Mapu Maia
Mapu Maia is a New Zealand not-for-profit founded in 2009 that delivers free, culturally appropriate mental health, addiction, and gambling harm services to Pacific communities through clinical, public health, peer support, and village navigator programmes across four regional offices.
- Company typePrivate
- Founded2009
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mapu Maia does
Mapu Maia is a New Zealand-registered, not-for-profit community health organization founded in 2009 that delivers culturally appropriate mental health, addiction, and gambling harm services to Pacific peoples in Aotearoa. The organization operates four regional offices across Auckland (headquarters), Hastings/Hawke's Bay, Wellington (Lower Hutt), and Christchurch, providing nationwide coverage through in-person, at-home, and remote phone/text/online delivery channels. Its core service portfolio comprises five pillars — Clinical Services (counselling via talatalanoa in English, Samoan, and Tongan), Public Health Services (gambling harm prevention through the Va Tagata model), Peer Support (including Rainbow Peer Support), Ta'iala Village Navigators, and Kia Ora Ake school-based services — supplemented by nine community programmes such as Together We Thrive, Le Lumana'i Siva Academy, Mafoa Ae Ata (faikava therapy for Pasifika men), Leave Your Mark, and Lead with Love.
The underlying capability is not a software platform but a culturally engineered clinical and community-engagement methodology: talatalanoa clinical conversations, faikava-based group therapy conducted in traditional kava settings, gender-matched and multilingual clinicians, and village navigators who connect clients to mainstream health and social services. These frameworks are reinforced by a 13-person named management and practice-lead structure spanning national clinical, operations, public health, Ta'iala, community engagement, and regional delivery roles.
The business model is government-funded managed services: all clinical, public health, peer support, and Ta'iala services are provided free and confidentially to clients, with funding flowing through public health and clinical service contracts with New Zealand health authorities. Go-to-market is community-led and event-driven, with referrals generated via churches, schools, agencies, and self-referral; channels include a multilingual Lead with Love awareness campaign, social media (Facebook, Instagram, LinkedIn), and earned media in Pacific and mainstream New Zealand outlets. Reported scale metrics — 1,700+ clients, 4,000+ people supported, and 10,000+ interventions delivered in a 12-month period — are notable for an 11–50 employee organization but remain well below commercial scale.
Mapu Maia firmographics
Firmographics- Name
- Mapu Maia
- Legal name
- Mapu Maia
- Website
- https://mapumaia.nz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mapu Maia is a New Zealand not-for-profit founded in 2009 that delivers free, culturally appropriate mental health, addiction, and gambling harm services to Pacific communities through clinical, public health, peer support, and village navigator programmes across four regional offices.
- Ownership category
- akta.pro rank
Mapu Maia industry classification
Industry- Product category
- Community Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Substance Use Disorder Prevention & Recovery Services (BPAGACAE)
- akta.pro secondary industry
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where Mapu Maia is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Mapu Maia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Government-Funded Services: Mapu Maia operates as a non-profit organization delivering publicly funded mental health and gambling harm services to Pacific communities across New Zealand. Services are provided free of charge to clients, funded through government contracts including public health and clinical service contracts.
- Free Clinical Services: All clinical interventions and counselling services are provided free and confidentially to clients, funded through government and public health contracts.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Mapu Maia product offering
Product offeringCore offering
Mapu Maia provides free, confidential Pacific-specific mental health, addiction, and gambling harm services to Pacific communities across New Zealand. Services are delivered through culturally grounded approaches including talatalanoa (talking circles), faikava-based group therapy, and village navigation, operating from regional offices in Auckland, Hastings, Wellington, and Christchurch.
Product overview
Mapu Maia is a Pacific mental health and wellbeing organization offering a comprehensive suite of culturally-appropriate services for Pasifika communities in Aotearoa New Zealand. The organization operates a multi-layered service model comprising five core service pillars: Clinical Services (counselling and clinical interventions in multiple languages), Public Health Services (prevention and education focused on gambling harm), Peer Support (lived experience workers including Rainbow Peer Support), Ta'iala/Village Navigator Services (navigating health and social services), and Kia Ora Ake (school-based mental health). Supporting these core services are nine community programmes including Together We Thrive (community health campaigns), Le Lumana'i Siva Academy (youth cultural arts), Mafoa Ae Ata (kava groups for men's wellbeing), Ola Ponapona (elderly Samoan gambling awareness), Betting on Change (youth gambling awareness), Ia Fai Ma Sulu (Rainbow community support), Leave Your Mark (school workshops), Mai Mana (Fijian cultural education), and Tina Alofa (women's wellbeing events). The Lead with Love campaign serves as the organization's primary public awareness initiative. All services are free, confidential, and delivered with cultural respect across Auckland, Hawke's Bay, Wellington, and Christchurch locations.
Differentiator
Problem solved
Functional benefit
Brands
- Lead with Love: A campaign focused on seeing past gambling addiction to the person themselves, promoting kindness and support for those affected by gambling harm.
- Together We Thrive
- Le Lumana'i Siva Academy
- Leave Your Mark
- Ola Ponapona
- Ta'iala
- Mafoa Ae Ata
- Ia Fai Ma Sulu
- Betting on Change
- Mai Mana
- Tina Alofa
Products and services
- Clinical Services Clinical mental health and addiction services delivered using culturally grounded approaches including talatalanoa and faikava-based group therapy, for Pacific individuals and families across New Zealand.
- Public Health Services Community-based public health initiatives and campaigns designed to improve wellbeing and address gambling harm within Pacific communities across New Zealand.
- Peer Support Peer-led support services connecting Pacific individuals with lived experience to those seeking mental health and addiction support.
- Ta'iala Services (Village Navigators) Village Navigator service that supports Pacific clients to access clinical, community, and cultural pathways, delivered across regional offices.
- Kia Ora Ake Programme supporting the wellbeing and resilience of Pacific young people, delivered through schools and community channels.
- Together We Thrive Community programme supporting Pacific individuals and families in their wellbeing journey.
- Betting on Change Gambling harm prevention and awareness programme targeted at Pacific communities in New Zealand.
- Tina Alofa Dedicated initiative supporting the wellbeing of the Pasifika Rainbow Community through culturally appropriate engagement.
Quantifiable outcome
- 1,700+ clients served, 4,000+ people supported, 10,000+ interventions delivered in 12-month period
- +2 more outcomes
Companies that use Mapu Maia
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Mapu Maia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mapu Maia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- 360 Tautua TrustcoreThe Ola Ponapona Project was a two-part educational initiative delivered by Mapu Maia in partnership with 360 Tautua Trust, aimed at raising awareness of gambling harm among Samoan elderlies (mātua) in Māngere and Ōtara. Grounded in the values of talanoa and cultural safety, the programme created a warm, respectful space for mātua to reflect on gambling behaviours, budgeting habits, and the broader impact of gambling on Pacific families.
- Ōtara Status Youth CollectivecoreCollaboration with Ōtara Status Youth Collective to raise awareness about online gambling through creative videos and live performances. These powerful pieces shared real stories, highlighted the impact on Pacific families, and reminded us to lead with love.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mapu Maia competitors and assessment
Company assessmentDirect peers
- Le Va: A New Zealand-based Pasifika-focused mental health and wellbeing organization delivering workforce development, clinical support, and cultural training. Directly comparable as another Pacific-specific mental health service provider operating within the same community in Aotearoa.
- Odyssey House: A New Zealand addiction treatment provider delivering residential and community-based programmes for alcohol, drug, and gambling addiction. Comparable in addiction/gambling harm treatment, clinical service model, and government contract funding, though serving a broader population.
- PGF Group (Problem Gambling Foundation): A New Zealand specialist provider of gambling harm prevention, intervention, and public health services. Directly comparable in gambling harm service delivery and government-funded public health contracts, though not Pacific-specific.
- Vaka Tautua: A Pacific disability and social services provider in New Zealand supporting Pacific peoples with disabilities, older adults, and mental health needs. Closely comparable in target population, cultural model, and government-funded service delivery approach.
Broad incumbents
- Te Whatu Ora (Health New Zealand): The national public health service of New Zealand, providing mental health and addiction services including Pacific health programmes. Comparable as the broader public-sector incumbent that funds and complements Pacific community providers like Mapu Maia.
- Lifeline Aotearoa: A New Zealand nationwide crisis support helpline and community services organization. Comparable in mental health crisis support delivery and government-funded free-to-client service model, though not Pacific-specialized.
- Emerge Aotearoa: A large New Zealand mental health, addiction, and disability support provider operating across the country. Comparable in mental health and community support service delivery and government contracting model, though serving a broader non-Pacific-specific population.
- Salvation Army New Zealand: A large New Zealand community organization providing addiction, gambling harm, and social services with established Pacific ministry programmes. Comparable in gambling harm and addiction service delivery under government contracts, and an established partner/competitor for Pacific community funding.
- 1737 (Need to Talk 2): A free New Zealand government-funded mental health helpline accessible by call or text, providing 24/7 support. Comparable as a free, government-funded mental health access channel that competes for the same client pool in non-crisis Pacific mental health support.
Regional players
- Tautai Lagi Pasifika Social Services Trust: A Pasifika social services organization in the Waikato region delivering culturally appropriate support to Pacific families including social work, counselling, and family harm intervention. Comparable in Pacific-specific community service delivery model, though with a different regional and service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mapu Maia social profiles
Digital presenceMapu Maia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mapu Maia leadership team
Management profileNumber of profiles
Profiles13 records
Mapu Maia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mapu Maia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mapu Maia
What does Mapu Maia do?
Mapu Maia provides free, confidential Pacific-specific mental health, addiction, and gambling harm services to Pacific communities across New Zealand. Services are delivered through culturally grounded approaches including talatalanoa (talking circles), faikava-based group therapy, and village navigation, operating from regional offices in Auckland, Hastings, Wellington, and Christchurch.
Is Mapu Maia a public or private company?
Mapu Maia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mapu Maia founded?
Mapu Maia was founded in 2009. It employs 11 to 50 people.
Where is Mapu Maia based?
Mapu Maia is headquartered in Auckland, New Zealand, in the Oceania region.
How does Mapu Maia make money?
Two revenue lines are on record. Government-Funded Services are the primary driver. The others are free Clinical Services.
Who are Mapu Maia's main competitors?
Direct peers on record are Le Va, Odyssey House, PGF Group (Problem Gambling Foundation) and Vaka Tautua. Broad incumbents are Te Whatu Ora (Health New Zealand), Lifeline Aotearoa, Emerge Aotearoa, Salvation Army New Zealand and 1737 (Need to Talk 2). Tautai Lagi Pasifika Social Services Trust is listed as a regional player.
Does Mapu Maia have an API?
No public API is recorded for Mapu Maia.
What industry is Mapu Maia in?
Mapu Maia's product category is Community Mental Health Services. Its primary akta.pro industry code is BPAGACAE, Substance Use Disorder Prevention & Recovery Services, with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 621420 and its SIC code is 8300.