic-value Holstein, Jersey, Brown Swiss and Angler cattle, recognized as a leading auction in European cattle breeding.
• HolsteinVision / FleischrindVision (Cattle Shows) Annual cattle shows and exhibitions featuring Holstein and beef cattle competitions, presentations of top breeding animals, and Grand Champion selection.
• Milch-Analytik GmbH (Milan GmbH) - Joint Laboratory Venture Joint laboratory venture (founded April 2026) consolidating milk analytics and dairy cattle testing laboratory operations of LKV Schleswig-Holstein and MRV. Provides consolidated milk analysis services.

Quantifiable outcome

• 2-3% higher conception rates with mixed semen (Beef on Dairy) compared to individual bulls
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AurivacoreStrategic or Co-development Partner · 1 September 2022French breeding organization joined Phönix Group in September 2022. RinderAllianz gained access to INRA 95 synthetic beef breed product (cross of Maine Anjou, White Blue Belgian, Limousin, Charolais, Blonde D'Aquitaine). Enables international genetics exchange and joint bull evaluation programs.
• Phönix GroupcoreStrategic or Co-development PartnerEuropean breeding organization alliance of 7 established breeding organizations operating the largest breeding program in Europe. Members include RinderAllianz (Germany), Synetics (Germany), RUW (Germany), RBB (Germany), RSH (Germany), RBW (Germany), and Auriva (France). Enables shared bull programs, international marketing, and combined genomic evaluation.
• vit (Vereinigte Informationssysteme Tierhaltung)coreTechnology or IntegrationGerman animal breeding data center providing genomic evaluation services, breeding value calculations (RZG, RZ€, RZPersistenz), and Interbull international comparisons. Develops new breeding values including RZPersistenz introduced April 2023.
• BRS (Bundesverband Rind und Schwein e.V.)coreStrategic or Co-development PartnerGerman federal association for cattle and pig breeding providing industry leadership, coordination of breeding programs, and representation of German breeding interests internationally through Interbull.
• Milch-Analytik GmbH (Milan GmbH)coreStrategic or Co-development PartnerJoint laboratory company founded April 2026 by Landeskontrollverband Schleswig-Holstein e.V. (LKV) and Milchkontroll- und Rinderzuchtverband (MRV) to consolidate laboratory operations for milk analysis and dairy cattle testing.
• DLG (Deutsche Landwirtschafts-Gesellschaft)minorStrategic or Co-development PartnerGerman Agricultural Society co-organizing Roadshow Milch (Milk Roadshow) conferences on future dairy farming topics including calf housing, milking management, and feeding programs.
• LKV (Landeskontrollverband Schleswig-Holstein e.V.)coreStrategic or Co-development PartnerState milk control association Schleswig-Holstein; joint venture partner in Milan GmbH laboratory company and historical partner in milk recording and testing services.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Masterrind: German cattle breeding and AI cooperative headquartered in Verden, directly comparable in Holstein genetics, semen production, and on-farm AI services; competes in the same northern-German dairy market as RinderAllianz.
• Auriva: French breeding organization joined Phönix Group in September 2022; offers comparable AI and beef-on-dairy genetics (incl. INRA 95) and is a fellow Phönix alliance member with shared international marketing.
• Rinder-Union West eG (RUW): Phönix Group partner and major German cattle breeding cooperative covering western Germany; comparable AI services, bull portfolio, and member-based structure – a fellow Phönix alliance member with overlapping product set.
• RSH Rinderzucht Schleswig-Holstein: Phönix Group member providing Holstein AI, breeding programs, and herd management services in Schleswig-Holstein; directly comparable genetics portfolio and Phönix-shared bull programs.
• Synetics: Phönix Group member offering AI, embryo transfer, and genomic services to dairy and beef farmers; directly comparable in technology portfolio, distribution model, and Phönix alliance-driven international reach.
• RBB Rinderproduktion Berlin-Brandenburg: Phönix Group member operating regional cattle breeding and AI services in Berlin-Brandenburg; overlaps with RinderAllianz geographically in eastern Germany and competes for the same cooperative-member customer base.

Broad incumbents

• Semex: Canadian global cattle genetics company marketing Holstein and beef semen worldwide; comparable genomics-led product portfolio and Beef-on-Dairy programs targeted at progressive dairy farmers.
• CRV: Large Dutch/Flemish cooperative offering global cattle genetics, AI, and herd management software; broader portfolio and international scale make it a large incumbent comparable to RinderAllianz on core AI/genetics services.
• VikingGenetics: Nordic cooperative providing cattle genetics and AI services across Northern Europe; overlapping Holstein, Jersey and Red breeds portfolios and a cooperative ownership model analogous to RinderAllianz.
• ABS Global (Genus plc): Global cattle genetics leader under Genus plc offering sexed and conventional semen, genomic services, and digital herd management; a broader incumbent competing for premium-genetics customers across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rinderallianz

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RinderAllianz