Vintage Rides

What Vintage Rides does

Vintage Rides is a privately held French motorcycle travel agency, founded in 2006 and headquartered in Lyon with a registered office in Levallois Perret, operating as a SARL. The company designs and sells guided group motorcycle tours across more than 27 countries on four to five continents, exclusively using Royal Enfield motorcycles (Bullet 500 for standard touring, Himalayan for off-road adventure). Its operational model bundles motorcycle rental, accommodation, meals, a bilingual tour leader, an on-route mechanic, and a support vehicle, with departures capped at 12 riders per group to preserve a small-group experience.

The company monetizes through five product lines: guided group tours with fixed departures priced roughly €1,990–€5,590 per rider, Tailor-Made custom itineraries for private groups, the Liberté (Freedom) independent-rental offering, motorcycle rentals, and off-road Stage Moto training courses in France (priced from €390). Go-to-market is direct-to-consumer across four localized websites (France, US, UK, Germany) supported by country-specific phone and WhatsApp contact, Zoho Bookings scheduling, and content marketing via a blog/Magazine and SEO-optimized destination pages. Vintage Rides retains customers through the kilometer-based Vintage Rides Club loyalty program and extends its operating footprint via the Planet Rides partnership network of local incoming tour operators.

The business is owner-operated with 11–50 employees, 14,000+ lifetime riders, and approximately 1,400 riders per year. Regulatory standing is maintained through Atout France tour-operator registration, APST financial guarantee, and HISCOX professional liability insurance.

Name

Vintage Rides

Legal name

Vintage Rides SARL

Website

https://vintagerides.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Vintage Rides is a French motorcycle travel agency (founded 2006, Lyon) selling guided Royal Enfield tours across 27+ countries, plus custom trips, training, and rentals to individual adventure travelers.

Ownership category

akta.pro rank

Product category

Adventure Travel / Motorcycle Tourism

NAICS

Recreational Goods Rental (532284), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (487990)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

akta.pro secondary industries

Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy) (THAJABAI), Adventure & Dual-Sport Motorcycle Rentals (THADAHAC)

Keywords

• Motorcycle tours
• Adventure travel agency
• Guided motorcycle expeditions
• Royal Enfield tours
• Off-road riding training

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Guided Group Motorcycle Tours: Core revenue stream from organized group motorcycle tours with fixed departure dates. Tours include motorcycle rental, accommodation, meals, tour leader, mechanic, and support vehicle. Pricing ranges from approximately 390 EUR for day training to 5,590 EUR for extended multi-country tours.
2. Tailor-Made Custom Tours: Fully customized motorcycle adventures designed according to customer specifications including itinerary, date, and group composition. Price negotiated based on group size and specific requirements.
3. Freedom Formula: Independent motorcycle travel option where customers rent a motorcycle with minimal logistics support including GPS, basic training in India, and hotel bookings at start/end points.
4. Motorcycle Training Courses: Off-road and adventure motorcycle training courses offered in France at various skill levels, providing incremental revenue from skill development services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Vintage Rides is a French motorcycle travel agency that organizes guided and self-guided adventure tours on Royal Enfield motorcycles across 5 continents. It sells fixed-departure group tours, tailor-made custom trips, independent rental formulas, and off-road training courses, bundling motorcycle, tour leader, mechanic, support vehicle, accommodation and meals.

Product overview

Vintage Rides is a motorcycle tour travel agency offering guided and self-guided motorcycle adventures on Royal Enfield motorcycles. The company operates across 5 continents with over 40 distinct tour itineraries. Core offerings include themed tour categories: Raid Aventure (adventure tours for thrill-seekers), Rando Découverte (discovery rides combining culture and scenic riding), Stage Moto (off-road training), Liberté (independent travel with minimal support), and Sur Mesure (custom-tailored tours). The company also maintains a loyalty program (Vintage Rides Club) based on kilometers traveled, with status tiers from Traveller to Pioneer. Services include motorcycle provision, multilingual tour leaders, mechanical support, and support vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Vintage Rides Club: Loyalty program based on kilometers traveled during trips, with status tiers: Traveller, Adventurer (2,000 km), Explorer (3,500 km), and Pioneer (10,000 km).
• Planet Rides

Products and services

• Motorcycle Tours (Voyages moto) Guided motorcycle tour packages on Royal Enfield motorcycles across global destinations in Africa, Asia, Europe, India, North America and South America. Includes motorcycle, tour leader, mechanic, support vehicle, accommodation and meals for adventure travelers.
• Raid Aventure (Adventure Tours) High-intensity motorcycle tours for experienced thrill-seekers featuring challenging terrain, rugged off-road paths and adrenaline-fueled experiences in exotic destinations.
• Rando Découverte (Discovery Rides) Balanced motorcycle tours combining scenic riding with cultural discovery at a relaxed pace, aimed at travelers who want to enjoy landscapes and local encounters.
• Stage Moto (Motorcycle Training) Off-road motorcycle training courses held in France, designed to help riders develop and improve all-terrain riding skills before international tours. Offered at multiple skill levels.
• Liberté (Freedom Formula) Independent motorcycle travel option with minimal logistics support, providing motorcycle, GPS, training on local driving rules and mechanics, and hotel bookings at start and end of journey for autonomous riders.
• Sur Mesure (Tailor-Made Tours) Custom-designed motorcycle tours built according to client specifications, preferences, dates and constraints for private groups seeking personalized adventure experiences.
• Motorcycle Rentals Royal Enfield motorcycle rental service allowing independent travel with minimal logistics support, marketed on the US site.
• Vintage Rides Club (Loyalty Program) Kilometer-based loyalty program offering benefits by cumulative travel distance across tiers: Traveller (first trip), Adventurer (2,000 km), Explorer (3,500 km), and Pioneer (10,000+ km).

Quantifiable outcome

• Over 14,000 Vintage Riders have traveled with the company since 2006
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Atout FrancecoreStrategic or Co-development Partner · 9 January 2015Vintage Rides is registered with the Register of Tour Operators and Holiday Packages of Atout France (Atout France registration certificate no. IM075150006 issued on 09/01/2015). Atout France is the Tourism Development Agency of France, an Economic Interest Grouping under the authority of the Minister for Tourism, located at 79/81, rue de Clichy, 75009 Paris.
• APST (Association Professionnelle de Solidarité du Tourisme)coreOthersVintage Rides enjoys a financial guarantee from APST 15 Avenue Carnot 75017 Paris France, providing consumer protection and financial security as required under French Tourism Code Article L.211-18.
• HISCOX Europe Underwriting UnlimitedcoreOthersVintage Rides is insured with HISCOX Europe Underwriting Unlimited, 2 Rue Louis le Grand 75002, Paris, France under the RCAPST/PROV contract dated 01/01/2015, providing professional liability insurance as required under French Tourism Code.
• Royal EnfieldcoreStrategic or Co-development PartnerExclusive motorcycle provider for all Vintage Rides tours. Royal Enfield is an iconic motorcycle brand manufactured since 1901, known for its authenticity and reliability. Vintage Rides uses Royal Enfield Bullet 500 for standard touring and Himalayan models for off-road adventures. The partnership enables authentic, character-driven motorcycle experiences.
• Local Incoming Tour Operators (Planet Rides Program)coreStrategic or Co-development PartnerVintage Rides maintains partnerships with local incoming tour operators in many regions of the world as part of the Planet Rides program (accessible at www.planet-ride.com). These partnerships enable local expertise, on-ground support, and authentic experiences across all destination countries.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat5 records

Customer concentration

• Xx.com/VintageRides
• Facebookfacebook.com/VintageRides
• LinkedInlinkedin.com/company/vintage-rides

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vintage Rides