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The Creative Group

Full company profile

uuid0039ah6

Namestring
The Creative Group
Legal namestring
Robert Half Inc.
Websiteurl
creativegroup.com
Company typeenum
Public
Founded yearint
1948
Descriptiontext

The Creative Group is a marketing and creative staffing brand operated as a wholly owned division of Robert Half Inc. (NYSE: RHI). It places marketing, advertising, digital, communications, design, content, and UX/web professionals into contract, contract-to-hire, permanent, and retained executive search engagements. The practice sells to clients ranging from small businesses to global enterprises across verticals including technology, retail, financial services, manufacturing, public sector, hospitality, and nonprofit, and serves both candidates and employers through a combination of online self-service, specialized recruiter outreach, and 300+ physical offices worldwide.

The business is built on three service lines — Contract Talent, Permanent Talent, and Retained Executive Search — each monetized as a professional services placement with quote-based, undisclosed pricing. Distribution is primarily sales-led through specialized marketing and creative recruiters, supplemented by an online platform that supports candidate search, job alerts, and direct recruiter contact. Customer acquisition is supported by content marketing including an annual salary guide and job market outlook reports.

The core technology asset is an award-winning AI-powered candidate matching engine that combines recruiter expertise with algorithmic recommendations to surface candidates whose skills align with employer needs; claims include placement in as little as 48 hours, a database of millions of marketing and creative candidates, and thousands of professionals placed annually. The brand has been folded into Robert Half's core service lines from a previously standalone identity, with all go-to-market now flowing through the parent's digital channels, recruiter network, and office footprint.

Short descriptiontext

The Creative Group, a brand within Robert Half Inc., places marketing, advertising, digital, design, content, and UX professionals into contract, permanent, and executive search engagements for clients ranging from small businesses to global enterprises across 300+ offices worldwide.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersMenlo Park, United States
HQ citystring
Menlo Park
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
marketing staffing services, creative recruiting, talent placement, contract staffing, executive search
Industry1 code
1Creative Talent Booking (Photographers, Videographers, Content Creators)
CodeHSACAHAIPrimaryYes
NAICS code1 code
  • Executive Search Services561312
SIC code1 code
  • Services-Employment Agencies7361
Product category
Marketing and Creative Staffing Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Contract Staffing
TypeProfessional Services
Description

Placement of contract marketing and creative professionals for short- and long-term project needs

roberthalf.com
2Permanent Placement
TypeProfessional Services
Description

Placement of full-time marketing and creative talent, sourcing from network of permanent candidates

roberthalf.com
3Executive Search
TypeProfessional Services
Description

Retained search services for senior marketing and creative leadership positions

roberthalf.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Creative Group is a specialized staffing and recruiting brand (now under Robert Half) that places marketing and creative professionals for businesses. It offers three core service types: contract talent (short- and long-term placements), permanent talent (full-time direct hire), and retained executive search for senior marketing and creative leadership roles. Its recruiters combine domain expertise with award-winning AI matching technology to connect employers with candidates across advertising, digital marketing, communications/PR, design, content/social media, and UX/web disciplines.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Talent often placed in as little as 48 hours
+1 more record
Product overview1 text field

The Creative Group operates as a staffing and recruiting brand under Robert Half, specializing in marketing and creative talent placement. The offering consists of three core service types: Contract Talent (formerly The Creative Group) for short- and long-term flexible staffing, Permanent Talent (formerly The Creative Group) for full-time placement, and Retained Executive Search for senior leadership recruitment. These services cover professional categories including Advertising, Digital Marketing, Communications & Public Relations, Design & Production, Content & Social Media, and UX & Web. The company leverages AI-powered candidate matching combined with recruiter expertise to connect businesses with marketing and creative professionals across remote, on-site, and hybrid work arrangements.

Product and service1 record
1Contract Talent
CategoryContract Staffing
Description

Staffing service that provides short- and long-term marketing and creative professionals on a contract basis, allowing businesses to quickly expand creative teams for temporary projects. Formerly operated under The Creative Group brand.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment15 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Creative Group

Marketing and Creative Staffing Servicescreativegroup.com

The Creative Group, a brand within Robert Half Inc., places marketing, advertising, digital, design, content, and UX professionals into contract, permanent, and executive search engagements for clients ranging from small businesses to global enterprises across 300+ offices worldwide.

What The Creative Group does

The Creative Group is a marketing and creative staffing brand operated as a wholly owned division of Robert Half Inc. (NYSE: RHI). It places marketing, advertising, digital, communications, design, content, and UX/web professionals into contract, contract-to-hire, permanent, and retained executive search engagements. The practice sells to clients ranging from small businesses to global enterprises across verticals including technology, retail, financial services, manufacturing, public sector, hospitality, and nonprofit, and serves both candidates and employers through a combination of online self-service, specialized recruiter outreach, and 300+ physical offices worldwide.

The business is built on three service lines — Contract Talent, Permanent Talent, and Retained Executive Search — each monetized as a professional services placement with quote-based, undisclosed pricing. Distribution is primarily sales-led through specialized marketing and creative recruiters, supplemented by an online platform that supports candidate search, job alerts, and direct recruiter contact. Customer acquisition is supported by content marketing including an annual salary guide and job market outlook reports.

The core technology asset is an award-winning AI-powered candidate matching engine that combines recruiter expertise with algorithmic recommendations to surface candidates whose skills align with employer needs; claims include placement in as little as 48 hours, a database of millions of marketing and creative candidates, and thousands of professionals placed annually. The brand has been folded into Robert Half's core service lines from a previously standalone identity, with all go-to-market now flowing through the parent's digital channels, recruiter network, and office footprint.

The Creative Group firmographics

Firmographics
Name
The Creative Group
Legal name
Robert Half Inc.
Website
https://creativegroup.com
Company type
Public
Founded year
1948
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
The Creative Group, a brand within Robert Half Inc., places marketing, advertising, digital, design, content, and UX professionals into contract, permanent, and executive search engagements for clients ranging from small businesses to global enterprises across 300+ offices worldwide.
Ownership category
akta.pro rank

The Creative Group industry classification

Industry
Product category
Marketing and Creative Staffing Services
NAICS
Executive Search Services (561312)
SIC
Services-Employment Agencies (7361)
akta.pro primary industry
Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

  • Marketing staffing services
  • Creative recruiting
  • Talent placement
  • Contract staffing
  • Executive search

Where The Creative Group is headquartered

Location

Headquarters

HQ city
Menlo Park
HQ country
United States
HQ region
North America

Offices1 record

Markets served

The Creative Group business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Contract Staffing: Placement of contract marketing and creative professionals for short- and long-term project needs
  2. Permanent Placement: Placement of full-time marketing and creative talent, sourcing from network of permanent candidates
  3. Executive Search: Retained search services for senior marketing and creative leadership positions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

The Creative Group product offering

Product offering

Core offering

The Creative Group is a specialized staffing and recruiting brand (now under Robert Half) that places marketing and creative professionals for businesses. It offers three core service types: contract talent (short- and long-term placements), permanent talent (full-time direct hire), and retained executive search for senior marketing and creative leadership roles. Its recruiters combine domain expertise with award-winning AI matching technology to connect employers with candidates across advertising, digital marketing, communications/PR, design, content/social media, and UX/web disciplines.

Product overview

The Creative Group operates as a staffing and recruiting brand under Robert Half, specializing in marketing and creative talent placement. The offering consists of three core service types: Contract Talent (formerly The Creative Group) for short- and long-term flexible staffing, Permanent Talent (formerly The Creative Group) for full-time placement, and Retained Executive Search for senior leadership recruitment. These services cover professional categories including Advertising, Digital Marketing, Communications & Public Relations, Design & Production, Content & Social Media, and UX & Web. The company leverages AI-powered candidate matching combined with recruiter expertise to connect businesses with marketing and creative professionals across remote, on-site, and hybrid work arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

  • Contract Talent Staffing service that provides short- and long-term marketing and creative professionals on a contract basis, allowing businesses to quickly expand creative teams for temporary projects. Formerly operated under The Creative Group brand.

Quantifiable outcome

  • Talent often placed in as little as 48 hours
  • +1 more outcomes

Companies that use The Creative Group

Customer profile

Named customers4 records

Segments15 records

Ideal customer profiles3 records

The Creative Group technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

The Creative Group partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

The Creative Group competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

The Creative Group social profiles

Digital presence

The Creative Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Creative Group leadership team

Management profile

Number of profiles

The Creative Group subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

The Creative Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Creative Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Creative Group

What does The Creative Group do?

The Creative Group is a specialized staffing and recruiting brand (now under Robert Half) that places marketing and creative professionals for businesses. It offers three core service types: contract talent (short- and long-term placements), permanent talent (full-time direct hire), and retained executive search for senior marketing and creative leadership roles. Its recruiters combine domain expertise with award-winning AI matching technology to connect employers with candidates across advertising, digital marketing, communications/PR, design, content/social media, and UX/web disciplines.

Is The Creative Group a public or private company?

The Creative Group is a public company. It is classified as public and is currently operating.

When was The Creative Group founded?

The Creative Group was founded in 1948. It employs 5,001 to 10,000 people.

Where is The Creative Group based?

The Creative Group is headquartered in Menlo Park, United States, in the North America region.

How does The Creative Group make money?

Three revenue lines are on record. Contract Staffing is the primary driver. The others are permanent Placement and executive Search.

Does The Creative Group have an API?

No public API is recorded for The Creative Group.

What industry is The Creative Group in?

The Creative Group's product category is Marketing and Creative Staffing Services. Its primary akta.pro industry code is HSACAHAI, Creative Talent Booking (Photographers, Videographers, Content Creators). Its NAICS code is 561312 and its SIC code is 7361.

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Live signals
PR Newswire2 In 3 Companies Plan To Expand Creative Teams In First Half Of 2020, Survey FindsStaffing firm The Creative Group released its State of Creative Hiring survey findings showing that 67% of advertising and marketing managers anticipate expanding their creative teams in the first half of 2020, while 69% plan to increase freelancer usage. The research indicates that 86% of managers find it challenging to locate creative talent and 61% report worsening employee retention compared to one year prior. The most in-demand skills include web and mobile development, digital strategy, artificial intelligence, data science, and user interface design.PR NewswireRobert Half To Host 2020 Hiring And Compensation Trends WebinarStaffing firm Robert Half announced it will host a complimentary one-hour webinar on December 3, 2019, covering 2020 hiring and compensation trends, including talent demand, hiring process improvements, flexible staffing models, and recruitment strategies. The webinar will feature executives from Arborwell, The Creative Group, Robert Half Management Resources, and Vera Bradley as speakers. The event offers one unit of continuing professional education (CPE) credit through the National Association of State Boards of Accountancy (NASBA).PR NewswireSurvey: Creative Teams Struggle With Technological ChangeThe Creative Group, a division of staffing firm Robert Half, surveyed advertising and marketing managers in the United States about how their teams adapt to workplace change. The survey found that 46% of respondents believe creative professionals struggle to adapt to advancements in technology, with resistance to change being the top barrier to technology adoption. Most companies (87%) plan to offer professional development opportunities and half (50%) intend to hire specialized talent to help teams navigate digital transformation.PR NewswireSurvey: 77 Percent Of Creative Managers Say Their Companies Are Transparent About PayA survey by staffing firm The Creative Group reveals that 77 percent of creative industry hiring managers report their companies offer some level of salary transparency. The research indicates that open pay policies are primarily adopted to close wage gaps and foster trust, with a majority of managers comfortable discussing compensation internally and externally. The study was based on responses from over 400 advertising and marketing decision-makers in the United States.PR Newswire5 Workplace Trends Impacting Creative TeamsThe Creative Group and AIGA released research based on a survey of over 1,000 creative professionals, highlighting five key workplace trends affecting the industry. Key findings indicate that while 45% of workers believe technology will increase demand for their skills, most struggle with keeping up, and 60% plan to seek new jobs primarily due to limited career growth. Additionally, 37% of creative teams expect to rely more heavily on freelancers in the next three years to manage workloads.PR Newswire6 In 10 Companies Plan To Expand Creative Teams In First Half Of 2019, Survey FindsAccording to The Creative Group's State of Creative Hiring research released in December 2018, 60 percent of advertising and marketing hiring decision makers plan to expand their creative teams in the first half of 2019, with 56 percent also expecting to increase their use of freelancers. The survey of over 400 hiring decision makers in the United States found that 92 percent of employers report difficulty finding creative professionals, particularly those with digital expertise such as web development and user experience skills. Additionally, 78 percent of companies expressed concern about losing current creative staff to other opportunities in the next 12 months, amid the lowest U.S. unemployment rate since 1969.PR NewswireU.S. Advertising And Marketing Executives Reveal Hiring Projections For 2018Staffing firm The Creative Group released survey findings on U.S. advertising and marketing executives' hiring intentions for the first half of 2018, showing 5% plan to expand teams while 78% expect to maintain headcount and hire only to fill vacated roles. The research found that 53% of executives reported difficulty recruiting creative talent, an eight-point increase from six months ago, with small marketing departments of 100–249 employees reporting the greatest challenge at 58%. Content marketing, brand/product management, and digital marketing were cited as the top areas for planned hiring.PR NewswireCreative Job Seekers: Meet Your CompetitorsA survey by The Creative Group indicates that hiring for creative roles has become more competitive, with executives receiving an average of 32 resumes per position compared to 23 in 2014. The research also highlights that filling staff-level positions now takes an average of five weeks, reflecting a more complex recruitment landscape.PR NewswireSocial Climbing: Executives Rank Facebook FirstStaffing firm The Creative Group released survey findings showing Facebook is the preferred single social media platform among advertising and marketing executives (44%) and workers (58%) in the United States, with LinkedIn ranking second at 17% and 13% respectively. The research, which surveyed over 400 U.S. advertising and marketing executives and more than 1,000 U.S. office workers, also found that social messaging (33%) and video (28%) are predicted to have the biggest impact on advertising and marketing strategies in the coming year.PR NewswireHow Transparent Should Compensation Be?Staffing firm The Creative Group published survey findings showing that 82% of advertising and marketing executives said their organizations do not publicize employee compensation, with 61% believing pay transparency would decrease staff morale. The national survey of over 400 executives also found that 27% think potential risks of open salary policies outweigh any rewards, while 18% cited increased productivity and 17% cited improved recruitment and retention as top benefits. The research highlights ongoing debate within the creative industry over compensation transparency policies.