Schultz

What Schultz does

Schultz is a consumer lawn and garden care brand that produces and supplies grass seed, water-soluble and slow-release plant foods (fertilizers), and specialty potting soils. The brand's product portfolio spans roughly 20+ SKUs organized into three categories — grass seed (varieties including Bermuda, Kentucky Bluegrass, Tall Fescue, Shady Lawn, and High Traffic), plant foods (with differentiated NPK formulations targeted at tomatoes, roses, orchids, African violets, cacti, and all-purpose uses, delivered in water-soluble, liquid concentrate, and slow-release formats), and soils (including enriched garden soil, African violet mix, cactus and citrus mix, Canadian Sphagnum peat moss, and perlite). Products are specially formulated for specific plant categories and growing conditions rather than generic all-purpose solutions, and several feature extended-feed technology that nourishes plants for three to nine months.

The brand operates as a wholly-owned subsidiary of Spectrum Brands, Inc., a diversified global consumer products conglomerate headquartered in Fayetteville, Pennsylvania. Schultz was founded in 1947 and employs 51-100 people. Its go-to-market is consumer retail distribution through home improvement stores and garden centers — products are sold off-shelf as one-time purchases in bagged or packaged formats ranging from small 1.5 lb packages to 10 lb bags. Schultz does not appear to operate direct-to-consumer e-commerce; its website functions as a product catalog and educational Resource Center that drives consumers to physical retail via a store locator tool. The brand targets home gardeners and lawn care enthusiasts as its primary customer segment, with secondary use cases in vegetable/fruit gardening and specialty flower cultivation (roses, orchids, African violets). Pricing is unit-based pay-as-you-go with no subscription or recurring revenue model.

Revenue is not separately disclosed and is absorbed within Spectrum Brands' broader financial reporting. No AI/ML capabilities, APIs, data assets, or proprietary technology platforms are associated with the brand. The competitive position rests on brand longevity, retail distribution inherited from Spectrum Brands, and category specialization (e.g., African Violet, Cactus, Orchid-specific formulations) rather than technology differentiation.

Name

Schultz

Legal name

Schultz

Website

https://www.schultz.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Schultz is a producer and supplier of lawn and garden care products — grass seed, plant foods, and specialty soils — sold through home improvement retailers and garden centers to residential home gardeners. The brand operates as a wholly-owned subsidiary of Spectrum Brands, Inc.

Ownership category

akta.pro rank

Product category

Lawn & Garden Consumer Products

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442), Compost Manufacturing (325315)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Chemicals (2870)

akta.pro industry

PRIMARYCRAIAIAC

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIAIAB

Plants, Seeds & Nursery Retail (Garden Centers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYHSAIAGAF

Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Fertilization, Weed Control & Lawn Treatments

Keywords

• Lawn care products
• Garden fertilizers
• Grass seed varieties
• Potting soil mixes
• Plant foods

Headquarters

HQ city

Knox

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Physical consumer products sales: One-time purchase model for grass seed, plant foods/fertilizers, and potting soils sold through retail stores. Products are bagged/packaged goods with sizes ranging from small 1.5 lb packages to 10 lb bags for grass seed. Revenue is generated through unit sales at suggested retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Schultz produces and sells a consumer lawn and garden product portfolio consisting of grass seed varieties (Bermuda, Kentucky Bluegrass, Tall Fescue, Shady Lawn, etc.), water-soluble and slow-release plant foods/fertilizers (All Purpose, Tomato & Vegetable, Rose & Flower, Bloom Plus, Cactus Plus, African Violet Plus, Orchid Food), and specialty soils/potting mixes (Enriched Garden Soil, African Violet Potting Soil, Cactus Palm & Citrus Potting Mix, Canadian Sphagnum Peat Moss, Perlite). Products are formulated for specific plant categories and lawn conditions and sold through home improvement and garden center retail stores.

Product overview

Schultz is a gardening products brand offering a comprehensive portfolio of plant foods, grass seeds, and soil products. The product line includes water soluble and slow-release plant foods (such as All Purpose Plant Food, Tomato & Vegetable Plant Food, Rose & Flower Plant Food, Cactus Plus, African Violet Plus, and Orchid Food), grass seed varieties for different conditions (Bermuda, Hardy Lawn, High Traffic, Kentucky Bluegrass, and others), and specialty soils (Enriched Garden Soil, African Violet Potting Soil, Cactus Palm & Citrus Potting Mix, Canadian Sphagnum Peat Moss, Perlite). The products are designed for various applications from indoor plants to outdoor gardens, lawns, vegetables, fruits, herbs, roses, and succulents. Schultz plant foods feature different NPK formulations and delivery methods (water soluble, liquid, slow-release) to suit different plant needs and gardener preferences.

Differentiator

Problem solved

Functional benefit

Brands

• Schultz: A lawn and garden care brand offering grass seed, plant foods/fertilizers, and potting soils for residential gardens and lawns.

Products and services

• Once 'N Done Grass Seed Mixture An all-in-one patch and repair grass seed product containing compressed coconut coir mulch, natural fertilizer, and lawn seed. Requires less watering for establishment with an easy 3-step planting process. Germinates in 3-7 days. Available in 3.75 lb (covers up to 85 sq ft) and 10 lb (covers up to 210 sq ft) sizes. Designed for residential homeowners repairing bare or damaged lawn patches.
• Enriched Garden Soil For Flowers & Vegetables Premium garden soil enriched with extended plant food that feeds for up to six months. Loosens clay soils and helps sandy soils hold water and nutrients. Contains Sphagnum peat moss and composted forest products. Designed for home gardeners growing flowers and vegetables.
• All Purpose Plant Food 20-20-20 Water Soluble Fast-acting water-soluble plant food suitable for feeding all plants both indoors and outdoors. Dissolves nutrients and vital micronutrients evenly. Contains micronutrients. Available in 1.5 lb and 5 lb sizes.
• Plant Food Plus All Purpose Plant Food 10-15-10 Easy-to-use liquid plant food with micronutrients that encourages new growth for indoor and outdoor plants, flowers, and vegetables. Feeds every time you water. Uses an easy-to-measure dropper with 7 drops per quart of water. Available in 4 fl. oz. and 8 fl. oz. sizes.
• Tomato & Vegetable Plant Food 17-18-28 Water Soluble Water-soluble plant food formulated for growing tomatoes, vegetables, and fruits. Dissolves nutrients and vital micronutrients evenly when watering or raining. Designed for home vegetable and fruit gardeners.
• Starter Plus Transplanting Solution Concentrate with Iron 5-10-5 Transplanting solution containing vitamin B plus iron to promote healthy new roots. Used for all bedding plants, flowers, roses, vegetables, trees, shrubs, and for starting bare root plants.
• Peat Moss Canadian Sphagnum Natural organic matter soil conditioner that absorbs air, water, and added nutrients like a sponge, releasing them over time as plants require. Loosens clay soils and binds sandy soils. Ideal for indoor plants, outdoor containers, seedlings, and cuttings.
• All Purpose 19-6-12 Extended Feed Plant Food Slow-release extended-feed plant food that feeds plants and gardens up to 6 months. Easy to use with no mixing required and contains micronutrients. Slow-release formulation virtually eliminates the chance of overfeeding. Available in 1 lb and 2 lb sizes.
• Bloom Plus Plant Food 10-54-10 Water Soluble Water-soluble plant food that helps grow and support big, beautiful blooms. Contains micronutrients and dissolves nutrients evenly when it rains.
• Rose & Flower Plant Food 14-24-24 Water Soluble Water-soluble plant food that grows roses and flowers fast, bright, healthy, and beautiful. Dissolves nutrients evenly when it rains. Ideal for roses and all flowering plants.
• Rose & Flower 15-5-15 Slow Release Plant Food Slow-release plant food designed for roses, annuals, and perennials. Easy-to-use formula containing slow-release nitrogen that feeds up to 3 months. Available in 3.5 lb size.
• Cactus Plus Liquid Plant Food 2-7-7 Liquid plant food that feeds every time you water through the roots of all cacti and other succulents, including jade and aloe vera.
• Cactus Palm & Citrus Potting Mix Potting mix providing growing conditions for all cacti and other succulents. Has excellent drainage qualities, provides optimum root aeration, and contains organic matter to help retain nutrients. Ready to use right out of the package.
• Perlite Natural soil amendment that helps soil retain moisture while letting excess water drain through. Great for starting cuttings and seeds, encouraging rooting and germination. Prevents soil compaction and improves water retention.
• African Violet Plus Liquid Plant Food 8-14-9 Specially formulated liquid plant food for African violets and other blooming plants. Feeds every time you water and contains the basic micronutrients flowers need.
• African Violet Potting Soil Plus Specially formulated soil that improves and encourages blooming while helping build a strong root system. Rich mix providing excellent drainage and aeration. Enriched with extended feed plant food that feeds for up to nine months. Ideal for African violets, gloxinia, and other gesneriads.

Quantifiable outcome

• Enriched Garden Soil feeds plants for up to 6 months
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Scotts Miracle-Gro: The dominant U.S. consumer lawn and garden brand with grass seed, fertilizer, and soil products sold through the same retail channels. Directly competes with Schultz across overlapping product categories at significantly larger scale.
• Miracle-Gro: Scotts Miracle-Gro's flagship consumer plant food and potting mix brand. Directly comparable to Schultz's plant food and soils product portfolio in target customer, retail channel, and product format.
• Espoma: Specialty organic lawn and garden products brand offering organic fertilizers, potting soils, and plant foods. Direct competitor to Schultz in the natural and specialty plant food category.
• Jobe's Company: Manufacturer of organic and inorganic fertilizer spikes, granular, and water-soluble plant foods for home gardeners. Overlaps with Schultz's plant food and fertilizer categories.
• FoxFarm: Premium organic soils and fertilizers for both indoor and outdoor gardening. Direct competitor to Schultz in the potting soil and specialty plant food segments.
• Bonide: Lawn and garden products brand offering fertilizers, soil amendments, and pest control products. Channels and product overlap with Schultz's home gardener offering.
• Pennington Seed: Grass seed and lawn care products brand owned by Central Garden & Pet. Directly comparable to Schultz's grass seed product line across multiple lawn conditions.
• Whitney Farms: Organic gardening products brand offering organic soils, plant foods, and lawn care products for home gardeners. Direct competitor to Schultz in natural and organic soil categories.

Emerging players

• Dr. Earth: Organic lawn and garden products company specializing in natural and organic fertilizers, soils, and pest control. Comparable niche in the natural/organic segment connecting to Schultz's specialty plant products.

Broad incumbents

• Lebanon Seaboard: Diversified lawn and garden manufacturer producing consumer and professional fertilizers, grass seed, and soil products. Comparable product portfolio to Schultz with broader pro-grade offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/schultzbrand
• LinkedInlinkedin.com/company/schultz-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schultz