What GF Fund Management does

GF Fund Management (广发基金管理有限公司) is a China-based licensed public fund management company established in 2003 and headquartered in Guangzhou with a registered presence in Hengqin New Area (Zhuhai). The company operates a comprehensive mutual fund platform spanning money market funds, equity funds, bond funds, hybrid/mixed funds, index and thematic ETFs, QDII international funds, and quantitative and alternative strategies, serving retail investors, high-net-worth clients, and a 100+ client base of banking and insurance institutions. Distribution is multi-channel: a proprietary direct-sales stack comprising the gffunds.com.cn website, mobile app, WeChat official account (gffunds2003), and the 木棉司库 Enterprise Edition for corporate treasury, supplemented by bank and securities brokerage resellers and third-party internet platforms such as TianTian Fund, Futu, JD Finance and Lu Fund.

The company's revenue model is anchored on AUM-linked fund management fees (typically 0.3% to 1.5% annually depending on fund type, paid daily from fund assets), supplemented by fund investment advisory (基金投顾) subscription revenue, enterprise treasury solutions, and one-time subscription, redemption and conversion fees. Differentiation rests on a broad CSRC license stack (public fund management, social security, basic pension, QDII, RQFII, QFII, insurance fund management), a 20+ year operating history, repeated Golden Bull Award recognition and a top-10 industry ranking held for nine consecutive years.

Technology and product surface include the AI Financial Assistant (AI理财助理) for conversational account and fund queries, the Grid Trading Service (网格交易) for index-triggered automated purchases and profit-taking, Smart Fixed Investment (智能定投) for periodic index/MACD/date-triggered subscriptions, the Qian Daizi (钱袋子) cash management account with T+0 redemption, and an ETF lineup including CSI 300, CSI 500, ChiNext and the new SSE STAR Chip Design Thematic feeder. Onboarding, identity verification and analytics rely on Tencent Cloud face and document recognition, WeChat Open SDK, multi-vendor push services, Sensors Analytics, and OneID carrier authentication. The firm also maintains three wholly-owned subsidiaries (GF International Asset Management in Hong Kong, Ruiyuan Capital, and Ruichen Equity Investment) and has actively deployed capital as a cornerstone investor in Hong Kong IPOs of Lingyi iTech Guangdong and Manycore Tech in 2026.

Name

GF Fund Management

Legal name

广发基金管理有限公司

Website

https://gffunds.com.cn

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

GF Fund Management is a top-10 Chinese licensed mutual fund manager offering money market, equity, bond, ETF and QDII products to retail, HNW and 100+ banking and insurance institutional clients via proprietary digital, enterprise and third-party distribution channels.

Ownership category

akta.pro rank

Product category

Public Mutual Fund Management

NAICS

Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)

akta.pro secondary industries

Money Market Funds (FSAAAEAC), Multi-Asset Income Funds (Diversified Income) (FSAAAJAG), Venture Growth / Recurring Revenue Credit Funds (FSANAIAG)

Keywords

• Mutual fund management
• Asset management services
• Wealth management platform
• Fund investment advisory
• Corporate treasury solutions

Headquarters

HQ city

Zhuhai

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fund Management Fees: GF Fund Management generates revenue through management fees charged on its mutual funds, money market funds, index funds, and other pooled investment products. Fees are calculated as a percentage of assets under management (AUM) on an annual basis and typically range from 0.3% to 1.5% depending on fund type.
2. Investment Advisory Services: Revenue generated from providing fund investment advisory (基金投顾) services through its proprietary platform and third-party channels, including portfolio strategy recommendations and asset allocation advisory services.
3. Enterprise Treasury Solutions: Revenue from providing corporate treasury management services including cash management, short-term fixed-income products, and custom investment solutions for institutional and corporate clients.
4. Transaction and Subscription Fees: Revenue from front-end load fees (subscription/申购 fees), redemption fees (especially for short-holding periods), and fund conversion fees for switching between fund products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

GF Fund Management is a licensed Chinese public-offer fund management company that offers an integrated mutual fund product platform spanning money market, equity, bond, mixed, passive index (ETF), and QDII international funds, together with portfolio-based Fund Investment Advisory services and a dedicated Enterprise Edition platform for corporate treasury and institutional cash management. Retail clients access products through a Qian Daizi cash management account, mobile app, WeChat official account, and website; institutional clients access the same fund universe through the Enterprise Edition platform with preferential fee structures and direct corporate trading capabilities.

Product overview

GF Fund Management (广发基金管理有限公司) operates as a comprehensive fund management company offering a diverse portfolio of financial products and services. The core product ecosystem includes the 钱袋子 (Qian Daizi) cash management account as the central platform for fund investments, supplemented by the 基金投顾 (Fund Advisory) services providing portfolio strategy recommendations. The company offers AI-powered services including the AI理财助理 conversational assistant, intelligent trading features like 智能定投 and 网格交易服务 for automated investment strategies, and an Enterprise Edition platform for corporate investors. The product lineup spans money market funds, equity funds, bond funds, index ETFs (广发沪深300ETF, 广发中证500ETF, 广发创业板ETF), mixed funds, and QDII products for international exposure. All services are accessible through the official website, mobile APP, WeChat official account, and enterprise trading platform.

Differentiator

Problem solved

Functional benefit

Brands

• 钱袋子 (Qian Daizi): Cash management account based on money market fund, offering liquidity management and fund investment services
• 广发基金APP
• 广发基金企业版

Products and services

• Qian Daizi Cash Management Account (钱袋子) A cash management account built on money market funds, offering fund subscription, redemption, conversion, smart fixed investment, credit card repayment, and capital appreciation features for retail investors; supports 7x24 hour services and T+0 fast redemption.
• Fund Investment Advisory (基金投顾) Professional fund investment advisory service providing portfolio strategy recommendations, asset allocation advice, ongoing account management, and rebalancing for retail investors. Includes strategies such as Zhixuan Wealth Plus, Xingfu Xiaoxinyuan Target Earnings, and GF All-Weather Multi-Asset Steady Growth.
• Enterprise Edition / Kapok Treasury (企业版 木棉司库) Online corporate trading platform enabling account opening, fund trading, and cash management for corporate and institutional investors; features a three-permission separation security system and integration with Qian Daizi privileges; supports equity, fixed income, and QDII fund categories.
• Premium Wealth Management (高端理财) Exclusive wealth management service for high-net-worth clients (assets over 300,000 RMB) featuring customized investment solutions and dedicated advisors under the Qian Daizi VIP offering.
• GF Fund Management Mobile App (广发基金APP) Official mobile application providing 7x24 hours direct trading services including fund purchase, redemption, account management, and access to the AI Financial Assistant for retail investors.
• GF CSI 300 ETF (广发沪深300ETF) Exchange-traded fund tracking the CSI 300 Index, providing broad large-cap Chinese equity market exposure for retail and institutional investors.
• GF CSI 500 ETF (广发中证500ETF) Exchange-traded fund tracking the CSI 500 Index, offering mid-cap Chinese equity market exposure.
• GF ChiNext ETF (广发创业板ETF) Exchange-traded fund tracking the ChiNext Index, providing access to China's growth enterprise board for investors seeking growth/tech exposure.
• GF Global Select Equity QDII (广发全球精选股票QDII) QDII-compliant global equity fund providing international diversification for Chinese retail and institutional investors, with a track record of outperformance versus the Nasdaq over a 3-year horizon.
• GF Jingxiu Pure Bond (广发景秀纯债) Pure bond fund targeting stable long-term returns for conservative fixed-income investors seeking lower-volatility allocations.
• GF Emerging Growth Mixed Fund (广发新兴成长混合) Mixed fund focusing on high-growth opportunities, emphasizing quality enterprises with long-term expansion potential for growth-oriented investors.
• GF Industrial Selection Mixed Fund (广发产业甄选混合) Mixed fund focused on technology independence and AI-revolution-driven industrial opportunities for investors seeking thematic growth exposure.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BlackRock: Global asset management incumbent with a large iShares ETF franchise and broad multi-asset capabilities, including in China via a wholly-owned mutual fund subsidiary. Comparable as a benchmark on scale, ETF/index capabilities, and digital platform sophistication.
• China International Capital Corporation (CICC) Asset Management: Investment bank with a substantial asset management arm spanning mutual funds, QDII, and alternative investments, offering overlapping capabilities as part of a broader financial services platform versus GF's focused asset management model.

Direct peers

• Yinhua Fund Management (银华基金): Top-15 Chinese mutual fund manager with broad product set including active equity, money market, and QDII, and a strong digital presence. Comparable mid-to-top-tier Chinese peer in terms of size and product scope.
• China Southern Asset Management (南方基金): Top-tier Chinese public fund manager with diversified active, passive, money market, and QDII product set; competes with GF for the same retail savers and corporate treasury clients in southern China and nationwide.
• E Fund Management (易方达基金): China's largest public mutual fund manager; competes head-to-head with GF across active equity, fixed income, money market, and QDII products, serving the same retail and institutional client base. Directly comparable on AUM scale, product breadth, and digital distribution.
• Bosera Asset Management (博时基金): Large diversified Chinese fund manager with strong fixed income and money market franchise plus QDII and social security mandates. Overlaps directly with GF in institutional fixed income and pension management.
• China Asset Management (华夏基金): One of China's top-three public fund managers, with comparable product breadth across equity, fixed income, money market, and QDII, and a similar large institutional client base including social security mandates. Closest like-for-like rival to GF.
• China Merchants Fund (招商基金): Banking-affiliated Chinese fund manager with comparable active/passive equity, fixed income, and money market offerings, and strong bank-channel distribution. Competes directly for retail and corporate treasury AUM.
• Harvest Fund Management (嘉实基金): Major Chinese public fund manager with full-stack capabilities across active equity, fixed income, ETFs, and pension/social security mandates. Directly comparable to GF on institutional mandates and ETF line.
• Tianhong Asset Management (天弘基金): Ant Group-affiliated Chinese fund manager, dominant in money market funds via Yu'ebao and increasingly broad in active/passive products. Directly comparable to GF's Qian Daizi cash management offering and overall product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gf-fund-management-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GF Fund Management