CMAI Groupe

What CMAI Groupe does

CMAI Groupe is a French-headquartered, ICG-backed European specialist in custom interior design and woodwork, founded in 1981 and operating from Chemillé-en-Anjou with production sites across France and Spain. Through nine brands (Sogal, Agem, Quadro, Kendoors, Castalla, Minguela, Sanrafael, Magri, plus consumer brands Iliko, Ykario, and centimetre.com), the group designs, manufactures, and distributes interior doors, sliding and pocket doors, custom storage, fitted kitchens, wardrobes, bookcases, bathroom furniture, and glass partitions. Manufacturing is largely integrated in-house, covering glass transformation, steel profiling, coating/lacquering, and wood panel machining, with an internalized logistics fleet of 100+ vehicles enabling nationwide France delivery within five business days.

The business model is multi-channel and hybrid B2B/B2C. B2B revenue comes from over 1,300 Sogal points of sale serving craftsmen, direct sales to architects/promoters/general contractors via Technical Sales Representatives, and OEM supply to large DIY chains (notably Iliko's exclusive relationship with Leroy Merlin/Weldom). B2C revenue is generated through 60+ Agem/Quadro franchise/specialist stores providing full-service design-to-installation support, and the centimetre.com e-commerce platform for DIY self-configuration. Revenue is one-time per project with pricing driven by materials, dimensions, finishes, and service tier (DIY, partner-assisted, or full-service). The group serves more than 5,000 partner clients weekly and reports up to 10-year product guarantees backed by Origine France Garantie, NF Environnement, PEFC, and Ecovadis Silver certifications.

Since 2018, under ICG's ownership, CMAI has pursued an aggressive European consolidation strategy, completing acquisitions of Agem (2015), Quadro (2018), Sanrafael and Castalla (2020), Minguela (2023), and Magri/Réseau Bois (2024). Headcount has grown from ~1,100 (2020) to ~1,600 collaborators, with the group positioning itself as the European leader in interior doors and custom interior design across France and Spain.

Name

CMAI Groupe

Legal name

CMAI Holding

Website

https://cmai-groupe.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CMAI Groupe is a French- and Spanish-headquartered, ICG-backed European specialist that designs, manufactures, and distributes custom interior doors, sliding/pocket doors, storage, kitchens, and bathroom furniture through nine brands across DIY, professional, franchise, online, and B2B channels.

Ownership category

akta.pro rank

Product category

Custom Interior Doors and Storage Solutions

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Miscellaneous Furniture & Fixtures (2590), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Retail-Furniture Stores (5712)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Custom interior doors
• Sliding door systems
• Custom storage solutions
• Interior woodworking manufacturing
• Technical fire doors

Headquarters

HQ city

La Jumellière

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Manufactured interior design products: CMAI designs, manufactures, and delivers custom interior design solutions including interior doors, sliding/pocket doors, closet doors, fitted furniture, wardrobes, bookcases, kitchens, and bathroom furniture. Revenue is generated through the sale of manufactured goods to B2B distributors, craftsmen, retail chains, franchise stores, and direct consumers. Products are delivered as standard units or fully customized.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

CMAI Groupe designs, manufactures, and distributes custom interior design solutions, including interior doors, sliding and pocket doors, closet doors, fitted furniture, wardrobes, kitchens, bookcases, bathroom furniture, and glass partitions. The group operates a multi-brand portfolio (Sogal, Kendoors, Agem, Quadro, Castalla, Sanrafael, Minguela, Magri, Iliko, Ykario, centimetre.com) covering every channel from DIY mass retail to professional craftsmen, franchise design studios, and direct B2B specification for the tertiary sector.

Product overview

CMAI Groupe is a European specialist in custom interior design and woodwork, operating a multi-brand portfolio. The company offers a comprehensive range of interior design solutions through its Specialist Brands (Agem and Quadro with 60+ stores for fully customized projects), Professional Brands (Sogal and Kendoors serving craftsmen and distributors with 1,300+ points of sale), Spanish acquired brands (Castalla, Minguela, Sanrafael, and Magri for interior doors and technical doors), and Consumer Brands (centimetre.com, Iliko, Ykario for DIY and online channels). Product categories include tailor-made furniture, interior doors, sliding/closet doors, pocket door frames, kitchens, bookcases, wardrobes, bathroom furniture, and glass walls. All products share a high degree of customization in materials, colors, and dimensions, supported by short delivery times through fully integrated logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Sogal: Professional brand offering interior door, closet door, sliding systems, fitted kitchens, bathroom furniture solutions through distributors and craftsmen networks (1,300+ points of sale).
• Kendoors
• AGEM
• Quadro
• Castalla
• Sanrafael
• Minguela
• Magri
• Iliko
• Ykario
• Centimetre.com

Products and services

• Sogal Professional Brand Professional brand offering interior doors, sliding/pocket doors, canopies, fitted kitchens, and bathroom furniture through a network of 1,300+ points of sale dedicated to craftsmen across France.
• Agem Specialist Brand Specialist brand for personalized custom interior fittings with 60+ stores across France, enabling fully customized projects with varied materials, dimensions, and finishes.
• Quadro Specialist Brand Specialist brand for personalized custom interior design and fittings with 60+ stores, providing comprehensive project support from design to installation.
• Iliko Consumer Brand Consumer brand exclusively distributed through Adéo group outlets (Leroy Merlin and Weldom) for DIY closet and dressing room solutions.
• Ykario Consumer Brand Consumer brand distributed through medium-sized DIY stores for closet and dressing room solutions.
• centimetre.com Online Platform Online configuration platform allowing customers to design and order custom closet or storage projects with home delivery, with or without installation.
• Puertas Castalla Brand Spanish brand specializing in decorative interior doors with medium and high-end finishes for residential environments, distributed through specialized dealers and DIY in Spain.
• Puertas Sanrafael Brand Spanish brand specializing in high-end decorative interior doors in standard and custom sizes for residential and tertiary environments, with expertise in solid wood and veneer.
• Marcos Martínez Minguela Brand Spanish brand specializing in calendered interior doors (melamine, laminate, vinyl coatings) and technical doors (acoustic and fire-resistant) for Spain and international markets.
• Magri Technical Doors Brand French specialist in technical wooden doors (fire-resistant, acoustic, thermal, X-ray shielding) and frames for the tertiary sector: offices, hotels, healthcare, and education facilities.
• Tailor-Made Interior Furniture Custom storage units, closets, and furniture customized in size and color with a large panel of modern colors, available in every room of the house.
• Interior Doors Product Category Interior doors in a large range of decors: melamine, lacquered, or wood veneer finishes, designed to add value to living spaces.
• Sliding and Closet Doors Product Category European expert in closet doors — sliding, folding, or pivoting solutions adapted to the uses and characteristics of living spaces. 100% decorative closet doors.
• Pocket Door Frame Product Category Pocket door frames that maximize circulation spaces, 100% made in France with permanent process improvements.
• Tailor-Made Kitchens Product Category French tailor-made kitchens where every element can be made to measure, freeing layout and decoration choices for the essential living space.
• Bookcase and TV Unit Product Category Decorative or functional bookcases updated with latest trends, including personal book collections or TV/multimedia spaces, available straight or under-slope.
• Wardrobes Product Category Optimized storage solutions with tailor-made wardrobes organized according to daily or seasonal use, with a wide range of functional accessories.
• Bathroom Furniture Product Category Fully optimized small-space furniture solutions including vanity units, storage columns, and vanity tops fully customizable.
• Glass Walls and Dividers Product Category Glass walls and dividers that divide living space without sacrificing light passage, with many combinations of colors, types of glass, and aesthetics.

Quantifiable outcome

• More than 5,000 partner clients are delivered each week
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Magri and Réseau Bois (Keyor Group)coreStrategic or Co-development Partner · 14 November 2024CMAI acquired the assets and activities of Magri and Réseau Bois — specialists in technical wooden doors and frames — from the Keyor Group. Magri brings expertise in complex technical doors (fire-resistant, acoustic, thermal, X-ray shielding) for the tertiary sector (offices, hotels, education, healthcare).
• Yes Chain / AdeccominorOthers · 1 January 2013CMAI Group signed a partnership agreement with the 'Yes Chain' and Adecco in 2013 as part of its commitment against discrimination and for social integration.
• Eco-MobilierminorOthersCMAI Group is a member of Eco-Mobilier, an organization responsible for the collection and recycling of end-of-life furniture products.
• PEFC-certified wood supplierscoreOthersThe majority of wood-based panels used in CMAI's manufacturing come from PEFC-certified suppliers, ensuring components originate from sustainably managed forests. Applies to Castalla, Établissements Sogal, and Sanrafael.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Nobia AB: European kitchen manufacturer operating multiple retail brands (Magnet, Commodore, HTH, Marbodal) across Northern Europe — comparable European multi-brand custom kitchen manufacturer with retail and trade channels.
• Schmidt Groupe: French family-owned manufacturer and retailer of custom kitchens, dressing rooms, and interior solutions through the Schmidt and Cuisinella brands with multi-channel distribution (retail, trade, franchise) — directly comparable business model to CMAI's Sogal/Agem/Quadro portfolio.
• PORCELANOSA Grupo: Spanish home improvement group offering kitchens, bathroom furniture, ceramic tiles, and interior solutions across Europe — directly comparable to CMAI's Spanish subsidiaries (Castalla, Sanrafael, Minguela) in geographic and product overlap.
• IXINA: French kitchen franchise network (FBD Group) with hundreds of retail showrooms offering custom kitchen design and installation — analogous to CMAI's Agem/Quadro specialist store franchise model in custom interiors.
• Fournier Group: French kitchen and interior manufacturer operating Mobalpa, Hygena, and SoCoo'c brands through franchise retail and trade distribution networks — closely mirrors CMAI's multi-brand retail plus professional channel strategy in custom interior.
• Leicht Küchen: German premium kitchen manufacturer with European retail and trade distribution — comparable premium positioning to CMAI's Agem/Quadro specialist stores in custom interior kitchen solutions.
• Lapeyre: Saint-Gobain-owned French home improvement retailer offering interior doors, storage, bathroom, and renovation products through a national store network — directly competes with CMAI in French interior doors and custom storage.
• Howdens Joinery: UK kitchens and joinery supplier selling exclusively through trade customers (carpenters, builders) with local depot distribution — closely comparable to CMAI's Sogal professional distribution model serving 1,300+ craftsmen points of sale.

Broad incumbents

• IKEA: Global mass-market home furnishings retailer offering flat-pack and custom storage, kitchens (METOD), and interior solutions — competes at the lower end of CMAI's Iliko/centimetre.com DIY range and sets price benchmarks across the category.
• Hörmann: German family-owned manufacturer of doors (residential, industrial, garage) with broad European presence — comparable to CMAI's Magri and Sogal technical door offerings but with broader scope and much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cmai-groupe

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CMAI Groupe