Colombia Retail
Colombia Retail is a private Colombian media and professional services platform founded in 2020 that publishes daily retail industry news across Latin America and sells paid training certifications, in-person retail expeditions, and advertising. It serves retail executives, buyers, KAMs, industry guilds, and academic institutions.
- Company typePrivate
- Founded2020
- HeadquartersMedellín, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Colombia Retail does
Colombia Retail is a private media and professional services organization headquartered in Medellín, Colombia, founded in 2020 to disseminate and professionalize the retail industry across Colombia and other Latin American Spanish-speaking markets. The company operates a daily editorial platform at colombiaretail.com and supporting social channels on LinkedIn, Instagram, Facebook, X, and YouTube, where it publishes news, market analysis, and expert commentary covering supermarket competition, hard-discount formats, omnichannel transformation, and modern retail negotiation strategy. Content contributors and partners include recognized industry figures such as Ignacio Gómez Escobar of the Asociación Colombiana de Retail and Jaime Andrés Piedrahita, which underpins the platform's positioning as a thought-leadership destination for retail executives, buyers, category managers, commercial directors, and KAMs.
The company has no proprietary software product or technology stack; its underlying asset is editorial IP, a contributor network, and an event-program platform. Colombia Retail monetizes through three streams: (i) paid professional training and certification programs, exemplified by the 'Programa de Formación Avanzado: Negociación Moderna del Retail' virtual program priced at USD 300 per participant; (ii) event management and retail expeditions, exemplified by Expedición Retail Medellín priced at US$500 per participant for guided store visits and expert-led strategy sessions; and (iii) advertising and marketing services, sourced via the [email protected] commercial contact. Distribution is digital-direct for content and advertising, and direct-sales for enterprise and professional attendees of expeditions and certifications.
Colombia Retail is privately held by its founder group with no disclosed external investors, parent entity, or M&A activity, and operates with a headcount in the 11-50 range. Its commercial model relies on distributed, low-ticket-unit pricing rather than enterprise anchor contracts, with a horizontal segmentation approach that targets retail industry professionals and industry stakeholders rather than named accounts. Revenue information is not publicly disclosed.
Colombia Retail firmographics
Firmographics- Name
- Colombia Retail
- Legal name
- Colombia Retail
- Website
- https://colombiaretail.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colombia Retail is a private Colombian media and professional services platform founded in 2020 that publishes daily retail industry news across Latin America and sells paid training certifications, in-person retail expeditions, and advertising. It serves retail executives, buyers, KAMs, industry guilds, and academic institutions.
- Ownership category
- akta.pro rank
Colombia Retail industry classification
Industry- Product category
- Retail Industry Media and Professional Services
- akta.pro primary industry
- Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)
Keywords
Where Colombia Retail is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Colombia Retail business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Training and Certifications: Revenue generated through advanced training programs and certifications for retail professionals. The organization offers programs like the 'Programa de Formación Avanzado: Negociación Moderna del Retail' certification at USD 300 per participant.
- Event Management and Expeditions: Revenue from organizing and hosting retail industry expeditions and professional events. Example: Retail expedition in Medellín, Colombia with investment of US$500 per participant.
- Advertising and Marketing Services: The organization offers advertising and marketing services to the retail industry through its digital platform, as indicated by the [email protected] contact for advertising inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Advanced Retail Negotiation Training Certification |
| Unit Pricing | Pay-as-you-go | Retail Expedition Medellín |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Colombia Retail product offering
Product offeringCore offering
Colombia Retail operates a digital news portal covering Colombian and Latin American retail industry trends, market analysis, and expert commentary. It complements editorial coverage with paid professional training and certification programs (e.g., Advanced Retail Negotiation program) and organized in-person retail expeditions that bring together retail executives, buyers, and commercial teams for hands-on learning and networking.
Product overview
Colombia Retail is a digital news portal and industry publication focused on the retail sector in Colombia and Latin America. The platform provides news articles, market analysis, and educational content about retail industry trends, including hard discount formats, supermarket competition, and retail negotiation strategies. It does not offer a commercial software product or SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Programa de Formación Avanzado: Negociación Moderna del Retail (Advanced Retail Negotiation Certification) Advanced virtual certification program for retail executives, buyers, commercial directors, KAMs, and entrepreneurs focused on modern, data-driven retail negotiation techniques including hard discount formats, margin, and rotation. Priced at USD 300 per participant.
- Expedición Retail Medellín (Retail Expedition Medellín) In-person guided retail industry tour in Medellín, Colombia including visits to major supermarkets and hard discount formats, interaction with sector experts, real-time strategy analysis, and networking with operational retail professionals. Priced at USD 500 per participant.
- Colombia Retail News Portal Digital news and editorial platform (colombiaretail.com) covering Colombian and Latin American retail industry trends, market analysis, and expert commentary for retail professionals and industry stakeholders.
Quantifiable outcome
- 99.6% penetration of hard discount formats in Colombian households
- +3 more outcomes
Companies that use Colombia Retail
Customer profileSegments3 records
Ideal customer profiles2 records
Colombia Retail technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Colombia Retail partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Expertos en RetailcoreColombia Retail collaborates with Expertos en Retail on training and certification programs, including the 'Programa de Formación Avanzado: Negociación Moderna del Retail.' The partnership combines Colombia Retail's industry platform reach with Expertos en Retail's training expertise to deliver professional development programs for retail professionals.
- Asociación Colombiana de RetailcoreAssociation represented by Ignacio Gómez Escobar, who collaborates with Colombia Retail on industry content, expert commentary, and professional development initiatives focused on retail professionalization in Colombia.
- Gremios (Retail Industry Guilds)coreColombia Retail maintains strategic alliances with retail industry guilds and professional associations to advance the professionalization of retail in Colombia and Latin America, sharing knowledge and industry best practices.
- Universities and Business SchoolscoreColombia Retail has established partnerships with universities and business schools to promote retail professionalization through educational programs, research collaboration, and knowledge sharing initiatives across Latin American Spanish-speaking markets.
- Retail Industry OrganizationsminorColombia Retail collaborates with various retail industry organizations that share common objectives focused on the professionalization of retail, including trade associations and professional networks across Latin America.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Colombia Retail competitors and assessment
Company assessmentDirect peers
- Mall & Retail: Mall & Retail is a Latin American retail and shopping-center media publication with editorials, rankings, and analysis — directly comparable content format and audience to Colombia Retail, with multi-country LatAm coverage.
- América Retail: América Retail is a Latin American retail industry news and events portal covering multiple countries in the region — the same operating geography and editorial format as Colombia Retail, making it a close regional peer.
- Peru Retail: Peru Retail is a regional retail industry media, events, and training platform focused on the Peruvian and Andean retail market — directly comparable to Colombia Retail's Spanish-language news, training, and executive forum model in Colombia.
- Revista Retail (Mexico): Revista Retail is a Mexican retail industry news and analysis platform serving retail executives in Mexico — operating the same B2B retail media model in a different Spanish-speaking LatAm market, making it a close functional peer.
Broad incumbents
- IGD (Institute of Grocery Distribution): IGD is a UK-based retail industry research, training, and events organization serving grocery and consumer goods executives — directly comparable to Colombia Retail's training-plus-research-plus-events offering but at significantly larger scale and longer track record.
- Retail TouchPoints: Retail TouchPoints is a US-focused retail digital media, events, and research platform targeting retail executives — a larger, English-language incumbent operating the same news-plus-events-plus-research model Colombia Retail runs in Spanish.
- Retail Dive: Retail Dive is a leading US retail industry news publisher with newsletters, events, and research — comparable in editorial model and audience (retail executives) but operating at much larger scale in English-language markets.
- Retail Week: Retail Week is a UK retail industry media, events, and intelligence brand serving retail executives — a scaled incumbent operating the same content-plus-events model as Colombia Retail, useful as a comp for monetization potential.
- NielsenIQ: NielsenIQ is a global retail measurement and consumer intelligence company — a scaled incumbent that sells retail insights data and advisory, representing both the addressable upside and the competitive threat to any retail intelligence play Colombia Retail builds.
- Kantar Worldpanel: Kantar Worldpanel is a global consumer and shopper insights business producing retail market research — an adjacent peer that monetizes retail insights and consumer data at scale, illustrating the upside path Colombia Retail's content could follow.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Customer concentration
Colombia Retail social profiles
Digital presenceColombia Retail financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colombia Retail leadership team
Management profileNumber of profiles
Colombia Retail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colombia Retail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colombia Retail
What does Colombia Retail do?
Colombia Retail operates a digital news portal covering Colombian and Latin American retail industry trends, market analysis, and expert commentary. It complements editorial coverage with paid professional training and certification programs (e.g., Advanced Retail Negotiation program) and organized in-person retail expeditions that bring together retail executives, buyers, and commercial teams for hands-on learning and networking.
Is Colombia Retail a public or private company?
Colombia Retail is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colombia Retail founded?
Colombia Retail was founded in 2020. It employs 11 to 50 people.
Where is Colombia Retail based?
Colombia Retail is headquartered in Medellín, Colombia, in the Latin America region.
How does Colombia Retail make money?
Three revenue lines are on record. Professional Training and Certifications are the primary driver. The others are event Management and Expeditions and advertising and Marketing Services.
Who are Colombia Retail's main competitors?
Direct peers on record are Mall & Retail, América Retail, Peru Retail and Revista Retail (Mexico). Broad incumbents are IGD (Institute of Grocery Distribution), Retail TouchPoints, Retail Dive, Retail Week, NielsenIQ and Kantar Worldpanel.
Does Colombia Retail have an API?
No public API is recorded for Colombia Retail.
What industry is Colombia Retail in?
Colombia Retail's product category is Retail Industry Media and Professional Services. Its primary akta.pro industry code is MPAAALAJ, Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights).