CAN Automotion

What CAN Automotion does

CAN Automotion is an Indian MSME incorporated in 2009, headquartered in Chennai with a secondary office in Coimbatore, that specialises in control, automation, and industrial networking solutions for heavy mobile and industrial machinery. The company's technical foundation is built around CAN Bus technology — spanning Classic CAN, CAN FD, CANopen, J1939, ISOBUS, and Industrial EtherNet — which it applies to distributed control systems for OEMs and end users in mining, agriculture, civil construction, elevated work platforms, defence and surveillance, heavy machinery, material handling, process automation, and servo motion control.

Its product portfolio is largely sourced from approximately 19 global technology partners in Germany, Canada, and the USA, and includes joystick controllers, programmable rugged controllers (16-bit/32-bit), safety controllers, HMI displays, sensors, encoders, position transducers, slip rings and rotary unions, fibre optic rotary joints, radio remotes, CAN diagnostic tools, and gateway/connectivity products. In-house capabilities complement this hardware layer with engineering services (prototyping, CAD, wiring harness design, programming, debugging, commissioning), product customisation, system integration at component/sub-system/system levels, SIL2 safety analysis and design, and a Teleservice and Telematics offering that delivers data logs, reports, remote access, and Over-the-Air software updates via cloud connectivity.

Commercially, CAN Automotion operates as a B2B industrial automation solutions provider using a sales-led direct motion supplemented by its global partner channel. Revenue is generated through hardware resale of imported product lines and through professional services (system integration, engineering, customisation, and safety services), with custom quotations per project rather than disclosed list pricing. The company primarily serves the Indian subcontinent with selective sales across the broader APAC region, and operates without disclosed external funding, M&A activity, or institutional investors, consistent with a founder-operated private MSME.

Name

CAN Automotion

Legal name

CAN Automotion

Website

https://canautomotion.co.in

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

CAN Automotion is an Indian MSME founded in 2009 that distributes, integrates, and customizes CAN Bus-based control and automation solutions for heavy mobile machinery OEMs across mining, agriculture, construction, defence, and industrial segments in India and APAC.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Other General Purpose Machinery Manufacturing (3339)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Industrial automation solutions
• CAN bus controllers
• Mobile machine control
• Industrial networking systems
• Teleservice and telematics

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sales and marketing of selected product lines imported from Germany, Canada, USA to provide solutions in control, automation and industrial communication applications in mobile and industrial markets in Indian subcontinent.
2. System Integration Services: System design and system integration at system level, sub system level and component level. Includes programmable controllers, distributed field bus nodes, sensors, Joystick controllers, Operator interface and other vendor items bought or free issued by customers.
3. Engineering Services: Engineering solutions including prototyping, CAD drawings, wiring harness, control strategy, programming, debugging, installation and commissioning.
4. Product Customisation: Customised solutions from a standard range, revamping the whole solution or partial modifications and automating certain sections of the industry.
5. Safety Controllers Services: SIL2 certified controllers and services to apply them in Australia and India including studying applications, FMEA, risk analysis and designing SIL2 based control systems.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

CAN Automotion provides sales, marketing, system integration, engineering services, product customization, and SIL2 safety controllers for industrial automation. The company supplies distributed control systems and a comprehensive portfolio of CAN Bus-based components (joysticks, controllers, sensors, slip rings, rotary unions, HMI displays, gateways, telematics) for heavy mobile and industrial machinery, with Teleservice and Telematics solutions including remote access and Over-the-Air software updates through Cloud.

Product overview

CAN Automotion provides distributed control systems for heavy mobile and industrial machinery. The company offers a comprehensive portfolio of components, systems, and solutions centered around CAN Bus, CAN FD, and Industrial Ethernet technologies. Their product portfolio includes CAN Tools (CAN-BUS Tester, CANTOUCH, CANVISION, CANALARM, CANOBSERVER), CAN Interface Modules (USB-CAN), Controllers (16-bit/32-bit, Safety, Embedded, I/O Modules), Joysticks and Accessories, HMI Displays, Sensors, Encoders, Position Transducers, Slip Rings & Rotary Unions, Fibre Optic Rotary Joints, Radio Remotes, Gateway/Connectivity Products (netTAP), PC-Based Applications, and Telematics/IIoT Solutions. They also provide Engineering Services including prototyping, CAD drawings, wiring harness, control strategy, programming, debugging, installation and commissioning. The company extends their offering with Teleservice and Telematics providing data logs, reports, remote access, and Over the Air software updates through Cloud.

Differentiator

Problem solved

Functional benefit

Products and services

• CAN Tools

Quantifiable outcome

• One-stop shop for complete control systems reducing procurement complexity
• +1 more outcomes

Segments12 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

18 partnerships are on record, tiered core and minor.

• RTA - RTA SrlcoreTechnology or IntegrationRTA is a destination for motion control applications. They provide specialized motion control components that complement CAN Automotion's product portfolio for industrial applications.
• AMC - Advanced Motion ControlscoreTechnology or IntegrationGlobal motion control experts providing servo drives and motion control solutions. Strategic partnership to offer comprehensive motion control solutions.
• Genge & ThomacoreChannel Partner/ Reseller/ DistributorJoysticks for the experts, from the experts. They specialize in high-quality joystick controllers for industrial applications.
• Suregrip ControlscoreChannel Partner/ Reseller/ DistributorEverything in Joysticks and Control Electronics. Authorized distributor for industrial joystick solutions.
• KvasercoreTechnology or IntegrationLeading provider of CAN bus interfaces and tools. Everything in CAN Automotion solutions for diagnostics and analysis.
• Topcon ElectronicscoreChannel Partner/ Reseller/ DistributorBest in Control Panels. Provides industrial control panel solutions and components.
• WachendorffcoreTechnology or IntegrationEncoders, Configurators, Motors, Digital Shafts, Measuring Systems, and Accessories. Technology partner for precision measurement and motion control components.
• GemaccoreChannel Partner/ Reseller/ DistributorPrecision sensors for industrial applications. We have the perfect sensor for you - sensor solutions provider.
• Microcontrol GmbH & Co. KGcoreTechnology or IntegrationSystem house for automation - Specialist for CAN and Ethernet applications. Provides expertise in CAN and Ethernet technologies.
• acontiscoreTechnology or IntegrationLeading Provider for EtherCAT Technology. Provides EtherCAT-based solutions for real-time industrial Ethernet.
• CSS ElectronicscoreChannel Partner/ Reseller/ DistributorCAN bus data loggers. Provides vehicle and industrial CAN data logging solutions.
• STW - Solutions for Mobile MachinescoreChannel Partner/ Reseller/ DistributorMaking Mobile Machines Perform. Provider of controllers, I/O modules and telematics for mobile machines. SIL2 certified products available.
• TechnotoncoreChannel Partner/ Reseller/ DistributorAdvanced Machinery Telematics. Provider of telematics solutions for heavy machinery and equipment tracking.
• MofloncoreChannel Partner/ Reseller/ DistributorManufacturer and Supplier of Slip Rings and Rotary Unions. High-quality rotary transmission components for industrial applications.
• Slip Ring Korea (SKS Lipring)minorChannel Partner/ Reseller/ DistributorExpert in Slip Ring Manufacturing Technique. Provides slip ring solutions for various industrial needs.
• Helical ProductsminorChannel Partner/ Reseller/ DistributorManufacturer of Flexible Couplings. Provides flexible coupling solutions for power transmission applications.
• Thomas MagnetecoreChannel Partner/ Reseller/ DistributorManufacturer of Electromagnetic and Fluid Actuator Systems. Provides actuator solutions for industrial applications.
• SantestminorChannel Partner/ Reseller/ DistributorManufacturer of Unique Mechatronics. Provides unique mechatronic solutions for specialized industrial applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rockwell Automation: US-based industrial automation incumbent offering controllers, drives, and software — comparable end customers and overlapping product categories in heavy machinery and process automation.
• Bosch Rexroth: Global leader in drive and control technologies for mobile and factory machinery — overlaps with CAN Automotion's mobile machinery and motion control offerings but at vastly larger scale.
• Siemens: Global industrial automation and digitalization major — competes in PLCs, drives, and motion control across the same customer base as CAN Automotion, with much broader portfolio depth.
• Beckhoff Automation: German broad-line automation supplier of PC-based controllers, I/O, drives, and TwinCAT software — competes in adjacent product categories and serves similar industrial/mobile machinery customers.

Direct peers

• esd electronics: German specialist in CAN, CANopen, and industrial Ethernet hardware and software — directly comparable to CAN Automotion's CAN-focused product architecture and protocol expertise.
• PEAK-System Technik: Manufacturer of PC-based CAN interfaces, tools, and software for industrial and automotive applications — overlaps directly with CAN Automotion's CAN interface modules and diagnostic tools portfolio.
• Vector Informatik: Global provider of CAN and automotive Ethernet tools, embedded software, and testing solutions — closely comparable to CAN Automotion's diagnostic and protocol-conversion offerings.
• KEB Automation: Mid-sized German specialist in drives, controls, and automation for industrial and mobile machinery — directly comparable mid-tier peer with similar CAN/integrated control focus.
• HMS Industrial Networks: Specialist in industrial communication (Anybus gateways/protocol converters) — comparable to CAN Automotion's netTAP gateways and industrial networking focus, with similar distributor-plus-product model.
• Kvaser: Swedish manufacturer of CAN bus interfaces, data loggers, and software — a current partner of CAN Automotion but also a direct competitor in CAN hardware categories it sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CanAutomotion
• LinkedInlinkedin.com/company/can-automotion-pvt-lmt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAN Automotion